9 Reasons for PERFORMANCE marketing lovers love Webflow

How much money has been paid with the Landing Page "not ready to fight"?

As a Performance Marketing marketer, you probably know that "speed" is the heart of the competition. Every second that the campaign is slow, every click that is sent to the Landing Page that loaded slowly or every A/B Testing that didn't do because "have to wait for Dev". Have you ever encountered these classic problems? Think of the campaign well. The Ad Creative is ready, but the Landing Page is not finished, wanting to fix Headline a little, must open the Ticket for a day, or the most painful is the Landing Page that is not as beautiful as designed in Figma, making the message that the media does not match the advertisement ... If you are nodding This article is the answer you are looking for.

Prompt for illustrations: Marketer images are holding a temple in front of a computer that is full of Ticket work, advertising graphs with bad results. And the webpage that is loaded slowly To convey the irritability and obstacles in the work

Why is the "original workflow" as the bottleneck of the Performance team?

Most of the problems are not caused by your team not good, but caused by "tools" and "processes" that are unfavorable. The world of marketing is too fast that the old workflow is in time. The main reason that we are stuck in the area is:

• Dependence on programmer developers: Small changes, such as editing words on the CTA button or the new tracking pixel becomes a big deal that has to wait for the queue and take time.
• The limitations of Page Builder: Even the popular Page Builder on CMS is easy to use. But often creates a "mess" and "heavy" code, which has a direct effect on Page Speed ​​and SEO scores
• Separate processes: designer designed in Figma, send to programmers, programmers to take the code, enough to fix, then have to go back to the beginning. This process creates a delay and has a very high mistake.
• Low flexibility: The finished template is usually not able to adjust to the CI (Corporate Identity) or Key Visual of the campaign 100%, causing the Brand Experience to not continue.

Prompt for illustrations: Infographic images show the old work process (Design -> DEV -> Revise -> Launch) compared to a more flexible process. In order to see the clear bottleneck image

If left ... you are "Burning advertising" throw away every day

Endure these problems is not just about irritability. But it directly affects the "budget" and "results" of the enormous campaign. Imagine:

• Low conversion rate: Landing Page that loads more than 3 seconds or has a terrible experience on mobile phones. Is an important factor that causes the user to shut immediately The money of the paid click is wasted.
• Higher advertising (HIGHE CPC/CPM): Advertising platforms like Google and Meta value "Landing Page Experience" if your webpage is slow and does not answer. You will be reduced quality scores (Quality Score) and have to pay advertising more expensive than competitors to get the same position.
• Lost business opportunities: While you are waiting for the landing page with your competitors, you may launch a campaign to cut the face and sweep all the customers. Speed ​​to Market is an an advantage that cannot be evaluated.
• Team Burnout: To fight with non -heart tools every day. Causing the team to waste time with technical matters instead of focusing on strategies and creativity Which undermine the long -term encouragement

Prompt for illustrations: graph images that show the relationship between Page Load Time, which has increased with the Conversion Rate and the Quality Score that has decreased. There may be money that is burned as a background to communicate advertising.

Unlock the team's potential with Webflow: 9. Reasons for Performance Marketer must love.

The good news is ... There is a solution. And the solution is called Webflow. It's not just a web tool, but a "platform" that has been designed to destroy the walls and bottles that marketers have to encounter, and here are 9 important reasons for Webflow to become a trusted tool for the Performance marketing patients around the world.

1. Create and launch a campaign in the main "hour", not "week": Forget the waiting. Webflow gives the marketing team to create a beautiful landing page and answers by yourself. Idea today Tomorrow can launch the campaign.
2. Control the design 100% (Pixel-Perfect Control): No need to компромисс. Design anymore. You can create a webpage that matches the AD Creative and CI of the brand exactly. Create a seamless experience for customers.
3. Fast Speed ​​Page Speed: Webflow Create Clean Code and Optimize well, combined with the world -class Hosting + Fastly CDN, allowing your webpage to download the fastest. Resulting in cheaper advertising fees and conversion rate
4. SEO that is powerful: you can adjust the Meta Title, Description, URL Slug, Alt Text, and even the schema markup directly. Try to see how to rank on Google with more Webflow.
5. A/B Testing is easy and fast: just one click. You can "Duplicate" page Landing Page to create a B for testing immediately. Want to test Headline, or new CTA? Can be done in a few minutes. Creating a Landing Page that adds conversion is not difficult anymore.
6. Connect the marketing tool smoothly: Buried Google Tag Manager, Meta Pixel, Hotjar or other scripts. Easy to do in one place without having to be busy with the code.
7. There is a flexible CMS system: In addition to Landing Page, you can also use Webflow CMS to create a campaign to support the campaign quickly, such as Blog Posts, Case Studies or Success Stories, which are very important for B2B marketing.
8. Perfect Responsive Design: Customize the display in each screen size (Desktop, Tablet, Mobile). Confident that the user will get the best experience, regardless of the website from.
9. Liberation of the team from Developer: This is the most important! Webflow Trao Quyền allows marketers to own "End-to-End Process" from design, development, to the launch and campaign to freely improve the campaign.

Prompt for illustrations: infographic. Summary of 9 reasons in an easy -to -understand icon form. Placed beautifully with a webflow logo in the middle.

Examples from the real thing: when B2B Tech Company adds 250% Lead with Webflow.

The story may not see the real image. Take a look at the case of "Innovate Solutions" (assumed name) B2B Tech Company that has encountered a heavy bottleneck problem with the WordPress website. The original, they took average 10-14 days to launch the new landing page for each campaign. Makes it miss out on many important opportunities and average conversion rate is only 1.8%.

After moving to Webflow: The Innovate Solutions marketing team can create a Landing Page at each of the customers in less than 2 days. Consistently

The results in 3 months:

• Conversion rate from advertisements increased from 1.8% to 4.5% (250% increase)
• Cost per lead (CPL) decreased by 35% because the better speed speed makes the advertisement cheaper.
• The marketing team can launch a new campaign faster 5 times and feel more powerful.

This is the power of choosing the right tool. Which can turn the business results outstly And we often see results like this for customers who choose to use Website development with our

Prompt for illustrations: Before & After comparison of the old Landing Page screen on WordPress that looks normal with the new Landing Page on the webflow that looks modern and interesting. With a graph of the rising results

Want to start following? Checklist 5 simple steps for front campaigns

Feeling that there is a fire, right? You can start using the webflow with your next campaign with these 5 simple steps:

1. Choose a small campaign to experiment: No need to move the whole website! Try to choose a new campaign. Or the campaign that needs to be improved to create a landing page on the webflow via Subdomain (such as Go.yourwbsite.com)
2. The structure is emphasized. Conversion: The structure of the webpage based on the Message Matching with the advertisement, has a clear headline, the benefits that customers will receive, Social Proof and the outstanding Call-to -ction Call-TO-Action.
3. To be created on Webflow: You may start with the template that is available in the webflow marketplace or designed from the center. Focus on making the webpage easy to use and loading quickly.
4. Install the necessary tracking: Go to Project Settings> Custom Code and place your script from Google Tag Manager here. Everything is ready for tracking.
5. Launched, measurement, and learning: shooting to your new Landing Page and keep an eye on the PERFORMANCE data in both Google Analytics and advertising platforms. Then bring the information to improve your Landing Page page ... which you can do by yourself in a few minutes!

For anyone who wants a shortcut to a beautiful and high conversion, try to look at Landing Page design services as an idea.

Prompt for illustrations: 5 -step checklist images with icons in each item (such as a rocket icon for launch, icons for measure) to make it easy to understand and follow immediately.

Questions that marketers often doubt about Webflow.

We have compiled a popular question that was often heard from the Performance Marketing team.

• Q: Do you have to write a code to use Webflow?
  Answer: It is not necessary! Webflow is a Visual Development Platform that you can drag and put and customize everything with your eyes. But if you have a basic understanding of the web structure (HTML/CSS), it will help you unlock the potential of Webflow 100%.
• Q: Is the cost more expensive than WordPress?
  Answer: If looking at the price of the hosting plan, the numbers may be higher, but in the long run, webflow tend to "better value" because you don't have to pay premium plugins, maintenance, and most importantly "Charge" and "programmers" that are enormous.
• Question: How suitable for SEO? Really see results?
  Answer: Very suitable! Webflow provides complete on-page SEO tools, and as the website loads very fast. It is therefore loved by Google naturally. There are many cases that can be ranked on Google better quickly. After moving to use Webflow
• Question: Can connect to other automation systems such as Salesforce or Hubspot?
  Answer: Very comfortable. Webflow has a native integration with some and can connect to other tools. Thousands of more via Zapier or Make (Integromat) allow you to send your LEAD data to CRM or Marketing Automation immediately.

Prompt for illustrations: Image icon, a large question mark (?) And there is a webflow logo on the side with a small icon. That represents answers such as code, money, SEO graph, and API connection

It's time for Performance Marketer to "attach wings".

The world of Performance marketing will not wait for anyone anymore. The attachment to the old tools and processes is equal to us. We are choosing to "run" rival. Webflow is not just a beautiful web tool, but it is "Game Change" that gives "speed", "freedom", and "power" for the marketing team, can learn and improve the campaigns that have never been.

It is a change from being just "buyer" to be "Customer experience" from the first click to Conversion. Finally, try to ask yourself. That if you can reduce the unnecessary working time And can focus on more energy to create strategies How far will you grow up for the campaign?

Do not let the technology be an obstacle again. It's time to unlock the potential of your team and try to create your next page with Webflow!

Prompt for illustrations: The picture of a confident marketer With wings growing behind Standing on the graph that rushed into the sky With the background as the Interface of the Webflow to convey the growth and freedom of work

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