How to create a good FAQ Page for both User and SEO.

The real problem in life

Have you ever repeatedly ask the customers to ask the same questions, including LINE, Facebook Messenger, or email until the team hardly answer in time? And you yourself feel waste time in doing other business. [Cite: 174] [cite_start] or maybe customers may not find information on your own website. Causing them to go to "Google" to find answers from competitors instead? [Cite: 174] [cite_start] This is "Classic problems" that many businesses must encounter Whether you are the owner of online stores, service providers, or even bloggers [Cite: 174]

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You may think "Just a little question" but in reality These problems create "Friction" in the decision of the customer's purchase very much! [Cite: 174] [Cite_Start] Customers who can't find the answer may be "frustrated" and close the website. Or worse is to go "Buy with competitors" that provides complete and faster information [Cite: 174] [Cite_Start] You must also waste time dealing with these repeated questions. Instead of focusing on business development or closing sales that is more valuable [CITE: 174]

Prompt for illustrations: The user's image is holding the temples or showing frustration while trying to find information on the confusing website.

Why did that problem occur?

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The main cause of these problems Comes from our "overlooking" the importance of "FAQ" or "common questions". [Cite: 181] [Cite_Start] Many people also misunderstand that FAQ Page is just a "no duty" or just the old question. That has no place to go But in reality, the good FAQ page is "connecting bridge" between customers' suspicions and the answer that we want to give. To lead to decisions [Cite: 181]

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There are many common problems such as [Cite: 181]:

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• Lack of systematic questions: There is no information about what customers ask. Or any question that causes repeated problems [Cite: 181]
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• The content is not comprehensive: There are only basic questions. But didn't answer the in -depth questions that customers really want to know [CITE: 181]
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• Not finding the FAQ page: Place the FAQ page link in a difficult access position. Or not promoting customers to see [Cite: 181]
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• The answer is long, not tight: makes customers lazy to read and do not understand in the end. [Cite: 181]
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• Not updated to modern information: Old data makes the answer do not match the current situation [CITE: 181]
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• Do not use SEO techniques: make the FAQ page not ranked on Google and cannot attract new traffic [Cite: 181]

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These are the factors that make your FAQ face do not act as it should be. And turned out to be a "gap" that caused the customer to slip away [CITE: 181]

Prompt for illustrations: Image showing disorderly websites or divided communication channels Convey the lack of question management system

If left, how will it affect?

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A neglecting the creation or improvement of a good FAQ page will affect your business in many dimensions. [Cite: 187]:

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• Lose the opportunity to create sales: When customers can't find the answer He is not confident to buy. And may go to find information from competitors that provide information more clearly [CITE: 187]
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• The team has to waste time repeatedly: Answer the same questions repeatedly. Allowing your team to not have time to focus on work that creates more value. [Cite: 187]
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• Damage brand image: Website that provides incomplete information Or difficult to find information May make customers feel that your brand is not professional Or not paying attention to customers as it should be [Cite: 187]
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• SEO is not degree: Google attaches importance to EEAT (Experience, Expertise, Authoritiationness, Trustworthiness) and Helps. [CITE: 152] [Cite_START] If your website is not able to provide useful information and answers, the user is easy to get in the Google. 187]
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• The cost of supporting customers is increasing: the more customers have to contact to ask. The cost of care for your customers will also increase as well. [Cite: 187]
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• Miss the opportunity to attach Feature Snippets: FAQ page that answers questions at the point and has a good structure. There is a high chance of appearing in Google's Feature Snippets channel, which will help increase the traffic to your website. [Cite: 187]

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Do you see that this small problem if left May undermine the growth of your business in unbelievably [CITE: 187]

Prompt for illustrations: The decreased conversion rate graph and the increased bounce rate or the team that is busy with answering customer questions.

Is there any solution? And where should it start?

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The good news is that this problem has a clear and tangible solution! [Cite: 193] [Cite_Start] Creating a good FAQ Page face for both the user and SEO is not too difficult. If you understand the correct principles And should start from here: [Cite: 193]

• 1. [Cite_start] Collecting popular questions: This is the most important starting point! [Cite: 193]
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  • Explore the customer relations team: ask directly from people who talk to customers What customers ask the most often? [Cite: 193]
  • Check from Search Console: See what people search for and meet your website? Or any search term that your website does not have a clear answer?
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  • Looking at Analytics: Which page has abnormal bounce rate, it may indicate that the content is not clear enough [Cite: 193]
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  • Listen from Social Media: Customers complain or ask what social media channels? [Cite: 193]
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  • Explore competitors: See what your competitors have FAQ and how do we give better answers? [Cite: 193]
• 2. Write the answers to be concise and useful:
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  • Emphasize easy understanding: Use language that is easy to understand. Do not use technical terms too complicated [Cite: 193]
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  • Direct issue: Answer questions directly Do not need to indirectly [Cite: 193]
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  • Put a small call-to-to-to-chan (CTA): "If you need more information, contact us " or "View all products here. " [Cite: 193]
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  • Use Bullet Points or Numbered List: Helps to be easy to read and scan data faster [Cite: 193]
• 3. Structure for Google Bot and User. Understand:
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  • Use Heading Tags (H2, H3): Divide the question into categories (H2) and use the question as H3 to let Google understand the content structure [Cite: 193].
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  • Use the Schema Markup (FAQPAGE SCHAMA) : to help Google understand that this is FAQ and increase the opportunity to add Features Snippets and Rich Results (which shows questions and answers on the search results) [Cite: 193] (learn more at Google Search Central: FAQ SCHEMA ).
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  • Internal Links: Link the answer to other pages. Related to your website such as page, service, or in -depth articles that provide additional information. [Cite: 193] This is an important part of Information Architecture that affects SEO and UX.
• 4. Design UX/UI to be easy to use:
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  • Easy search: should have a search bar for FAQ page, especially if there are a lot of questions [Cite: 193]
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  • Responsive Design: Make sure your FAQ page looks good and easy to use on all devices. Whether mobile, tablet or desktop [Cite: 193]
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  • Accordion/TogGle Feature: Use hidden-open answers (ACCORDION or TOGGLE) so as not to make the face too long and look messy [Cite: 193].
• 5. Update and update regularly:
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  • Customer questions and product/services are always changing. Therefore should be reviewed and updated at FAQ at least once a year Or when the important information has changed [Cite: 193]

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Starting from these 5 items will help your FAQ page to be more than just the question page. But is a powerful SEO and Conversion tool [Cite: 193]

Prompt for illustrations: The picture shows the process of creating FAQ Page as an infographic that is easy to understand. From collecting questions to updates

Examples from the real thing that used to be successful

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Let me tell you the story of "One online camping equipment" At first, the same problem you encountered Meaning that the customers greet him repeatedly Regarding product warranty, how to use, and delivery until the admin team is hardly sleeping, not sleeping [Cite: 201]

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Original problem: Website has page "Common questions", but it's just a long question list. There is no category. The answer is short, not clear, and there is no Schema Markup, so the FAQ's face is not ranked in Google at all. Customers must always say hello to ask for personal. [Cite: 201]

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Edit: The team decided to overhaul all the new FAQ page by following the guidelines that we talked about. [Cite: 201] [Cite_Start] Beginning with the collection of popular questions from the admin and the Google Search Console found that the question of "Tent warranty" and "How to choose a sleeping bag" There are a lot of people asking [cite: 201] [cite_start] They are therefore: [Cite: 201]

• Classifying questions, such as "purchase", "delivery", "warranty", "Product suggestion"
• Write the answer thoroughly Add illustrations And short videos For questions that need to be demonstrated, such as how to pitch a tent
• Insert the Internal Link linked to each type of product. And blog articles that are in -depth about choosing equipment
• Use the FAQPAGE SCHAMA MARKUP with all questions-answers.
• Promote the FAQ page in the Footer section and some links from the Product Page page.

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Amazing results: Just 3 months after improving the FAQ page [Cite: 201]

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• Traffic to the FAQ page increased by 250%: and many popular questions are addicted to Feature Snippets on Google, allowing people to see the answer from the search Result page. [Cite: 201]
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• The number of questions that came to chat down 60%: The admin team has more time to focus on closing sales [Cite: 201].
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• Conversion rate increased by 1.5%: because the customer has the desired answer faster. Makes decisions easier [Cite: 201]

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This is a clear example that investing with a good FAQ Page is really a tangible results. [Cite: 201]

Prompt for illustrations: The FAQ's BEFORE & After page that looks bad with the FAQ page that looks good and organized. With a graph showing better results

If wanting to follow, what to do? (Can be used immediately)

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Ready to change your FAQ page into money making tools, right? [Cite: 208] Try to follow this checklist:

Step 1: Collecting data (1-2 days)

• Consult the Support/SALES team: ask questions that customers ask the most often 10-20 questions.
• Czech Google Search Console: Watch Queries that customers use to find and find your website. And the words that have not yet found the answer clearly
• Staff: See what the competitors's FAQ has nothing. Or we will do better
• Explore the website itself: Which page has a problem, which page that customers should receive more information?

Step 2: Structure and write content (2-3 days)

• Group questions: Separate questions that are collected into main categories (such as ordering, delivery, product usage)
• Write answers: Each answer must be tightening, clear, useful, and should not be longer than 2-3 paragraphs.
• Internal links: Link the answer to the product page, service, or other articles. Related (such as Programmatic SEO with Webflow can help you create a lot of landing pages for each question).
• Enter CTA: Invite customers to do something at the end of the answer, such as contacting us, viewing products, downloading manuals.

Step 3: Customize on the platform (1-2 days)

• Create a FAQ Page page: If you don't have
• Use Heading Tags (H2, H3): Define the category H2 and the question is H3 for a good structure for SEO.
• Implement FAQPAGPAGPAGE SCHARED DATA FAQPAGE in the face code (if using a webflow, may require a Custom Code or App to help) so that Google understands your information better.
• Tested on mobile: Make sure your FAQ page Responsive and easy to use on all devices.

Step 4: Published and inspected (continuous)

• Published FAQ page: Check the link correctly.
• Promotion: Enter the FAQ page link in Footer, Contact US page, or other suitable spots.
• Follow results: Use the Google Search Console and Google Analytics. See traffic, Bounce Rate, and Conversion Rate of the FAQ page.
• Update: Review and update the content regularly when new information or new questions come in.

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Follow this, guarantee that you will definitely see the results! [Cite: 208]

Prompt for illustrations: Hand images that touch the tablet or computer to follow the checklist or beautiful FAQ page and easy to use on various devices.

Questions that people tend to wonder And the answers that are cleared

So you are more confident about creating a FAQ Page. This is a common question. With clear answers From real experience:

Q1: How many questions should FAQ have?

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A: There is no fixed amount! [cite: 215] [cite_start] is the important thing is the "quality" of the question and answers. Not quantity [Cite: 215] [cite_start] Start with 10-20. The most common questions first, then gradually added when there are new questions. [Cite_START] Each question should not be too long and useful. [CITEs: 215]

Q2: Is it necessary to use schema markup with every page?

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A: If you have a FAQ page that collects many questions-answers on one page, using FAQPage Schema Markup is very useful. [Cite: 215] [cite_start] because it helps Google understand your content structure. And have the opportunity to display in the form of Rich Snippets (such as questions-answers that are expanded under the search results) which will increase Click-Through Rate (CTR) well [Cite: 215] [cite_start]. If you only have a few questions and answered in the product or service, Schema Markup may not be as necessary as having a FAQ page. [Cite: 215] If you are interested in UX/UI designs for better results, look at our UX/UI design.

Q3: How do you know that our FAQ page is "good"?

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A: Notice from 2-3 like this [Cite: 215]:

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• Increase traffic: especially from Organic Search [Cite: 215]
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• When the user is on the page (DWELL TIME) increases: shows that he reads your content [Cite: 215].
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• Bookce Rate decreases: Customers find the information they want to meet. And do not close the website. [Cite: 215]
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• The number of repetitive questions that came into the contact channels decreased: This is the most obvious indicator! [Cite: 215]

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Use Google Analytics and Google Search Console to follow these results regularly. [Cite: 215]

Q4: How does the FAQ page affect the eeat of our website?

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A: It has a huge effect! [cite: 215] [cite_start] FAQ page that provides correct information and covers that you have "Expertise" (expert) and "Authoritativeness" (reliability) on that topic [Cite: 215] [Cite_START] when users have a good experience (Experience) to find the answer and feel that your brand is reliable. (Trustworthiness) Google will see that your website is a quality source. And will help promote your SEO rank as well. [Cite: 215]

Prompt for illustrations: Q&A icon images that are friendly and clearly answered questions. Or people who are chatting and understanding

Summary to be easy to understand + want to try to do

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Remember that "FAQ" is not just a question, but a "secret" tool that is powerful in "Create trust", "Reduce teamwork", and "increase sales" for your business [Cite: 223] [Cite_Start] Creating a good FAQ Page is a worthwhile investment. Because it helps your customers get the answer quickly Make them more confident to do transactions with you. And is also very beneficial to your SEO website. [Cite: 223] [Cite_Start]. The more the customers find the answer. The opportunity for them to "click" and "buy" is only the higher [CITE: 223].

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It's time for you to change. "Repeat questions" to be a "business opportunity" and change the "FAQ page" that is overlooked to become your "money making"! [Cite: 224] Don't wait! [Cite_Start] Try to go back and explore your FAQ page today or if you don't have Can start creating it. [Cite: 224] [cite_start] Believe me that Investment at a small point That was overlooked Will definitely create a great result for your business! [Cite: 224]

If you need advice from experts To create a FAQ page or improve your website UX/UI. "Responding to customers" and "Like Google" until the sales rush! Don't wait! Click here to consult our experts for free! No obligation! We are ready to be your business partner to grow sustainably!

Prompt for illustrations: The user image is smiling and satisfied after finding the answer on the FAQ page or the icon that conveyed the business growth.

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