15 Personalization ideas on the e-commerce website add conversion.

Many customers go to the website. But why does the sales not move? The problem at the E-Commerce stores are all the same.

Have you ever felt that your e-commerce website is "shouting" but no one heard? You have a huge marketing budget to pull people into the web. But in the end, they just "stop by" and "Click to close" like you are just another option that is not especially interesting. The web admission (Traffic) looks good, but why does the purchase rate not move? Why does the customer add the goods to the basket and then disappear stubborn? This feeling ... like you are trying to sell a sweater to everyone, even though some people just want a comfortable T -shirt. This is the classic problem of "Swinging marketing" that many E-Commerce business owners are facing And it undermine your encouragement and profits slowly

[Prompt for illustrations: The owner of the E-Commerce shop, sitting in front of the computer screen that shows the traffic graph, but the sales graph returned completely. Reflecting frustration]

Why does your website become just "decorations", not "money making tools"

The source of the problem is not in your product. Or your marketing is not good But because your website is providing experience "One-Size-Fits -all" or "jacket" for all customers. In an era when consumers were collapsed with thousands of information and advertisements a day They don't just want "shops" but want "personal assistant" that you know that you show the same product. Same promotion For all customers Regardless of who he is from or has bought anything It is therefore no different from the fact that the salesperson in the shop doesn't care about customers at all. Modern customers expect the "Personalized experience". They want to feel that the brand really understands and cares about them. The lack of this is the largest "leak" that makes your website just a showroom that no one wants to buy.

[Prompt for illustrations: A/B compare images. The A side is a shop that is full of clothes. Hanging lively, the B. Personal Shopper is choosing clothes that are especially suitable for a customer]

Leave like this ... You are "burn money" and "lose customers" for competitors every day.

Ignoring Personalization Is like opening the back door, leaving the shop for profits and customers walking away to the competitor at "understand" them more The consequences are more painful than you think:

• CONVERSION RATE Low Learning Din: When the customer does not find things that are right immediately They are ready to press off and go somewhere else. The rate of change to visitors will be lower.
• Marketing costs are higher, but the same return (WASTED AD SPEND): You pay to pull people in. But could not change to sales This means that every baht that you go down with the advertisement is "leak" unfortunately.
• Customers do not come back to buy repeatedly (Low Customer Loyalty): Experience that is not impressive and no different from other stores. There is no reason for customers to "loyal" with your brand. They are ready to change their minds immediately if they find better proposals.
• Lose the opportunity to UPSELL and CROSS-SELL: You miss the opportunity to offer products that customers may be more interested. Because you don't even know that So what do he like?

The simple conclusion is that the more you let your website "unconscious" and "do not know the customer." The longer you are, the more disadvantage the competition that uses Personalization strategy. Only more

[Prompt for illustrations: The picture of a large pork piggy bank and the gold medal is falling out nonstop. There is a sign written "Ad Spend" and "Lost Customers" stuck]

15 Personalization ideas that will change "audience" to "regular customers"

The good news is to change your e-commerce website into a tool to make money that "can do it" and do not always have to be complicated. This is 15 Personalization ideas. That you can start immediately Which I will be divided into 3 main groups for easy understanding

Group 1: Product & Offer Personalization)

1. Product Recommendations: Demonstration: Show "Recommended products" based on the history of admission, products that have previously purchased, or products that others have similar behavior. (Collaborative Filtering)
2. Personal promotions and discounts: give a special discount for new customers, discount code for birthdays, or promotions for customers who are about to lose loyalty
3. Recently Viewed Items: Show the "product you just watched" to remind and help customers decide easily.
4. Dynamic pricing: (For certain types of businesses) Price adjustment according to behavior, loyalty, or even devices used
5. Superior Abandoned Cart Email: Not just a warning that there are items in the basket. But send an email with product photos, reviews, or offers a small discount to stimulate to come back to buy successfully

Group 2: Content & Experience Personalization)

6. Dynamic Content on the first page: Change Hero Banner or products shown on the first page according to the customer group, such as new customers, see the promotion "10% discount for the first purchase". "New products" that match his interests
7. Personalized Search Results: Ordering search results on your website based on the preference and behavior of each customer.
8. Personalized on-Site Messages & Pop-Ups: Show different pop-up according to behavior, such as "is going to press off? Get a 5% discount before going! "For those who slide the mouse to the closed button or offer E-Book for people who read the blog article.
9. Use Zero-Party Data from Quiz: Create fun Quiz, such as "Search for the right style for you" and bring the information that is introduced to the product that matches the customer's identity immediately.
10. Personalized Navigation: Change the menu or navigation link to what customers are most interested.

Understanding Website Personalization Will help you see the overall picture and adapt better

Group 3: Omnichannel Personalization

11. Personalized Email Marketing: Send product emails, articles, or promotions that are consistent with what customers just came to see on the website.
12. Retargeting ADS at the point: Retargeting advertisement on Social Media with the products that that customer Just came to see or click on the basket Not just advertising general products
13. Special SMS & Push notification: Notification when the products he used to be back to stock Or have a special promotion for that product
14. Connect experience Online-TO-OFFLINE: If you have a storefront Can use online information to provide better experience when customers come to the store
15. Post-Purchase Personalization: After the customer bought, don't stop! Send an email, thank you and introduce the products that are shared. Or propose a discount for the next purchase to create loyalty

Many behind -the -scenes technology This is driven by complex AI, such as Recommendations AI , but the basic principle is to use data to create a better experience.

[Prompt for illustrations: beautiful infographic conclusions, 15 ideas, divided into 3 groups with easy -to -understand icons]

True story: from a normal clothing store To the brand that customers love Personalization

Imagine a "Styleme online fashion clothing store" that has experienced the same problem with you. There are a lot of people entering the website, but not many people buy Conversion Rate at 1.5%, which is considered very small. The team decided to overhaul the experience on the new website, focusing on Personalization

What they do:

• Dynamic Homepage: For new customers They will see the banner "Find your style & get 15%discount!" But for old customers who have already bought their dresses Will see the banner "Collection of shoes and bags that match your outfit"
• Knowledge of knowing: Under every product will have section. "Other customers who watch this product are also interested ..." and "the same style that you should like."
• Email to demand a genius basket: instead of sending only "You forgot the item in the basket." They sent an email with 5 stars of that product. And the message that "This product is very popular. Hurry and decide first! "

The results in 3 months:

• Conversion Rate jumped from 1.5% to 4.2% (almost 3 times more!)
• AORAGE Order Value (AOV) or an average purchase of an average of 25% because customers buy products that are recommended as well.
• Repeat Purchase Rate increased by 40%.

This is the power of making customers feel that "This shop knows me well." It's not just selling things. But it is to build relationships And the improvement of Conversion Rate Optimization (Cro) is the heart of this success.

[Prompt for illustrations: Before & After "Styleme" website, the same page shows the same webpage for everyone. AFTER shows 2 types of webpages at Personalized for new customers and old customers. With higher sales graphs]

Want to follow? Checklist starts to make a hand -held Personalization.

Read here You probably already see that Personalization How powerful The next question is "How to start?" Don't worry. Try using this simple checklist as a starting point:

Step 1: Start with Data)

• Install basic tools: at least you must have Google Analytics 4 to see customer behavior on the web.
• Understand Customer Journey: Where did your customers come from? What pages do they look before deciding to buy or leave the website? User Journey Mating will help you see the image more clearly.
• Collect information from all channels: both back home system, information on the web, and information from email marketing.

Step 2: Select the "weapon" to use (Pick Your Battles).

• Do not just do everything at the same time: Choose ideas from 15 items above 1-2 as you think is easy and should have the highest impact (low-hanging fruit).
• Options that often see results fast: making a product recommendations, an email to demand the basket (Abandoned Cart), and POP-up. The discount is usually a good starting point.

Step 3: Choose tools and do (Tools & Implementation).

• Explore existing tools: most E-Commerce platform (such as Shopify, BigCommerce) often has an apps or features for making Personalization Basic
• Consider external tools: If you want a higher ability May have to look for Martech tools that specialize in this field
• Consult a specialist: If you need clear and fast results, having a professional team in E-Commerce to help plan and proceed is a smart choice.

[Prompt for illustrations: Checklist images that have the right tick on the Data, Choose Strategy, and Implementation. With a friendly icon that looks friendly and easy to follow]

Questions that E-Commerce people often doubt about doing. Personalization

I gather popular questions that are often heard. From the business owner With clear and straightforward answers

Q1: Personalization Is it always necessary to invest and use complex technology?
A: It's not always necessary. You can start with a simple thing. That your E-Commerce tool is provided, such as the group of customers (Segmentation) to send different emails or use simple apps to create a POP-up with different conditions. The small start and the measurement is the key.

Q2: If you don't have a lot of customer information, how can you start Personalization?
A: You can start by doing Personalization According to Real-Time behavior, such as "products that are just watched" or "products that others are watching." You can also use Pop-up or Quiz to collect Zero-Party Data, which is the information that customers are pleased by themselves. This is a great way to start.

Q3: Personalization Will make customers feel "spy" or not? (Privacy Concerns)
A: This is the point to be careful. The gold rules are "must be useful and not creepy" (Be Helpful, Not Creepy, as long as Personalization. Yours help customers find products that you like easier. Or get a better proposal They will be happy. But if you use the information in the way that makes them feel that they are watching all the time The results will become negative immediately. Transparency and requesting permission are therefore very important.

Q4: Will measure the success of making How can Personalization?
A: You can measure the results from multiple metrics. The most important thing is Conversion Rate, Average Value (AOV), Revenue Per Visitor (RPV), and Customer Lifetime Value (CLV). Personalized) is the best way to see if what you do is really effective. Which is part of the Conversion Rate Optimization

[Prompt for illustrations: Image images, lamps and ideas Along with the Q1, Q2, Q3, Q4 surrounded and surrounded by a green mark in the middle. Represents the answers to clear]

It's time to change your e-commerce website to "know" all customers.

At this point, I hope you can see clearly that Personalization is not just "alternative" or "fashion trends" in the E-Commerce world anymore, but it is the "key" of the creation of a sustainable business in the digital age. Changing from thinking methods "One-Size-Fits-so" as a experience that "Created especially for you" is the most worthwhile investment that you can do for your business.

It is a change from "Shouting" as "whispering, suggesting what is right" is to make customers feel that you are not just a shop. But is a friend who knows how to help make their shopping easier and better When you can do that Increased sales, higher conversion rate, and customer loyalty Will not just dream anymore But it is a tangible result which will definitely follow

The final question is not about "Should you do Personalization or not?" But how long will you wait? Before the competitors compete for your loved customers? "It's time to do it!

Want to change your e-commerce website to be a machinery machine that understands customers deeply, right? Consult the experts from Vision X Brain today to receive analysis and strategy for Conversion Rate Optimization and create a premium e-commerce website that is ready to create sales to leap!

[Prompt for illustrations: Customers smile happily while shopping on mobile phones. The display screen that meets his needs With a heart -shaped icon floating up Conveys the love of the brand]

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