Website Migration Checklist: Moving a new website without problems without falling.

Is it ... who decided to "overhaul" all new websites or "change the platform" from WordPress to Webflow, WooCommerce to Shopify or move a new hosting hosting. With the hope that the website will "faster" "more beautiful" "" Easier to use "but when" finished moving "immediately! The traffic top "Lang Hab" SEO ranking for a long time "disappear" customers "can't find" and "go to buy a pair of competitions" instead!

If you are "hot and hot" with this situation Or planning to move the website and afraid that "These problems of the world" are ... You've come to the right place! Because today I will take you to the "secret shelf" of the "seamless" website that is not only ranked, but may even "rush" even higher! This is the perfect "Website Migration Checklist". With the secret SEO tips that you must know!

In the digital world that "competition" is more fierce "than before, having a" best "website is" weapons "important, but to" move home "to your website "It's not easy" like moving people's houses because Google is not "soft" for you. If you make a little mistake You may take months or for years to "recover" rank and traffic back! This article will "open a textbook" to move professional websites. Drill in depth from "planning" thoroughly, making "301 Redirects" correct, to the "inspection after moving the web" for your website to "stronger" than before and "ready to fight" in every field!

Get ready ... because after reading this article Your website will "move home" confidently, safely and "grow" more than before!

The real problem in life: "Moving a new website ... Where is the rank with the traffic?"

I believe that the website owner Or many marketers Have you ever heard of horror stories about moving websites, right? Or some people may have ever "Meet with" even broken!

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Imagine ... You throw money. Put time to create a new website or a replatforming. To better formats, such as from WordPress to Webflow or from WooCommerce to Shopify [Cite: 2]. Hopefully everything will improve. But when the new website is Live!

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• ** The keyword rank is completely missing: ** Keyword. Important that has been next to Google's first page to the page 3-4 or disappear. [Cite: 2]
• ** Organic Traffic Dang: ** The number of visitors from Google has decreased, some dropped by 50-80% in the blink of an eye!
• ** Sales or Lead decreased: ** When the traffic disappeared, sales and business opportunities were inevitably shrink.
• ** Customers can't find things: ** The links that have been entered into 404 ERROR's pages are all frustrated and departing.
• ** Wasting time, wasting money, drooping: ** Must sit and solve the problem at the end of the reason. Spend enormous time and money To recover the rankings back

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This is a "nightmare" that actually happened to many businesses that "overlook" the importance of the Website Migration process that is correct according to SEO. [Cite: 2]

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Prompt for illustrations: "The website shows the owner of the temple, looking at the Google Analytics graph on the traffic. There are 404 Error symbols scattered around. And the screen screen that looks empty, no people. "[Cite: 2]

Why did that problem: "Because Google didn't read your heart!"

The question is "why" these problems arise, although sometimes the new website is "better" everything? The simple answer is "Google doesn't read your heart"! [cite_start] Googlebot (Google data collection program) I don't know if you are moving the website. Or are changing to a new URL structure. If you don't tell it clearly and correctly in accordance with the rules [Cite: 2]

The main reason that the website movement is wrong and affects SEO as follows:

• ** Do not do 301 Redirects or make mistakes: ** This is "the number one sample error"! [cite_start] Doing 301 Redirects is to tell Google, "This page has moved to a new place permanently." If there is no Redirect or Google error, it will see that the face disappears. And the new page is a new page that has never had a history before, causing the SEO (Link Equity) power of the face completely. [CITE: 2]
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• ** URL structure, change without notification. Google: ** When the URL of the original page changed to a new URL, you must notify Google through 301 Redirects.
• ** Content is gone or has changed a lot: ** If the content on the new page has changed so much that Google sees it as a different page from the same page. Or some faces disappear, causing Google to be confused and unable to rank the new page as well.
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• ** Page Speed ​​slower: ** Although the new website looks beautiful But if the code is not clean, the picture is not optimized, causing the Google to load to be seen as a bad user experience. And may reduce the rankings [Cite: 2]
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• ** Not Mobile-Friendly: ** If the new website does not Responsive or is not used on mobile phones as well. Will have a great negative effect because Google is mainly focusing on Mobile-First Indexing [Cite: 2]
• ** Damaged Internal Linking: ** Link inside the website that has been linked well. May be broken or pointing to the old face that does not exist, so Googlebot is unable to crawl to find all the information.
• ** Not updated the Google Search Console: ** No Google has notified that you have moved the website. Or did not check the ERROR that occurred after the move regularly

These causes are all the "time bombs" waiting for the working day. If you are careless in the management of Website Migration

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Prompt for illustrations: "Googlebot (Google) is confused and dizzy with the wrong route. There are 404 ERROR and old and new URL signs that are alternating." [CITE: 2]

If left, how will it affect: "Your business will lose a lot of opportunities!"

The impact of the wrong website moving It's not just a story about "rank" or "Traffic" that is missing. But also negatively affect your "business" in the long run:

• ** Loss of income and business opportunities: ** When customers can't find you, the Lead has decreased. You may have to lose business opportunities for enormous value each day.
• ** Advertising costs rise up: ** To compensate for the missing traffic that you may have to increase the budget (PAID ADS), which results in the cost of customers (Customer Acquism (
• ** Damage brand image: ** Website that has a problem in the page 404 Error or difficult to use. Will make customers see your brand "Not professional" and "not reliable"
• ** Disadvantaged race: ** While you are dating with your ranking and traffic, your competitors may be "opportunities" to easily overtake.
• ** The team is discouraged: ** The need to solve problems caused by repeated web movements. Causing the team to waste time and encouragement
• ** Wasting time and money to recover: ** Return and traffic recovery is not easy and takes a long time. Sometimes it takes many months or for years. And must invest in experts to fix Which has a high cost

Leaving the problem of the Website Migration, not just the loss of "money" or "time", but it is the loss of "future" of your business! Careful planning and consulting experts are very important in Improve and move the website

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Prompt for illustrations: "The picture shows a rapid economic graph. There is a money symbol that has disappeared. And the face that shows the disappointment of the entrepreneur "[Cite: 2]

Is there any solution? And where should it start: "move the website like google love, not Google. Confused!"

Moving the website to be successful and the ranking does not fall. "Possible"! Just have to do with a "plan" and "knowledge" that is correct according to SEO. This is a solution and guidelines that you should start from here:

1. Plan in advance (Pre -Migration Planning) - "Before lifting the item, must know where to place!"

• ** Set clear movement goals: ** Move for what? Increase speed? Change design? [cite_start] Change the platform? [Cite: 2]
• ** Explore and do Inventory of the current website: ** Collect all information: all URLS, content, images, videos, backlinks, internal links, current keywords, traffic and conversion data. [Cite_start] tools such as Google Analytics, Google Localle, Screaming Frog, Ahrefs/semrush came to help [Cite: 2]
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• ** Analyze Backlinks: ** Check which page has some high quality backlink. To make sure that there will be a correct Redirect [CITE: 2]
• ** Map, Redirects (URL Mapping): ** This is the key! [cite_start] Create a table that specifies the original URL (Old URL) and the new URL (New URL) of all duties to move. If the URL structure is changed, you must do 301 Redirect from all Old URL to New URL. [Cite: 2]
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• ** Choose a new platform and host: ** Make sure that the new platform (such as Webflow, Shopify) or the new hosting is answers the SEO and Page Speed ​​[Cite: 2].
• ** Prepare Content for the new website: ** If the content is renovated, make sure that Helpful Content remains in full. Or better

2. During the movement (During Migration) - "Gradually lift carefully!"

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• ** Create a new website on Staging Environment: ** Should not be built or tested on Live Site to build on Subdomain or Subfolder that is blocked from Googlebot to access (such as using Disalow in Robots.txt or setting passwords) [Cite: 2]
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• ** Use 301 Redirects correctly: ** Install 301 Redirects from Old URL to all URL on the server or through the new platform system. Make sure that there is no Redirect Chains (Redirect stacked several times) and no Redirect LoPs [Cite: 2]
• ** Check the Internal Links: ** Update all the Internal Links on the new website, point to New URL, not Old URL.
• ** Update Canonical Tags: ** Check the Canonical Tag on the new page, point to its own new URL.
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• ** New XML Sitemap: ** Create XML Sitemap of the new website that collects only all URL [Cite: 2]
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• ** Prepare new robots.txt: ** Robots.txt file on the new website should allow Googlebot to access all duties. Want to create an index (cite: 2]

3. After post -milction monitoring - "Check for sure Before letting customers visit! "

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• ** Test 301 Redirects again: ** Use tools such as Screaming Frog or Extension in Browser to check that 301 Redirects works correctly. All URL [Cite: 2]
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• ** Send a new XML Sitemap to the Google Search Console: ** To let Google know your new website structure [Cite: 2]
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• ** Use the Change of Address Tool in the Google Search Console (if the Domain Name): ** If you change the name Domain as well, use this tool to notify Google directly. [Cite: 2]
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• ** Follow up on the Google Analytics and Google Search Console closely: ** Check the Traffic (especially organic traffic), Keyword, Crawl Errors, Index Status, and Core Web Vitals regularly [Cite: 2]
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• ** Edit 404 Errors: ** If found 404 Errors, fix it by redirect to the relevant pages. Or create a new face if necessary [Cite: 2]
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• ** Check the Page Speed ​​and Mobile-Friendliness: ** Use Google Pagespeed Insights and Mobile-Friendly Test to ensure that new websites work quickly and use on mobile. [Cite: 2]
• ** Check the Internal Linking and Broken Links: ** Use the link tool to find a link to lose on the website.
• ** Ask Google Re-Crawl. Important page: ** If there is an important page that you want to collect new data quickly, you can use the Fetch as Google on the Google Search Console.

Strictly following these steps Will help reduce the risk of loss of ranking and trend enormously And also helps your new website to start strongly If you need help in this process, the Repoldforming Ours can help

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Prompt for illustrations: "The Road Map image of the website smoothly. There are 301 Redirects, XML Sitemap, Google Search Console and a new website that is running at high speed. "[Cite: 2]

Examples from the real thing that used to be successful: "Move correctly ... Sales spurt! "

So that you can see that moving professional websites "worth" and "create results". I would like to tell the story of our customers' success. Which is an e-commerce business selling fashion products that decided "moving home" from an old platform that is quite outdated To the new modern platform and responding to future growth

Problems encountered: The old website of the customer has a problem with Page Speed ​​that is very slow, allowing users to have a bad experience. And clearly affect the Conversion Rate. In addition, the backyard system is also difficult and difficult to manage. Makes it impossible to increase products or promotions quickly Customers decide Repold And choose to use our service to manage the Website Migration

Plan and solution:

• ** Storage in -depth data: ** We start with a detailed SEO AUDIT, collect all URLS, Backlinks, Keyword Ranking, Organic Traffic and Conversion Data of the original website.
• ** Create a perfect URL Mapping: ** We spend time with the removal of the Redirects map, every Old URL to the New URL is precisely involved. Including product management that may change
• ** Developing a new website on Staging Environment: ** The new website development team on the selected platform, focusing on Optimize Page Speed, Mobile-Friendliness and User Experience.
• ** Installation of 301 Redirects and intense test: ** Before Live, we installed 301 Redirects on Staging and tested thoroughly on every page. To make sure that there is no loss or Redirect Chains
• ** Update the Internal Links and Canonical Tags: ** We check and edit all Internal Links on the new website and correctly set up Canonical Tags.

Amazing results:

After launching a new website that has been a professional website Migration only 3 months. What happened is:

• ** Organic Traffic increases by 25%: ** Not only the rankings do not fall, but the traffic from Google has increased significantly.
• ** Keyword rankings are better: ** Keyword that used to be in the first page. Still stuck and some Keyword that used to be in front of 2-3 then moved up to the first page
• ** Page Speed ​​is 30%better: ** The website is noticeably faster. Allowing users to have a better experience
• ** Conversion Rate an increase of 18%: ** When the website faster Easier to use And customers can find information more conveniently Sales also increased.
• ** ROI advertising fee is better: ** When the Organic Traffic increases, customers can access the product without having to go through the shooting, making the ROI of the overall marketing better.

This is a clear example that investing in the correct Website Migration according to SEO is not just "preventing" the problem, but "creating opportunities" and "pushing" your business to grow sustainably! If you are considered to move the platform from WordPress to Webflow, try to study our WordPress moving manual to our webflow, or if it is Woocommerce, Shopify. Take a look at the WooCommerce.

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Prompt for illustrations: "Traffic graph and higher sales. With the BEFORE & After logo of the website that looks more modern and faster. "[Cite: 2]

If wanting to follow, what to do? (Can be used immediately): "Website Migration Checklist" complete

So you can use it immediately. I summarize the "Website Migration Checklist", the complete version you can follow. Whether you are business owners, marketers or website developers

Pre-Migration (Planning and preparing before moving)

1. SEO AUDIT Current website:
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   • Collect all URLS (use Screaming Frog, Ahrefs, Semrush) [cite: 2]
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   • Check backlinks (use ahrefs, semrush) [cite: 2]
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   • Save the keyword rank (use the Google Search Console, Ahrefs, Semrush) [Cite: 2]
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   • Collect traffic and conversion data from Google Analytics [Cite: 2]
   • Check the Crawl Errors and Index Status on the Google Search Console.
   • Save Core Web Vitals (LCP, FID, CLS) of important pages.
2. Create URL Mapping (Old URL to New URL):
   • Make an Excel or Google Sheet table with OLD URL and New URL columns for all pages.
   • Make sure that every page has new faces involved.
   • For no new pages to support, consider the Redirect to the main category or the first page (but not recommended to do the five random).
3. Prepare content for new websites:
   • Updated or improved the content to be fresh and quality (helple content)
   • Check pictures and videos for Optimized for Page Speed.
4. Check the new website structure:
   • Information architecture and navigation must be easy to use.
   • Supports Mobile-Friendly and 100% Responsive Design.
   • Planning the internal linking to be effective.

During Migration (during moving)

1. Create a new website on Staging Environment:
   • Make sure that Staging Site is blocked from Googlebot to access (such as in Robots.txt or password)
   • Test the entire function of the new website (form, CTA button, basket system)
2. Install 301 Redirects:
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   • Upload the .htaccess file (for Apache) or set the Redirects via the PANEL of the hosting/new platform [Cite: 2]
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   • Make sure that 301 Redirects work 100% correctly for all URL in URL Mapping [Cite: 2].
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   • Be careful of Redirect Chains (A> B> C) and Redirect LoPs (A> A) [Cite: 2]
3. Update Internal Links:
   • Use tools such as Screaming Frog Crawl, new websites and all internal links, point to New URL.
4. Update Canonical Tags:
   • Check and edit the canonical tag on every page, point to the new URL of that page.
5. Create a new XML Sitemap:
   • Create XML Sitemap, which is only all new URL of the new website.
6. Prepare new robots.txt:
   • Robots.txt files should allow Googlebot to access all duties.
7. Set the Google Analytics and the new Google Search Console:
   • Install Google Analytics Tracking Code on the new website.
   • Set the Google Search Console for a new domain (if changing domain)

Post-Migration (After moving)

1. Test 301 Redirects again:
   • Use Screaming Frog or Redirect inspection to confirm the accuracy of 301 Redirects.
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2. Send a new XML Sitemap to the Google Search Console: [CITE: 2]
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3. Use the Change of Address Tool (if changing domain): [Cite: 2]
4. Follow the results on Google Analytics:
   • Check the Organic Traffic, Behavior Flow, Boundce Rate and Conversion Rate closely (daily/weekly).
5. Follow the results on the Google Search Console:
   • Check the Index Coverage (see which face is missing or error), Crawl Stats, Core Web Vitals, and Performance Report (Keyword Ranking).
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   • Edit 404 Errors found in the search console [cite: 2]
6. Check Broken Links:
   • Use the Broken Links inspection tool for both internal and external links.
7. Check the Page Speed ​​and Mobile-Friendliness:
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   • Use Google Pagespeed Insights and Mobile-Friendly Test regularly [Cite: 2]
8. Surveillance Log File Analysis:
   • If possible, check the log file to see the Googlebot behavior in accessing a new website (see if there is a complete new crawl). Log file analysis is very important.

This is the most detailed checklist that you can find. Try to adapt to your website moving! Following this step will help you "move home" confidently and "reduce the risk" of the loss of rankings and a lot of traffic.

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Prompt for illustrations: "Large checklist images with many cheap ticks Demonstrate the process of moving the website in detail With various SEO tools such as Google Search Console, Screaming Frog, Google Analytics "[Cite: 2]

Questions that people tend to wonder And the answer to clear: "Move the new website ... answer all the doubts!"

So you are more confident with moving websites I have compiled a common question about making Website Migration with clear answers. That will help you run out of doubt

1. Does the website move 301 Redirects always?

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** Very necessary! ** 301 Redirects is to tell Google that the old URL has moved to the new URL permanently and "passing" SEO (Link Equity) from the old page to the new page. And the new page is a new page that has never had a history Causing you to lose the rankings and traffic by default [CITE: 2]

2. How long does it take for the SEO rank to return to normal after moving?

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There is no exact time. Depending on many factors, such as the size of the website, the number of webpages, the quality of Migration, and the Google Crawl frequency. For that website, it may take 2-3 weeks to 3-6 months or sometimes it may be longer if a serious error is made. Follow up closely on the Google Search Console is very important. [Cite: 2]

3. If only changing hosting (hosting) but does not change Domain or URL structure, what do you have to do?

Even if only changing hosting But you still have to be careful What you have to do is:

• ** Check the DNS Records: ** Point to the new hosting correctly.
• ** Check Page Speed: ** Check if the host is faster than before.
• ** Check SSL Certificate: ** Make sure SSL is still working on a new host.
• ** Surveillance of Crawl Errors: ** In the Google Search Console
• ** Backup (Backup) neatly: ** both before and after moving

Although it seems easier than changing URL structures, it is still at risk. Should check thoroughly

4. The E-Commerce website that has changed platforms (such as Woocommerce to Shopify) is more complicated than usual?

** Very complicated than usual! ** E-Commerce website moving is usually more complicated than general websites. Because there are additional factors such as:

• ** Product information and SKU: ** Must be sure that all product information has been moved completely and correctly, including the URLS of each product.
• ** Customer information and orders: ** If you want to move these information as well The more you have to be careful about the safety and information of data.
• ** Payment Gateway system: ** Must be re -set correctly.
• ** Redirects for sale products: ** May have to redirect to similar products. Or the category

Repolding for e-commerce should be especially consulted. If you are considering Repoldforming E-Commerce. Take a look at our manual.

5. How do you know that Google has already got our new website?

You can check from the Google Search Console by going to the "Index" menu> "Pages" (or "Coverage" in the old version) and see the index status of the window. You can also use commands. "Site: YourDomain.com" in Google Search to see which pages of the new website that Google has already inflated.

Do you still have any questions about moving websites and SEO? Don't hesitate to ask!

Prompt for illustrations: "Image images, questions and answers (Q&A) that are friendly and easy to understand. With the Google Search Console symbol and a website that is currently loaded. "

Summary to be easy to understand + want to try to do: "move the website today Ranked, not escaping anywhere! "

How are you? With the "Website Migration Checklist", the complete version that I brought today? I hope you have seen the picture that The move of that website "It's not a joke" but "is not scary" as you think. If we have "knowledge" and "plan" correctly

The most important heart of the website to be successful and the ranking is not the ** "Planning in detail" ** and ** "Doing 301 Redirects correctly" ** Must have a package of the package and plan the route well. So that the goods are not damaged and reach the destination safely

Do not let the fear of loss as an obstacle to your website development! Modern websites, fast and easy to use Will help your business grow up with leaps And moving the website is part of that process

It's time to "do"!

Use this website Migration Checklist as a "map" in your website moving. Whether you move yourself Or working with developers or agencies Be sure to complete these important steps. And most importantly, "follow up closely" in the Google Search Console and Google Analytics regularly.

Don't let "fear" come "." The growth of your business! It's time to "move the website" confidently "without problems falling" and "ready to soar" to success in the online world! And if you want a "partner" that specializes in Website Migration and SEO that will help take care of "every step" of your home moving the website smoothly and the most effective ... We are ready to help you!

Click here to consult our Website Migration and SEO experts for free! No obligation! We are happy to help your website move smoothly and create the best results for your business.

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Prompt for illustrations: "The hand image that is pointing to the 'Start' or 'Go' button on the computer screen that clearly shows the website to move the website. With a rising graph to the background. "[Cite: 2]

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