Post-Launch Checklist: 15 things that must be done immediately after releasing a new website.

The real problem in life

"Hoy! New website, we go-live! "This is a sentence that you may be very happy. After many months of dedication Before making a new website out beautifully as dreamed But are you sure that "ending" just that? Many times we see business owners Or even professional marketers "Big sigh" and think that the mission is successful. But not knowing that that is the "starting point" of the work that is even more important!

Imagine: You invested enormous with the construction of a new house that is beautiful in every angle. Can not overlook even a little Once completed, he organized a new home to celebrate a great celebration but forgot "turn on the water" "turn on the light" or "check the water supply system". These small problems that make "happiness" become "irritability" and create "bad experiences" from the beginning.

With the new website as well Whether the E-Commerce website that is ready to receive orders, the service website that needs Lead, or the organization website that wants to create a image if releasing Go-Live without doing a detailed post-Lalaunch checklist. You are at risk of encountering a serious problem. That directly affects sales and brand images without knowing it! Try to see if you have encountered these problems: customers have access to the website. "Can't order", the form contacted "Error", or even "Google can't find the top". That's the true disaster!

Prompt for illustrations: People are celebrating the launch of a new website with joy. But one person was worried and pointed at the computer screen

Why did that problem occur?

Why did the above issues occur, even though we are dedicated to the design and developed well? The main reason is from many factors. And often it is "overlooked" or "not enough importance" during the final curve before and after the launch

1. Carelessness after launch: "relief" when the Go-Live website often makes the team forget that There are still many important steps to continue. Many people think that the Staging/Dev Environment is sufficient, depending on the real world on the Production Server.

2. Technical examination neglect: Some problems are pure technical. That people may not know Or the development team may be overlooked, such as the SERVER Setting wrong, DNS problem, or block Robots.txt, which will make Google not collecting data. Or even forgetting to run Website Migration SEO CHECKLIST . If there is a domain or a web structure

3. Do not understand all User Journey: You may test the main functions such as pressing the button or filling out the form, but do you try to "play a customer role"? Try to go to the website from many devices, many browser, and try every step from the beginning to the end. From the website, select the product, put the basket, to pay You will find unexpected errors.

4. Lack of Post-Launch Checklist: If there is no systematic inspection Everyone on the team may think that others have already done it. Or do not know what to check, causing the "vulnerability" that can lead to big problems

5. A little mistake that has a big effect: sometimes it's just a wrong spelling in the CTA button, a link, only one point, or slow load images. In which these little things have a tremendous impact on Conversion Rate

Prompt for illustrations: The picture of the team is working hard in the midst of confusion. There are various technical errors. Appears on the computer screen

If left, how will it affect?

If you let the new website that just go-Live has a problem without fixing immediately The consequences were more serious than expected. And maybe to the point of "killing your business" Let's see what is:

• Loss of business opportunities and sales: Customers come in and can't do anything. Or do and then get stuck. Finally, will "close the web page" to find your competitors instead. The longer you leave The more you lose the opportunity to make more money.
• Damaged brand images: Website is your "storefront" online. If your storefront doesn't work There is a problem all the time. Customers will see that your brand "Not professional" "unreliable" and "do not care" which is very difficult to recover
• Waste of advertising fees. Benefits: You invest in ADS, pull people into the web. But when people come in and find the web, can't press or download the slow money that you paid is like "Throwing into the river" because it does not cause the desired conversion. Try to study the GA4 manual for e-commerce to see how your advertisement has produced results.
• SEO ranking: Google is very important to Helpful Content and User Experience (UX). If your website has a technical problem, loading slowly, or users with bad experiences, Google will "reduce the ranking" your website. Causing people to not find in Search Engine
• Bookce Rate jumped: When visitors come in and encounter problems or not, they will "bounce off" from the website quickly (high bounce rate), which is a sign that is not good for both Google and to your own business.
• Waste of resources and time to fix later: solving problems after releasing the web Tend to spend more time and resources than protection from the beginning Or correction from the beginning

Prompt for illustrations: People are looking at the computer screen that shows the sales graph. And there is a red cross mark on the brand logo Represents damaged images

Is there any solution? And where should it start?

Don't worry! These problems are easily prevented and resolved with the "Post-La Unch Checklist" systematically and do immediately after the Go-Live website, and this is a solution that should start from.

Start with planning and prepare:

Before really Go-Live, you should prepare this checklist in advance. Determine the person responsible for each part. And set a time for this checklist specifically

Divide the inspection into category:

To make it easier to manage and do not drop, the checklist should be divided into main categories such as techniques, content, work, SEO, and analysis. This is a way:

1. Technical check:

• Check the Server and DNS status: Make sure that the website can be accessed without the server Down or DNS ERROR.
• Https/SSL Certificate: Check that SSL Certificate is installed correctly. The website is https and no mixed content (images or scripts that are still http).
• Robots.txt and Meta Robots Tag: check that it is not blocked by Googlebot from an accidental access to the website. (Especially if ever setting the noindex, nofollow during the development)
• XML Sitemap: Check that the XML Sitemap is correct and send a new Sitemap to the Google Search Console.
• Custom 404 Page: Check that the page 404 ERROR works correctly and guides users back to important pages.
• Broken Links (Internal/External): Use a loss link tool. To edit the links that are not available both inside and outside

2. Content & Functionality Check:

• Check all content: Read all the content on the website again to find the wrong word, incorrect text, or images that are not shown.
• Test the form and CTA: Fill in every form, press the Call-to -ction button to ensure that it works and send information to the right destination.
• Test the E-Commerce system (if any): Try to do all the purchase procedures. From the product selection, add the basket, checkout, to payment
• Responsive Design: Test on a variety of devices (mobile, tablets, desktops) and many browser. To make sure that the face and use are not distorted

3. SEO and Analytics (SEO & Analytics Check):

• Google Analytics (GA4) & Google Tag Manager (GTM): Check that the Analytics and GTM code are installed correctly and start storing data. Take a look at how to use the Google Search Console to see the website's operation.
• Google Search Console: Added websites in the search console and checking various reports. To find errors in Crawl or Index
• Meta Title & Meta Description: Check that Meta Title and Meta Description of all pages are set up and attractive.
• Page Speed ​​Optimization: Check the website speed with Google Pagespeed Insights and solve problems that make the web slow, such as compressing images or solutions.
• Schema Markup: Check that Schema Markup (such as Local Business, Product, Article Schema) is correct and installed.

4. Security check:

• Firewall and Security PLUGINS: Check that the appropriate Firewall or Security Plugin (for some CMS) and basic security defense
• Backup System: Check that the backup system is working normally to prevent lost data.

Strictly follow this checklist Will help reduce the risk of various problems And make your website "ready to fight" in the online world fully

Prompt for illustrations: People who are using checklist and checking pen Thoroughly on the computer screen and mobile Represents a systematic inspection

Examples from the real thing that used to be successful

I would like to give an example from a real experience of Agency that specializes in digital marketing. They just released a new website for customers who are "Handmade jewelry shop" which emphasizes the premium image and behind the scenes

Previous: The old website of the customer has a lot of UI/UX problems. The website loads slowly, not optimized, small orders and cannot be found. When the payment process is frequently, more than 80% of the customers come to see the "leaving baskets" products and the conversion rate is almost negative.

Operations: Agency team has designed a new website on the Webflow, focusing on UX/UI that is easy to use, has a clear Visual Hierachy, and outstanding CTA, but above all, they have never neglected. "Post-Launch Checklist after Go-Live.

• They use the Google Search Console to check the Indexing and Submission Sitemap immediately.
• Use Pagespeed Insights to optimize. Images and script that make the web slow.
• Test the order system from mobile phones and tablets.
• Fill in every form by yourself. To make sure that the message will reach the correct email
• And most importantly, they "create a cute 404 page" and put back the link back to the main page So that customers who see any error are still on the web

Results: Just 1 month after launching a new website with a intense post-Launch checklist running. The result is "amazing".

• Conversion Rate increased from 0.5% to 3.8% (almost 8 times more!)
• Cart Abandonment Rate decreased from 80% to only 25%.
• Online sales rise 400% in the first quarter.
• The keyword rank on Google gradually improved because Google starts to crawl and index website effectively.

This is a proof that Dedication to checking and solving problems after launch Not just "fussy" but a "key" that will change your business to grow sustainably.

Prompt for illustrations: The graph shows the results clearly (Conversion Rate, sales) after post-launch checklist, with the handmade jewelry shop logo in the picture.

If wanting to follow, what to do? (Can be used immediately)

It's your website queue! Do not wait to use this post-launch checklist immediately after releasing a new website. To make sure everything is ready for customers and google. This is what you have to do:

Step 1: Prepare before Go-Live (1-2 days ago)

• Create your own checklist: Download HubSpot: Website La Unch Checklist as a guideline or use the checklist that I gave in the topic. "Which methods can be fixed?" And adjust it to your website.
• Set the responsible person: Assign the duty clearly who will take care of which part
• Team alert: Prepare the team that after Go-Live, this task must continue immediately.

Step 2: Do it on Go-Live and the first 2-3 days (crisis).

• 1. [Cite_Start] Login the Google Search Console: Check "Performance" and "Indexing", especially "Pages Indexed" and "Crawl Stats" [CITE: 163]. Send a new XML Sitemap!
• 2. [Cite_Start] Check Google Analytics (GA4): Go to see "Realtime Report" to see if the user data is actually collected. [Cite: 163]
• Pagespeed Insights: Enter your website and check the score on both Mobile and Desktop . Hurry to fix immediately [cite: 163]
• 4. Check SSL Certificate: Check the URL of all pages to see whether it is all https or not (if it is http, hurry to fix).
• 5. Test the form, contact/apply for membership: Enter all the actual information on the website. To ensure that the information is sent to the specified email And the system works correctly
• 6. Test the order/payment system (for E-Commerce): Try the actual order from the beginning to the end of the product, put in a basket, checkout, payment to ensure that the process is smooth and no error.
• 7. Check Responsive Design: Open a mobile website. (iOS/Android), Tablet/Android Tablet, and computers (Windows/MacOS) and try using different browser (Chrome, Firefox, Safari) to see that the face and display are still complete.
• 8. Check the link (Broken Links): Use free online tools (such as Online Broken Link Check). Check all links on the website. To fix the broken link
• 9. Check content and overall image: Read important content on the main page, product/service page, and contact us. Again to find the wrong word, inaccurate information, or inconsistent
• 10. Check Meta Title & Description: Use "Site: YourWebSite.com" on Google Search to see if Google shows the Meta Title and Description as you want.
• 11. [cite_start] Set the Redirects (if moving domains or changing URL): If the website is moving or changing the URL structure, you must be sure to set the 301 Redirects correctly so as not to lose the SEO rank and the 404 page (should do before GO-LIVE, but must be able to doble again).
• 12. Check Social Media Sharing: Try sharing your website link to Facebook, Twitter, Line to see if the images (OG Image), Headline and Description show the correct results or not.
• 13. Check the Internal Links: Try to click the Internal Links that you have put in various articles. To make sure that the link to the target page correctly
• 14. Test Cross-Browser Compatibility: Although the Responsive is the same, it should focus on opening on the main browser. That most users use To see that the function and design are still working well
• 15. Open an Error Monitoring notification: Set the notification system when an error on the website (such as Google Search Console or Sentry) so you know immediately when there is a problem.

Strictly follow this checklist And you will definitely see the change!

Prompt for illustrations: People who are working in front of a computer with a screen display of the Google Search Console, Pagespeed Insights, and Google Analytics, with cheap checklists being ticking one by one.

Questions that people tend to wonder And the answers that are cleared

To give you even more confidence in the website after launching I have compiled a common question. With clear answers and actually can be used

Q1: Do I need to do this checklist every time when updating the big website?

A: Yes! Not just the first launch But every time there is a big website update Whether adding new features, changing the webpage structure, or even server moving, should be checkedlist some or all again. To prevent problems that may occur from those changes

Q2: If the website has just been Go-Live, it's not long after the checklist. Will it be too late?

A: There is no word too late! The faster the better, the better. Even if your website is Go-Live for a week or for a month It is still very important to come back and check this checklist thoroughly. Because you may find problems that affect your business without knowing it all the time.

Q3: How long does it take to complete this post-Launch checklist?

A: Depending on the size and complexity of the website. For small to middle websites It may take 1-3 days to inspect in detail. But for a large e-commerce website or a organization website that has many pages, it may take 3-5 days or more. The important thing is "thorough resolution" rather than "speed".

Q4: What tools should I use to help check?

[cite_start]

A: The main tool The recommended and free is the Google Search Console , Google Analytics , and Google Pagespeed Insights [cite: 164]. There are also tools for checking the Broken Link, such as online browen link, and for SEO AUDITING, such as AHREFS or SMRUSH (SEMRUSH) that will help you to do it and lose the money.

Prompt for illustrations: SEO experts are answering questions about websites and tools such as Google Search Console, Google Analytics, displayed on the screen.

Summary to be easy to understand + want to try to do

Remember that New website launch Not an end, but the "starting point" of the real journey! We have dedicated to creating a good website. But neglecting the inspection after the launch It's like we successfully built a beautiful spacecraft. But forgot to add fuel Or check the important system before releasing into space. The result is "missing mission".

Post-La Unch Checklist is not just a "duty" but "investment" that will help protect your money down, protect the image of the brand, and most importantly "Protect business opportunities" that will come to you If you want your new website "Create sales" "attract customers" and "is truly money making tools". You must "pay attention" in a small details after this launch.

It's time! Don't wait! Go back to your website now and try to follow the 15 checklist that we have shared today! Whether you are business owners, marketers, or developers, follow these steps will ensure that your website is "ready to fight" and "ready to make money"! If you want to improve the website to be more modern and more effective or if this checklist looks too complicated And you need a "professional" to help take care To keep your website in the most perfect condition And create full results

Prompt for illustrations: A handful of people who are pressing the "Go-Live" button on the computer screen and has a cheap Checklist. Represents readiness and success

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