Webflow Logic: Create a complex web application without writing code?

"I want to do this feature ... but have to hire programmers" the real problem in the life of the web

Have you ever? When we make a website with a webflow, we have a cool idea to rise in the head. "If we do many questionnaires for customers to answer And showing different results. "Or" Want to make a price tool for customers to play on the web "or even "Want the customer to fill out the form and the information runs to record + send an automatic conditions email"

But then those thoughts must stumble With the sound in the head that says "Dream ... This type of feature must write a chaotic home code." "Must hire a programmer" "The budget escalating for sure". Finally Our website is still just a beautiful website. That cannot interact with users deeply Can only give only one way like online brochures ... This problem is something that many web people have to encounter and it is a "wall" that blocked between ordinary websites. With a lively application

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Why good ideas Can't continue? The root of the wall named "Code"

This problem arises because in the world of traditional websites It is clearly divided into 2 parts: "Fronntd" and "Backd"

Webflow is the king of the "home page" that gives freedom to design and create a beautiful user interface (UI) and respond to all screen sizes without limits. But whenever we want to add "logic" or "brain" for the website, such as creating conditions, "If the user makes the results B" or "if the data is sent to D", these things are the functions of "back home", which requires the program to write the code in JavaScript (Node.js), Python, or PHP.

This is the point that causes the "gap". The web designer (Designer) and the writer must work together. Which is usually followed by complexity, communication that is inaccurate, longer time, and the cost is inevitable To add a little function, each time it becomes a big deal that has to be planned in many steps. This is the reason why good ideas Of us many times, have to be folded unfortunately Because it can't cross the wall of the "code". Understand how Webflow helps to solve business websites. Will make us see that this tool has always tried to break this wall

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If letting the "stupid" website continue to lose the opportunity?

Having a website that can only show beautiful information But lacking the ability to interact and work in complex logic It may not seem a big deal. But in reality, we are "losing opportunities" to the enormous business without knowing it.

• Loss of customers who need help immediately: Customers entering the web to calculate the insurance price, installment houses, or services. If our website doesn't have tools for him He will immediately turn to competitors with a "smart" website.
• CONVERSION RATE Low Low Clay: Forms that are long and boring are a good conversion killing that we are not able to create multi-step form that shows questions according to previous answers. Causing customers to be discouraged and closed to the middle of the way
• User experience (UX) is disappointing: users expect a unique experience. (Personalized Experience) that we are unable to hide/display content according to the type of user. Allowing everyone to see all the same information Which does not answer and create annoyance
• Higher operating costs: The need for employees to come to answer repeatedly, key from the email in the system, or separate customers by hand, although these processes can be automatically with logic is a waste of time and resources.
• Clearly disadvantaged: in the era when competitors used technology to create cool tools To attract customers We are still stomping with the old website. Is equal to we are going back down the canal every day Having a hidden but powerful feature like 7 secret features on the webflow may be a solution.

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The solution is in front! "Webflow Logic" tools to break the wall without using the code.

And then the webflow released the secret weapons that broke this wall, that is "Webflow Logic"! Speak the most easy to understand. Webflow Logic is a tool that allows you to create. "Workflow" and "Logic" on the server directly from the Webflow Designer without having to write even one code!

It is the power of the "backyard" in the form of "Lego connector" that we can put and set the conditions by ourselves There are only 2 working principles:

1. Trigger (stimulator): What is the thing that will make this logic start working? Currently, the main Trigger is "Form Submission".
2. Flow (process): When stimulated What will happen next? We can create conditions "If ... then ... (IF/THEN) "freely. For example, if the 'budget' is worth more than 100,000 baht, send the information to Hubspot, but if not sent to Mailchimp instead

This is a revolutionary way to think of web. Formerly, having to rely on programmers or external tools such as Zapier or Make (Integromat) to connect and create Automation. Now, we can do things. "In ourselves" Webflow, which is faster, more stable, and easier to manage. For anyone who is wondering Anyone who should use this webflow feature is a clear answer that it is far more than a normal website.

You can start immediately by entering the logic tab on the Webflow Designer and starts to create your first Flow. Read more information from the official data source at the Webflow Logic Official Page .

Examples from the real thing: Howbflow Logic can change the business?

Theory may look boring. Let's see the actual use of the actual use. Well, if we use the webflow logic, how will it benefit the business?

• Real estate business: Create "Basic home loan form" when customers fill out information, income and logic loads. Logic will calculate the possible loan. Then send an email to the result with the proper project list back to the customer immediately And also send this LEAD information to the cells that take care of that zone automatically
• SAAS (Software-AS-AA-Service) business: "Create" multi-step trial registration form ". Logic will ask questions to screen users (such as team size, position), then send data to the CRM system with the customer tag. So that the sales team can offer more Demo at the point And can also send a webhook to Slack to alert the team in Real-time as well. This is necessary for Website development for startup and saas business
• Marketing Agency: Create "Project Project Assessment Tools" on the website for customers to choose the desired service (such as SEO, shooting, web). Logic will calculate the initial price and display on the webpage. While also sending information summarizing the customer's needs to the sales department to prepare the quotation immediately
• The E-Learning website: Create a "test after school". When students do the test, Logic will check the answer, calculate the score, and if passing the exam, will create another logic to pass on to Path that will automatically issue a certificate.

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If wanting to follow, what to do? The manual began to use Webflow Logic in 5 steps.

Saw an example and the wooden hand itch, wanting to try, right? The good news is not difficult! Try to follow this step to create your first logic.

1. Prepare your trigger: create a form (form) on your webpage first. This is the first door to start all the processes.
2. Open the door to the world of Logic: In the Webflow Designer, click on the Logic Logic icon on the left hand side and press "Create A New Flow".
3. Condition (Conditions): This is an important heart! You will find the screen to create a condition "IF /TEN". You can select Field from the form created in item 1 and set the conditions, such as "if 'Budget' Field is Greater Than 50000".
4. Set commands (Actions): When the conditions are true (Or false) What to do next? You can select a variety of actions such as "SEND Email", "SEND DATA TO'BHOR APP (VIA Webhook)", "Redirect User to Aother Page." More learning will help you do Programmatic SEO and Webflow at a higher level.
5. Test and activate: After all settings are finished, don't forget to test your Flow to make sure you work correctly, then press Publish! Your website will have your own "brain"!

For detailed use guide with tutorial video Can study more from Webflow University , which is the best learning center.

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Questions that people tend to wonder And answers that are clear about Webflow Logic

I have compiled a popular question that many people wondered about Webflow Logic to answer clearly.

Q: Webflow Logic can be used instead of Zapier or Make?

A: Not all Must understand that the logic is designed to manage the automation at "Start and end within the webflow" or send data out of the Webflow (Outbound Webhook). Zapier/Make is a tool that specializes in "Connect the app The exterior together "which is more complicated, so if you only want to create conditions from the form on the web and send the information to logic is the fastest and best answer. But if you want to create a complex automation between many apps (such as receiving information from Gmail to create Task in Asana and send a notification to Slack) Zapier or Make is still a better option.

Q: Do you have a logic? Is there a basis for writing code?

A: You don't have to write the code! But having "Logical Thinking" or understanding the concept of IF/this will help you learn and use it a lot faster.

Q: Webflow Logic is there an additional cost?

A: Webflow Logic will be included in some Site Plan. (Especially the plan for Business and Enterprise), which each plan will limit the number of "runs" per month is not equal. Suggest to check the latest price from the webflow's pricing page for the most accurate information.

Q: What is the limitation of Webflow Logic?

A: The main limitation is 1) Logic works on the server. Therefore, it cannot be resolved or changed on the webpage immediately (DOM Manipulation). 2) Trigger is mainly limited to Form Submission (in the future will be added). 3) There are quotas for the monthly run according to the plan that we use.

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Summary: It's time to release your website potential with Webflow Logic?

Webflow Logic is not just a new feature, but it is a "paradigm change" in website making. It broke the wall that used to block between designers and developers. Helping people who are not programmers to create living web applications, interacting, and automatically works themselves, it is to give your "brain" to your "beautiful" website.

Stop and let the ideas good. You must die because of the limitation of the code. It's time to try to explore and use the power of Webflow Logic to create an impressive experience for users, add a conversion rate to your business, and reduce your boring work procedures.

Let's start with a small project. Create a simple condition. And you will discover that the possibility is endless Is your website ready to "be smarter"?

If you have a complex project and want to draw the maximum potential of Webflow Logic or want to create a full application Our team of experts are ready to give advice. See details of our Advanced Webflow Development here.

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