Choosing CDN (Content Delivery Network) that is suitable for your business.

The web is slow, loading for a long time, customers escape ... the problem that people do business online "hurt" but do not know how to fix.

Have you ever felt like this? Enormous marketing budget Shoot tens of thousands to allow people to enter the website. But in the end, the customer pressed to close since the product has not been seen because the "spin" website loads for more than 5 seconds or more painful is The website crashes during large promotions like 11.11 or Payday at the high traffic. Resulting in a unfortunate loss of opportunity to sell These problems are not "bad luck" but it is a warning sign that The "infrastructure" of the website you may be "Can't bear" especially when your business starts to grow and have customers from various areas. Or even from abroad

Prompt for illustrations: A picture of a business owner holding a temple, sitting, watching the Bounce Rate graph that rises on the laptop screen. And there is a symbol to load the rotation beside the media about the irritability and the problem of the web slowly

Why is our website "slow", even when using good hosting?

Many people understand that just having a good host is enough. But in truth, "distance" is an important factor that makes the website slow. Imagine: Your website is like a "restaurant" that has a "central kitchen" (Server) located in Bangkok in one place when customers from Chiang Mai, Hat Yai or even from America, want to "order food" (open the website), the information must travel far from Bangkok. To their screen The farther The longer it takes This is what is called "Latency" or the delay of data transmission.

More than that When customers come in "order food" at the same time During the promotion period, your "Central Kitchen" may work so hard that it is "crash". This is the main reason that the website that does not have a reinforcement like CDN (Content Delivery Network) faces a slow website and a web fall when there are a lot of users. Understanding a good Caching strategy is the first step in solving this problem.

Prompt for illustrations: Easy Infographic images. Compare 2 situations: 1) The only server in Bangkok. Send information to users in America with long routes. And a long time watching clock. 2) Server multiple points around the world (CDN) send data from the nearest point to users in America. Which takes clearly less time

Let the website continue to slow ... not just "losing customers" but is "destroying business" in the long run.

The impact of a slow website is more serious than just causing customers to be frustrated. But it directly affects the "numbers" and "future" of your business enormous:

• Conversion Rate: Many surveys confirm that every 1 second that the website loads slow down. Conversion Rate can decrease by up to 7%. Customers today do not wait!
• SEO ranking: Google is very important to the user experience (User Experience), and the Page Speed ​​is one of the main factors of the Slow Web Vitals, so there is a chance to be reduced to SEO.
• Damaged brand image: Slow and unstable website reflects non -professional. Destroy the reliability that is accumulated And may cause customers to not dare to do financial transactions as well
• Lost the opportunity for competitors: When customers can't access your website Or wait too long What he continued was to press and close and go to the competitors' website immediately.

Letting this problem unfold Is like opening the storefront, but instead locking the door from entering the customer It is the loss of both opportunities and funds at the same time.

Prompt for illustrations: The graph of the bar that shows the conversion rate decreased significantly when the Page Load Time increased one minute at a time. To emphasize the business impact

"Expressway" called CDN: How to solve the slow web problem at the most point.

The solution of this problem is to use ** CDN (Content Delivery Network) ** or "Delivery Network". In other words, CDN is the creation of the "sub -branch" of your website (in the form of Cache or a copy of the POINTS OF PRESENCE - POPS that is distributed around the world. When customers from any country go to your website, the CDN system will send information from the nearest "branch" instead of having to run back to "Klang Kitchen" in Bangkok, causing the website to download enormous faster. Regardless of where the user is

And which CDN will be chosen? This is the main factor to consider:

• Network Size & Location: Is the service provider with a server covering the country that is your main customer group? The closer the customer is, the better.
• Security Features: Good CDN is not just speed. But still comes with "Protection armor", such as DDOS, Web Application Firewall (WAF), which is very important for the E-Commerce website that needs maximum safety.
• Efficiency and supplementary features: Looking for other features such as automatic optimization, Load balancing, and supporting new technology like Edge SEO.
• Price and Package (PRICING MODEL): range from free packages (Suitable for beginners) to pay as according to usage (Pay-AS-YOU-Go) and payment for large organizations Should be chosen to suit your traffic and your budget.
• Ease of use and support: Dashboard (Dashboard) is easy to use? And there is a support team to help when problems?

Leading service providers in the market that people use are Cloudflare (very popular because there are powerful free plans), Fastly (outstanding about flexibility and advanced customization) and AKAMAI (pioneer and the largest network. Suitable for large organizations)

Prompt for illustrations: Infographic, comparing the 4-5 main features of Cloudflare, Fastly, and AKAMAI simple, such as network sizes, safety, features, and suitable users.

Real example: Handmade Thai Go International Shop because CDN

In order to be clearer I would like to give an example of the Thai E-Commerce store that sells handicrafts. Want to expand the market to America and Europe In the beginning, their website was in Thailand. Causing customers from abroad to complain in one voice that the website is very slow Before loading each page, each time takes almost 10 seconds and often encountering problems when paying. Resulting in very little foreign sales

How to solve the problem: The team decided to use the CDN service by using Cloudflare because it has a free plan and easy to set up. They take less than an hour to point the DNS to the new CDN.

Results: Just one week. Page Load Time for American users down from 10 seconds to 2-3 seconds! The rate of pressing from the web (Bondce Rate) decreased by 40% and the most important is Order from the American and European zones increased by more than 60% within 3 months. This is the power of CDN that helps to break the wall. And is an important tool for truly want to sell things around the world

Prompt for illustrations: The picture of the online store on the left (before -left (before) has an international customer frustrated with a slow loading website on the right (After), the same customer smiled and pressed to order on the web that loaded quickly and beautifully.

Would you like the website to be faster? Can do this!

Read here You probably want to try CDN with your own website, right? You don't have to worry about this complicated technique. Try to follow this easy checklist:

1. Check the target audience: Go to Google Analytics to see where most of your users come from. This is an important information in choosing a CDN service provider with a covered server.
2. Assess the needs of the web: your website is a general website, blog, or e-commerce? If it is e-commerce, it is especially important to the safety feature (WAF, DDOS Protection).
3. Compare 2-3 Lak: Let's look at the Cloudflare, Fastly website or other service providers that you are interested in comparing features and prices in various packages.
4. Start with free plan (if any): For most businesses The beginning of the free cloudflare plan is enough to see the difference clearly.
5. Easy settings by changing NameServers: Opening. Most CDN usually start with the easiest step. Is to change the Nameserver in your domain management system, point to the selected CDN, which every service provider has a thorough guide
6. Measuring before and after doing: Use tools such as Google Pagespeed Insights or GTMETRIX. Test your website speed before and after opening CDN to see the tangible difference.

Investment with CDN is not cost. But is investment for growth That will result in both your sales and SEO ranking in the long run. If your old website structure is not favorable to improve the website structure It is another interesting option.

Prompt for illustrations: Checklist images with each icon such as world map icons for item 1, product icons for item 2, extension glasses icon for item 3

Questions that people tend to wonder about using CDN.

I have compiled a popular question that business owners often wonder about using CDN to answer.

Q1: If using CDN, do you have to move the hosting current?
A: No need. CDN can work together with your original host. It acts as a "cash layer" in front of your hosting to help distribute the information faster.

Q2: Is CDN setting complicated? Must have advanced technical knowledge?
A: For basic settings, it's not difficult at all. Service providers like Cloudflare are very easy to design. Most of the time, just log in to change the Nameserver of your domain, which takes less than 15 minutes and has a description of every step.

Q3: CDN for free. Is it really good? What are the limitations?
A: Really good and enough for most websites! Cloudflare free plans for both the speed and basic DDOS protection, but the limitations may be advanced features such as Web Application Firewall (WAF) that are more detailed. Or urgent support Which will be in a higher plan

Q4: Will you use CDN and will it have a negative effect on SEO?
A: On the contrary, using CDN is very good for SEO! Because it helps the website faster and more stable Which is an important factor that Google uses to rank It also helps to increase the safety of the website. Which is also a good sign in the eyes of Google as well

Prompt for illustrations: Image icon, a large question mark (?) And have a small icon about hosting, code, money, and SEO graphs surrounded by comprehensive questions.

Summary: Do not let "slow" as the handbrake of your business.

At this point, I believe that everyone has agreed that CDN is no longer a distant or "toy" for big websites anymore, but it is a "necessary tool" for every business that needs to grow online, investing with CDN is like the expressway for customers to run into your store more conveniently and faster. It helps to reduce the pressure rate, add conversion rate, build credibility. And also good for SEO rankings as well

Choosing a "yes" service provider may have to consider the factors we talked about. Both the safety network size, price and ease of use But for the first step I want to encourage you to start from what you do immediately. Try to study and enable the plan for free first. And you will discover that a little investment today Can create a great return for your business in the future.

It's time to unlock the handbrake. Then step on your accelerator for your business to soar forward at a speed that is superior to competitors? If you feel that the technique is still a headache Or want an expert to help take care and Improve your website for growth in every dimension. Our team is ready to give advice!

Prompt for illustrations: Sports car images are running on the highway. With a sign to write that "Conversion", "High Ranking", "Happy Customers" convey the rapid growth of the business after using CDN.

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