Clinic, are you "losing patients" for the competitors without knowing it? Open 5 website errors That has run out of this era! (Updated 2025)

Doctors and all clinics owners! Have you ever wondered why the clinic is good? The tools are modern. But the new patient rarely adds In addition, the reservation is still still? Before investing in other marketing Try to look back "Online home" like our "clinic website" a little bit because sometimes "black holes" that absorb business opportunities May be hidden there that we can't expect at all!

In an age that the patient "Google before making a decision", the website is not just "Online brochures" anymore, but it is the "important receptionist" that must be ready to serve 24 hours. It is the "basic examination room" that the patient will come to "shine". Expertise And the convenience before making a "Question" really, but it's a shame. The number of clinics still made a mistake on a small point on the website, causing "losing patients" and "losing business opportunities". Unfortunately every day. This article will take the doctor and the team to "Ex -Classic". The clinic website is often done with the "drug formula", how to see the results in the year 2025, which will help "in front of the house". If ready, let's see!

"The patient disappears ... shrinking books" dangerous signs When the clinic website does not answer the new generation

Imagine ... You open the clinic. Investment quite a bit Both the location fee Medical device fees Hire a professional team But when the patient tries to search for your clinic name on Google "can't find" or if found The website is slow to load as a crawling turtle. The face looks unreliable. Finding service information or the doctor's schedule is very difficult. The queue reservation button is hidden. Deep ... How will the patient feel? The answer is "waving goodbye" and then turn to a competitor's clinic on the website "with" more immediately! It's hurt, right?

This symptom is the "warning sign" that says that our clinic website may be "seriously ill" and need "treatment" urgently! The problem is not that the clinic is not good. Or the doctor is not good, but because of our "online channel", it "is not conducive" for new patients. Come to get to know Or decide to use our service at all And more worried is Most clinics tend to "do not know" where they are making mistakes. Only focusing on promoting through other channels By forgetting that this website is the "center" that will gather everything together and a "tool" that will change "interested people to become" regular patients "effectively. If wanting to know How serious and difficult to use the clinic website, how serious it is. Try to click to read this article. And you will understand why this is important

Deeply "the root cause" The Clinic does not work: Why did you miss a simple matter? That has a huge effect?

And why is the clinic good? Many places come to "miss" with the website? From what I had the opportunity to talk and give advice to many clinics, I found that the "root" of the problem is often from the basic matters that we may overlook it inadvertently.

1. Look at the website as just "Online brochure": Not many clinics still have the idea that the website only has "showing information" of the clinic, such as the office number. "Digital brochures" only, so it does not give importance to the design to "answer" the behavior of modern patients who want "Speed" "convenience" and "complete information" to make decisions Having only basic information is "not enough" anymore in this era!

2. Lack of "strategy" and "target" that is clear for the website: "Why do the clinic web?" This question may be easy to see. But many clinics can't reply clearly! Creating a website without a clear "target" (such as wanting to increase the reservation amount, want to build credibility, or want to educate patients) is the same as "Drive without a destination." Yes, it makes the design. Contenting And choosing to use various features "vignettes" can not really measure success And do not know which direction to improve

3. "UX/UI is not friendly" with patients: UX (User Experience) or user experience and UIR (User Interface) or the face. May sound like a technical term, but actually it is the "heart" of the website that "easy to use"! If our clinic website is complicated, hard to find information, the button is too small until it can't be dipped. Or use the color that is difficult to read on mobile It makes the patient "frustrated" and "do not want to continue to use". Do not forget that most patients Especially the elderly group May not be very familiar with technology Design with a UX/UI design that is easy to understand for all groups. Therefore very important

4. "Fear" Investment with Technology: Some clinics may think that making good websites Or using the online queue reservation system as a "cost" that is wasted Without seeing the "return" that will be received in the long run Both in terms of reducing staff's workload Increasing the satisfaction of the patient And creating new business opportunities. "Economical" at this point may become a "greater" opportunity.

"The patient is lost ... money will shrink!" Financial and reputation impact When the clinic website is "weakness"

Our clinic website has "weakness", whether slow, difficult, or incomplete use. It doesn't only affect The "frustration" of the patient only, but it also "bite" business opportunities and "destroy" the reputation of our clinic slowly. Which we may not even notice!

"Lost golden opportunities" from new patients: think about each day How many patients are "searching" clinics that are like us on Google? If our website "can't find" or "unreliable" compared to competitors The opportunity for those patients to "click in" or "decide to make an appointment" with us, it is "less"! Every click on the loss is "the opportunity to generate income" that is unfortunately floated.

"Sinking costs" with the marketing that do not see results: many clinics are spent on online advertising or hiring an influencer to review people to enter the website, but if the "destination" is our website, it is "not ready" to "change" those visitors into a "true patient". "Pour the water into the sea". No benefit. While also feeling that "Online marketing is not working" although the real problem may be on our own "website".

"Reliability" that decreases in the patient's eyes: Website is the first "image" that most patients will experience our clinic. If the website looks "old" "is not professional" or "wrong information", it will directly affect "Confidence" that patients have to us immediately! He may start wondering "The website size is not well taken care of. Will it really take good care of our health? "This kind of thinking is" dangerous "to the reputation of the clinic in the long run very long and the trust of the patient through content on the website. Is something that should not be overlooked

"Increased workload" of the staff: if our website does not have information that people Or there is no convenient queue reservation system. Patients have to "call" come in to inquire or "chat" to book the queue with the staff anyway, right? That means "workload" that is increasing unnecessarily of the team. Causing them to waste time responding to the question repeatedly Or manage the manual queue instead of focusing on other important services

"Modern clinics must have!" Open 5 error on the website. With a solution "The patient loves ... the reservation is dashed!"

It's time to "overhaul" our clinic website to be modern and answer the digital age patients! From what I saw the problem of the clinic website, I would like to summarize the "5 classic errors" that most clinics tend to do "solutions" simple ways to help your website become "magnets" to attract patients and "tools" to create a powerful reservation! If you feel that your old website has these problems, considering the old website improvement service. It may be a good solution.

1. No online queue reservation or "very difficult to use!"

Symptoms: The person wants to make an appointment, but only "phone" has to wait for a long time or the staff to answer the call slowly. Or some clinics have online booking systems But have to click many steps Complex until the patient "give up on" before the result is ... the patient feels "inconvenient" and may turn to other clinics that have a booking system easier.

Instant solution:

Install the "online queue booking" that is easy to use: choose the system that the patient can choose the date and doctor that you want by yourself in a few clicks, such as Calendly , Acuity Scheduling or the system connected to Line OA or Google Calendar.

"Reservation button" must be outstanding and easy to access: Place the button "Book the queue immediately" or "make an appointment" in a clear position on every page. Especially the first page, the main menu, and the end of the website (Footer)

There is a "automatic notification system": when the patient is successful There should be an email or SMS confirming the appointment. And have a notification system before the appointment date To reduce the problem of "NO-SHOW"

2. Information on the "not updated" website, like going back to the dinosaur era!

Symptoms: The clinic has new services. Or cool promotions But on the website is still old information last year! When the clinic is opened and off, it does not match the truth. Or the list of doctors still not updated The result is ... the patient receives the "wrong" information, causing feelings and "no trust" anymore.

Instant solution:

"Regularly updates": Set the data update schedule on the website at least once a month or as soon as the important information has been changed.

Do "news strips" or "POP-up Promotion": For information that requires urgent communication, such as menstrual promotions Or the special holiday of the clinic

Use the CMS (Content Management System) system that the "self -update": Platforms like Webflow or WordPress with good settings. Will help the non -programmer team to edit basic information by yourself, no need to wait for developers

3. UX/UI (user experience/face) "Difficult to use" or "too complicated" Patients!

Symptoms: Enter the website and find a lot of menus. Use medical terminology that people do not understand. The letters are small and have to read. (Especially on mobile phones) or without a clear CTA button, causing the patient to "do not know what to click". The result is ... the patient feels "confusing" and "difficult to use", especially the elderly or people who are not good at technology.

Instant solution:

Design UX by based on the principle of "3-CLICK RULE": try to enable the patient to access important information that he wants within 3 clicks.

Emphasizing "Mobile-First Design": Designed with the main applications on mobile phones Because most patients are searching for clinics via smartphone

Place the CTA button "clear" and "easy to understand": "See all services", "Know our medical team", "Read reviews from patients", "Contact us to make an appointment" and place at least 3 points on important pages.

Use "the language that the patient understands": avoiding technical terms Or if it is necessary Should have a simple explanation

4. "Don't care. SEO" let the website "Wash Clinic" that no one finds!

Symptoms: The clinic, you may be the best in that area, but if the patient "can not find on Google and not found." It is like a clinic. You don't exist online! No Title Tag or Meta Description is interesting. There is no key keyword that patients often use to search for content. Or do not have a Blog for health knowledge at all The result is ... your website "Not ranked" on Google, causing the opportunity to get new patients. That is looking for your service unfortunately

Instant solution:

Set the "SEO on-Page" basis on all pages: add Title Tag, Meta Description, H1 Tag, and Alt Text. [Name of Yan/City] "or" Children's teeth [Name/City] Price "

Emphasize "Local Seo" for clinic: Create and confirm the profile on the Google Business Profile, put all the information correctly and always update. As well as embedding the Google Maps map on the website's contact page. Local SEO for clinics will help patients in the area to find a lot easier.

Create a "quality content" in the form of Blog: Write an article for health knowledge related to the clinic regularly (such as 1-2 articles per month), such as "How to treat acne with the fastest results?", "Is the face clear? How many times do you have to do? "

5. "No reviews" from real patients or only "unreliable"!

Symptoms: The website has only advertisements from the clinic itself that the service is good, the doctor is good, but there is no "confirmation" from "real patients" at all. Or sometimes there are reviews but "fake" without names, no images or messages repeatedly. The result is ... new patients "Do not dare to make decisions" because of lack of social proof that will help build confidence. And may choose to go to a competitor's clinic with a lot of good reviews instead

Instant solution:

"Request a review" from patients who are satisfied with the service: After the service is complete There may be a system for patients to score or write a short review. Or requesting permission from Line/Facebook Come to display on the website

Show a review of "reliable": If possible, should have a real name. (Or nickname) Pictures (if the patient permission) or Capture Screen from Google Review, Facebook Page to assemble

Create a "SECTION Review" especially: Collect good reviews on the page "Reviews from our patients" or "response from users" for new patients to come to see easily.

Reply to reviews (both good and bad): response to reviews with care Shows that the clinic gives importance to the feedback of the patient and is always ready to improve the service.

"True case ... more than a novel!" When the clinic "overhaul the website", the reservation is 3 times!

In order to clearly see the "care" with the website "change the game" for the clinic I would like to tell the story of the success of "Clear Clinic" Famous skin care clinic in the city center Who had experienced a problem with the reservation of the queue completely, despite having a good medical team and excellent service

"Old pictures ... before improving": The original clinic website clear like a "museum"! Meaning there is information But the load is very slow (almost 7 seconds!) There is no online queue reservation system. The patient must call or say hello to LINE only. In addition, the service information is not clear. There are no reviews from other patients. The most important thing is to search on Google. The word "acne treatment [Name]" is on the page 3-4 over there! Causing the Bounce Rate (the rate of in and out). Highly high. The new patients rarely come from the website.

"Mission to turn" by the expert team: Clear Clinic, decided "overhaul" all new websites By focusing on solving the same problems with the start of the new website structure "User-Friendly" is more. Place the content according to the Flow that the patient is really interested in. Open to find interesting Hero section, followed by a cool review, service, FAQ, relieve the doubts, and the "reservation button" that is obvious! There is a Page Speed Optimization seriously, compressing the images to use the Hosting that is faster until Pagespeed Score dashed from 43 to 91! All new UX/UI designs, focusing on "Mobile-First" is easy to use on mobile phones. Install online reservation systems connected to Line OA and Google Calendar with automatic notification systems. And that is indispensable is the new SEO structure, adjusting the title, Meta, URL, "Google Love" and start writing health articles related to the clinic by focusing on Local Keyword, such as "Acne Clinic. [The name of the clinic is located] "

"The most amazing result ... that can be measured really!": Friends, believe it, after renovating the website for only 6 months, the clear clear clinic "changed" unbelievably! The queue reservation has increased from the original, which almost has become ** more than 65% of all reservations! ** Traffic or the number of people to visit the website from the hundreds per month to ** more than 1,200 people per month! ** And most importantly The clinic starts with Lead or new patients. That contacted 10-20 people a day! Their website is ranked in the first page, Google for important keywords such as "Laser acne scars [Name]", making the clinic reservation. ** Up to 300% or 3 times! ** This is the "power" of the website that is well designed and the truly responded! If you want to see The case study of the clinic that has been adjusted to the website and the reservation will rush like this again. Try to click to read more. There are many good inspiration!

"Czech list now!" What kind of clinic website is the patient "love" and Google "like"?

Okay! After we have learned a mistake and solutions and try to "check the health", the clinic website of friends. A little bit better that there is "qualifications" of the "love patients" and "Google like" completely? Try to check the list easily. These together:

1. "Fast ... Do not wait!" (Page Speed <3 seconds): The website must be loaded and ready to use within the first 3 seconds that the patient clicks in. If slower The opportunity for him to "be impatient" is very high!

2. "Easy to use on a mobile phone ... like having a clinic in the hand!" (Mobile-Friendly Layout): The screen must be adjusted according to mobile The letters are easy to read. The button is convenient. No need to zoom in and zoom out.

3. "Book queue/contact ... Outstanding!" ((Clear Call-to-to -ctions): There is a "online queue".

4. "Service information ... completely, no need to guess!" (Comprehensive Service Information): Explain the details of various services. Of the clinic clearly what to treat What are the steps? How much is the price? And who is a medical professional

5. "Online queue reservation system ... just comfortable at the fingertips! " With a system confirming and alerts automatic appointment. Having an online appointment system that is suitable for the clinic Will help reduce the administrator a lot

patients ... helps build confidence!" To build credibility

7. "Google finds ... the patient is coming!" (Seo-Friendly Structure): Title Tag, Meta Description, and use keywords related to the service and space of the clinic appropriately, as well as having health knowledge.

8. "Easy to contact the clinic ... many channels!" (Easy Contact Options): In addition to telephone numbers There should be a form of contact, Email, Line ID, or Live Chat for patients to choose the most convenient way to contact.

If the clinic website of friends "Tik is correct" in all of the checks in this check list Can be assured that Your "online home" is strong and ready to attract new patients. Certainly come in! What about your website ... how many points?

"Ask-answer the doctor's style!" Clear all questions about clinic websites. Make the doctor confident!

So that all the doctors and the clinic team "confident" and "ready" to wade through to improve their own website for "Pang" even more. From various clinics with "clear answers", easy to understand style Come to solve all the questions!

If the clinic has just opened There is no review from the patient, so where to take the Social Proof from the website?

It's a very good question! At the beginning, the clinic may still "New boxes" and do not really have many reviews from patients. Social proof creates a challenge. But there is a way that we can do: "Expert certificate or partner" "Clinic's promise and commitment." "The image and expertise of the medical team" "The atmosphere is clean and modern clinic".

SEO for the clinic website is "difficult" and "takes a long time"?

Having said that, SEO is not a "easy thing" that is done today, tomorrow will see results immediately, but it is "not too difficult" to start and "worth it" in the long run! "Start with the Local SEO first." "On-Page SEO basic, can do it yourself." "The content is the heart". In general, if we do SEO correctly and consistently. Will start to see the results better within 3-6 months

Is it necessary to have a "online queue booking system" on the clinic website? Just let the patient call not enough to make an appointment?

In this era, most patients are "familiar with" with the convenience of the technology of "online queue" system. It is "Must-Have Feature" or what the modern clinic website must have ! Because: "The convenience of the patient" "Reduce the workload of the staff." "Reduce mistakes in making an appointment." But having an additional online reservation system will help "upgrade" the experience of the patient And make our clinic "modern" and "pay attention" more

There are still other questions. That the doctor or the clinic team is wondering? Don't keep it alone! "Solving the questions" and "to improve" is the first step to have a clinic website that is truly "powerful"!

"It's time ... change the clinic website to 'Gate to good health' that everyone wants to open! "(Conclusion)

How are you? Doctors and the clinic team? Read here I hope everyone will "realize" the importance of "Clinic website" that "is not just" but must be "good and true." The truly digital patients! We have "in -depth" up to 5 classic errors that make the clinic website become "traction" business opportunities, "clear the clarity" to the root of the problem, and see "shocking results".

Remember ... the most important heart of making a clinic website. "Success" is "paying attention" and "understand" our patients truly. Make him feel that "This clinic is our refuge." "The information is clear." "Easy queue appointment" and "look reliable" if we can give "Good experience" for him from "first click" that came to see the website. The opportunity for him to "choose" us and "Tell" that impression It is not too far! What about your clinic website? Ready to be Is the "first door" that is open to the patient with confidence?

Okay! "Good health" of the clinic business, you start at "good website" today! Do not let our "online home" become a "weakness" that causes good opportunities. Go unfortunately anymore! It's time to "invest" with the website seriously to create a "difference" and "advantage" in this high competition market!

Want Vision x Brain as a "trusted consultant" to help you "to create" the clinic website that "is beautiful, modern, easy to use, and most importantly ... can help increase the queue reservation!" Right? Click here! Consult our experts for free! No charge! Or if wanting to get to know the UX/UI design service and old website improvement service Ours more Can stop by to see more details! We are ready to help your clinic "outstanding" and "grow" in the online world sustainably!

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