How to create an e-commerce team within the organization: What are the positions?

The real problem in life

Have you ever been your E-Commerce business growing? But felt that the existing team "can't take" or "not to the end", whether it is a completely stable sales Stock management Or customers who have been waiting for a long response to another store? You invest with the E-Commerce platform like Webflow. [Cite: 2, 3] The website is beautiful. The feature is complete. But why ... Why isn't it yet? "Change life" or "make money" for you as hoped? [Cite: 3]

These problems do not happen to you alone. I talked to the owner of the E-Commerce business and many digital marketing people who have to "headache" and trying to do everything by themselves. Or have a team that "Not complete" enough to drive the business to reach the goal. [Cite: 2] Some people have a team of marketing. But no one understands the home system of the E-Commerce at all or maybe someone takes care of the website. But lacking people on online sales strategies Making the Webflow website that was well created Not fully effective. [Cite: 4, 5] If you are facing these situations, then This article is the answer for you.

Why did that problem occur?

These problems tend to have the foundation from "Lack of clear E-Commerce team structure" and "do not understand the necessary roles" in driving online business to be successful. [Cite: 102] Many organizations see E-Commerce as just "more sales channels" without realizing that it is "A new business that requires a specialized team" that has different knowledge and understanding of the work process.

The main reason that your E-Commerce team is not complete. Or not working at full efficiency as follows:

• Lack of understanding of "E-Commerce": Business owners or executives may overlook the complexity of the e-commerce that consists of many parts. From marketing, sales, product management, delivery, to online customer service [Cite: 10]
• "The arrangement does not match the event": Take the existing employees "stuffed" to work E-Commerce without having expertise. Makes the work ineffective And the staff themselves are not happy. [Cite: 20]
• "Limited budget" and "lack of appropriate investment": I think that hiring an e-commerce employee is an expense. Not an investment Causing not to invest in hiring a talented person Or do not dare to invest in the necessary tools [Cite: 30]
• "Original organizational structure" that is not flexible: hard structure May make communication and working between the E-Commerce team and other departments (such as marketing, IT, warehouses) is difficult. [Cite: 24]
• "Do not understand technology and tools": Although there is a Webflow that provides high designs in the design [Cite: 19], but if lacking experts in using various tools Related to E-Commerce (such as data analysis tools, CRM systems) will make a mistake in growth [Cite: 25]

If you still use the same concepts In the management of e-commerce, you will still encounter the same problems. And cannot compete in the "fierce" market, more than the drama after the news for sure. [Cite: 4]

If left, how will it affect?

Ignoring the appropriate E-Commerce team structure, not just making your business. "Not only dreaming" But it will create a "wound" that affects the business in the long run.

• "Sales do not grow" or "reduced": This is the most obvious effect. When there is no expert team to take care from the beginning to the end Customers will have a bad experience. Causing sales to not meet the target Or worse, the customer fled to competitors [Cite: 32]
• "Operation costs rise": When there is no systematic system Repeated work The frequent mistakes Will make you waste time and money to solve problems that should not happen [Cite: 37]
• "Customers are not impressed" and "do not come back to buy repeatedly": If the website is difficult to use [CITE: 24] The service is not thorough. Or delivery has a problem Customers will not be loyal to the brand. And do not think to come back to buy repeatedly [CITE: 36]
• "Damage brand image": Websites that are not professional Unclear communication Or bad management Will make your brand look "Not reliable" [Cite: 26] and may affect the overall image of your business as well.
• "Miss the opportunity to compete": In the era of high competition e-Commerce [Cite: 4] that you don't have a team that is as strong as competitors. Is like running without shoes You will never overtake them.
• "Stress of the business owner": When everything is in a state of stuck The business owner will have to bear the burden. Causing stress and lights easily

Leaving these problems It's not just a loss of opportunities, but it is "destroying" the opportunity to grow your business without knowing. Understanding. The E-Commerce platform change manual may be one of the exit. If the original infrastructure is no longer answers

Is there any solution? And where should it start?

The good news is that these problems have solutions! "Key" is important to create The "E-Commerce" team structure is strong and suitable for your business size. [Cite: 10] Beginning with understanding the main roles that are necessary and consider which positions you should have in your team.

How to solve problems and what should be started:

1. "Analyze your needs and business goals.": Before you start to hire someone. You must first know what your E-Commerce business has a goal in the next 3-6 months? How much sales do you want to increase? Do you want to expand the market? Knowing the goal will help you determine the team structure and the necessary positions more clearly.
2. "Understand the important role in the E-Commerce team": In general, the complete E-Commerce team consists of the following main roles:
   • E-Commerce Manager / Head of E-Commerce: All overview, strategy, set goals, and manage the team to achieve [Cite: 10]
   • Digital Marketing Specialist: SEO, SEM, Social Media, Content Marketing, Email Marketing) to attract customers into the [Cite: 4, 5] website.
   • Content Creator / Copywriter: Create interesting content and text. To promote the product and create a brand [CITE: 49]
   • UX / UI Designer / Webflow Developer: The designer of the website is easy to use, beautiful and creates high conversion [Cite: 4, 5, 43] (if you use webflow, this is a very important person).
   • Product Manager / Merchandiser: Product Manager, Stock, Price, and Categorization on the Website
   • Customer Service / Customer Experience Specialist: Answer: Answer questions, solve problems, and create good relationships with customers [Cite: 36]
   • Logistics / Fulfillment Specialist: Warehouse Manager, Packing, and Shipping to the customers quickly and correctly.
3. "Start with the most needed Core Team": You don't have to have all positions from the beginning. Start with the most important position for your business first and then gradually expand the team when the business grows and has a more budget. [Cite: 102]
4. "Considering Outsource or Frelain": In some positions that you are not ready to hire regular employees such as UX/UI Design or SEO, you may consider hiring an expert or agency first. In order to get a quality work in a flexible budget. [Cite: 129] hiring a special webflow development is a good choice.
5. "Create clear communication channels": Whether the team is small or large Internal communication and working with other departments must be smooth. In order for the E-Commerce operation to be effective

Starting from a small point and gradually creating a stronger team Is the heart of the creation of successful e-commerce teams

Examples from the real thing that used to be successful

For you to see more clearly I would like to give an example from "Specialty coffee shop online" that I used to give advice. They start with small businesses. The owner did everything. But when the sales start to grow, various problems are like you are encountering. [Cite: 101, 102]

The original problem: "The owner did everything ... but not growing up."
This coffee shop has a beautiful Webflow website. [Cite: 102] has good quality products. But the owner has to do everything from roasting, coffee, taking pictures, writing captions, responding to customers, packs, delivery, even shooting by themselves, making "overwhelming work" and unable to focus on business expansion. Sales therefore do not grow as it should be a Conversion Rate at 1.2%, which is very low. [Cite: 102]

How to solve: "The structure of the E-Commerce team is gradual."
I advise the shop owner to start organizing the E-Commerce team structure gradually. By focusing on the most important role first:

1. First position: "Digital Marketing Specialist (Freelance)" - Hire a freelance to help take care of online marketing especially (SEO, Google Ads, Facebook Ads) to pull the traffic into the website [CITE: 103]
2. Second position: "Customer Service (Part -Time)" - Hire a part -time staff to help answer customer questions, coordinate delivery. For customers to have a better experience [CITE: 103]
3. Third position: "E-Commerce Coordinator / Manager (Full-time)" -When the business starts to grow at one point The shopkeeper then decided to hire an E-Commerce Manager full time to take care of the overall picture, place the strategy, and coordinate with Freelance and all part-time staff. [Cite: 103]

Results: "Sales dash ... better life"
after adjusting the team structure and has a clear job assignment in just 6 months. The result is "amazing" very much! Conversion Rate "dashed" from 1.2% to 4.5% [CITE: 104] (almost 4 times) and at the "peak" is ** "total sales per month" of the shop "increased by more than 350% or 3.5 times !!" ** [CITE: 105] The owner has more time to focus on product development and business development. Corporate website development service Good will also enhance your team.

If wanting to follow, what to do? (Can be used immediately)

It's time to "do"! This is Checklist and simple steps. That you can use to create or improve your E-Commerce structure immediately:

1. Set your "E-Commerce Vision":
   • What is the ultimate goal of E-Commerce in the next 1-2 years? (Such as increasing sales 50%, expanding international markets)
   • What is the most important thing you want the E-Commerce team to do well? (Such as marketing, customer service, product management)
2. "Assess" your current team:
   • Now, who are you in the E-Commerce team (or the person who serves this duty)?
   • What skills do they have? What are the strengths and weaknesses?
   • Which position is still missing and is the most important?
3. "Build a dream team" (Ideal Team Structure):
   • The draft of your ideal e-commerce By specifying all the necessary positions (According to the role that I mentioned above)
   • What are the main responsibilities in each position?
4. "Priority" in employment:
   • From the dream structure What positions are "must have" now to make your E-Commerce business move forward? (Such as Digital Marketing, Customer Service)
   • What positions can you hire freelance or outsource first? (Such as UX/UI Design, Content Writing)
   • Which position can wait? Until the business grows?
5. "Start the recruitment and employment process":
   • Write a clear Job Description for each position. By emphasizing expectations, responsibilities, and necessary skills
   • Use the right channel to announce the application (such as LinkedIn, Job Boards, Facebook Groups)
   • Interview the applicant in detail By focusing on skills and understanding in e-commerce especially
6. "Create a working culture together":
   • Establishing communication channels within the team (such as Slack, Microsoft Teams)
   • There is a team meeting regularly. To update the progress and solve problems
   • Promote learning and development of new skills For the team always

Remember that the creation of the E-Commerce team is not a matter of "Hurry" but is "creating a strong foundation" for your business. [Cite: 145] Additional studies on The reason that the organization should use Webflow will help you make better decisions about platforms.

Questions that people tend to wonder And the answers that are cleared

For all E-Commerce people "confident" and "ready to go" in the creation of the team. I have gathered "popular questions" that are often suspicious with "easy to understand answers" from real experience. Come on!

Q1: Very small business How should I have an e-commerce team?
A: For business that is just starting And limited budget I recommend starting from "Business owner + 1 assistant" Yes, the owner should act as an e-commerce manager and take care of the overall strategy. As for the assistant, it may be responsible for the Customer Service and Product Management. After that, he considered the freelance Digital Marketing or UI Design (if using Webflow as a project. In order to save money and get a specialist to help enhance important points

Q2: What kind of in-house employees and outsource are better for the creation of the E-Commerce?
A: There is no fixed answer. Depending on the business size, budget, and the complexity of the work

• IN-House Team: Suitable for work that needs continuity, working closely, and fully supervision, such as e-commerce management, Customer Service, Product Manager.
• Outsource/Frelain: Suitable for specialized work that is not done all the time, work that needs a very specific specialist, or work that needs high flexibility such as SEO Specialist, UX/UI Designer (especially on Webflow), Content Writer, or advertising during large campaigns.

Most businesses tend to use "Integrated model" is that there are Core Team interior and outsource, some work for maximum efficiency and good control.

Q3: How to measure the efficiency of the E-Commerce team?
A: The measurement is very important. To ensure that your team is walking the right way, you should set the Key Performance Indicators (KPIS) that is clear for each position. And follow up regularly For example:

• For the overall E-Commerce Manager: Conversion Rate, Revenue Growth, AORAGE Order Value (AOV), Customer Acquitition Cost (CAC) [CITE: 32, 37]
• For Digital Marketer: Website Traffic, Lead Quality, Roi from advertising campaigns
• For the UX/UI Designer/Webflow Developer: Bounce Rate, Time On Site, Conversion Rate of the Landing Page page, User Feedback
• For Customer Service: Customer Satisfaction Score (CSAT), Response Time, Resolution Rate

Regular measurement will allow you to see the points that need to be improved and continued to develop the team. Take a look at the example. A case study of the SAAS website to see how to measure

Summary to be easy to understand + want to try to do

How are you? Hope you see the image that "Creating an e-commerce in the organization" is not as complicated as you think [CITE: 143], but one of the most important "investments". That will help your online business "Sustainable growth" and "make a lot of money" [CITE: 30]

Remember that "heart" is the most important thing is "Understand the role" that is needed in the E-Commerce business and "allocate people to suit the work." Regardless of whether you start with a small team Or plan to expand the team in the future Having a clear structure will help you. "Reduce the chaos" "increase efficiency" and "bring the paddle to sell to spurt" for sure. [Cite: 32] Do not let "ignorance" or "fear" come to block your success anymore.

It's time to "do"! Try to bring the guidelines and checklist that I gave to "apply" to your business "immediately"! No need to wait a hundred percent perfectly. Just start today You will definitely see a remarkable change in the next few months! Build the right team And grab the dream sales together!

Want Vision X Brain as a "expert partner" to help you "plan the structure of the E-Commerce team" to meet your business and "develop a beautiful webflow website and create high conversion", right? Click here! Consult our experts for free! No obligation!

‍