How to use AI to write an article (AI Copywriting) while still quality and EEAT.

The real problem in life

Marketers, business owners, or content cream, everyone should have felt like this ... "Want to make a lot of content and quickly, but it is exhausted first." The pressure that must produce good quality content regularly to fight with competitors online is really heavy. When there is a tool like AI Copywriting, it is like the light at the end of the tunnel. But when actually trying to use new problems that are more headache than before: "Why the content that AI wrote it without spirit?" The content looks superficial, repeated information, and feels like a robot writing. No humanity No sharp perspective And the most worried is "Use this next to the SEO rank will fall? Google will see whether our website is spam? "This is a crossroads that many people are encountering.

-Prompt for illustrations-

The image of marketers or Content Creator sat in front of the computer. On the screen, there is a message that AI created, which looks lively. One side of the picture looks bright. (Conveying hope from AI). The other side looks gloomy. (Conveying concerns about quality and SEO)

Why did that problem occur?

This problem is not because AI is not good, but caused by "misunderstanding" in the use of these tools. Many people think that AI Copywriting is "automatic writer" that we just enter the topic. And will get a high quality finished article immediately Which is a very misunderstanding The source of the problem comes from:

1. Entering the command (PROMPT): We put a short, wide command, such as "Write an article on online marketing" without a context, target group, or specific views. The result therefore came out as a "wide" and "superficial content" content, like general reading.

2. The expectation that AI will "think" instead of us: AI (nowadays) is not yet able to create. "Experience" (Experience) or "UNIQUE Insight" (UNIQUE Insight). It can only be processed at the internet that are on the internet. Expecting it to create something "new" is really impossible.

3. The neglect of the "human" process in the process: Pressing "Generate" and "Copy" to "Paste" immediately without reading, not correcting, not checking the accuracy and does not enter the "identity" of the brand. Is the main reason that the content lacks EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) that Google attaches great importance.

Simply put, we are using "plane" but drive it like "bicycle". We use powerful tools but do not fully pull out its potential. And the most important thing is that we forgot that the best "controller" is "ourselves"

-Prompt for illustrations-

Easy Infographic images, comparing between "Bad Prompt" (short, wide) that points to the "Generic Content" (boring article) and "Good Prompt" (detailed) that points to the "Quality Content" (high quality article).

If left, how will it affect?

"Let go" and continue to use AI Copywriting incorrectly, not just causing you to waste time and "Not results" but it may be created "Negative effects" that are more intense than long -term thoughts:

- SEO rankings fall: Google is smarter every day. Especially after the HeelPful Content Update era, the content created for "spinning" but not "benefit" to the real readers. Will be reduced heavily Your website will gradually Disappeared from the first page And the recovery back is many times more difficult than new creation

- Loss of credibility (EEAT): When the reader comes in, only the content is repeated, wrong or strange language. They will end their faith immediately. Your brand will watch "not pro" and "unbelievable". To create relationships or change them into that customer is almost impossible. the understanding of Google EEAT ?

- TRAFFIC without quality: Even if someone has entered the web But if the content is not able to answer or create impressions They will press off immediately (High Bounce Rate), resulting in you only "numbers". The visitors are empty but no conversion or any sales at all.

- Lose the opportunity to create brands: content is the heart of brand building. The use of "non -identity" content is equal to you leaving the opportunity to communicate the "personality" and "expert" of your brand unfortunately. Finally, your brand will not be different from competitors in the eyes of consumers.

In the end, using the wrong AI is like building a house on a unhealthy foundation. At first it may look fast, but not for long, it will collapse all.

-Prompt for illustrations-

The graph of the SEO rank of the website is scary. With the Google symbol and the user's face that looks disappointed around the graph

Is there any solution? And where should it start?

The good news is that we can change the AI ​​from "spiritless writers" into a "assistant of gold content strategy"! The key is to change the mindset from "Let AI write" to "use AI to help us write" with humans as a "director" in every step. We should start by looking at AI as a tool for these work:

1. Used as a "Researcher":

• Find new ideas and perspectives: order AI to help list the topics, questions that people tend to suspect (PAA - PEOPLE ALSO ASK), or summarize the importance of competitors' articles.
• Build outline the outline (Outline): Let AI help lay the H2, H3 structure according to the SEO and Storytelling principles so we see all the overall before writing.

2. Used as a "first dragon assistant":

• After getting the outline that we "agreed", the AI ​​helps to expand on each topic to create a "first draft". This method will save a lot of printing time.

3. Used as a "editor" (Editor):

• Removing the language and adjusting the tone: bring the first body to AI to help "Reword" or "Rephrase" the sentence to be more graceful. Adjust the tone to the brand (such as formal, friendly)
• Summary of importance: order AI to help shorten the paragraph Or summarize important issues at the end of the article

4. Used as a "IDEATOR):

• When finished writing the article, AI helped to think that Bring this content to further What can be like, such as thinking captions for social media, writing short video scripts, or creating news emails

The most important starting point is ** "Creating a perfect Prompt" ** which should consist of: ** Goal, Audience, Context (Context), and the format (format) ** The more you provide information to AI. The result will be even more intelligent and more satisfied with us. Try using leading tools like Openai (Chatgpt) or Jasper.AI and practice writing Prompt.

-Prompt for illustrations-

Flowchart Infographic image shows a collaboration between "Human" and "AI", starting from Human (Strategy & Prompting) -> AI (Research & Drafting) -> Human (Editing, Fact -Checking, Adding Experience) -> High quality (high quality)

Examples from the real thing that used to be successful

In order to be clearer Take a look at an example of a "Tech B2B" company that wants to create Content Hub to attract corporate customers.

The range before using AI correctly: The marketing team tries to "spin". 2-3 articles a week using AI. Create almost 100% content. The result is an article full of superficial technical terms. The content is similar to the competitors. Traffic that comes from a wide keyword. And almost no registration requests a quotation for 3 months

The mission to flip the strategy with "Human + AI Co-Pilot":

1. The Human: Product Specialist and Marketing teams to determine the "Pillar Page" and "Cluster Content" that will really answer the problems of customers by focusing on creating the value of B2B Content Hub.
2. Research (AI-ASSIST): The team uses the AI ​​to analyze the article of the highest ranking, concludes important, and pulling the "related questions" that customers often search.
3. Human + AI): The team brought information from the new AI to the structure of the article by ordering the storytelling and deciding whether to enter the "Case Study" or "internal data" of the company.
4. The first draft (AI): Bring the complete Outline and put it in AI with a fine promotion (specify the target is it Manager, Professional & Helpful) so that all AI "is raw".
5. Polishing and adding EEAT (Human): Product Specialist. "Kla" all content, checking technical accuracy (Fact-Check), and most importantly ** "Add what AI can't do." ** That is insertion. "Example of real customer project", "Company data graph", and "opinions from internal experts"

Tangible results: After adjusting the process and published a new content for only 2 months, the traffic from the Organic Search increased by 150% from the Long-Tail Keyword, which is more targeted. And the important thing is "Registration amount requests Demo" up to 400% because content can truly create and express expertise.

-Prompt for illustrations-

The images of before & After compared to the first side of the TRAFFIC graph, which is still and has a confusing readers. The After is a traffic and conversion graph. With a picture of a smile, smiling and nodding satisfied

If wanting to follow, what to do? (Can be used immediately)

Ready to change the AI ​​to the best assistant? Try to follow this 5 checklist. Ensure that your next content will have a completely different quality.

Step 1: Start at "people", not "AI" (The Human Brief)

• Targeting: What is this article written for? (Providing knowledge, creating Lead, closing sales)
• Specify readers: Who is he? What's the problem? What do you want to know?
• Find the "essence" of the story: What is "special perspective" or "direct experience" that we will put in Which no one can imitate?

Step 2: Create the best command (The Perfect Prompt)

• Using the structure: ** [Act as ... ROLE] [Topic] [For ... Audience] [with this ... content/insight] [in this ... format/tone] **
• Example: "act as an expert in SEO, helping the structure of the article 'how to use Python for SEO' for digital marketing. By focusing on practical use, such as making Keyword Research and On-Page Audit, which provides outline formats with H2 and Bullet Points. "Understanding Python for Seo will help you create a sharper prompt.

Step 3: Order AI "Draft", not "written" (Drafting Phase)

• Use the Prodpt prepared for AI to create outline or first draft.
• Don't stop only the first results! Try asking it "think another angle" or "Expanding this part" in order to get the best raw materials.

Step 4: Fill "spirit" and "The Human Touch - EEAT).

• Read and compile a whole new: Adjust the idiom to our language.
• Check the truth (Fact-Check): Statistical data or numbers, everything must be 100% correct.
• Increase experience (Experience): Enter Case Study, Story, mistakes that have been encountered, or results from real projects.
• Add expertise (Expertise): In -depth opinion, unique technique, or reference information from your team experts.

Step 5: Final Review

• Read aloud to check the smoothness of the sentence.
• Format for easy reading: use short paragraphs, bold, bullet points
• Enter the Internal/External Links and the appropriate Call-to -ction.

Just do this You will be able to produce high quality content at a less time while still "heart" and "credibility" of the brand.

-Prompt for illustrations-

Checklist images with 5 steps with easy -to -understand icons in each item. (Thinking icon, paper icon, command, AI icon, heart -shaped icon, an enlarged glasses icon)

Questions that people tend to wonder And the answers that are cleared

Use AI to write articles like this. Google will punish (Penalize)?

The clear answer from Google is "No". Google does not resist the content created by AI, but resist "Low-Quality Content, whether it is created by people or AI, as long as your content" Helpful "," created for readers ", and there are all quality Eeat. Google. The "Human + AI Co-Pilot" process that we recommend is 100% in line with this approach.

Between Chatgpt and Jasper.ai or other tools Which one should you choose to use?

No tool is the best. Each has different strengths:

• Chatgpt (especially GPT-4O or more): Suitable for research, brainstorming, summary, and code writing Very flexible But requires good promotion skills
• Jasper.AI: Created for Marketing & Copywriting, especially with ready -made templates for "Blog Post Intro", "Facebook Ad Headline", which helps people who are not able to write Prompt faster.

The advice is to try the free version of each tool first. And choose the one that matches your work style the most

Need to tell the reader that this article uses AI to write?

Currently, there are no fixed rules. But a good practice is "Transparency". If AI plays an important role in creating content (such as helping to find information or grammar), specify the article (such as the article was written with the Assistance of Ai Technology and Fact-Chicked by Our Human Editorial Team. It can help to build trust.

-Prompt for illustrations-

Large question icon image In the middle there is a Google logo, Chatgpt, Jasper.ai surrounded and has a green mark. Tick ​​on Google logo to convey that Google does not ban the use of AI.

Summary to be easy to understand + want to try to do

At this point, I hope that everyone will see the same image that Ai Copywriting is not a terrifying "sword" and not "Wooden Sit" that will cast everything for us. But actually it is The most powerful "engine" for content creators in this era Our duties are not allowing the engine to work continuously. But being a "driver" that is smart to determine directions, fill up the fine fuel (In -depth information), and step on the accelerator to reach the goal faster than anyone else.

The combination of the "speed of processing and processing" of AI with "experience, creativity, and our human self" is a formula that will make you create content that both "good for SEO" and "truly liking the readers".

Don't wait! Try to use the 5 -step checklist in this article to apply to your next content. And you will find that the creation of high quality work that makes the business grow It's not as difficult and tired as before!

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-Prompt for illustrations-

A picture of a person holding hands with AI robots in a friendly. Both looked at the computer screen that shows the growth of the rising website. Is a picture that conveyed work together for success

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