Pricing Page Design for SAAS: Free Trial and Signup techniques

The real problem in life

As a SAAS business owner or marketer who takes care of saas products, have you ever "headache" and these problems? Create a great product. Invest hard marketing for people to enter the website. But when it comes to the "PRICING PAGE" page that is like "The last door" before the customer decided to "buy" or "try to use".

• Customers come to see the price and "quiet". Do not click "Free Trial" or "Sign Up" once.
• Someone pressed "Add to Cart" but "throw away the basket" to be stubborn, refusing to pay
• Do not know how to set the price or arrange the package to "liking" customers and "create profits" the maximum
• Felt that our pricing page "complicated", the client "read and confused" do not know which package to choose

If you are encountering these situations ... You are not alone! [cite_start] These problems are "Big obstacles" that many SAAS businesses have to face because the Pricing Page is not just a normal price table, but it is the "point of death" of your business. Design a good Pricing Page is very important to create a SAAS website that drives and applying for use [CITE: 166, 177]. If someone comes to the PRICING PAGE page, only 1-2 people who agree to pay, that means you are "losing opportunities" a big time!

Prompt for illustrations: SAAS operators are looking at the computer screen that shows negative sales graphs. With anxious expression, with a "pricing page" label floating on top

Why did that problem occur?

So why does our Pricing Page can't "close the sale" as hoped? The main reason is usually from "blind spots" in design and information. Which affects the customer's decisions directly:

[cite_start]
1. "Too much information" or "unclear": Customers come in and find all the features. But do not know how each package is different, and which one is "the package that is most suitable for me".
2. "No 'Outstanding' Package": Customers want "advice"! If every package looks equal They will not know where to start.
[cite_start]
3. "Lack of 'credibility' or 'Social Proof'": Customers will hesitate to pay for things that are not sure. No review Real active customers Or a symbol of credibility Makes customers not confident [Cite: 26, 76]
[cite_start]
4. "Call-to-to -ction (CTA) is not clear or not likely to click": "Sign up" button, "Free Trial" or "Buy now" must "outstanding" and "stimulate". It is difficult to change to conversion [cite: 22, 61].
[cite_start]
5. "Do not support 'decisions' in various ways": Some people want to pay monthly. Some people want to pay annually. But if there is no clear option Customers may pass. [Cite: 193]
[cite_start]
6. "Do not understand 'psychology of price setting'": The price is not only related to numbers, but about the "method of presenting" and "the way the customer's brain processing". If lacking understanding here, it is difficult to make customers. "Feeling worthwhile" [Cite: 10, 38]

These problems are all from understanding that is not profound enough about UX/UI and consumer psychology. The design that focuses only on features, regardless of the experience of the customer, will make your pricing page become a "ton" instead of "exit" to growth.

Prompt for illustrations: graphics, showing complex work plans and many tons, indicating the confused Page Page and has no direction.

If left, how will it affect?

If you let the PRICING Page of SAAS, you have these "blind spots". The consequences will "eat" your business slowly. But violent:

[cite_start]
• "Conversion Rate falls": This is the most clear effect. The more the customers are hesitant Even more not understanding More confident Even not daring to click Resulting in the amount of Free Trial or Sign Up
• "Revenue does not grow according to the target": When the conversion rate is lower, the overall sales do not move. Or worse, may be "recession", although there are many people visiting the website That means you're "Lost business opportunities" every day
[cite_start]
• "Advertising costs are increasingly expensive. But get less results. ": You invest in SEO, SEM, or Social Media Ads to draw customers in. But when the customer comes to an important page, it does not cause conversion as much as the money you throw in the market "is not worth" and "empty" [Cite: 37]
[cite_start]
• "Lose the opportunity in the competition": In the SAAS market that is fierce Your competitors may have a better pricing page, making them "customers" easily from you. Customers who come to you may just stop by to see the price. "Go to buy with competitors" that is more clearly presented [Cite: 4]
[cite_start]
• "The image of the brand is not professional": PRICING Page that is confusing or reliable. Will negatively affect the overall image of the brand Make customers think that you are "not paying attention" or "not pro" which will affect the long -term reliability [Cite: 38]

Think about it. If you leave these problems that you are having "Large holes" are in the business, regardless of how much water is added. Not paying attention to the Pricing Page page is like "Throw money away" unfortunately

Prompt for illustrations: The picture of the water that is leaked from the broken tank With coins falling into the water Represents the loss of conversion and income

Is there any solution? And where should it start?

Don't worry! These problems have a solution and your "PRICING PAGE" page can become "Machinery makes money" really! The key is the design with consideration. "Psychology of users" and "clarity" I recommend "7 main techniques" that you should start immediately.

1. Place the "ABOVE The Fold" clearly and interesting.

[cite_start]
• Why do you have to do: The first part that the customer sees without having to slide the screen (Above the Fold) is the "golden opportunity" in communication and attracting attention. If this part is not interesting Customers will close immediately. [Cite: 45]
[cite_start]
• What should have: Headline is clear, saying what problems you solve, the sub-headline that expands, and the most prominent CTA button, such as "start free trial" or "see the package" [CITE: 48, 49]

2. Create "Visual Hierachy" that guides the eyes.

[cite_start]
• Why do you have to do: help to guide customers' eyes to the most important information, such as recommended packages or prices [Cite: 53]
• What should be done:
  [cite_start]
  • Use the "size" and "weight" of the characters to emphasize important parts (such as the price larger than the sub -feature) [Cite: 55]
  [cite_start]
  • Use the "color" that is outstanding for CTA or Package. Recommended [Cite: 56]
  [cite_start]
  • Use "White Space" so as not to make the webpage look cluttered and easier to read [Cite: 57, 58]
  [cite_start]
  • "Group" related information together, such as the features of each package [Cite: 59]

3. Design "Call-to-to -ction button (CTA)" to not be resistant.

[cite_start]
• Why do you have to do: CTA is the "door" that will lead the customer to the decision. If the door is not outstanding, it shouldn't be pressed. Customers do not enter [Cite: 61].
• What should be done:
  [cite_start]
  • Use the color that "contrast with the background" size "is large enough" and has a small "Hover effect" to attract [Cite: 63]
  [cite_start]
  • The text on the button must be "clear" and "stimulate" to act. For example, "Start using 14 days free", "Apply now" not just "Click" [CITE: 64]
  [cite_start]
  • Place CTA in the "easiest" position and repeat in the right spot throughout the page [Cite: 65].

4. Form "Free Trial/Sign Up" that is easy to fill out, not boring.

[cite_start]
• Why do you have to do: a complex form or difficult to fill in is "the blog". The important thing that causes customers to be discouraged and throw away halfway [Cite: 23, 68]
• What should be done:
  [cite_start]
  • Request "as necessary" only. The less the better [Cite: 70]
  [cite_start]
  • If the form is long, "divided into steps" (Multi-Step Form) with Progress Bar to reduce the overwhelming feeling [Cite: 71]
  [cite_start]
  • "Label" and "Placeholder" must "clear" and have "Error Messages" that are friendly and help to edit [CITE: 72, 73].

5. Add "Social Proof" and "Trust Signals"

• Why do you have to do: Customers will believe "others" more than "advertising"! [cite_start] Social evidence helps to build confidence and reduce hesitation [Cite: 75, 76]
• What should be:
  [cite_start]
  • "Testimonials" or "Review" from real customers with pictures [CITE: 78]
  [cite_start]
  • "Customer logo" or "partner" that is famous [Cite: 79]
  [cite_start]
  • "Numbers" are interesting, such as the number of users, reviews [CITE: 80]
  [cite_start]
  • "Trust Badges" or "Security Seals" such as SSL, Safe Payment Gateway logo [Cite: 81]

6. Use "TogGle" for monthly/annual payment.

[cite_start]
• Why do you have to do: It's an easy and effective way to "push" for customers to choose a year -old package. Which has a higher value and generates a stable income [Cite: 193]
• What should be done:
  • Place the TOGGLE clearly "top" of the price table.
  • Specify the "discount" that the customer will receive when choosing to pay annually (such as "saving 20%" or "free 2 months")
  • Set the yearly package as a default to stimulate the decision.

7. "Highlight" recommended package (Recommended Plan)

[cite_start]
• Why do you have to do: Help "navigate" the client that is hesitant to choose the "appropriate" and "profit" package for your business the most. [Cite: 193]
• What should be done:
  [cite_start]
  • Make the package "outstanding" than other packages May be with different background colors, adding "popular" signs (Popular) or "Recommended" [Cite: 193]
  • May add a short message that "the best value" or "suitable for most businesses"

The best starting is to "analyze" the current Pricing Page page that there are any points that lack these techniques and then gradually "improve" one by one, with the importance of the most conversion. And for more deep understanding about the design that meets SAAS website features that enhance registration and growth Is something that you should study more

Prompt for illustrations: Graphic images show checklist with many correct mark compartments. But there are some channels still available Represents the improvement one by one

Examples from the real thing that used to be successful

So that you can clearly see that "paying attention to" with PRICING PAGE DESIGN "can make a difference". I would like to give an example. "SAAS Project Management Tool" that used to have problems with customers came to see the price and disappeared.

Before improving: their original website "beautiful design", but PRICING PAGE "looks like the Excel table" is a lot of feature information. But there is nothing outstanding, "Sign up" button, small and swallowing on the background, there is no clear monthly/annual payment option. And there is no review or Trust Signals. Conversion rate is around 0.8% only!

Improvement: The team has "overhaul". All new Pricing Page designs focus on the SAAS PRICING PAGE DESIGN principles that focuses on conversion, with the following important points:

• Place the new ABOVE THE FOLD: focus on Headline, communicate the main benefit and have CTA "TRY Free for 14 Days" clearly.
[cite_start]
• Add monthly/annual TOGGLE: with a 20% discount for annual payment. And set to default [Cite: 193]
[cite_start]
• Highlight "Pro" package is "Recommended": Use the color and "popular" sign to guide customers [Cite: 193]
• Reduce the complex information: organize features to be easier, use icons and tooltip explaining complex features when the mouse is over.
[cite_start]
• Add Social Proof: Insert a leading customer company logo and short testimonials under the price table [CITE: 78, 79]
• Improve CTA: Use the "Start Free Trial" button that is larger, brighter, and placed in a position that is easy to see.

Results: Just 3 months after launching a new Pricing Page that focuses on the well -focused on the SAAS Page Design. "Changes" that happen "the best"! Conversion Rate for Free Trial "dashed" from 0.8% to 3.5% (increased by more than 4 times!) And the number of Sign Up for a paid package is "increased by 250%.

Prompt for illustrations: The Before & After Page of the SAAS page that shows the change from complex tables to clean duties with TOGGLE and the highlight package with a rising conversion graph.

If wanting to follow, what to do? (Can be used immediately)

It's time to "do"! I have prepared a simple checklist that you can use to "use" with SAAS's Pricing Page immediately. Try to follow this step:

Step 1: Research & Plan)

1. Study your customers: understand who your customers are? What is their problem? What are they valued? (You may have to survey or interview customers)
2. Analyze competitors: See how your competitors design Pricing Page? Is there anything good? Or is there any point that you can do?
3. Targeting conversion: What do you want customers to do on the pricing page? (Such as applying for Free Trial, Sign up, start package, buy the highest package)
4. Check current statistics: use Google Analytics or other tools. To see what the current conversion rate of the pricing page? How long does the customer take? Is there a high bounce rate?

Step 2: Design & Implement)

1. Place the ABOVE THE FOLD:
   • Write Headline and SUB-Headline, which clearly convey the main value of your saas.
   • Create a prominent CTA button and use stimulated text, such as "start free trial" or "Apply"
2. Create a price table that is easy to understand:
   • Limit the number of packages to 3-4 packages to prevent customers from being confused.
   • Use the name of the package that communicates and easy to understand.
   • Specify the main features Of each package clearly and firm Use the correct/wrong mark Or icon for comparison
3. Add "TOGGLE" monthly/annual:
   • Design a TOGGLE button clearly above the price table.
   • Specify the free discount or number of months that customers will receive when choosing annual payment.
   • Set the annual annual value (If possible) to stimulate the decision
4. Highlight the desired package:
   • Choose the package that you want to choose the most. (Usually the most worthwhile package for customers and creates the most profit for you)
   • Make the package stand out more than other packages, such as using different background colors to add a "introduction" sign or "popular"
5. Add social proof:
   • Bring Testimonials or Real Customers to show under the price table.
   • Show the logo of a reliable customer company (if any)
   • Enter the Trust Badges or security symbol.
6. Improve CTA in each package:
   • Use outstanding colors and text that stimulate the action in each button of the package.
[cite_start]
7. Make Mobile-Friendly: Make sure your Pricing Page shows good results and easy to use on mobile phones in all sizes. [Cite: 83, 85, 90]

Step 3: Measure & ITERT)

[cite_start]
1. Use A/B Testing: Try to test elements such as CTA, text on the button, Togle position, or highlight the package to see what kind of conversion rate. Read more about SAAS PICING PAGES designs from CXL for [CITE: 66, 133, 197].
2. Follow the conversion rate: Use analytical tools to monitor the results closely.
3. Listening to feedback from customers: Sometimes asking the customer directly is the best way to find the point that needs to be improved.

SAAS Pricing Page Design is a process that must be done continuously, without the word "perfect". There is only the word "better." Ideas in website design It will help you improve more efficiently.

Prompt for illustrations: Hand images that are using a pen checklist. PRICING Page design on a tablet has various icons such as CTA, TogGle, Review.

Questions that people tend to wonder And the answers that are cleared

I have compiled a popular question about SAAS's Pricing Page design. Try to see if there are any questions that you are encountering.

Q1: How many packages should be the best package on the pricing page?

[cite_start]

A: In general, having 3-4 packages is the most suitable number. [Cite: 193] Having too little package may make a mistake in the opportunity to meet certain groups of customers. As for having too many packages, the customers are "confusing" and "cannot choose" until finally not choosing anything. Also known as Paradox of Choice

Q2: Should be able to show the price of Monthly or Yearly as Default?

[cite_start]

A: Should set the "year" (yearly) as default! [CITE: 193] because in addition to helping your AORAGE (AOV) (AOV), it also helps to reduce the Churn Rate (service cancellation rate) as the annual customers are always likely to use the monthly customers. And do not forget to put the "discount" that customers will receive when choosing to pay clearly as well, such as "20%savings" or "free 2 months"

Q3: A lot of features How should the information not show the pricing page?

A: This is a challenge! [cite_start] The important thing is "Do not put everything in the price table." [CITE: 21] Show only the "main feature" that is the feature and only make each package different. For small features Or subtleties You can use the method:

• Create a tooltip (description that appears when scrolling the mouse to point)
• There is a link "Compare all" (Compare All Features) to the separate page.
• Use icons instead of prolonged text.

The more you understand the advanced subscription platform, it will help you to display data efficiently.

Q4: If there is a free trial, how should the CTA button want to click?

[cite_start]

A: The "Free Trial" button should be the main CTA "outstanding" on the Pricing Page! [Cite: 51]

• Use the color contrasting to the background.
• Use messages that stimulate the desire to try, such as "Start the 14 -day free trial", "full experience for free!"
• Put it at "Above The Fold" and in each package so that customers can easily see and decide.

Some businesses may use the word "Get Started" instead to reduce the feeling that they must bind.

If you still have questions or need more advice on adjusting the SAAS Page Design, meet your business. Don't hesitate to consult an expert!

Prompt for illustrations: Q&A graphics graphics have symbols, questions and answers. Represents the solution and relieves the doubts about the pricing page.

Summary to be easy to understand + want to try to do

At this point, I believe that you can see that "Pricing Page" is not just a price show, but the "powerful tool" that will change the "audience" into a "customer" that really pays for you! The heart of the successful SAAS Page Design design is "Understand customers" and "make his decision the easiest", whether it is a clear package, using psychology to stimulate, or making customers confident in the value you give.

Don't let your pricing face be "black hole" that absorbs customers! It's time to "do"! Try to bring the "7 techniques" that I recommend to adapt to your Pricing Page. You may be surprised by the results.

"Golden opportunity" to increase the amount of Free Trial and Sign Up. I'm waiting for you! Don't wait!

Ready to "upgrade the" PRICING Page of SAAS to be a "magnet to attract customers" that has created a landslide sales? Let the Vision X Brain be a "expert" that will help you design the SAAS Page Design that is not just "beautiful" but must be "realistic" and "create growth" for your SAAS business sustainably! Click here to consult our SAAS website experts! Or see more about our Optimization service.

Prompt for illustrations: Hand images are pressing the "Sign Up Now" button on the computer screen that shows the well -designed pricing Page. With bright light and a graph of sales rise behind

‍