Google Search Console: How to use the information to be the most benefit with SEO.

"Our website ... google, do you like it?" The problem that SEO people have to meet.

Have you ever felt like this? You are dedicated to SEO, both adjusting on-pages, creating a backlink, writing new articles every week, but the numbers that see it don't go anywhere. The ranking swinging back and forth like a wind blowing. The peak of the web is also good. In addition, sometimes it falls without knowing the cause repeatedly.

The most hurtful question is "All of which is done ... Is it the right way?" We tried to guess Google like a blind. Use the expensive Third-Party tool to see the "expected" information, but we never really know. And in the eyes of Google, what does our website look like? Is there any point that he likes? Or have any problems that he thinks as a "weakness" that must be resolved This is a classic problem that causes many SEOs to lose both money and time. Because of the lack of in -depth information sent directly from Google

[Prompt for illustrations: Graphics, marketing actors, or business owners are sitting in front of the temple, full of SEO graphs that are up and down, with question markers (?) Relo around. Conveys confusion and uncertainty in the direction]

Why do we "fly blind" in doing SEO?

The main reason that we have to guess various is because in the past we do not have a "direct communication channel" with Google. We can only improve our website according to the theory (Best Practice) and wait to see the results that may occur in several weeks or many months in the next month. Like we sent a letter But do not know if the postman (Googlebot) is delivered successfully Is the letter in the perfect condition or the recipient (Google Index) read and understand our content correctly?

Other analysis tools Despite providing useful information But it's just "External assessment" is not the information that Google really uses to make decisions. Lack of data from "Source of Truth) that makes SEO become a matter of trial and error. And makes us miss the opportunity to see important problems but are hidden, such as the Google webpage that cannot collect data, the safety problem that affects the ranking, or even keywords that have many people, but we never knew before.

[Prompt for illustrations: The comparison between the "old SEO" which is a pilot, driving the plane with a blindfold with a new "SEO" that the same pilot has a clear Dashboard which has a Google Search Console logo.

If allowing the web What will happen "from Google from Google?

Not using or not understanding the tools like the Google Search Console is like driving without looking at the dial or engine warning lights. You may continue to drive today, but I don't know if I was heading to a quiet disaster. The consequences are more scary than expected.

• Waste of time and budget with the wrong thing: You may be able to throw money to create a backlink to the Google page that there is a problem (Technical Error) or the keywords on Google do not even come to collect data.
• Important notifications: If your website is manual action (punishment by Google) or there is a security Issues that may cause the ranking of all Google. GSC is the only place to alert you directly. If you don't see it, you don't know.
• Ranking and traffic fall slowly: Small problems that accumulate, such as the number of errors increases, slower web speed (Which can be seen from Core Web Vitals ) will gradually undermine the quality of the web in the eyes of Google until one day you will find that the competitors are overtaking far.
• Losing enormous business opportunities: You may have a "Keyword" treasure that is searching for a lot of people and is ready to buy your products, but those Keywords are ranked at 11-20, which you never know. If you see this information in GSC, you may be able to improve the content a little to grab this group of customers.

The neglect of information from GSC is to close the door, put the opportunity and open the door unnecessarily.

[Prompt for illustrations: Infographic images that show 4 negative impacts: 1. Silver is missing. 2. The red warning letter has a shocked mark. 3 The graph image gradually plummeted. 4.

Open the door to talk to Google! Start using the search console like a pro

The good news is that Google has a tool that is like "Personal interpreter" for us to use for free, that is the Google Search Console (GSC). It is a bridge that connects us directly, telling all the information that we need to know to make our website the most effective on the search engine. Starting is not difficult, and this is the 4 main reports that you should go to see.

• 1. Performance Report: This is GSC's heart. Tell you that people have seen your website on Google (Impressions) and click. What are the best clicks? This information is "Golden" for finding new opportunities and measurement of SEO.
• 2. Index Report> Coverage: Tells the "health" status of your website that Google has successfully brought your webpage to store in the system (Index) or without any page that Error, which page is excluded, and which page is perfect if you want Google to find all your important pages. Must come to see this report regularly
• 3. Experience Report> Core Web Vitals: This is a measure that is indicated. "User experience" directly, especially the speed of loading Google website is very important to this. Knowing that our website "passed the exam" or "fail" in Core Web Vitals will help you Solve problems that make the web slow And improve the rankings at the same time
• 4. URL (URL Inspection Tool): Just take the URL of any page on your website to put in the search box above. GSC will tell the status of the page. Real-time is it on Google? Very suitable for checking new articles That has just been published

Just start to get to know these 4 parts, you will change from "SEO speculating" to "SEO with data" that is tangible immediately. Read more information from the official guide of Google Search Central to understand the overall picture better.

[Prompt for illustrations: Dashboard image of the Google Search Console at 4 main menu highlights: Performance, Index, Experience and URL Inspection on the top with each icon].

Examples from the real thing: Turning the web shop crisis with information from GSC

In order to see the image more clearly, I would like to raise the case of "Elder A", the owner of the E-Commerce website sells sports equipment that is done with the Vision X Brain team. He has encountered a problem that sales from Organic Search gradually decreased for 2 months, even when promoting new products all the time.

Problems encountered: sales from Google decreased by 30% without knowing the reason.

Analysis with GSC:

1. Open Performance Report: The team found that the important Impression of Keyword that used to create sales is still as high, but Click-Through Rate (CTR) has decreased significantly. Especially on mobile
2. Inspect the rankings (average position): found that the main page of the main product fell from page 1 to page 2
3. Use the URL Inspection Tool: When bringing the URL of the product page to check Found a yellow alert that "URL IS on Google, Buthas Issues" with a hint "USBILITY" (the ability to use on mobile) has a problem.
4. In -depth at Experience> Mobile Usability Report: found an error that states that "Clickable Elements too Close Together" (the click that is too close) and "Content Wider Than Screen" (the wider content), which has just been a problem after the web design.

Methods and results: When knowing the clear cause The development team was able to enter. Website improvement By adjusting the distance of the mobile button and editing the layout that overflow the screen, then press the "Validate Fix" in GSC to inform Google that we have solved the problem. In less than 3 weeks, the main keywords returned to Page 1 as before, and the sales recovered even higher. This is the power of using the right information to solve the problem directly.

[Prompt for illustrations: The Before & After screen image shows the website before editing (close button, overflowing text) and after editing (beautiful layout, easy to use) with GSC icons and arrow pointing from the problem to solve]

Checklist start using GSC hand -hand -made (can be used immediately).

Reading to this point, probably wanting to do it, right? Try to follow this simple checklist to change yourself to be the person who uses GSC most worthwhile.

Week 1: Setup & Explore

• [] Confirm the web owners: Go to the Google Search Console and follow your step to add property. The easiest way is to confirm via Google Analytics or DNS Record.
• [] Send Sitemap: Go to the Sitemaps menu and put your Sitemap.xml url (usually at Yoursite.com/sitemap.xml) to help Google know every page on your website.
• [] Explore Performance Report: Let's see which 10 keywords and 10 Pages are doing the best in the past 3 months. This is your "property".

Every week: Weekly Health Check

• [] Check the Coverage Report: Going to see the Index> COORAGE menu. Is there more red error face? If there is, click to see and forward it to the development team.
• [] Finding "opportunity" in Performance Report: Filter> Position> Greater Than 10 and see which keywords have high impressions but not yet attached to the first page? Choose 1-2 words to improve the content on that page. This is a way to mold the first page. That works very well
• [] Check Manual Actions and Security Issues: Even though it is a little, but visiting once a week for peace of mind is a good thing.

Every time the new content published: (After Publishing New Connt)

• [] Use URL Inspection Tool: Take the URL of the article or the page just finished. Check and press "Request Indexing" to invite Googlebot to collect data faster.

Just do this regularly Your website will always be in Google's eyes and are always well taken care of. For those who want to delve into the techniques, additional guides from Search Engine Journal is an excellent source of information.

[Prompt for illustrations: Beautiful checklist images have each icon, such as a key icon for "Confirm the owner", graph icon for "Performance Report", a doctor's headphones icon for "Web health check"]

Questions that people tend to wonder (And the clear answer)

Q: How is the Google Search Console (GSC) different from Google Analytics (GA4)?
Answer: Easy to remember like this. GSC is a story. "Before people click" to our website. It is a Google view of the website, such as people who see us from Keyword (Impressions), how much is the technical problem? GA4 is the story "After the click", what does he do on our website, how long in front of, see which page? Both tools work together and need to be used together.

Question: How frequent information on GSC is updated? Is it Real-time?
Answer: Most of the information in GSC (such as Performance Report) is not Real-time. Usually there is a delay for 1-2 days, but for the URL Inspection Tool tools, the latest URL status data will be provided.

Q: If you see the red Error in Coverage Report, are you shocked?
Answer: Do not panic, but must pay attention to each type of Error is not the same, such as "Server Error (5xx)" is considered serious and must hurry to solve, but "not found (404)" may be normal if we intend to delete that page. The important thing is to click to see the details of Error to understand and edit the point. Which may require technical knowledge or log file analysis to find the true cause

Q: Is it necessary to go to GSC every day?
Answer: Not necessary. For most websites In detail checks once a week is enough. Unless you just have a big change on the website, such as structural adjustment, design, or moving domains During that time, should come to see more often to track the effects that may occur.

[Prompt for illustrations: Q&A style images with icons, words and question marks With a short answer That is easy to understand]

Summary: Don't let "free and best items" slip away.

At this point, I hope that everyone will see that the Google Search Console is not just a "another tool" that is a headache, but it is the "gift" that Google gives to all websites. It is the most complete SEO manual, a private consultant, and is a working notification system for us 24 hours. All of this ... Free!

Ignoring the data in GSC is like a denial to listen to advice from people who directly give us scores. There is no reason that we will not fully use it. The time is only 15-30 minutes a week to come in. "Talk" with Google through Dashboard. This may be 15 minutes that is the best value for your marketing.

Don't wait for the website to have a problem. Do not wait for the competitors to overtake away. Log in into your Google Search Console. Today, explore various data. With suspicion and wanting to learn and you will find many hidden "opportunities" Which can change the future of your website forever

It's time to change from "guessing" to "understand". True Google! Let's do it!

[Prompt for illustrations: inspiring images Show a hand -clicking hand to enter the Google Search Console's Dashboard and have a graph that rushed out of the computer screen].

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