Create a landing page. How to close the sale before launching

"The room is almost full" since it's not open! Why Landing Page Project Some that can close the sale before anyone else?

For marketers or real estate project owners Have you ever encountered a situation like this? The marketing budget is enormous in order to promote a new project that is about to launch, both shooting Facebook, buying advertisements on Google, making a big billboard. But when it's time to see the number of people who register to request the right to reserve a VVIP round or inquire ... back to the point of being dismayed to the top of the Lead, which is not of quality. Ask the answer and then be quiet. Causing the sales team to work harder several times to close the sale to meet the target ... despite That our project is outstanding, unbeatable

If you are nodding, then знайте, ч в вы одиноки. This is a classic problem that people in the real estate industry. Many have to meet And it is a warning sign that "First door" that is used to welcome your homeless homes. Online may have a problem. And that door is "Landing Page".

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"The graphics of the real estate marketing actors Sitting and holding the temples in front of the computer that opened the project page of the project, but the Lead graph showed the result in the ground. Conveys the disappointment and problems encountered. "

Not just the "webpage" but it is the "24 -hour salesman" that works.

Why is the problem of "Lead in contrast to the budget?" Many times we often misunderstand that Landing Page Property Project Is a beautiful webpage With beautiful buildings With the button to fill out the form ... which is only half the right understanding The root of the real problem is often caused by these causes:

• Tell the story (Lack of Storytelling): Landing Page. Just say "anything" (such as 3 bedrooms, swimming pools, fitness) but do not say that "How will the lives of the residents get better?" When he was here Not selling dreams or lifestyles they will receive
• Missing Trust Signals: No developers, no reviews, no strong partners, no comparative information that makes customers feel that "This project is trustworthy" and "Decision"
• Poor User Experience: The webpage is very slow on mobile, difficult keypad, can't find important information, and the worst is "Registration form" that is long, the tail is a kite and complicated until the people are discouraged and finally closed.
• The proposal is not attractive. (Uncompelling Offer): The word "register to receive more information" is too normal in this era. It does not create a "special" feeling or "do not miss" for the residents at all.

All of this makes your landing Page become just "Online brochure" that is beautiful but lively instead of "the best man" that works for you 24 hours a day. The Landing Page design that focuses on creating conversion, especially is the key to solving this problem.

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"Infographic images compare between bad landing pages (messy, unclear data, boring CTA) and good Landing Page (clean, telling stories, CTA attracts) with arrow pointing to various elements"

Leave ... may not lose just "Lead" but may lose "project"

Having an ineffective landing Page is not just about "Wasting advertising budget" but it affects the chain that is more terrifying than expected. Imagine:

• The cost per lead is high: You have to pay the same amount. (Or more) to get the same number of Lead, causing the market to end and negatively
• Lost opportunities for competitors: that the customers who have entered "Not impressed" or "difficult to use". He doesn't wait for you. He just pressed off and went to find a competitor's project beside, which may have a Landing Page that immediately responds.
• Light-launch trend: The opening of the VVIP or Pre-Sale reservation is the heart of the creation. If you are not able to gather a lot of interested groups from the first day The atmosphere of the launch day will be lonely, lack of power and not attracting new media or new customers.
• The pressure at the sales team: When the Lead has a low quality and a small amount. Your sales team will have to work hard to pursue the reservation. Lead to stress and may affect the overall sales efficiency

In the end, these effects may spread to financial liquidity and success of the whole project. This is the reason why investing to create The perfect real estate website Therefore have to start by having the most sharp landing page

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"Image of the Property Project Building Which has a graph to show the sales that go down And there is a shadow of the rival project that is towering in the back Convey the loss of opportunities and failures. "

"Turning the game" with a landing page that "tells the story-building confidence-and closing sales"

The good news is ... this problem can be resolved. And you can start immediately! The key is to change the view from "Create a web page" to "create experience" for the residents. The most effective solution is to create a landing page. That has all these elements:

• 1. Hero Section that spells in 3 seconds:
  • High quality Render image: Perspective images or beautiful Fly-Through videos and communicate the lifestyle of the project.
  • Powerful Headline: Not just the project name, but the "result" or "dream image" that customers will receive, such as "living superior to the city center, starting at only 3.2 million".
  • Clear Call-to-TO-TOTION (CTA): Outstanding button with a proposal "Do not miss", such as "register to receive a discount of up to 500,000 baht".
• 2. Tells of stories linked to customers (Storytelling):
  • Tells the "location" that is more than just the name of the road. But is the center of the lifestyle you give
  • What is the "design" that has been inspired? And how can it improve the level of life?
• 3. Build Trust:
  • Show the logo of the architect's developer or a famous construction company.
  • Insert the progress of the project (if any) or clear Timeline.
  • Reference to a reliable source of Inman News to demonstrate the understanding of the international property market.
• 4. The easiest registration form in the world (Frictionless form):
  • Requesting the only specific information that is needed in the first step (such as name, phone number, email)
  • Designed to look short and not scary, may be divided into 2-3 short steps.

The best starting is to lay the structure of the landing page by based on these elements and focus at "one goal", that is to make people "register" as much as possible.

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"Infigue show anatomy shows the perfect real estate Point out parts such as Hero Section, Storytelling, Trust Signals, and Frictionless Form with short explanation. "

Example of success: from "abandoned website" to "full reservation" before launching

In order to be clearer I would like to give an example of a case of a condominium project in the business district (CBD) that is very competitive. At first, they used the old Landing Page that focuses on just a building and a normal form. The result is that after shooting for 1 full month, registering less than 50 names and most of the Lead is not of quality.

The team decided to "overhaul" all new by collaborating with Landing Page design experts for real estate projects, especially they have changed as follows:

• Change Headline: From "ABC Condo in the City" to be the owner of the 360 degree city on Sukhumvit Road "
• Add Storytelling: Create a section that tells the inspiration in design. And the lifestyle of people who live in that area
• Enter the Trust Signals: Add a logo of famous architects at the national level. And the design award that has been received
• Adjust Offer and CTA: Change from "Register to receive" to "registration to select the beautiful corner room before anyone (limited 100 privileges only!)"
• Making 2 steps: Homepage, just fill in the name and phone number. Press "Get privileges", so there is a pop-up asking for a little more information.

The results are very remarkable! After releasing a new Landing Page with the original campaign ** In just 3 weeks, they can create more than 400 high quality registration amount and rights to reserve the VVIP round of 100 rights. Full reservation ** before SALES GALLERY will be completed! This is the power of Landing Page. That was truly created to understand customers

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"The picture of the Landing Page's BEFORE & After Condominium Project, looks bland and has a low Lead lead graph. AFTER side looks exciting, lively and the Lead Graph."

Checklist 5 steps to create a landing page for people to vie for booking.

It's your eyes! Try using this checklist to apply to your project immediately. Whether you do it yourself or have a team to help:

1. Set 1 main goal (Define One Goal): What do you want people to do on this page? "Register to receive Early Bird", "Appointment to visit the sample room" or "Download brochure"? Choose only 1 most important.
2. Gathering "Gather Your Assets: Prepare your best files, such as RENDER images, video, Floor Plan, Project Information, Development History, and Special offers you will give.
3. Structure the Naritive:
   • Hook (Hook): Hero section that must stop the eyes
   • Problems/needs (Problem/Desire): Why do customers have to look for new residences in this location?
   • Solution (Solution): How can your project meet that?
   • Proof: Why do you believe you? (Trust Signals, Facilities, Details)
   • Down (Call to Action): CTA button that is clear and interesting.
4. Design "Design A FRICIONSLESS FORM): Cut out unnecessary questions. Makes the filling in large and clear Especially on mobile
5. Open and measurement (Launch & Measure): After bringing the Landing Page online Don't forget to install a measurement tool, such as Google Analytics, Facebook Pixel to see how many people are coming from, which way? And how many percent of the registration To improve in the future More learning about Online marketing for real estate Will help you promote more efficiently

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"Beautiful checklist images and easy to read, showing 5 steps to create a landing page with icons in each item (target, folder, file, diagram, form, graph)"

Questions that people in the project are often in doubt (and the most clear answer)

I have compiled a common question from customers and people in the industry to answer. I wonder here.

Q: Do you have to wait for the project information 100% before? Can you start doing landing pages?
Answer: It is not necessary! You can start to do "Teaser Page" early. In order to create interest and collect the names of interested parties (Lead) in advance, may start with the most beautiful Render image with 1-2 images with exciting text and then gradually update more information when everything is ready. This is a strategy that professionals are very popular.

Question: How is the Landing Page different from the first page of the project?
Answer: Different at "target". The first page of the real estate project is like "Headquarters" that has all the information. There are many menus to click to see. (About us, rooms, facilities, contact us) but Landing Page Property Project is like a "Event booth" with a clear goal is "for the registration", so there will be no menu or other links. That is not necessary to make people distracted

Question: Can you use a finished template to create a landing page?
Answer: You can do it, but you have to ask yourself if Template can reflect the "identity" and "value" that is different for your project. Tens of millions of projects or hundreds of millions of baht should be worthy of having a LANDING Page designed to create the most impressive and reliability. Investment in this section always provides more worthwhile returns.

Question: What is the most important element on the Landing Page?
Answer: If you choose only 3, the most important thing is. 1. Beautiful images until Visuals (Visuals) 2. The denying proposal (Offer) and 3. Simplicity, which is an important feature of good property agent website

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"Expert cartoon characters are standing answering questions. With a question marking icon (?) And light bulbs (!) Around the media about the solution. "

It's time to change the "audience" to be your first "residents".

At this point, I believe that you can see the picture that Landing Page, real estate project. That is better than just a beautiful webpage. But it is the most powerful marketing tools to launch the project. It is a digital asset that works for your sales team 24 hours a day, helping to filter the quality Lead. Create reliable. And the most important is "Create sales" before anyone else Will even see the real project

Investment is effective to create a perfect first page experience for the residents. Not a cost, but "investment" that will return enormous returns Both in terms of booking, saving marketing budgets, and creating a strong project brand in the long run Do not let the opportunity to create the first impression, it must be slipped because the Landing Page is ineffective.

It's time to change the game! Let's create a landing Page that will make your project needed until people have to queue up! Start planning and bringing the checklist that we provide immediately. Or if you want "shortcuts" to success ...

Consult a Landing Page design expert in real estate project. Ours get free! We are ready to help you create a landing page that is not just beautiful. But can still close the sale as you can't expect Click to see our service details!

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"The final picture is powerful and inspiring. Is a picture of a hand holding a house/condo to customers who smile happily With a complete Landing Page backdrop on the computer screen Conveys the delivery of success "

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