How to create 'Digital Garden' instead of the original 'Blog'.

The real problem in the life of the content

You are the one who loves writing, intends to do Blog, share knowledge. And dedicated for many hours to create good articles Tattoo, right? But have you ever felt like this? ... The article that you are dedicated to After posting for only 1-2 weeks, it was gradually getting new articles. Pushed down until disappearing from the first page Like shouting the knowledge into the bottom pond The longer the day The knowledge warehouse that you created is like 'Content' with only you who know it exists But the reader could not find

The feeling of having to wait for 'new content' All the time for the blog to see the movement despite the old content Still good and has enormous benefits It is a fatigue that many content and marketers are quietly faced. And this is an important weakness of 'Blog' in the same way that we have been familiar with for a long time.

Prompt for illustrations: Compare graphics One side is a tiring writer on the treadmill called "Content Treadmill" with old articles. Fell behind And the other side is a gardener who is watering the trees of knowledge that grows beautifully

Why did that problem occur?

The source of the problem is not the 'quality' of the content you created, but on the 'structure' of the blog designed to work like 'Sort in order' (Chronological) like a notebook or newspaper The newest article will always be performed first and will be pushed down when a new article replaced.

This structure has 3 disadvantages:

1. It promotes the culture 'Publish and Forget': We often focus on the latest articles. And forgot to return to look after, improve or connect knowledge from old articles
2. It built a wall in the discovery: readers who encountered A may not know that you have written a story about B and C that are more involved and deeper. Because it is buried too deep on the Archive page
3. It does not reflect the true learning: human knowledge does not grow in a straight line. But is a network that is linked to each other The presentation of time is against the nature of learning and research completely.

This traditional concept makes us stuck in the trap of the 'Stream' of the data that flows through. Instead of creating a 'Garden' of knowledge that grows and grows all the time

Prompt for illustrations: Easy Infographic Image The left is a river (Stream) with a paper writing a message quickly passing by the "Blog (Chronological)". The right side is a garden with many knowledge trees, which can be linked with a root that can be seen with the "Digital Garden" sign ".

If left, how will it affect?

Letting good content Your sinking is gone in 'Cemetery', not just a shame. But it has a direct impact on your business and brand more than you think:

• Loss of opportunities. SEO: Old articles that are valuable but not updated or linked will gradually lose the rankings and reliability in the eyes. Unfortunately, having a good information architecture is very important.
• Reduce the value of the brand: instead of your website will be 'brain treasury' or reliable knowledge center in that matter. It turned out to be just the past news board and passed. Makes it impossible to fully create Authority
• Bad user experience: Readers who want to study a deep matter Will feel frustrated that cannot find related information easily Causing them to spend less time on your website And have the opportunity to leave the web to find competitors that organize information better
• Waste of time and resources. Benefits: The energy you use to create each content. Instead, it can only benefit in a short time. It is an investment that is not worth the long -term.

In the end, the old blog will make you run on an endless treadmill. Tired but not seeing the growth of 'Knowledge assets' as it should be

Prompt for illustrations: Cemetery images with grave signs, articles, such as "10 Tips for Marketing 2022", "Beginner's Guide to X" to convey the forgotten content.

Is there any solution? And where should it start?

The powerful and powerful solution is becoming more and more popular. Among thinkers, writers, and marketers Is to change the concept from 'Blog' to ** 'Digital Garden' (Digital Garden) **

Digital Garden is a website that offers knowledge in the form of 'Thinking network' that connects each other Instead of sorting in order It is an area where ideas can be improved, changing, and connecting each other freely at all times, like a living garden.

The main principle of Digital Garden:

• on connections (Connection Allowing readers to travel to explore your knowledge freely
• Growing Content: The article is not written once. But may have various status such as 'seeds' (starting ideas), 'growing' (currently studying and additional), and 'complete' (Evergreen)
• Not formal and private: reduce the pressure to write the 'perfect' article every time. You can share a small idea. Or a short note and then gradually add it to grow

And where will it start?

The easiest starting point is 'changing Mindset'. Look at all the content as 'assets' that must take care of the watering water, not just the 'post' that has been released. Then, start by understanding the Topic Clusters and Pillar Pages, which are the main basis for creating a strong knowledge network. Before continuing to organize your garden

Prompt for illustrations: Drawing, concepts that represents the brain or a large tree in the middle (Pillar Page) and has a branch of branches into a cluster content that is linked back to the center.

Examples from the real thing that used to be successful

In order to clearly see that Digital Garden is not just theory But actually works and is incredibly powerful. Take a look at these 2 world -class examples.

1. Gwern.net : This is the classic Digital Garden that focuses on the function and the depth of the content. Gwern Branwen's website is a giant research article on a topic that he is interested in. From psychology to statistics Every article has a huge reference and links. Readers can 'be lost' in his knowledge garden for days. Because every click will lead to new discoveries Relevant It is an example of creating Authority through true knowledge links.

2. Maggie Appleton's Digital Garden : While Gwern.net emphasizes the depth of Maggie Appleton's garden, it focuses on the design and experience of beautiful users. She is the one who clearly describes the concept of Digital Garden and see the most images. Her website uses beautiful paintings to explain various concepts. And the status of the article clearly (Seedlings, Budding, Evergreen), making this a great example for those who want to build a digital garden that is both beautiful and knowledgeable.

Both of these samples show that Digital Garden can be adapted in a variety of ways. But with the same heart, creating a 'area' for unlimited learning, not just the 'timeline' of fixed information

Prompt for illustrations: Montage images displayed Screenshot from the GWERN.NET website (emphasizing the density of Text and Hyperlink) and the website of Maggie Appleton (focusing on beautiful paintings and designs) to show the digital garden a variety.

If wanting to follow, what to do? (Can be used immediately)

Ready to change Is the 'cemetery of content' become a 'knowledge garden'? This is a step that you can start immediately.

1. Mindset Shift & Planning: Stop thinking of 'weekly articles' and start planning. Your 'Knowledge Map' instead. Ask yourself, "What is the main topic that we are expert?" And "What are some cluster?"
2. Revive and categorize: Go back to explore old articles All of you Organize articles that are related to the same category. This is starting to create 'Plantation' in your garden
3. Link everything together (Link Everything!): This is the most important step! Edit old articles And add a link to other related articles as much as possible Allowing every page on your website always has a path to other pages. The strategy of creating a good Internal Link is the heart of the digital garden.
4. Create Index/Map Page: Design one page on your website to be like the 'map' of the garden. It may be a contents that categorize all content. Or may be a graphic that shows the connection of various topics For the reader to see the overall picture
5. Presenting the status of the article: adding a small sign For your articles such as 🌱 Seedling (Started ideas), 🌿 Budding (developing), or 🌳 Evergreen (complete content) to manage the expectations of the reader and reduce your own pressure.
6. Choose the right tool: even if you can do it on general CMS, using flexible platforms like Webflow will allow you Design and develop organization website Which has a beautiful Digital Garden structure and answers business problems at full efficiency

Prompt for illustrations: Checklist or Step-By-Step Infographic images showing 6 steps in creating Digital Garden from planning to choosing tools. With an easy -to -understand icon

Questions that people tend to wonder And the answers that are cleared

When talking about new ideas Inevitably has a question This is a common question about Digital Garden with a clear answer.

Q: Digital Garden will negatively affect SEO?
Answer: The opposite! It is enormous for SEO. Creating a content network that is tightly linked is the so -called 'Topic Cluster Model', which is what Google loves it. It helps to create Authority for your website on that topic. Increase the time when the user is on the website (DWELL TIME) and signals to Google to see that your website is a high quality source in that matter.

Question: Do I have to leave the old blog?
Answer: Not necessary. You can gradually 'change your blog into a garden. Or can create a new section as well Some people may still maintain a Blog for the news or updates and have a Garden for the linked content. also be adapted to create an effective B2B Content Hub.

Question: Does it seem to work harder than before?
Answer: At the beginning, it may take time to organize and connect old content, but in the long run, it will reduce the pressure from the need to 'spinning' new content at all times. You will change from the work of 'receiving' (must think of new things all the time) to work 'offensive' (extended and develop existing knowledge), which is much more sustainable.

Question: Do you have to use a special tool?
Answer: You can start on every platform that allows you to fix and create an internal link freely. But the tools that are popular for this specific concepts are such as Obsidian, Roam Research or the use of high -flexible CMS such as Webflow, Ghost to create your garden beautifully and easy to use.

Prompt for illustrations: Image icon Along with the question "Digital Garden & SEO?" And a large green mark To convey that it is good for SEO

Summary to be easy to understand + want to try to do

To summarize the difference in one sentence: ** Blog is the 'timeline' of what you published, but Digital Garden is the 'map' of what you know **

Changing to the concept of Digital Garden is not just changing the website format. But it is a way to change the way of thinking about creating and sharing knowledge. It is creating 'Digital assets' that are more valuable over time It is an investment that provides returns in terms of SEO, branding, and providing the best experience to your readers.

Do not let good knowledge and content. That you have dedicated to the creation, must be lost over time again It's time to change from 'Blog writer' comes as 'digital gardener'

Let's start with a small thing today: Choose the old article you like the most. Read and review and find a way to add a link to another 2-3 other articles that are the first 'planting seeds' in your garden. Begin to take care and connect your knowledge from today. To create a knowledge warehouse that will never die and grow with you!

Prompt for illustrations: Powerful and inspiring images Is a picture of a person who is submitting a small seed That is shining out With the backdrop of a beautiful and complete digital garden

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