The Long Tail: Strategies for specific keywords that competitors overlook

Why do SEOs do not rise? The real problem in the online battlefield

Have you ever felt like this? You are dedicated to both physical strength, heart and budget to do the full SEO. Write all the articles according to the principles, but the ranking on Google has not moved anywhere. Especially when fighting with the big keywords that are as high as "Civil War" such as "Car Insurance", "Bangkok Hotel", or "white face cream" feels like we are just "little boat" that tries to fight "The giant warship" that has both the budget and the enormous team Finally, the traffic that was obtained was just "people through" that never really changed to "customers" ... If you are facing this problem You are not alone. And this is the beginning of the change

(PROMPT: The picture of a marketer or business owner is sitting in the temples in front of the computer that shows the SEO graph on the screen. There are large search terms such as "single house" or "Japan Tour" surrounded by a giant rival logo. Conveys a fierce and hopeless competition)

Why fight in the "Mass market" to "tired" and "not worth it"?

The main reason why the competition in the keyword is a short word, also known as "Head Terms", is cruel and rarely seen for most businesses. Because we are going to play in "Blood Ocean" everyone is aimed at the same "big fish", which is the keyword with the highest search volume. But what we tend to forget is these keywords

• There is a unclear need (Low Intent): People who searched "shoes" may just find fun information. I haven't wanted to buy immediately.
• With high competition (Hyper-Competitive): Big brands invested millions to take over these areas.
• Low conversion rate: because of unclear needs Causing the chances that people really buy

Taking all the resources to this battlefield Is no different from trying to shout to compete with a giant speaker Finally, our voice was swallowed.

(PROMPT: Easy infographic images Ice iceberg image By the top of the mountain (The part that is seen above the water) wrote "Head Keywords (EG, 'Shoes')" with a lot of icons to compete for the base of the iceberg underwater. Which is much bigger, written "Long-Tail Keywords (EG, 'Men's running shoes for flat feet')" with icon to buy things)

If still fighting the same way What will happen?

Ignoring the "Long-Tail Keyword" strategy and continue to collide with the big keywords like "Add oil to the fire" of waste. The consequences are clearer and more painful than expected:

• Waste marketing budget: money paid with advertising or content Does not create a reward (Negative Roi)
• The team runs out: efforts that do not see the tangible results. Will undermine the encouragement of the team enormous
• Lose a golden opportunity: You are missing a "real customer" that uses a specific search term. And is ready to "Pay immediately"
• Business does not grow: when unable to find new customers Business cannot be expanded and may have to shut down in the end. Because he could not find his own "waters"

Letting the situation continue like this It's no different from letting your boat leak without doing anything. Finally, it will sink slowly.

(Prompt: The picture of a cracked piggy bank With money flowing out in a line Then go to the gathering under the graph that writes "Ad Spending", which is very high, but the graph next to the "conversion" is flat on the ground. Conveys an investment that is not worth it)

The way to survive is "The Long Tail", a strategy to find a specific keyword that competitors overlook.

The solution is not at "Fight harder" but is in "Fight smarter" and that answer is in a strategy called "Long-Tail Keyword Strategy". It is a focus from the short keywords that have a lot of people searching. Come to create content to meet the "longer" and "longer" keywords instead. Although these keywords have less search volume, but there is a "demand" that is high!

And where to start?

• Customer think: If you are a customer What words can you use to find products or services that really solve your problems?
• Use free tools from Google: Try typing your main keyword into the search box. Look directly. "Google AutoComplete" (bounce words) and "People ALSO ASK" (related questions), that is a good treasure.
• Look at the web and social media: go to see in pantip, Facebook group, or Reddit that people in your industry have problems or talk. Those questions are excellent Long-Tail Keyword.
• Use SEO TOOLS: Tools like AHREFS or SEMRUSH can help you find these keywords systematically and clearly see the competition.
• Create in -depth content: After getting Keyword, consider using strategies like Programmatic SEO to create a webpage that meets each keyword, especially in large quantities. Which will help you cover various niche quickly

(Prompt: The treasure map with many X Mark The Spot points, small points scattered in full map. Each point has a long Keyword sign, such as "How to make a dodging coffee" or "European tour program for family" instead of only one x point in the middle).

Example from the real thing: a small coffee equipment shop That flip the game with Long-Tail

In order to see the image more clearly, think about "a small online coffee shop". At first, the shop owner tried hard to give the website with the word "coffee beans" or "coffee maker".

The turning point: He learned the concept of "The Long Tail" that is famous for Chris Anderson and starts to change all the strategies. He stopped making a wide content. But turned to create an article that answered the most specialized questions such as:

• "How to select a hand -crank coffee grinder for Moka Pot"
• "Medium roasted coffee beans from Doi Chang for Cold Brew"
• "Teaching V60 coffee drip for newbies, not sour"

Amazing results: Within 6 months, the overall traffic may not increase in leaps, but "sales" increased by more than 250%! Because the people who searched with these long Keyword are people who already have clear knowledge and needs. They just look for "Expert" who can answer them And when meeting ... they are ready to press "Add the basket" immediately

(Prompt: The picture of the online shop is the owner of the shop, the shop is lonely. In a shop that does not have a customer, after, the same shop owner is smiling and packs to send customers in time. With all the parcel boxes On the box there is a long Keyword text attached)

If wanting to follow, what to do? Simple checklist for Long-Tail strategy.

Ready to change your website into "Machinery attracts the real customer" yet? Try to follow the checklist 4 steps:

1. Step 1: Start with "Seed Keyword": Find the core of your business before, such as "investment in stocks", "Clean food", "Learn English"
2. Step 2: Sprouts with "expansion": Bring Seed Keyword to further the question (who, what, where, why, how, how), vocabulary (best, cheap, for beginners), or problems (solve problems, not working, errors)
   • Example: "Investment of shares" -> "How to invest in stock dividends for permanent employees"
   • Example: "Clean food" -> "Clean food recipe for 7 days to lose weight"
3. Step 3: Create a "special" content ": Once you get an interesting Long-Tail Keyword. Create 1 content (articles, videos, landing pages) that answers that question best online. Really provide complete information and solve problems for him
4. Step 4: Organize with "Content Hub": When you have a lot of specific content, creating content hub or Pillar Page will help both users and Google understand your web structure easier, resulting in long -term SEO.

Just starting from these 4 steps, you will start to see. "Quality traffic" that is ready to change to a customer flowing into your website.

(PROMPT: Step -By -Step Infic image shows 4 steps, starting from seeds (Seed Keyword) -> Modifiers -> Specific Content -> Content Hub)

Questions that people tend to wonder (And the answer to clear all issues)

Question: Long-Tail Keyword has very few people searching. Is it worth it to do?
Answer: Very good value! Because even though each word has few people searching But when combined many hundred or thousands of words Will become an enormous traffic And most importantly, it is a traffic that has a "quality" and "purchase rate" more than "Keyword.

Question: Must use expensive tools Only, right to find these keywords?
Answer: Not always necessary. Free tools such as Google Search, Google Keyword Planner or observing on the web board is a very good starting point. But if you want to do it seriously and need in -depth information to analyze competitors Investment with SEO tools is considered worthwhile in the long run. Or try to use advanced techniques such as using Python for Seo to pull and analyze the large quantity of Keyword data. It is another option for technical lines.

Question: What kind of content should be created to meet the Long-Tail Keyword? FAQ page, can it be used?
Answer: All right. From the Blog article, product pages that describe specific details, video reviews, to FAQ pages that gather various questions. Creating a FAQ page that answers and correct SEO is one of the powerful long-Tail strategy as well.

(Prompt: Image icon, a large question mark (?) In the middle, the brain is bright. And there is a separate walkway into an icon, video, and product pages To convey that the question leads to the creation of a variety of content)

Summary: Stop fighting in a price war. Then turn to "answer" to the real customer

At this point, I believe that you should see that the true "treasure" in SEO is not hidden in the keyword that has always searched for millions, but it is hidden in "Specialized demand" of each customer The use of the Long-Tail Keyword strategy is to change from being a "seller" that tries to shout customers. To be "Expert" who provides the best "answer" for people who are having problems.

Today, try to open Google and start searching with your customer thinking. Try to see if they have any questions that have not been answered well enough ... and you just go into a "answer". This is a way to grow sustainable and truly strong brands.

If you find that your current website structure is not conducive to this strategy Or want to improve the web to be ready to deal with the new competition Consultation on Website Renovation can be your most important step.

(Prompt: Bright light bulb images Inside the light bulb is a picture of a person holding hands with customers with a smile. The background is a gradual graph. Stable climbing Conveys a bright and sustainable finding)

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