CRO for E-Commerce: 10 techniques to change "visitors" to "buyers" that are really effective on Shopify.

"Beautiful website ... but without sales?" The problem of the shop owner Shopify that found the traffic but didn't meet "money".

Have you ever felt like this? Taking a marketing budget for Facebook, Google Ads is heavy. People flock to your Shopify website for hundreds of thousands ... but when opening the back of the shop The orders are completely calm like a cemetery. The numbers in the account do not move anywhere. The basket is abandoned as a memorial ... If you are nodding This problem is not always "bad luck" or "bad product", but it is a warning sign that your store may have a "leak" that is invisible. Which is leaving "The customer" slipped in front of the eyes. And this leak ... we call it "The experience of users that are not good enough"

PROMPT Illustration: The graphic image showing people is pouring water into a basket with a leak (Bad UX/UI). The water flows out. With the owner's face that looks confused and worried beside

Why are there so many traffic? But the order of the "opposite"?

The main reason why customers come in "do not buy" is not as complicated as you think. Imagine that you walk into a beautiful shop. But the floor is smooth until difficult to walk The sign indicates the way until you can't find things. Or when paying The staff returned the documents to fill in 5 pages ... You would like to walk out of the shop, right? Shopify website is no different. These problems are "Friction" (Friction) that obstructs the customer's purchase decision. Which is often caused by:

• The web loads too slow: 5G customers can't wait. Just 3 seconds may decide to close your website.
• Find a "buy now" button .
• The process of paying is too complicated: must create an account. Must fill out all unnecessary information
• Not reliable enough: No real customer reviews No security mark (Trust Badges)
• Look on the mobile phone and the website is broken: The picture dropped the edge of the button, not too small.
  • Waste of advertising: Marketing budget that you go down Did not change back into sales as it should be, causing ROI (the return of investment) negatively
  • Lost the opportunity for competitors: customers who are disappointed from your website May turn to buy the same product from a competitor shop that is easier to use.
  • Lost reliable: bad experience Make your brand image look unprofessional. And customers may not come back again
  • Business does not grow: When sales do not increase Higher cost Finally, the business is difficult to continue.
    1. Increase the web speed to attach the rocket (Page Speed Optimization): causing the webpage and images to download the fastest. Because every second is valuable
    2. Makes the CTA button distinctive (Compiling Ctas): Use the color that contrasts with the background. The text that stimulates to click. And placed in a position that is easy to see
    3. Add reliability (Social Proof & Trust Signals): Enter real customer reviews, stars scores, and logos to certify safety.
    4. Use high quality images and videos: display your products from many angles, and if possible, there is a video demonstration.
    5. Making the checkout easily and the short checkout: enable Guest Checkout, reducing the number of channels that must be filled out and displayed Progress Bar
    6. Adjust the web to be perfect on mobile. (Mobile-First Design): Make sure that all elements are easy to use on small screens.
    7. Write a product description that "sells" is (Persuasive Copywriting): Not just saying what the product is. But how to help solve problems or improve customers' lives
    8. Use Exit-Internent Pop-up wisely: offering discounts or free items to hold customers who are closing the web window.
    9. Offering more sales and selling (UPSELL & CROSS-SELL): Introducing a better related product or a natural product page or a basket. Dear more at UPSELL and CROSS-Sell strategies on Shopify.
    10. Always test A/B Testing: Don't guess! Test small changes, such as colors, buttons, or topics to find the best results. For beginners Can read the guidelines at A/B Testing for beginners. E-Commerce cable
    
    
    1. Add reviews with clients: Install the review. And encouraging the old customers to send reviews with beautiful photos Come to show on the product page
    2. Reduce checkout steps: From 3 pages to one page And add payment options via Apple Pay/Google Pay
    3. Add Trust Badges: Enter the logo "Guaranteed Safety in Payment" and "Free Shipping" to be clearly visible under the basket.
    
    
    • [] Web speed: Google Pagespeed Insights website and put your URL at a score of less than 70? If yes, start to compress the image first.
    • [] CTA button: Try to give friends who have never been to your website before trying to find a "buy button". He takes more than 3 seconds?
    • [] Customer Review: Your best -selling page Is there a customer review yet? If still installing apps like LOOX, Judge.me or Shopify Product Reviews
    • [] Payment process: Try ordering things in your own shop. How many information do you have to fill in? Is there any channel that is not needed?
    • [] Test on mobile: really open your website on mobile phones (Not just a short screen on the computer) and try to order every step of the product Is it smooth or stuck?
    • [] Increase reliability: Do you have a clear refund policy/change the product? Is there a way to contact that is easy to find?
  • Today's silence It may mean to close the shop door next day. Analysis of user behavior through tools like Heatmaps to understand UX will help you see the problem more clearly before being too late.
  • PROMPT Illustration: The picture of the business owner is standing to see the money (advertising) that is on fire with a conversion rate that goes down behind.
  • Open Cro: 10 techniques to change "audience" to "buyers" on Shopify.
  • Good news is all this problem. Can be resolved! Conversion Rate Optimization (Cro) is not a magic matter. But is a science that combines psychology, design and data analysis to "fill the leak" and "build a bridge" for customers to walk to the most payment page, and here are 10 techniques that you can start immediately on your Shopify store:
  • Illustration PROMPT: INFOGRAPHIC. Summary of 10 Cro techniques for Shopify, with each icon, use the color tone of the brand, modern and clean.
  • Examples from the real thing: when the "fragrant" shop turned the sales with Cro.
  • In order to be clearer I would like to give an example of the resolution of "Hom Krueang shop" that sells fragrant candles on the shop. At first, this shop has 500 traffic per day, but only 5 people buy a day (Conversion Rate 1%).
  • What to do: The team has helped 3 main things, namely
  • The result occurred in 1 month: the average order increased to 15 orders per day, causing the Conversion Rate to rise to 3% (200% increase!) The rate of baskets decreased by 40% and the total sales of the store increased by almost 3 times, with the same advertising budget. This is the power of paying attention to the small details called Cro.
  • PROMPT Illustration: Pictures BEFORE & After Page "Fragrant shop" before adjusting (see normal) and after adjusting (with 5 stars reviews, Trust Badges, CTA buttons are clear) with a rising conversion rate.
  • Want to follow, how to start? Checklist for Shopify store owners
  • Reading to this point, probably wanting to do it, right? Try using this checklist to check your shop's health.
  • Just start the tick one by one and fix it. You are starting the Cro route that will change your future. Creating a specific experience for each group of customers or Personalization strategy It is another interesting step in increasing sales.
  • Prompt illustration: large checklist images with various inspections With icon And there is a person who is ticking the correct mark in the channel
  • Questions that people tend to doubt about Cro on Shopify.
  • I have compiled a popular question that the shopkeeper often wondered about Cro to answer.
  • Q1: Do you have any knowledge about programming to Cro?
    A: Not always necessary! Many techniques can be done through Shopify's back home settings or the use of many shops to choose from in the Shopify App Store, which is mostly designed to be easy to use without having to write a code at all.
  • Q2: Should focus on finding more traffic or Cro first?
    A: If you have started to have some traffic (such as 500-1,000 people per month), making Cro before it is much worthwhile. Because it is a change "Traffic that already exists" to be a sales Make every baht every satang that you will use to shoot in the future more efficiently
  • Q3: Do you have to spend a lot of money?
    A: There are both free and money. Modifying the text, color, button, or place new elements Can be done for free But some techniques, such as using advanced reviews Or apps for making a/b testing may have monthly costs But to see it as an investment that often gives a worthwhile return
  • Q4: How do you know that the changes are really effective?
    A: The best way is to do "A/B Testing". Creating 2 different versions of web pages. Then send the traffic to both pages to measure which version is better for the Conversion Rate, or at least the conversion rate in the Shopify Analytics before and after the change.
  • PROMPT Illustration: Large question mark icon Surrounded by small icons related to E-Commerce, such as baskets, graphs, magnifying glasses and money.
  • Conclusion: Don't just "call customers" but "Build a buyer"
  • Creating a successful Shopify store today It's not just having a good product and is good at shooting. But the key to creating a "experience" that makes customers "feel good" "Easy to use" and "confident" to pay for you. Cro is the endless process of learning and improving to provide the best experience.
  • Remember that ... increasing conversion rate from 1% to 2% is the same as making your sales. "Doubled to" without having to increase the advertising budget even one baht! It is the power of paying attention to the details that you can start from this second.
  • It's time to change your shop from just "beautiful house" to become a "powerful money" machine! Do it from today Don't wait for the competitors to overtake again!
  • Want experts to help analyze and "leak" for your Shopify stores in a joint hand to do, right? Consult the Vision X Brain team for free! We have a design and improvement of Shopify stores to create sales specifically.
  • PROMPT Illustration: A picture of a businessman who stands proudly smiling in front of their shop on the computer screen. With sales graphs soaring And there is a rocket icon beside

All of this is "Bleeding point" that causes the Conversion Rate (the ratio of the visitor that becomes your customers). Understanding the basic principles of CRO on Shopify is the first step in these leaks.

PROMPT Illustration: Cartoon drawing of customers on the website (Customer Journey), which has various obstacles in the blog, such as the brick wall written "Slow Web", black holes named "Pay complicated", and signs that point in different directions

If left ... you are "burn money" every day without knowing it.

Having a low conversion rate and not rushing to fix Just like pouring water into the leaky basket The more money you spend money to buy a traffic (pouring). Your money is even more useful. The consequences are more painful than expected:

‍