GDPR VS PDPA: What Thai websites must know when selling goods to customers in Europe.

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GDPR VS PDPA: What Thai websites must know when selling goods to customers in Europe.

Prompt for illustrations: "Graphic images show world maps With the Thai flag and the European flag connected with the E-Commerce route with symbols of GDPR and PDPA assembly. "

Every Thai E-Commerce businessman! Are you looking for an opportunity to expand the market to "treasure" like Europe? The market there is very big and has a high purchasing power. But before we jumped into the field to grab European customers, there was a "important checkpoint" that you must know and understand easily, that is ** Data Protection Law) ** If not studying well May encounter a big problem!

Have you ever wondered ... why many foreign websites The website has a pop up about cookies. Or requesting consent in collecting customer data seriously? Or why sometimes can't access some websites when you are in Europe? The answer is the law called ** GDPR (General Data Protection Regulation) ** of the European Union. And for our own home, there are similar laws ** PDPA (Personal Data Protection Act) ** or the Personal Data Protection Act B.E. 2562.

The real problem is that the Thai E-Commerce business is not small that would like to invade the international market. Especially Europe often "overlook" or "do not understand easily" how to comply with the GDPR law, which is "very serious" because GDPR is effective with the information of European citizens. Regardless of where the business is located in the world If your Thai website collects customer information in Europe Whether the name, address, email, credit card number Or even IP Address, you must follow the GDPR immediately! If you don't prepare yourself Your website may be at risk of being enormous. Or even being blocked from accessing Europe at all

Prompt for illustrations: "The picture of the operator is holding the temple in front of the computer that shows the E-Commerce website with a notification message GDPR/PDPA."

Why did that problem occur?

Prompt for illustrations: "Infographic images show the basic differences between GDPR and PDPA, focusing on origin and scope of enforcement."

Problems with not understanding and not complying with personal data protection laws (Whether GDPR or PDPA) is caused by many reasons. Especially for the Thai E-Commerce business that is expanding to the market to Europe:

• The complexity of the law: Both GDPR and PDPA are a lot of detailed laws. And some are complicated Making small to middle businesses that do not have a specialized legal team, feel difficult to understand and be difficult to implement
• Not being aware of the enforcement scope: Many people also misunderstand that GDPR is effective only with the company located in Europe. Which is not true! [cite_start] GDPR There is a scope of the enforcement of "Extraterical Scope", meaning that your company is in the world. If the personal data processing of European citizens You must follow the GDPR immediately. [Cite: 195, 197]
• Confusing similarness: since Thailand's PDPA is quite influenced by GDPR, there are many similar parts. But there are different points Which the difference that makes many businesses misunderstand that if following the PDPA, it is enough for GDPR, which may not be all.
• Lack of clear tools and guidelines: many businesses, especially SMEs, still lack of tools, template or checklist that are easy to use and concrete. To help them proceed according to these laws correctly
• Paying more attention to "sales" than "compliance with the rules": With rush in doing business and high competition Many businesses may focus on marketing and sales first. And see that the law is secondary Which is a very dangerous idea in the long run

Understanding the security checklist for E-Commerce is important that it should not be overlooked. To prevent risks that may occur from non -compliance with these laws

Prompt for illustrations: "Many question markers are combined into the shape of the wall. Represents misunderstandings and obstacles caused by the complexity of the law. "

If left, how will it affect?

Prompt for illustrations: "Graphic images show negative impacts such as the damaged adjustment symbol, damaged reputation, the website is blocked"

If the Thai E-Commerce business that wants to penetrate the European market but still "neglect" or "do not follow" GDPR law strictly The consequences are "serious" than you think. And may even make the business "crash". Let's see what is:

• Being enormous: This is the impact. "The most scary"! [cite_start] GDPR There are very violent penalties. The maximum fine may be up to 20 million euros (about 700 million baht) or 4% of the world's annual income. (Depending on which number is higher) [Cite: 195] Imagine how your business will handle this fine!
• Loss of credibility and reputation: When there is news that your company does not comply with personal data protection laws Or there is a violation of customer information The brand's reputation will "Damaged" immediately. Customers will "do not trust" to buy products or use the service from you anymore. In an era when personal information is most important The loss of confidence is the disaster of the business.
• Was ordered to stop processing: European supervision agencies have the power to order the business "Stop data processing" of European citizens This means that you will no longer be able to collect data, analyze data, or even send products to customers in Europe anymore. Equally, the door to the European market will "close to death" for your business.
• Being sued by the information owner: In addition to the supervision agency The owner of the Data Subject also has the right to sue for damages from the company. If their information is illegally used or not appropriate
• Legal complications and expenses in prosecution: involvement with legal disputes Whether you are wrong or not Will cause the business to waste time, pay for hiring a lawyer And lose many other resources, which affect the overall business operation

Therefore, understanding and complying with these laws is not just a "must do", but it is "must survive" for businesses that want to grow in foreign markets. You can study more about Elements that help build credibility for the organization website. To strengthen your customers

Prompt for illustrations: "European customers are turning their backs on the Thai E-Commerce website that seems to be without safety and reliable."

Is there any solution? And where should it start?

Prompt for illustrations: "Hand images that are checking the list on paper With the GDPR and PDPA symbol on the side showing the legal procedures. "

When knowing the importance and impact Don't worry! Every problem has a solution for the Thai e-commerce business that wants to make your website. "GDPR-compliant" (and PDPA-Comliant) and ready to invade the European market. There are ways to solve problems and procedures that you should start as follows:

1. Understand the important principles of GDPR and PDPA.

• Basic principles: Although complicated, the main principles of GDPR and PDPA are the right to the owner of the data (Data Subject) in controlling their information. And set the responsibility of the data processor (Data Controller and Data Processor)
• The rights of the data owner: Understand various rights, such as the right to access information, rights to edit data, the right to delete data. ("The right to be forgotten"), the right to oppose the processing, data transfer rights And the right to withdraw consent
• Legal base for processing: You must have a "legal base" that is correct to store and use personal information, such as the consent of the data owner, compliance with the contract, legal compliance. Or legitimate benefits

2. Data Maping and Data

• Specify storage information: Start by surveying what your e-commerce website "keeps personal data" from European customers (such as names, address, email, telephone number, IP address, payment information, website admission, cookies)
• Specify the source and processing: Where does those data come from? Where to keep? Who can access? What purpose is used? Have to be forwarded to third parties (such as Payment Gateway, Analytics, CRM systems)?

3. Privacy Policy and Cookie Policy policy

• GDPR/PDPA Compliant: Your privacy policy must be "clear", "easy to read", and "cover" everything that GDPR and PDPA specifically specify what data you keep, keep for, how long, who can access, and what information owners have the rights?
• Request for consent: Your website must have a system for consent to use cookies and collect personal information that "clear" and "users give independence consent" (such as pop -ups for users to accept or not accept different types of cookies. Before entering the website)

4. Create a mechanism for the owner to use the rights.

• You must have a way for customers in Europe to "use their rights", such as having a form or email for contacting, editing or deleting their personal information.

5. Consider the appointment of DPO (Data Protection Officer) or DPC (Data Protection Coordinator).

• Although small businesses may not need to have a full -time DPO, but there should be an person responsible for understanding the law to protect personal information in particular. To be a coordination point and give advice within the organization

6. Review the contract or agreement with external service providers.

• If you use external data processors (such as Cloud Hosting, CRM, Email Marketing Platform), make sure they follow the GDPR and PDPA and have a contract or agreement that clearly specifies data protection.

7. Prepare a plans to deal with data (Data Breach Response Plan).

• Despite how good protection The opportunity to violate the data is still there. You must have a clear map of what to do if the information is leaked, such as having to notify the regulatory agency and the owner of the data within the specified period.

Start with the "survey" that you have before, then gradually improve the policy and system according to the said checklist. Having PDPA Checklist for the website Will help you start systematically. In addition, consulting legal experts or solutions that are directly expert in GDPR is a way to reduce the risk a lot.

Prompt for illustrations: "The picture of the operator is checking the checklist with the 'symbol' in each item related to the compliance with GDPR/PDPA".

Examples from the real thing that used to be successful

Prompt for illustrations: "The Before & After of the E-Commerce website that has improved the GDPR/PDPA Compliance by clearly displaying the CONSENT BANNER window and a friendly data display."

In order to clearly see that the compliance with GDPR is not a distant matter And Thai businesses can actually do I would like to give an example from the experience that I have encountered.

There is an e-commerce business in Thailand. Doing exporting Thai handicrafts to Europe mainly Their website originally "beautiful" and "focus on selling" very much. But ... they didn't give importance to the matter. "Personal information" as much as it should not have a pop-up. And the privacy policy is in English that "Copy-Paste" comes from other websites Not specified as specified by GDPR

Problems encountered: One day They received emails from customers in Germany inquiring about personal information. And showing concerns about whether their information is protected or not. In addition, Google Analytics began to show abnormal information. And there are reports that sometimes customers in Europe cannot access the website

Solving: Business owners are aware of the problem. Therefore decided to consult legal and technology experts to truly improve the website in accordance with GDPR. What they do is:

• Improve Cookie Consent Banner: Install the correct Cookie Consent system according to GDPR, which allows users to choose what type of cookies (NECESSARY, Analytics, Marketing) before accessing the content on the website.
• Write a whole new Privacy Policy: Create a new privacy policy in two languages. (Thai and English), which specify all the details according to the requirements of GDPR and PDPA, focusing on language that is easy to understand. Do not use the legal terminology that is too complicated.
• Create a way to exercise the right: Add the "Rights' Rights" on the website with online form that customers can fill in to request access, edit or delete their personal information.
• Staff training: all employees training related to customer information management To understand the importance of GDPR and PDPA, including the procedures

Results: shortly after improvement European customers began to show more confidence. Statistics of admission from Europe returned to normal. And the important thing is Business owners feel more "more comfortable" because they know that they have complied with the law. Makes it possible to focus on expanding the market fully Without having to worry about legal problems anymore This is an example that shows that Investment with Multingual E-Commerce Solutions that includes compliance with that personal data protection law. Worth and create sustainability for the long -term business.

Prompt for illustrations: "European customers are smiling and confident while using the Thai E-Commerce website that has a clear Cookie Consent."

If wanting to follow, what to do? (Can be used immediately)

Prompt for illustrations: "Flowchart or Flowchart, showing the preparation process for the Thai e-commerce business to comply with GDPR/PDPA".

Okay! If you read it here and feel that "Must do immediately." Don't wait! This is Checklist and the steps you can use immediately. To make your E-Commerce website ready for the European market And safe from legal risks, both GDPR and PDPA

Checklist: Prepare the E-Commerce website to the EU market (and compliant with PDPA).

1. Announcement of the privacy policy (Privacy Policy) clearly and in accordance with the requirements:
   • Check that there is complete information as specified by GDPR and PDPA (such as storage objectives, duration, data owners, contact channels)
     
   • Use language that is easy to understand Avoid complex law
     
   • Makes it easy to access from all pages of the website (such as the Footer link
2. Install the consent system (Cookie Consent Management):
   • Must have a pop-up or Banner. Notify the use of cookies when users enter the website for the first time.
     
   • Users must be able to "reject" or "select the type of cookies" that will be allowed. (Not just the "accept" button)
     
   • Must "not keep" cookies that are not necessary until the consent of the user (Except for cookies that are necessary for the website work)
3. Create a way for customers to exercise the right to personal information:
   • There is a contact form. Or email for customers who want to request access, edit, delete or transfer data
     
   • Set clear internal processes in response to these requests within the period specified by the law.
4. Check and improve customer data collection form:
   • In every form with personal data collection (such as applying for membership, order, contact us) must have a channel for "Opt-in checkbox that users must tick himself. By not specifying the tick in advance (Pre-Ticked)
     
   • Specify the objectives of the data collection clearly beside Consent channel (such as "We will use your information to send promotions ... Please tick to consent ")
5. Data security:
   • Always use SSL Certificate (https) on the website.
     
   • Enter the soft data, such as credit card information. (If not using Payment Gateway that directly takes care of this)
     
   • Limit access to personal information within the organization. Only those who need to use
6. Do Data Processing Agreement (DPA) with external service providers:
   • If using Cloud Hosting, Email Marketing, CRM, or Analytics from external service providers Make sure that they have DPA or data protection agreements that are consistent with GDPR and PDPA.
7. Consult a specialist:
   • If you feel too complicated Or need maximum confidence Consultation of experts in personal data protection Or a company that specializes in the E-Commerce that has an understanding of GDPR/PDPA is the best solution.

Remember that these laws were created. "Reliability" and "competitive advantage" in the long run Because it shows the "care" in customer information Understanding the Mullingual SEO for E-Commerce also helps you to reach foreign customers with the most effective.

Prompt for illustrations: "The picture of the entrepreneur is smiling confidently. With the E-Commerce website that shows clear Cookie Consent Banner and Privacy Policy. "

Questions that people tend to wonder And the answers that are cleared

Prompt for illustrations: "Images, symbols, questions and answers overlapping Represents the solution. "

So you are confident and ready to go. I have gathered "popular questions" about GDPR and PDPA. The Thai E-commerce business owner often doubts. With an answer that is easy to understand!

Q1: My website is not located in Europe. And why do you have to follow the GDPR?

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A: The GDPR law has a scope of "Extraterial Scope". [Cite: 195] That means that if your E-Commerce website has "offers products or services" to the "citizens of the Union" or tracking behavior "on those citizens (such as Google Anytics, does not know any business in the world. You must follow the GDPR immediately, even if you are not set up in Europe.

Q2: If I follow Thai PDPA, will it be considered compliant with GDPR?

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A: Both Thai PDPA and GDPR in Europe have many similar basic principles. [Cite: 197] PDPA is very influenced by GDPR. ** No ** If you follow PDPA, you will compliate with GDPR 100%. Or have different details, so you still have to study and improve in accordance with GDPR, especially if you have customers in Europe.

Q3: "Cookies" What about GDPR/PDPA? Do you have to ask for consent every time?

A: Many types of cookies are considered "Personal information", because it can be used to identify the user's behavior, so under GDPR and PDPA you need "Request" from users before putting the cookies that are not necessary for their website on their device, such as analytics cookies, or marketing cookies. May not need consent But should notify the user

Q4: If not a big company It's just a small online store. Must follow as well?

A: Yes! [Cite_Start] GDPR and PDPA is effective with all sizes of businesses. Regardless of the big company Or a small online store That sells only a few products. [Cite: 195] As long as you have "collected" "use" or "reveal" the personal information of others Whether customers, employees, or partners, you have a duty to comply with these laws. The size of the business may affect the complexity of the measures that must be used. But the basic principles still have to hold as well

Prompt for illustrations: "E-Commerce businessman is spreading documents and has various questions floating around, but another hand is pointing to the answer clearly."

Summary to be easy to understand + want to try to do

Prompt for illustrations: "The graphic image summarizes the important issue of the article in the form of an interesting infection. With a stimulant message to do "

How are you? [cite_start] Hope this article will help you "understand" the importance of GDPR and PDPA, especially for the Thai E-Commerce business that dreams to grow in the market "Europe" that is full of opportunities. But comes with "challenges" in the law, personal information that we must pay attention to [Cite: 195]

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The key is to see GDPR and PDPA, not just a "regulation" that is a headache, but is a "opportunity" in creating "credibility" and "competitive advantage". [Cite: 197] When European customers see that your website "cares" and "respect" the rights to their personal information. They will feel "safe" and "confident" to do more transactions with you, which leads to the "sales" and "sustainability" of the long -term business.

I repeat again, "Don't wait."! Starting to understand and update your website in accordance with these laws from now. Will help prevent big problems in the future And make your business "ready to fight" in the world stage proudly. Try using the checklist that I gave in the topic "If wanting to follow, what to do?" And can do step by step.

"Golden opportunity" in expanding the market to Europe in front! Do not let "ignorance" or "neglect" as a wall to block your success! Do it from today For the stable future of your business!

If you want "Professional Assistant" in making your E-Commerce website "GDPR/PDPA Compliant" and ready to invade the international market confidently. Whether it is Multingual E-Commerce Solutions , or the legal and legitimate website structure Click here to consult VISION x Brain for free! No obligation! We are ready to be a partner and help your business grow sustainably!

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