Visual Search Optimization: Customize the product to find and sell.

The real problem in life: "Post a beautiful product. But why isn't it seen? "

Is the owner of the online store or the marketing team? Have you ever felt like this? We are dedicated to both physical strength, heart and budget to take pictures of the product to come out. "Beautiful, bang", clear, every molecule is good. Decorate the color like pro But finally ... Those beautiful pictures have never been discovered by new customers. The top of the website comes from Google is from the same keyword. That has to compete fiercely like we have "the most beautiful storefront" but located in "Soi that no one can walk through" day by day, but wait for the old customers to come back. Or only have to throw money to inject advertisements to call new customers ... It's so tired, right?

You may be doing SEO on the webpage. Write a complete product description. But overlooked the "treasure" hidden in those pictures unfortunately That is the opportunity for customers to "Find your product ... with pictures"

[Prompt for illustrations: Images of e -commerce business owners are sitting in front of the computer that opened the online store, which has a beautiful product. But the visitor graph is a stable line Conveys disappointment and problems]

Why does that problem occur: consumer behavior that changes to "Searching with images"

This problem is not caused by you doing anything wrong, but caused by the "consumer behavior" that has changed completely. In the past, when we wanted something, we would "type" what they wanted to search in the search box, but today, when we see beautiful shirts Where friends wear, chic sofa in the cafe, or beautiful flowers in the garden, what do we do? We picked up the phone "Take a picture" and use Google Lens or Pinterest Lens to find that immediately!

This is the era of Visual Search Optimization or image search. Which is a powerful and fast growing trend The reason for beautiful products Yours are not discovered because ... it has not been customized to "SEARCH ENGINE" as it should be AI. Cannot "see" the beauty of the image, but it "reads" the hidden information behind the image, such as the file name, Alt Text, and structure data (Structured data) to understand what that image is. And will present to anyone. Therefore, having only beautiful pictures is not enough anymore in this era.

[Prompt for illustrations: simple infographic images Compare old search (People typing in the search box) and new search (Mobile users take pictures of the sofa to search) with arrows pointing to the Google Lens and Pinterest] logo.

If left, how will it affect?: Lost customers for competitors that are "smarter" every day.

Ignoring Visual Search is not just "missed the opportunity" but it is "open the door for competitors" to come in to compete for your customers in front of the eyes. Imagine ...

Your target customers see the style sofa that you sell in the magazine. He uses Google Lens to search ... but your website doesn't appear at all. Turned out to be a competitor's website that made a good Visual Search Optimization instead With the price and button already ordered You have just lost an important customer already.

More terrifying effects:

• Loss of high quality traffic: People who search with images are people who have "The demand for buying" is very high. He has a picture in his heart what he wants. As you don't appear in his search results, it's the most unfortunate.
• The brand is forgotten: When customers search for the same style as yours, you can't see you often. Finally, your brand will only become "Air" in their eyes.
• Disadvantage in long -term competition: while you are still in place Your competitors are creating a stronger and more friendly image database with AI. Makes the space between you and him even more

Not adjusting from today It's no different from letting your boat leak without doing anything. In the end, it will sink slowly.

[Prompt for illustrations: comparison images on both sides The left side is your shop that is dark, no customers. The other side is a shop of a bright competitor. There are customers using mobile phones to scan the product and buy things happily].

Is there any solution? And where to start: Start at "Visual Search Optimization" today!

The good news is ... this problem can be resolved. And you can start immediately! The answer is Visual Search Optimization (VSO) , which is a customizable element. Of images and pages for search engine, Google and Pinterest understand and rank your picture better. Allowing customers to find you through the use of photos

Important principles are not as complicated as you think. Which we will start with these 4 main cores first:

1. The quality of the image (Image Quality): The picture must be clear, bright, and display products in a variety of perspectives as customers see in real life.
2. Image SEO BASICS: This is the key! Is to tell Google to know what this picture is through Alt Text, file name, and image explanation
3. Structured Data: "Price tag" and "product status signs" for your pictures in the digital world. Through the so -called Schema Markup, which will help Google show your image with important information such as prices, reviews, and inventory status.
4. User experience (User Experience): Make the webpage showing that image quickly and easy to use. Especially on mobile Because most search comes from portable devices Web speed improvements are therefore very important. Which you can study more from the article our Shopify stores

Starting from these 4 items will lay a strong foundation for VSO and create an advantage for your business in the long run.

[Prompt for illustrations: Infographic images divided into 4 main parts (high quality icon, SEO icon, SCHAMA MARKUP icon, fast -loaded mobile phone icon) to summarize 4 ways to Visual Search Optimization]

Examples from the real thing that used to be successful: "Casa Decor" case, turning the sales with pictures.

In order to be clearer I would like to lift the resolution of the shop "Casa Decor" that sells home decorations online. Formerly, this shop faced the same problem that you encountered. There are a lot of beautiful products, but sales are mainly from old customers and advertisements.

Original problem: The amount of the website has a low Organic website. The product has never been ranked on Google Images or Pinterest.

Visual Search Optimization: The team decided to overhaul the whole system.

• Take a new product photo: add a picture of "Lifestyle", which shows what the product is actually placed in the room, in addition to the old white background.
• Image SEO: Change the file name from "IMG_8871.JPG" is "SOFA-Velvet-Green -2- seat. JPG" and put the alt text that describes all product details.
• Install the product schema: add the SCHAMA MARKUP code to every product page for Google to show the price, review scores, and "products" status on the search results.
• Web update: Follow the principles of Shopify Seo Guide to improve the overall web structure.

Amazing results: Only 3 months after that Website admission from Google Images and Google Lens up to 350%! New customers start to find their products from photography, furniture seen in hotels or cafes. And most importantly, "Conversion Rate" from TRAFFIC, these groups are 2 times higher than normal traffic because they are actually people who already need to buy. This case proves that VSO is not just technical. But is a truly powerful marketing strategy

[Prompt for illustrations: The graph shows the growth of visitors from the Google Images of the "Casa Decor" shop that has risen clearly. With the increased percent number And there is a picture of the shop assembled beside]

If wanting to follow, what to do? (Can be used immediately): Checklist, adjust the image to be sold on Visual Search

Ready to do it, right? Try using this checklist to check and improve product images on your website immediately:

✅ 1. Use high quality images And many views

• Sharpness: The picture must not be broken, not blurred, high resolution.
• Light: Light to see the product details clearly.
• Contextual: In addition to the product on the white background (Silo Image), there should be a picture showing the product in the real environment (Lifestyle Image) so that customers see the use of usage.
• Appropriate file size: Use the image compression tool to prevent the website from loading slowly.

✅ 2. Name file name to communicate

• Before: DCIM_1024.jpg
• Back: Sneakers-Women-White-Brand -VXB.JPG
• Techniques: Use the main keywords of the product. Separated with the middle (-) and can use Thai or English.

✅ 3. Write Alt Text (Alternative Text) as if explaining to the listener.

• What is Alt Text: Is the text that describes pictures for Search Engine and for the visually impaired?
• Good example: "All white women's sneakers, VXB, Classic models, placed on the wooden floor"
• What should be avoided: Do not just wear floating keywords such as "shoes, sneakers, white shoes"

✅ 4. Install the product schema markup.

• This is the Advance, but very important! Is to add a little code to the product page to tell important information directly to Google
• Information to have: Name (Product Name), Image (URL Picture), Description (Description), Brand (Brand), Offers (Price, currency, product status) and aggregaterating (review scores)
• If not good at the code May have to consult a developer or expert in having a premium e -commerce website. That designs the structure well Will help to make this part a lot easier

✅ 5. Create a sitemap for images (Image Sitemap)

• Is sending "maps" all the pictures on your website to Google to know faster and easier to help Google not miss out on your new data collection.

This checklist will be a clear signal to Google to know that "My picture is quality and ready for Visual Search!"

[Prompt for illustrations: Checklist images with each icon (Picture icon, name icon, Alt Text icon, schema icon) that users can easily follow.]

Questions that people tend to wonder And the answers that are cleared

Question: What kind of Visual Search Optimization is it suitable for?

Answer: Ideal for products that "External appearance" has a high effect on purchasing decisions such as fashion (clothing, bags, shoes), furniture and home decorations, beauty products, food and beverages, or even gardening and gardening.

Question: How long does it take to see results?

Answer: In general, after you have improved all the pictures and information. It may take 2-3 weeks to 2-3 months for Google to start collecting new data and ranking your picture. Depending on many factors, such as competition in that product category And the overall quality of your website

Q: Is it necessary to change all the products?

Answer: No need to do it all at once! You can start from "Bestseller" or "new products" first In order to see the results that are clear faster Then gradually Gradually improve the remaining products Doing consistently is the key.

Q: VSO will help with How can Personalization?

Answer: It's a very good question! Visual Search is the best of creating individual experiences. (Personalization) because customers are searching for what "right" at that time When your website appears with similar products It is a response to the 1 to 1 demand. And impressed immediately

[Prompt for illustrations: Image icon, a large question mark (?) In the middle, there are people who are thinking, and around have a small icon about questions such as clothing icons, watches, icons, graphs]

Summary to be easy to understand + want to try to do: Do ​​not let the beautiful pictures Yours are just "Web decoration"

At this point, I believe that you have seen that Visual Search Optimization (VSO) is not just "options", but it is "Survival" and "Rung" for e -commerce businesses in this era. Customize your images "Speaking the same language as AI" is to unlock marketing treasures that most competitors still overlook.

It is a "picture" that used to be a quiet ingredient to become a "salesperson" that works for you 24 hours a day. Every time he encounters inspiration

Do not let the effort to create beautiful pictures. Your waste It's time to change the "audience" into a "customer" with the power of searching with images!

If you read it here and feel that this is the right thing But not sure how to start Or need experts to help inspect and place a VSO strategy for your store systematically Click here to receive the E-Commerce Optimization Audit service from us. Vision X Brain team and help you turn all the pictures into the most powerful sales!

[Prompt for illustrations: Powerful and inspiring images Show pictures of beautiful products, "shining light", and many arrows rushed into sales and grown graphs. Conveys the unlocking of the potential of the picture]

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