How to change the blog article into video, infographic and social media post.

Have you ever been dedicated to blog articles for days ... but finally forgotten in one week?

Believe that all content people have to feel like this ... We spent many hours Or maybe many days in researching Compile ideas And elaborately writing a blog article that is "best". Press the Publish button with the hope that this article will benefit the reader and create business results. But then ... only one week passed The visitor graph began to go down. Participation gradually disappeared. Our major articles gradually Being new content Washed away in front of the website, the feeling of "tiredness" and "regret" began to come in to eat in the heart "We are all dedicated ... for this result?" If you are nodding, then This problem has a solution. And is a more powerful solution than expected

Prompt for illustrations: Graphic images showing content creatives who are watching their own articles gradually. Lost in the sea Like a treasure that is about to be lost Conveys the feeling of regret and tired

Why is the "excellent article" is shorter than you think?

This problem is not caused by your article not good enough. But because of the nature of the online world today that has completely changed, the main cause of good content must "die quickly" from these factors.

1. Content overload: Each day there are new articles. Published around the world millions Making the competition to make our content stand out and be in the eyes of the audience to be extremely challenging

2. The changing consumer behavior: people in this era have shorter concentration and choose to use content in a more diverse form. Some people like to watch short videos, some people like to watch beautiful pictures such as infographic, and some people like to plow Social Media feeds that have summarized the importance. Adherence to the article, the form of a book alone, therefore, is equal to the opportunity to reach an enormous group of people.

3. Algorithm of each platform: Facebook, Instagram, Tiktok, Linkedin have their own algorithm that selecting content to display the blog articles that are still on our website only. Therefore there is no way to fight with the content that has been adjusted to these platforms. Understanding why B2B businesses must have a variety of content marketing is very important.

Prompt for illustrations: The images divided into 3 parts. The first part is the hourglass that is about to run on the blog article. The second part is a user who is scrolling to watch a short video. Fast on mobile phones The third part is the various social media icons that have content flowing without stopping.

If letting the "treasure treasure" disappear, how will it have a negative effect?

Letting good articles That we have dedicated to create, must be quiet and disappear over time Not just a shame But it has a direct impact on your business than you think.

- Unfortunately losing costs and time: all articles are investment, force, and may include funds for researching or writing. The use of only one time and then leaving it is an investment that is not very worthwhile.

- missed the opportunity to reach new customers: your ideal customers may not like to read long articles. He may be waiting to watch the video summarizing or waiting for your Infographic on Linkedin. Having just one type of content is to leave this group of customers by default.

- Roi from content marketing decreased: When the content is not used to maximize benefits The return of investment (Roi) in your content marketing will be lower. Until it may cause the management to see that this strategy is not effective

- The brand looks still and not interesting: not having new content Which appears in various channels May make your brand look active and gradually Finally forgotten This directly affects Creating brands through the organization website That should always be moved

Prompt for illustrations: The picture shows the gradual rod chart with the icon of money, time, and customers are directed. To convey the loss of resources and business opportunities

Powerful solution: "Resurrect" the article with Content Repsing

Instead of being tired, creating a new content from the center all the time. Why don't we try "Good things that are already available" come "to transform" into a new type of content? This technique is called Content Repuring , which is to bring the main content (here is the Blog Post) to modify, sub -digit, or further as a content in other formats. To be distributed in different channels

Where should I start?

• 1. Explore your treasure: go to see on Google Analytics or your website analysis tool. And looking for an article that "Evergreen Content) articles that have a lot of visitors, on the page for a long time, or high sharing Is the best first option
• 2. Extract the "essence" of the content: Read that article again and summarize the "key". Come out in achievement: What is the main point? Is there any interesting statistics? Is there any step that can be used? What is the quote (quote)?
• 3. Select "new body" that is suitable for "New house": Think that the essence of the content you extract Suitable to be created on which platform, such as
  • Statistics and numbers: very suitable for infographic on linkedin or pinterest
  • How-to: Suitable to be made into a slide carousel post a short video (Reels/Shorts/Tiktok).
  • Deep or concepts: suitable for making a long video or podcast to explain

This concept is not new. But is a strategy that world -class marketers use for a long time And is recognized by leading institutions such as Content Marketing Institute as one of the most sustainable ways to create a strong content Hub.

Prompt for illustrations: simple infographic, showing steps 3 steps: 1. Diamond icon (best article) 2. (Content pulling) 3. Video icons, infographic, podcast (results)

Examples from the real thing: B2B Tech sculpting thought leaders with one article.

Imagine ... There is a B2B company in a technology. Wrote an in -depth article on "5 reasons for the B2B business to start content hub in 2025", which is a very good article. But after a month, began to be quiet

The mission to revive the content: the marketing team decided "Transform" this article.

• The 1st body: Infographic "Shocking statistics from Content Hub": They brought interesting statistics data in the article to design as a beautiful and easy -to -understand Infographic. Then posted on the linkedin. The result is that the post was shared by many executives in the industry. Create awareness (Awareness) and Traffic back to enormous original articles.
• The 2nd body: Short video "3 errors to create content Hub": They give the CEO of the company to record a short clip, 90 seconds, talk about 3 errors that are common. (Which is part of the article) and posted on YouTube Shorts and LinkedIn Video to help create the image of the Thought Leader for CEO and the company.
• The 3rd body: Carousel Post "5 steps to create your first content": They digest the content of how-to into 5 slides for Instagram and Facebook, allowing to reach the target group that is more operating team.

Results: From the only article that used to be lonely They can create a new traffic, get more quality Lead, and most importantly, create a brand to become an expert in that matter successfully. This is the power of the content to be more than just "articles", but as "assets" that can be extended to the top. As well as creating an interesting case study, which can also be repurptes

Prompt for illustrations: Before the left is a lonely article. The right side is a squeeze image that comes out into infographic, videos, and Social Posts that have many likes and sharing.

What do you want to do? Checklist transforms into a new content. (Can be used immediately)

Ready to revive your article yet? Try to follow this checklist.

✅ Step 1: Select your "top article"

Open Google Analytics to Behavior> Site Content> All pages (All Pages) and look for the highest PageViews in 6-12 months.

✅ Step 2: Extract "Heart" of the content

Prepare a notebook or open a new file. Then pull these elements out of the article:

• Key Takeways: 3-5 The main point that readers must know
• Key Statistics: The most interesting statistics or information
• Actionable Steps: How-to or Checklist procedures are in the article.
• Powerful Quotes: Cool sentences or memorable quotes
• Key Questions: The question of your article helps.

✅ Step 3: Let's "transform"

- Draft #1: Short-Form Video)

• Goal: Create awareness, summarize quickly
• How to do: Take 3 Key Takeways to make a script in front of the camera. Or make a video of the image of the image using apps like Capcut, Inshot or Canva.
• Platform: Tiktok, Instagram Reels, Youtube Shorts

- Draft #2: Infographic

• Target: Summary of complex information to be easy to understand, build credibility.
• How to do: Bring Key Statistics or Actionable Steps to design as a long vertical image. By using powerful free tools such as the Canva Infographic Maker with many templates to choose from
• Platform: linkedin, pinterest, or put in the same article to increase interest.

- Draft #3: Carousel Post

• Goal: Step by step, stimulate participation (let the people watch).
• How to do: Design a 5-7 square image, with the first picture being an interesting topic and the next picture is Key Takeways or Actionable Steps one by one. Read the full article
• Platform: Instagram, Linkedin, Facebook

The construction of Content Hub for the strong B2B begins with knowing the most worthwhile assets.

Prompt for illustrations: Checklist images with "select articles", "Heart extract", "transform" with icons in each item such as magnifying glasses, light bulbs, video icons/graphics.

Questions that people tend to wonder (And the clear answer)

Q1: Do this will be seen by Google as a Duplicate Content?

A: Not at all! As long as you do not copy the message from the article to the word "Google", understand the differences of "format". Converting video articles, infographic or podcast is the creation of "new content" that is valuable in itself using "concepts". Converted content There should always be a reference or link to the original article. Which is even good for SEO!

Q2: Is it a lot of Content Repsing? Is it worth it?

A: Worthwhile and faster than the new creation from the enormous center. Think about whether writing 1 new article may take 8-10 hours, but the original article to make a Carousel Post may take only 1-2 hours, or the infographic may take 2-3 hours. You can create 3-4 new content by less than half of the new article.

Q3: What kind of article is the most suitable to repuruPose?

A: Evergreen articles or simple content Is the best option For example:

• Articles "How-to" or manual: can be digested as a step in Carousel or video easily.
• Articles type "LISICLE" (such as 10 techniques ...): Each item is one slide or one idea for short clips.
• Articles that are packed with information/research: very suitable for making infographic.
• Case Studies or Success Stories: Bring it in a powerful video for interviews or Podcast.

Prompt for illustrations: Large question mark icon (?) In the middle, there is the word FAQ and has questions-sub-answers surrounded.

It's time to wake up your content!

Summary to understand as easily as possible ... Content Repsing is not just "options", but "necessary strategy" for the content of this era. It is the smartest way to save time, access to more people, and increase the return of investment (Roi) to all the characters you have written.

You don't have to be tired of chasing the trend and creates new things from the center all the time when you have a "treasure" that is already valuable in your hands. What you have to do is to look at it in a new angle. "Release" its potential in a variety of bodies. To travel to your customers in every Where he is

Want you to try to do it ... Try to open your page of your article now, so choose 1 article you are most proud of. Try to convert "3 main points" in it to become a simple Carousel Post. 3 slides and post on your Social Media. You may be surprised by the results!

And if you want to upgrade the content strategy to the next level By having a strong organization website It is a powerful and powerful center of Content Hub and designed to create a true business results. Consult a team of experts in our organization website. We are ready to help your digital assets work to the fullest.

Prompt for illustrations: Bright lamp images In the light bulb, there is a Blog Post icon that is sprouting into a video icon, graph, and social media. Convey the occurrence of ideas and extensions

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