Crawl Budget Optimization: How to make Googlebot love and go to our website more often.

The real problem in life

Have you ever done a new website? Or update the goodness to the website, but feel that Google can't find it or the index is too slow, even though the content is very good and also doing SEO? [Cite: 113] Maybe wait for a week for Google to collect our new webpage information! Or sometimes confused why the face is important Such as the page, page, service, or flagship article, not very well ranked Like other pages That is easy to write. [Cite: 111]

This is not just a frustrating thing, but it is a huge "business opportunity" ! Because if Google doesn't know or not seeing our important pages, how can customers find us? [Cite: 111] How can you sell things? This problem is called "Crawl Budget Optimization" or management. "Googlebot crawling budget"! [Cite: 2, 93]

Prompt for illustrations: "The user's image is confused and frustrated with Google refusing to introduce their website, with a small Googlebot flying quickly. Without paying attention to that page. "

Why did that problem occur?

And why can this problem happen to our website? The main reason is from the so -called "Crawl Budget" or "crawling budget" that Google is allocated to each website. [Cite: 2, 111]

• Googlebot has "limited resources": Imagine Googlebot as a diligent Google employee who has to run to explore a website around the world. Web each day He doesn't have time to sit and watch every page on our website. He has a "budget" or "quota". The crawling that has been allocated to each website, especially [Cite: 2, 93, 111]
• "Big website ... a lot of face ... but not very important.": If our website has a lot of webpages (such as the stock of stock, stock, tags do not have content, old faces that never update) Google will waste time with these face crawling. Instead of meeting important pages That we want Index [Cite: 111, 113]
• "The speed of the web is effective": The website that loads slow like a turtle will cause Googlebot to waste more time and may be "discouraged" refusing to crawl until the end. Or reduce the frequency of crawling down [Cite: 111]
• "Internal Link is not good enough": If our internal link structure "is not clear" or "unhealthy" Googlebot, it may not be able to find our important pages or not understand which page is more important. [Cite: 113]
• "Hidden technical problems": such as Robots.txt file, important page blocks, Sitemap are not updated, or have a Redirect Chain that makes Googlebot confused. [Cite: 111]

This is the main reason why Googlebot "overlooked" or "gives less importance" to our website, resulting in the Index slow and the rankings are not as hoped. [Cite: 93, 113]

Prompt for illustrations: "Googlebot images are holding hourglass and looking at a complex and messy website plan. With the route that was blocked and the webpage that was loaded slowly "

If left, how will it affect?

The neglect of Crawl Budget Optimization is not just about "Mujim" technical. But if left It will have a direct impact on your business, as you may not expect!

• "Ranking ... Lost sales": If Googlebot does not come to crawl important face often or do not understand which page is important. Those pages have little chance to be ranked well on Google Search, making customers unable to find us. And of course the sales will disappear as well. [Cite: 93]
• "New face, not Index ... lost the opportunity immediately": Imagine that you just released a new promotion, new product or articles that are currently trend, but Google does not immediately enter those faces. That means you are missing the opportunity to grab customers who are searching for that information. Go for competitors
• "Waste of time and resources in vain": You invest to create good content. Design a beautiful webpage, but if Googlebot doesn't care or not coming in Those investments are almost wasted immediately.
• "User experience (UX) worse indirectly": The website that googlebot is difficult to access, often has hidden technical problems. Which may result in real users receiving bad experiences, such as slow loading websites or links
• "The rival overtakes farther": while you are confused why the website itself is not ranked. Competitors that attach importance to the management of Crawl Budget will begin to harvest benefits and leave you.

Do you see that the overlook of Crawl Budget Optimization is not a small matter, but it is the "door" that opens to the growth of your online business.

Prompt for illustrations: "The graph shows the SEO ranking that continuously decreases. And the money that flows out of the bag Along with the website that looks empty No customers come in. "

Is there any solution? And where should it start?

Don't worry! Crawl Budget Optimization problem has a solution and it is not as complicated as you think. The important thing is to "focus" to the important page and "eliminate" things that are unnecessarily so that Googlebot uses the "budget" that is most effective. [Cite: 2, 93, 111]

Let's see how to solve the tangible problem:

1. Manage the Robots.txt file well (Block unnecessary things):
   • Start here: your Robots.txt file yourWebsite.com/robots.txt ) [cite: 111]
   • How to do: use this file to "say" Googlebot, "No need to crawl" which page is not important, such as the admin page, login page, thank you page, interior search page, or page/category with little content [CITE: 111]
   • Results: Googlebot will not waste time crawling these faces. And take the rest to crawl our important pages instead [Cite: 111]
2. Create and update the Sitemap.xml correctly (tell Google what is important):
   • Start here: Check that you have Sitemap.xml and consistent updates [Cite: 111]
   • How to do: Sitemap.xml is the "map" that we use to tell Googlebot, "This is all of my important pages" and "These pages have just been updated." Only put in a valuable page and want Google Index to Sitemap [Cite: 111].
   • Results: Googlebot will know which page to crawl first and help the new Index faster [Cite: 111].
3. Improve the speed of the website (Speed ​​Up Your Site):
   • Start here: Check the speed of the web with Google Pagespeed Insights [cite: 234]
   • How to do: reduce image size, use webp format, make lazy loading, reduce the use of unnecessary script, and choose good hosting [cite: 225, 229, 229, 230, 233]
   • Results: The website that loads faster will make Googlebot crawl more in a limited amount of time [Cite: 228] and also benefits the user experience (UX) directly. [Cite: 136]
4. Manage the internal link to be strong and have a structure (Strengthen Internal Linking):
   • Start here: Try to analyze the internal link structure of your website.
   • How to do: Link important pages Coming together with the Internal Link with Keyword in the relevant Anchor Text [CITE: 113], such as a link from the Blog page to the related product page or from the Landing Page page to Case Study that supports [CITE: 12 ] .
   • Results: Googlebot will understand the priorities of the window and send "Link Juice" to better pages. [Cite: 113]
5. Get rid of the "low quality" page or "content pruning / remove duplicate content:
   • Start here: Use tools like the Google Search Console to find too much index or a small traffic.
   • How to do: Delete old faces that are not in the duplicate content, or use the tag Noindex for the duty to not want Google Index [Cite: 111]. Content pruning for SEO is very important.
   • Results: Googlebot will not waste time crawling these faces. And focus on our quality content instead [Cite: 111]

Starting from the first 3 (Robots.txt, Sitemap.xml, Page Speed) is the most important foundation. When doing this well Gradually moved to Internal Link and Content Pruning.

Prompt for illustration: "Images, diagrams, processing process, simple and steps With Robots.txt, Sitemap.xml icons, website speeds and internal links that are effectively linked. "

Examples from the real thing that used to be successful

I would like to give an example of a real case on the E-Commerce website that encountered Crawl Budget problems and the introduction. At first, they had almost 10,000 pages, but only about 30% at Google Index, plus new products. Before being ranked in a month Causing sales to not grow as it should be

What they do:

• Step 1: "Surgery" Robots.txt and Sitemap.xml: They blocked Googlebot to crawl the product at Out of Stock, the Filter face that has too many parameters, and all admin/logins from the robots.txt and adjust the SITEMAP. There are only important products and pages. [CITE: 111]
• Step 2: "Speeding" Website: Development team began to improve the website speed seriously by Optimize. All images, lazy loading, and improve CSS/JS code. [CITE: 225, 229, 229, 230, 231]
• Step 3: "Organize" Internal Link: Build a new Internal Link structure by connecting the Category to the product page that sells well and from the Blog Review page to the product page more systematic. [CITE: 113] The analysis of the Google's log file helps to understand the behavior.

Amazing results:

Within 3 months after the improvement "The number of products that Index has increased from 30% to 85%!" And most importantly "The new page can be introdux within 24-48 hours!" From the original that had to wait for a month. In addition, "Organic Traffic increased by more than 60%" and "total sales increased by 40%." This is the power of the correct crawl budget management. It directly affects your sales and business.

Prompt for illustrations: "The graph shows the number of Index pages that increase rapidly. And the sales graph that rises with Googlebot that is smiling and crawled in front of that website happily. "

If wanting to follow, what to do? (Can be used immediately)

It's time to actually do it! This is a simple checklist that you can follow immediately to Optimize Crawl Budget of your website:

1. Check and adjust Robots.txt:
   • Go to yourWebsite.com/robots.txt
   • Looking for a Disallow line: and check which page you don't want Googlebot to crawl. [Cite: 111]
   • Add Disalow: For unimportant duties such as Admin, Thank you page, Search Results, or duplicate tag pages [Cite: 111]
   • Be careful: Do not block important pages! If I'm not sure, consult a specialist [Cite: 111]
2. Create and submit Sitemap.xml:
   • Check if you have a sitemap.xml or not (most will be at YourWebsite.com/sitemap.xml ) [cite: 111]
   • If not yet available, use the Sitemap tool or plugin (for WordPress) created [CITE: 111]
   • In Sitemap, there should be only a duty that has quality content and wants Google Index. [Cite: 111]
   • Go to the Google Search Console> Sitemaps> and Submit your sitemap file [Cite: 111]
3. Start Optimize Page Speed:
   • Go to Google Pagespeed Insights and fill out URL. Your website [cite: 234]
   • See scores and advice given by Google [Cite: 234]
   • Start with the "Optunities" that have high impact first, such as optimize images (use webp, compression), open Lazy loading, or reduce Javascript at the display block [CITE: 225, 227, 230].
   • For website renovation services Can help with speed directly
4. Improve internal linking:
   • While writing a new article Or update the old Find opportunities to connect to other important pages. Related to your website [Cite: 113]
   • Use Anchor Text with Keyword involves the destination. [Cite: 113]
   • Check the category page or the main landing page that has an internal link to the page/sub -service. Comprehensive or not
5. Content Pruning (Review and eliminate useless content):
   • Use the Google Search Console> Performance Report to see which pages do not have organic traffic at all or very little in the last 6-12 months.
   • Considering that the page will be deleted, combined with other pages, or adding noindex tag. If the content is not quality, [CITE: 111]
   • This is a good opportunity to clean the website and make Googlebot focus [Cite: 111].

Remember that this is a journey. Not a single editing Consistent inspection and improvement is the key!

Prompt for illustrations: "Checklist images that have a correct mark in each item Represents the process of making Crawl Budget Optimization that is easy and can be followed. "

Questions that people tend to wonder And the answers that are cleared

So you can be confident and understand the Crawl Budget Optimization. I have compiled a popular question with a clear answer.

Q1: "Crawl Budget" affects SEO directly?

A: It has a direct effect! [Cite: 2, 93] Although Google says that for a small to middle website, most of the crawl budget may not be a big problem. But for large websites with thousands of pages Or websites that are often updated. Good Crawl Budget management will help Googlebot to crawl important pages. Frequently and faster [Cite: 93], which results in those pages being improved and ranked better. [Cite: 93, 111]

Q2: How do I know how much Googlebot uses Crawl Budget with my website?

A: You can see the "Crawl Stats" information on the Google Search Console ! [CITE: 93] There will be a report that goes Googlebot to crawl your website often, how much time it takes, and how many faces to crawl per day. You will see trends and can analyze whether your improvements are effective or not. [Cite: 93]

Q3: If using the tag "Noindex" with unimportant duties Will it have a negative effect on SEO?

A: It doesn't have a disadvantage! [Cite: 111] Using the Noindex Tag is a good way to tell Googlebot, "These faces don't have to be Index." So Google does not have to waste time crawling those faces. And focus on other important pages instead [Cite: 111], which is good for the Crawl Budget Optimization as a whole.

Q4: How much should I use the Internal Link?

A: No fixed numbers! [Cite: 113] But the principle is "Natural and useful to users" [CITE: 113] try to connect the relevant webpages reasonably. Do not wear a link to four random. Or too much to wear as a spam. Having a good Internal Link, in addition to helping with Crawl Budget, it also helps users to find relevant content more easily. [Cite: 113]

Prompt for illustrations: "Digital marketing images are smiling confidently. With the Google Search Console icon and graph that show better results. "

Summary to be easy to understand + want to try to do

Okay! In short, "Crawl Budget Optimization" or management "Googlebot" budget is that we make Googlebot "love" our website more by "facilitating" for him to crawl important pages. Ours more often and more efficient. [Cite: 2, 93, 111]

It's like we arrange the house in an orderly way. And invite important guests to visit the house The guests will be impressed. Want to come back often And stay with us for a long time! Googlebot is the same. If our website is clean, fast, and has clear routes to important content He will come in more often and our new Index is faster, resulting in "better rank" , "traffic increases" and most importantly "Your sales will rise up" too!

Do not let the "unknown" or "concern" to hinder your online success! The technique that I gave today You can bring "Do it immediately" and it will create "Difference" for your website for sure!

It's time to change your website to "Magnets attract Googlebot" and "Money Machinery" today! Start small but regularly, you will see impressive results!

Want Vision X Brain to be "Professional Assistant" in the management of Crawl Budget and develop advanced webflow websites for Googlebot to love and your website soar to the first page, right? Contact us today! Free consultation, no obligation!

Prompt for illustrations: "Googlebot images are hugging a clean and well -organized website. With the SEO ranking graph and sales that rise quickly. "

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