"DA is still important?" Open the SEO book 2025: Unlock Domain Authority and Page Authority that marketers must know!

Marketers, business owners, and all SEOs! Have you ever "insomnia" because you are worried about the numbers "Domain Authority (DA)" or "Page Authority (PA)" of your website? Do you still believe that these numbers are "ruler" that can be used to measure the success of SEO? Or in the world of SEO 2025 at Google Algorithm "smarter" and "understand users" more than before. These numbers are "out of date"?

The classic problem that many people encounter is "The website has a good content to do a lot of SEO, but DA/PA does not rise at all!" Or "How much DA competitors will overtake?" These concerns make many "dedication" and resources to "spinning" numbers DA/PA. Forget that "heart". What is it and what is it and Google is looking for something from our website?

In this article, I will take you to the "Secret" of Domain Authority (DA) and Page Authority (PA). We will see what these metrics are, how to come, and most importantly, in the year 2025, is it still "important" to the SEO ranking of Google? Or it's time for us to "adjust the focus" to other things that Google "gives more"? If you are ready to "update" SEO knowledge to keep up with the world and understand the latest Google Algorithm (Core Update 2025) that emphasizes EEAT, Helul Content, and User Experience (UX) ... follow!

The real problem in life: "Sit SEO, but DA doesn't move ... or is it not important?"

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Often, marketers or websites come to consult me ​​with "troubling" with Domain Authority (DA) and Page Authority (PA). [Cite: 1] [Cite_Start] Many people "that these numbers are" scores "that Google uses the website directly. [Cite: 1] and when the number DA/PA is not." " Despite the "force" to do a lot of SEO, it starts to feel "discouraged" and "questions" that what is being done "Come in the right way" [Cite: 1] [Cite_START] Some people even "invest" buy links or do activities that aim to "add DA" in particular, which may lead to unsustainable results. Or worse is to be punished by Google [CITE: 1]

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These problems are caused by the interpretation of the "importance" of DA/PA wrong. [CITE: 1] [Cite_Start] and attaching to Metric directly from Google [Cite: 1] [Cite_Start] makes us miss the opportunity to focus on "SEO" of Google that Google really wants. [CITE: 1]

Prompt for illustrations: "Marketing actors or business owners are watching the computer screen with anxious expression. There is a DA/PA number floating above the head. And have a big question mark "

Why is that problem: "Know DA/PA deeper than just numbers"

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Before answering whether DA/PA is still important? Let's understand each other "What is it" and "Where did you come from?"? [Cite: 1] [Cite_Start] Domain Authority (DA) and Page Authority (PA) is not Metric that Google created directly. [Cite: 1] [cite_start] but the "indicator" that was developed by Moz to "predict" that the website or page How well is it likely to be ranked on Google's search results? [Cite: 1, 137] [cite_start] [cite: 1]

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• Domain Authority (DA): It is the forecast of "ability" of all domains (websites) to rank on Search Engine [cite: 1] [cite_start]. The score is between 1 to 100.
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• Page Authority (PA): Similar to DA, but will assess the "ranking" of one page "especially [Cite: 1] [Cite_Start]. The calculation factor is similar to DA.

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Then why do we stick to these numbers? [Cite: 1] [cite_start] is because in the past (And some of the present) These Metric is used as a "representative" of the credibility and strength of the website [CITE: 1] [Cite_Start], as well as the Google has never revealed a clear algorithm, making Metric from Third -Party Tools such as Moz or AHREFS (DOMAIN RATING - DR). Became something that we used to hold and compare with competitors by default [Cite: 1, 137]

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But the problem is the calculation model of Moz or AHREFS "not" like Google Algorithm. [Cite: 1] [cite_start] and Google do not use DA/PA to rank directly. [Cite_START] This number of numbers does not move. It may not always mean that your SEO has failed. But it may mean that the Tool model has not yet reflected the true overall Google. [Cite: 1]

Prompt for illustrations: "Graphic images show the relationship between Google Algorithm, Domain Authority, and Page Authority, with arrows pointing between each other. But there is a cross mark on the arrow pointing from DA/PA to Google Algorithm "

If left, how will it affect: "Lost with numbers ... forget the main goal of SEO"

Adherence to Domain Authority (DA) and Page Authority (PA) is too much, without understanding the true context, it can lead to many "disadvantages" that affect your SEO strategy and your business:

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• Waste of time and resources with non -essence: If you dedicate the budget and time to "spin", the DA/PA numbers, especially without focusing on the quality of the content, user experience, or creating a natural backlink. You may not get SEO results as expected [Cite: 1].
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• Miss the opportunity to create a website at Google Love: Google Algorithm The latest (Core Update 2025) to the EEAT (Experience, Expertise, Authorittiveness, Trustworthiness) and Helpful Content . [CITE: 1] If you are chasing the number DA/PA. You may neglect the creation of really useful and reliable content. Which is what Google wants [Cite: 1, 136]
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• The website is overlooked from real users: even if DA/PA, how tall you are, but if the website "is difficult to use" (User Experience - UX is not good) or the content "is not right." Customers will "shut down" immediately [cite: 1] [Cite_Start], which will result in the conversion rate and Google will be aware of this behavior that is not good.
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• It may lead to non -main SOO: trying to increase DA/PA quickly, it can lead to the creation of a unhealthy backlink or SEO "Black Hat" that is at risk of being hit by Google Penalize or causing severe falling. [Cite: 1]

Understanding Internal Link Building strategy is another way to help strengthen the overall website without having to rely on external numbers too.

Prompt for illustrations: "The picture shows a highly good looking website, DA/PA numbers, but users are sighing and walking out of the computer screen indicates a bad UX."

Is there any solution? And where should it start: "Stop running according to numbers ... turn to create value that Google loves"

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And if Domain Authority (DA) and Page Authority (PA) are not "everything" in the world of SEO 2025, what should we focus on? [cite: 1] [cite_start] The answer is that we have to "change Mindset" [Cite: 1] [Cite_Start] from the "numbers" of Third-Party Tools to create "value" that Google and users "see" and "really" [CITE: 1] and this is what you should start.

1. Create a "Helpful Content" content:
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   • Answer the user: Your content must solve the problem, provide complete information, and answer questions that users are clearly looking for [Cite: 1].
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   • Deep and quality: Don't write only superficial. Details of what users want to know. Providing information that cannot be found anywhere else [Cite: 1]
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   • Updated and reliable: always check the information And based on reliable sources [Cite: 1]
2. Enhance the EEAT of your website:
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   • Experience (experience): show that you have direct experience in writing, such as using real products Or solving problems by yourself [Cite: 1]
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   • Expertise (expert): presenting in -depth knowledge in your branch May pass technical articles, research, or being an expert in the industry [CITE: 1]
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   • Authoritativeness (Having the power of that matter): that others (Reliable website) Reference to you Or that you have received the prize/wide acceptance [CITE: 1]
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   • Trustworthiness (Reliability): There is clear contact information, privacy policy, data security, and transparent transactions [Cite: 1]
3. Giving a great "User Experience (UX)":
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   • Fast download website: The speed of loading the webpage is very important. Both to users and connecting google [Cite: 1]
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   • Mobile-Friendly: The website must display and work well on all devices. Especially mobile [Cite: 1]
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   • Clear website structure: users must find something they want to find. Whether the navigation menu Or various information [Cite: 1]
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   • Beautiful design and easy to use: the website should look professional, clean and not complicated [Cite: 1]
4. Create a natural high quality backlinks:
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   • Focusing on quality, not quantity: Backlinks. The best is the link from the relevant websites. Reliable And natural [Cite: 1]
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   • Build relationships: Create a network with an industrial expert. Or bloggers To achieve natural references to your content [Cite: 1]
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   • Digital P: Making interesting and news content For media or other websites Pick up to talk about [cite: 1]

Improving the website structure to be truly friendly to SEO can be done by studying. How to rank on Google with Webflow, which focuses on the structure and efficiency.

Prompt for illustrations: "Image showing websites that look clean, easy to use, have interesting content And have clear EEAT elements with happy users "

Examples from the real thing that used to be successful: "From 'No Name' to 'number one' with quality, not just the DA numbers"

I have an interesting real case to tell. It is a SME website that runs a health consultant starting from DA, which is quite low (about 10-15), which many people may think that "weak" in SEO's eyes.

• Original problem: The original website has quite a few content, not frequent updates, and most Backlinks are old. That is not very quality Making not many people know and ranked well in the desired keyword
• Change: Instead of worrying about DA, I advise the "target" to the creation of "Helpful Content" that is deep and accurate according to the academic principles, emphasizing the EEAT by inviting health experts (doctors, nutrition) to help write and review the content of [CITE: 1] as well as improving the user Experience (UX) to download faster. And easy to use on mobile
• Results: After only 6-8 months, this website does not have a shocking DA. (May increase to 25-30), but what is "more impressive" is:
  • Keyword rank "rise" up: many keywords that want to be ranked No. 1-3 on Google, despite having a much more competitors
  • Traffic organic "is enormous": from the original organic traffic only hundreds per month. Became tens of thousands to hundreds of thousands per month
  • The conversion rate "higher": customers can access the desired information more easily. Leading to calling and making an obvious consultation
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  • The brand is known: media and other health websites. Began to refer to their articles, resulting in continuous high quality backlinks (Which is a by -product of helful content, not "spinning" DA) [Cite: 1]

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This case proves that the focus of "quality" and "values" given to users (according to the EEAT and Helful Content) more important than trying to "ride the number" of the Third-Party Metric like DA/PA. [Cite: 1] This is the core of SEO that is sustainable in 2025.

Prompt for illustration: "The graphic graph shows the Organic Traffic and Conversion Rate graphics that are continuously rising, with the EEAT icon floating around."

If wanting to follow, what to do? (Can be used immediately): "Checklist to SEO is sustainable. Don't care. DA/PA"

Okay! After we saw the power of focus to EEAT, Helpful Content, and UX instead of attaching to DA/PA. Now let's see what you can "do" immediately "to upgrade your SEO in 2025:

1. Explore and understand your target audience deeply:
   • Who are they? What's the problem? What are you looking for?
   • Use Keyword Research to find what they are searching for on Google and what kind of "Search Intent"?
2. Create a production plan "Helpful Content" with high quality:
   • Specify topics that can answer and solve problems for your target audience deeply.
   • Plan the article structure to cover all dimensions of that topic.
   • Write content in a language that is easy to understand, natural and has expertise.
   • Check the accuracy of the data and reference reliable sources.
3. Improve EEAT clearly on your website:
   • For Experience: If the product content To review from actual use, if about the service, tell the case study that you are involved.
   • For Expertise: Create a Bio of the author/expert. To clearly show knowledge and experience, there are deep articles that show expertise
   • For Authorittiveness: If there is a media talk about Or have prizes/acceptance To display on the website, create Network with experts in the industry.
   • For Trustworthiness: Clear Contact US page, Privacy Policy, Terms & Conditions, and Customer Reviews (if E-Commerce)
4. Check and improve the User Experience (UX) regularly:
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   • Download speed: Use Google Pagespeed Insights to check and solve speed problems [Cite: 137]
   • Mobile-Friendly: Check the display and use on mobile phones on every page.
   • Navigation: The navigation menu must be clear, not complicated. Users can easily find what they want.
   • Call-to -ction (CTA): CTA button must be clear, stimulated text. And placed in the right position
5. Focus on creating high quality Backlinks:
   • Create good content until people want to link (Earned Links).
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   • Do Digital P to give news websites. Or quality bloggers. Reference [Cite: 1, 137]
   • Try to build relationships with relevant and reliable websites in your industry.

2025 is not just a backlink, but must include understanding the psychology of users .

Prompt for illustrations: "Checklist images that have correct marks in various channels about Helpful Content, EEAT, UX, and Quality Backlinks with each icon"

Questions that people tend to wonder And the answer was cleared: "DA/PA in 2025. What else is there?"

In order for everyone to relax the doubts about Domain Authority (DA) and Page Authority (PA) in the SEO context of 2025. I have compiled a common question with a clear answer:

Q1: Domain Authority (DA) is still the Metric that "Google uses" to rank in 2025?

A: No! [Cite_Start] Google does not use Domain Authority (DA) or Page Authority (PA) of Moz in the website ranking directly. [Cite: 1] [Cite_Start] DA/PA It is an indicator created by Moz to "predict" the ability to rank the website only. [Cite: 1] [Cite_Start] Google has its own algorithm that is much more complicated. And consider hundreds of factors [Cite: 1] [Cite_START] What Google really gives importance Is the quality of the content (Helpful Content), the credibility of the website (EEAT), and the experience of users (UX) [Cite: 1]

Q2: And if the DA of the competitors is much higher than us We will never overtake him, right?

A: Not true! [cite_start] that the competitor has a higher DA does not mean that you will not have a chance to overtake [Cite: 1] [cite_start]. You can overtake by focusing on "quality" and "values" of your own content. [Cite : 1] [Cite_START] Create a helping. UX of the website is better than competitors [Cite: 1] [cite_start] and create a natural high quality backlinks [Cite: 1] [cite_start] Google Will always reward the website that provides the best experience to users. [Cite: 1]

Q3: We should "stop paying attention" DA/PA?

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A: Not even having to "Stop paying attention." [CITE: 1] [Cite_Start] DA/PA is still a "basic indicators" that are useful for assessing the overall strength of Backlink Profile and comparison with competitors. "Rough" [cite: 1] [Cite_start] But you should not be determined to be "The main goal" of SEO [Cite: 1] [cite_start]. Use it as just "One of many Metric" that helps to analyze only [CITE: 1] [Cite_Start] Your main focus should be that Google factors are directly important. [Cite: 1]

Q4: Is it important to create a backlinks? And what should be built in 2025?

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A: Creating Backlinks is still "very important" [cite: 1] [cite_start] because it is one of the main signs that tell Google that your website is reliable and powerful [cite_start]. That comes from reliable websites, related to your content, and natural. [Cite: 1] [cite_start] Digital P in to create high-level backlinks is a sustainable and effective strategy. [CITE: 1, 137]

Prompt for illustrations: "Image images, questions and answers surrounded by Google icons, EEAT, Helpful Content, and UX"

Summary to be easy to understand + want to try to do: "Change the focus ... Change the results!"

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In the SEO era, this year 2025, I would like to say that "stop following the Domain Authority (DA) and Page Authority (PA) numbers!" [Cite: 1] [Cite_start] These numbers are just forecasts from Third-Party Tools. [Cite: 1] [Cite_start] Do not use it directly to rank. [Cite: 1] What Google gives importance and what you should "devote" the time and resources to the fullest is:

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• EEAT (Experience, Expertise, Authorittiveness, Trustworthiness): Create a website that shows real experience, expertise, power, and credibility in what you do [Cite: 1]
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• Helpful Content: Produce high quality content. Answers the truly users And solve problems for them. [Cite: 1]
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• User Experience (UX): Make your website easy to use, fast load, and friendly to users on all devices [Cite: 1]
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• Backlinks high quality: Create Backlinks that come from a reliable and natural source. [Cite: 1]

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If you can focus on this 4 main core regularly I guarantee that your website will be "strong" in the eyes of Google and can "overtake" competitors with a higher DA. [Cite: 1] [Cite_Start] Organic Traffic will increase. Conversion Rate will improve and your business will grow sustainably. [Cite: 1]

Don't wait! "It's time to do it!" [Cite_Start] Try to go back to "Audit" your new website using the checklist that I gave and started to improve what Google "provided" from today [Cite: 1]. If you need help in improving the website to increase efficiency and SEO, we can consult our Website Renovation service !

Prompt for illustrations: "Marketer images or business owners are confidently smiling with EEAT, Helpful Content, UX and Backlinks. High quality floating around. Indicates the success of SEO sustainable "

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