Case Study: How do we mold the SAAS STARTUP website?

Real problems in life: There is a cool saas website, but why no one pressed Sign up?

For the Founder or the SAAS STARTUP market, everyone would be more hurt than dedicating the physical, insight, creating a product that is believed to be "good". There is a beautiful modern design website. But after launching ... found that the new user graph (Sign up) is "calm" as if nothing happened.

You may be faced with this situation: Someone has access to the website from shooting or doing SEO, but they just "come to see" and "click to close". The number Rate is high, the rate of change from the visitor is low. The marketing budget that went down was like pouring water into the sand. This is a nightmare that is true of many Saas businesses and it is the beginning of this case.

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Why is that problem: "Beautiful" web trap that is not created for "users"

This problem is not caused by your product badly. Or the team is not good But often, it is caused by the "gap" between what "We think that users want" with what "users really want", which often comes from the following main causes:

• Value Proposition is unclear: The user has entered the website and still "confused" in the first 5 seconds, "What kind of product helps to solve me?" Or "Why do I have to choose another one?" The elegant message but not true value. Is a disaster of communication
• The user journey is full of friction: the registration process is too complicated, the Call-to-Action (CTA) button is hidden, hidden, unable to find or blurred to the background, form that must fill out more than necessary. All of this is the "wall" that does not allow users to reach the goal.
• Lack of Trust Signals: No real user reviews, no Case Study, no customers who have used the service Causing the new user to feel "not confident" and "do not dare" to leave information or credit card with you

All of this is the blind spot that makes your website become just "Beautiful online brochure" but not "tool to grow" for the business as it should be Understanding Guidelines for creating SAAS for growth Is an important first step in solving this problem

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If left, how will it affect ?: The disaster circuit that Startup doesn't want to meet.

Having a low conversion rate is not just about "Unattractive numbers", but it is the beginning of the "Downward Spiral" that affects the whole company in the long run:

• Higher Customer Acquisition Cost - CAC: When the low conversion rate, you need to use more marketing budgets to get 1 customer, which will continue to eat profits and runway of the company.
• Insufficient information for product development: When no one is registered, you will not have feedback from real users to improve and develop products to meet the market more.
• The team is discouraged: the team that dedicated the creation of the item but not seeing concrete results, feeling tired and losing confidence in the end.
• Give the opportunity to overtake the competitors: while you are addicted Competitors who understand customers better and have a better website to compete for market share.

In the end, if this problem is not resolved It may lead to the most dangerous point for Startup. That is "running out of capital" before finding the true product-market fit.

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Is there any solution? And where should it start: Know Cro and UX powerful partners

The solution from this circuit is to change the focus from "Guess the user" as a "understanding of users" through real information The most powerful weapon in this story is the collaboration of Conversion Rate Optimization (Cro) and User Experience (UX) .

Simply put,:

• UX (User Experience): is all "experience" designs for users to feel "easy" "convenient" and "happy" in your website. It is a creation of a smooth path without obstacles.
• CRO (Conversion Rate Optimization): is the "scientific process" that uses data (Analytics), and feedback from users to find blind spots and assume the website to continuously improve the website. To increase the ratio of those who meet the goals that we set (such as press up up)

And where should it start?

1. Audit & Research: Start with the analysis of available data such as Google Analytics to see which people leave the most, use the hotjar or Clarity to see Heatmap and SESSION Recordings, where people click. How to postpone Or anywhere
2. Hypothesize: Bring the information obtained, such as "If we change the text on the CTA button to be more clear. Should increase the click rate of 20%"
3. Implement & Test: Implementing the hypothesis And testing (such as A/B Testing) to measure the systematically whether the change has actually improved or not

This process is not a single done. But is a circuit that keeps repeating To improve the website all the time For anyone who wants to see other cases, CXL is a good learning source that has many Case Study about SAAS , and if you need experts to help take care of this process, the Conversion Rate Optimization service by experts. It is another option that helps save time and create results quickly.

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Examples from the real thing that used to be achieved: Case Study. Mold the SAAS "Appsynth.AI" website. 500% grow.

In order to clearly see the case, we would like to raise the case study of "Appsynth.AI" (assumed name), which is a Saas Startup, which has a product for creating automatic marketing. They encountered a classic problem. "The website is beautiful but no applicant"

The condition before the improvement (The "before"):

• Sign Up: Average less than 50 people per month.
• Conversion Rate: At about 0.8%
• Problems detected: The first page is not clear that "Why use us", the CTA button wrote only "Submit", which is not attractive, and the registration form for 8 channels, causing people to be discouraged and closed first.

Cro + UX (The "Process"):

1. Analyze and research: We analyze Session Recordings and find that most users slide to the pricing page and switch back and forth. Features shows that they are "Compare" and "do not understand" the true value
2. Overhaul the Hero Section: Change Headline to sharper and clear. From the original "The Future of Reporting" is a "creation of marketing that your customers have to sing wow! In 5 minutes "with sub-headline that tells 3 main benefits
3. Change the CTA button: Change from "Submit" to "your free reportion" (Start Your Free Report now and use a striking color.
4. Reduce the FRICITION form: cut off unnecessary information, only "email" and "password" in the first step.
5. Add Social Proof: Bring the short testimonial from the first customer to show near the CTA button to build confidence.

We have fully adopted the SAAS website to apply on this project.

The results after improvement (The "After"):

After releasing the new version and measuring results for 3 months, the result is:

• Sign Up: Average 300+ people per month (increased 500%)
• Conversion rate: up from 0.8% to 4.5%
• CEO Feedback: "It's like opening a door that had been closed. We didn't change the product at all. Just change the way we communicate and make people access to use more. Now we have a enormous feedback from real users to develop. "

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If wanting to follow, what to do? (Can be used immediately): Checklist 5 steps to the SAAS website with Sign Up

From the success of this Case Study, you can apply the principles immediately. Let's start with this 5 checklist:

1. Set the only goal that is the most important (One Metric That Matters): For your first page, the goal is "pressing the sign up" button? Every element on that page must support this goal.
2. Talk to 5 users (real): Try to find someone who corresponds to your target audience. Let him try the website and "Talking out loud ideas" (Think Aloud Protocol). You will definitely not find the blind spot you expect.
3. Install Heatmap and Session Recording: Use free tools such as Microsoft Clarity or Hotjar (free version) to see the behavior of users on your website. Where they stick
4. Edit your Value Proposition: Try to answer this question in 1 sentence. "We help [target group] for [done success] with [different methods]" and put it in the most prominent position of the first page.
5. Reduce the Sign Up process to the shortest: ask yourself, "What information is really necessary? In the first second? "Name? phone number? Company name? Most often, only "email" is left. The rest will be asked later.

To follow these steps Is to start Startup website that focuses on true

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Questions that people tend to wonder And the answers that are cleared

Q1: Do you have to use a lot of budget?
A: Not always necessary! You can start with free tools such as Google Analytics, Google Optimize (for A/B Test), and Microsoft Clarity (for Heatmap). The key is at "Thinking process" and "Doing" more than expensive tools

Q2: How long does it take to see results?
A: Small Tweak, such as changing the text on the CTA button may see results within 1-2 weeks, but the structural changes may take 1-3 months to measure clearly. The important thing is consistency. Cro is a marathon. Not 100 meters running

Q3: Should we do SEO or Cro first?
A: It's a very good question! The answer is that it works together like a partner. SEO is "calling customers to the store" Cro is "change the customer in front of the store to buy." If you have some traffic, then the CRO to leak will help your SEO budget to be enormous. But if the website doesn't have a traffic at all

Q4: A/B Testing, is it necessary to do it every time?
A: For big changes The risk of making A/B Testing is considered Best Practice to confirm the hypothesis with real data and prevent the changes worse. But if it is a correction point that is wrong (such as a loss link, the button cannot be resolved without testing for beginners. The basic learning of A/B Testing is a very useful skill. If you need more ideas Growthhackers It is a good source of techniques for growing .

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Summary to be easy to understand: Change your website from "brochure" into a "machine to create growth".

Case Study of "Appsynth.Ai" has proven that adding a sign up to the SAAS website. Not from magic or enormous advertising budget But from the return of the fundamental thing, that is "your user"

The combination of the art of understanding (UX) with scientific processes for non -stop development (Cro) is the key to unlock the hidden potential of your website. It is a web change that used to be just "Beautiful online brochure" to become a "Growth Engine" that works for you 24 hours a day.

Don't let the beautiful website You must be lonely anymore. It's time to "listen" what users try to tell you through their behavior and "do" to create the best experience for them to come back.

Today ... You are ready to change. "Visitors" to become a "real user"? Start checking your website with the 5 checklist that we provided! Doing a little today It may be the beginning of the 500% growth in the next day.

If you are looking for a partner to help you Create and develop Saas websites that are not just beautiful. But focusing on creating sustainable business growth Our team is ready to give a free consultation! Can contact us

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