Create an extended Design System with Webflow.

Real problems in life: Why is the organization of the big organization? "Design control" is not here?
Have you ever felt like this? As a manager or team leader You look at the websites and applications of the company and then have to sigh ... Why does each product look different from different companies? Team A uses a dark blue button. The B team uses bright blue, and the C team has just released a new feature with a blue button! This is a problem called "Design Inconsistence" or the inconsistent design of the design. Which is a nightmare that large organizations must encounter regularly
The problem is not just that. Imagine:
- Design: I have to sit and design a new UI KIT almost every time I start a new project. Wasting time to create something that should be standardized
- Developers: Must sit and write a code for basic component (such as buttons, form, cards) repeatedly, although it should be created only once and can be used.
- Product Manager: Headache and communication for all teams to understand that Which is the "latest version" of the design?
- Users (End -ser): Confusing when using products that look different. Reduce reliability and good experience for brands.
All of this is the symptoms of the organization that is lacking. "Single Source of Truth for design Which is a problem that is painful and holds the enormous organization's growth Understanding the importance of Discovery Phase from the beginning will help reduce this problem in the long run.
Prompt for illustrations: Infographic style paintings that show chaos in the office. There are many designers and developers sitting in front of the computer that shows different designs, buttons and colors. With a noodles Conveys confusion and does not have standards
Why is that problem: the source of "not systematic"
Many people may think that this problem is caused by the ignorance of the team, but actually its roots are more complicated, it is caused by the "work method" that falls out and is not suitable for the size of the organization. Let's see what the main reason is:
1. Silo work: Each team works separately, as if they were. The marketing team has its own project. The production team also developed their own features. Each person does not have a core that connects the design decisions together. Make the results out "Different people in different styles"
2. There is no "Single Source of Truth": many organizations may have some "Style Guide", but most of them are in the form of a PDF file or "dead" slide, that is, it does not update the actual work and cannot connect to the code that the developers actually use. Figma designer, but developers do not update. Finally, what shows on the web does not match the latest design anyway.
3. Inefficient Handoff: Traditional work processes are "Design designer -> Send files to Dave -> Dave to build itself." This process has a large gap called "interpretation", which causes developers to guess, such as distance, font size, or even the exact color. Makes the job slow and easily error
4. Lack of appropriate tools: The use of separate tools during the design (design) and development (development) is the important root of the problem. When the design and code are not on the "language" or "platform" the same, keeping it all the time is almost impossible. This is the point that many organizations are starting to look for a complete solution like Webflow Enterprise for large organizations.
Prompt for illustrations: Silo schedule images, with 3 teams (Design, Dev, Marketing) in a separate circle. And there are arrows in different directions In the middle there is a PDF document written "Style Guide V.1 (Outdated)" is abandoned. Conveys non -connected work
If left, how will it affect: disaster than just "the website is not beautiful".
Leaving the problem of inconsistent in chronic design It's not just about "beauty", but it has a direct impact on "Business numbers" and "corporate culture" seriously
1. The cost is higher and in waste of time (Increased Cost & Wasted Time): Try to calculate that in one year How many hours does your team waste? "Create the same things repeatedly" and "The edit of the design that does not match." The time and salary of those employees are the cost that the organization has to pay in vain.
2. Slower Time-Market: While your competitors can release new features in 2 weeks, your team may take a month because they only sit and argue about the color of the button. The lack of system slows down. And that means losing business opportunities
3. Reduce the value of the brand (Brand Dilution): Consistency is the heart of a strong brand building. Whenever customers have different experiences in each channel Confidence and unity of the brand will gradually decrease.
4. Poor User Experience: The user expects that your web or app will be "easy" and "guessing the way". But the other face is blue It creates a burden for users to learn again all the time. And may lead to an error in use
5. Team Burnout: No one wants to work to sit and solve the same problems. Or work repeatedly Both designers and developers will feel frustrated and discouraged. Which affects the working atmosphere and the resignation rate of employees in the end Choosing between Webflow Agency or FreeLancer that understands this problem is important.
Prompt for illustrations: 2 line graph images are "costs" that are rising. And another line is "Development speed" that plummeted down below has a big brand icon. And the confusing user's face To convey negative effects in many dimensions
Is there any solution? And where should it start: would like to recommend "Scalable Design System on Webflow"
The solution of all this is the creation of "Design System"! But not just a normal design system, but a "Scalable Design System" that can grow and expand with your organization and "Webflow" is the most perfect tool to create it.
What is the Design System? Speaking to the easiest understanding is "Lego tool box of your brand" that everyone in the organization can use to create anything. But the results will always be the same brand Because using components from the same box It's not just a design file, but it is a "living system" that connects the design and code together.
Then why is it a webflow? Because the Webflow was created especially to solve this problem:
- Truth Single Source of Truth: You can create everything from colors, fonts, distances, to components that are complex (such as navbar, slider) in one place. When you update in the middle All of the components are also used automatically updated.
- Reusable components: This is the heart. You can create a "component" such as the "Buy Now" button that has already set everything. Every time you want to use this button Just drag it to place No need to create a new one And when wanting to change the text or color of every button on the web, just fix the main computer Learn more about Webflow Components here.
- Connect Design with Development: What you see and designed on Webflow Designer is what users will really see on the webpage. It reduced the "interpretation" gap between the designer and Dave to zero. Because both teams work on the same tool
- Variables: Webflow allows you to set up the color swatches, Global Fonts, and the latest is CSS Variables for various values such as the space or size, making the style adjustment of the whole site easily and is never before.
The best starting is to create a living Website Style Guide on the Webflow, which will be the foundation of the complete Design System.
Prompt for illustrations: INFOGRAPHIC image shows "Tool box" with a webflow logo on the lid in the box. There is a "Lego piece" that has a sign that Buttons, Forms, Colors, Fonts, Cards are arranged in an orderly. And the hands of the designer and developers took out the same parts
Examples from the real thing that used to be successful: when "Techcorp" flip the game with Webflow Design System.
In order to be clearer I would like to lift the company's resolution case "Techcorp", a SAAS company that grows so fast that there are more than 10 sub -products.
Problems (The Mess): Previously, Techcorp had experienced a lot of problems. Each product team made their own websites, making the Landing Page of the product A and B look completely different from different companies. The marketing team takes a week to create a Microsite for a campaign because they have to wait for all the new CONDERSION RATE because the user is confused with an unfamiliar website.
The solution: Techcorp decides to invest in creating "Centralized Design System" on Webflow, with a team of Webflow. They put all UI systems to make Audit (colors, fonts) and the most commonly used components, such as Heeler, Pricing Table. Testimonial section is stored in the middle system.
Results (The Result): Only 3 months after starting to use the new Design System. The results are very impressive:
- Reduce the time to develop a new webpage to 70%: the marketing team can create a new landing page without having to reconcile the development team, just drag the components that are already available.
- The brand consistency increased 100%: every page and the new product that was launched and felt the same Techcorp brand.
- The new employee onboard is 2 times faster: a new designer and developer can start the job immediately because there are "manuals" and "tools" that are clear to follow.
- Conversion Rate an average increased by 15%: because of more smooth and reliable users experience.
This is the power of change from "Separate work" to "work on the same system" that Webflow can give to your organization.
Prompt for illustrations: Before & After compare. The first side shows the 3-4 website screen that doesn't match at all. There is a mess. The After displaying the screen screen, those websites that are adjusted to have a beautiful and orderly design. With a graph "Productivity" rises
If you want to follow, what to do: 5 steps to create a Scalable Design System on Webflow (can be used immediately).
Ready to create an orderly system for your organization? This is the 5 main steps that you can start immediately on Webflow:
Step 1: Audit & Foundation)
before creating something new. Must know what we have. Collect all UI of the organization. Come to see (UI Audit) and list what components (how many buttons, how many styles). "Central standard" of the organization and start the basic settings in your Webflow Project:
- Global Colors: Add main color, color, color for letters And various notifications Of the brand into the Global Swatches
- Set the font (Typography): Specify the style of Heading (H1-H6), Paragraph, Link, and others to be the standard via HTML tags.
- Set the Spacing System: Use easy-to-remember numbers (such as 8-Point Grid) in configuration. Margin/padding So that everything has a consistent distance throughout the site
Step 2: Create BUILD CORE Components,
starting with the smallest and most often used first and then gradually assembling the body is bigger. Create each thing and convert it into a "component" in the webflow immediately:
- Buttons: Create all status (Primary, Secondary, Disabled, HOVER)
- Form (Forms): Create Input Fields, Text Areas, Checkboxes, Dropdowns, and Form-Buttons.
- Cards (Cards): Design cards for display such as Blog Post Card, Product Card
Step 3: Create complex components and sections (Build Patterns & Sections).
Bring core components from step 2 to a larger and frequently used part. These are often "various parts of the web page" that can be used repeatedly, such as:
- Navbar and Footer: Create a component for the head and the end of the website that must be available on every page.
- PRICING Table: Design a price table that can be easily edited.
- Hero Section: Create various Hero in which the marketing team can choose.
Step 4: Create a Create Page Templates.
Once there is a complete section, it is assembled as a "template" of various types of pages that are frequently used, such as the first page, page about us, products/services, blog pages, and pages. Contact us. Having a template will help create new faces. Can do in just a few minutes
Step 5: Document & Governing,
creating a page on the same project to be "Guide Center" or Website Style Guide. This page will show all components with an explanation "What is" and "when" to use everyone on the team. (Even non -designers) can easily come to see and understand. This clear system will help Corporate website development Of you are smooth and most effective.
Prompt for illustrations: Infographic images show 5 steps from left to right. With icons for each step: 1. Audit glasses (Audit), 2. Lego (Components), 3. Sections (Sections), 4. Document (Templates), 5. People shake (Govern)
Questions that people tend to wonder And the answers that are cleared
I compile a popular question about creating a Design System on the Webflow with a clear answer and easy to understand.
Q1: What is the difference between Style Guide?
A: Style Guide is like a "rule" that says the face of the brand is like (such as logo, color, font), but it is usually a stable document. The Design System is the "living system" that combines STYLE GUIDENTs that can be used repeatedly (Reusable Componnts), and the guilds. The version that can "act" and "actually connect to the code"
Q2: Is it necessary to use Figma together with Webflow?
A: "Very recommended"! The best work process is to use Figma to explore ideas, do wireframe, and design the UI in the initial exploration because it is highly flexible. After that, when the conclusion Therefore bringing a still design "Create a living system" on Webflow, which will become a real Single Source of Truth that everyone can continue to use. Learn more about Figma's Design Systems to see a clearer work.
Q3: Is a small team or SME company need to have a Design System?
A: "Necessary" but may not have to be as complicated as a large organization. Starting to create a "central system" early Even if it's just a few simple Global Styles and Components, it helps to lay a good foundation for future growth. It is an intelligent investment that will help you not have to come back to "dismantle" all the new systems on the bigger day.
Q4: Is it difficult to maintain Design System on Webflow?
A: Easier than a completely separate system maintenance. Because when you want to update, such as changing the main color of the brand You can go in to fix the Global Swatch in the Webflow, and the color in every component and every page will automatically change accordingly. The key is to have 1-2 "Maintainer" (Maintainer) who controls and communicates changes to everyone in the team.
Prompt for illustrations: Q&A style images with a large question mark icon (?) And a bulb (!) With short questions and answers. Which summarizes the above important issues To make it look interesting and easy to digest
Summary for easy understanding + time to do!
Creating a Design System on Webflow is not just "trend", but it is "strategic investment" that will change the work methods of the entire organization. It is a change from chaos, duplication and delay to the "systematic and speed system".
What your organization will receive is not just a "good" website, but "Digital Asset" that can expand, a team that works together happily and efficiently, and most importantly "The advantage of competition" because you can deliver better products and experiences to customers than anyone.
Do not let the non -systematy to hold the potential of your organization anymore! Starting to create regulations from today Is the most important step in laying the foundation for sustainable growth in the future
It's time to change the chaos into a system! Start planning to create a Scalable Design System on your Webflow from today. Don't wait for the problem to escalate more!
If you are looking for a professional partner that will help lay the foundation and create a strong Design System for your organization. The Vision X Brain team specializes website development with webflow is fully consulting and services. To create a system that meets Corporate website Specifically for you Contact us for free consultation today!
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