Why Branding is more important to the Corporate Website design than you think.

Have you ever felt this way? Our organization website also has ... but why does it look "without identity"

Imagine ... You dedicated the budget and time to create a new Corporate Website. It looks clean. There is a complete product information. There is a "about us" page. Tell the history. But when compared to competitors' websites Or websites in the same industry Instead felt it "Similar to all" indistinguishable which website is Customers come in and then go out quickly. No remembering Does not create a binding feeling Or worse than that ... without trust to contact the business at all

If you are facing this feeling You are not alone. This is a classic problem that many organizations encounter. Is to have a website that works in technical But completely failed "Creating a brand" is like a good dress, but there is no character. No one remembers after the party. And this is the starting point for the cost that you can't see that your business is paying every day.

[Prompt for illustrations: 3-4 websites comparing websites in the same industry. In which all websites use blue-white tones and similar designs Together until it is indistinguishable to convey the "unconsciousness" and "the same."]

Why is the website beautiful but "lively"? What is this problem?

This problem is not caused by the design team is not good. Or bad technology But its origin is often caused by "Thinking blind spot" that separates 'Branding' from 'website design' completely Many times the organization sees that creating a web is an IT project. That has the problem that "Must have features A, B, C" and Branding is a marketing project. That has the problem that "Must have a logo, slogan" and the two teams work separately.

The result is that the web team may go to choose the most beautiful template or design the most modern layout. But not being guided by the "essence" or "DNA of the brand". What is missing is the question:

• Identity: Who are we? What kind of personality? (Serious, friendly, modern, or reliable?)
• Values: What are we adhering to? What is the most important thing in doing our business?
• Tone of Voice: What kind of language will we communicate with customers? (Official, easy to understand, fun?)

When there is no "compass" from the brand directed The website that came out was just a beautiful structure. Which is full of raw information but it is not "communication" and does not "create feelings" for visitors at all Understanding the importance of Corporate Website is extremely important. Is to realize that it's not just online But is the heart of brand communication

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Let the "brand without" website continue to have more negative effects than expected.

Having a Corporate Website that lacks a clear brand identity. Not just a matter of beauty But is causing negative effects on your business in many dimensions quietly:

1. Unreliability: In the online world that is full of options. Reliability is the first thing that customers are looking for. General viewing websites Do not reflect expertise or self -identity. Causing the customer to feel hesitant and not daring to do transactions as well Because it is no different from a store that does not have a clear name tag, creating a reliable component Is the first protective armor of the business

2. Must compete with "price" only: When your brand is no different Customers will not have any other reasons for choosing you except. "Compare prices", you will be stuck in a price that will never end. Because it is not possible to create a Brand Loyalty or the value of the customer.

3. Marketing communication stumbled: Imagine that you have made a social media advertising campaign with a fun and modern image. But when customers click to enter the website Instead, encountering a formal language and design that looks boring. This inconsistency will destroy the customer experience and make your campaign not fully effective.

4. Loss of enormous business opportunities: the website is a 24 -hour salesman. If this salesman dress is normal. Speak is not memorable. Would not be able to close the sale The web that lacks strong brands It is no different from allowing the opportunity to get new customers, partners, or even good employees. Float every day

Direct solution: "Brand" and "design according to"

The most accurate and lasting solution Is to change all new perspectives: ** Start at the brand always first ** not starting with the website design The website must be the "results" of the brand strategy, not just the "address" of the brand Identity integration with the perfect design. According to the experts from Forbes , the unique brand is directly affecting the business growth.

You must start by answering the questions that are the heart of the business first. And then convert those answers into tangible elements:

• Brand DNA (the essence of the brand): Mission (mission), vision (vision), and valus (value) of the organization clearly This is the foundation of everything.
• Visual Identity (Image identity):
  • Logo: Not just beautiful, but must communicate your identity and easily remember.
  • Color Palette: Choose the main color and secondary colors that reflect the personality of the brand. And use it regularly throughout the web
  • Typography: The fonts chosen Can communicate the feeling (such as fonts with serious head -looking heads, no modern heads)
  • Imagery Style: Define the way of using photos, icons, or drawing in the same direction.
• Verbal Identity (Language identity):
  • Tone of Voice: Determine a clear communication tone (such as being an easy -to -access expert, is a friend who gives advice, is an inspiring leader).
  • Key Messages: The main message that needs to communicate with customers to be tight and powerful.

When you have a clear "Brand Guideline" Website design will become a much easier and targeted. The design team will have a clear direction to create a website that is not just beautiful but is also a "home" that can truly reflect the identity of your brand. And is an important tool that helps Finally changed the visitors into customers

Examples from the real thing: when "brand" awakens the B2B website

In order to see more clearly Take a look at the example of a TECH Startup company that provides Logistic software (assuming "Logisticsflow").

Old version (before having a clear Branding): Logisflow's website uses template, prefabricated blue-gray tones Which is the standard of the general technology company, using a picture of Stock Photo Stock graphs that look unrelated to real businesses The content is full of techniques that are difficult to understand. Like writing for programmers together to read the results, that is, the customers come in and confused I don't understand how this software helps to solve his problem. And do not feel that this company is different from the other person. The Conversion Rate rate is very low.

The new version (after overhauling the branding): Logisticsflow to do homework about the brand. They define themselves as a brand that is "smart and friendly" and then convert it out to:

• Visuals: Change the color set to Green-dark gray To convey the growth and stability, stop using Stock Photo, turn to use the Illustration that is drawn by itself to explain the function of software. Step-By-Step, use modern fonts to read.
• Tone of Voice: Adjust all the language on the new website. Stop using technical terms Turned to use the language that the customer (Factory manager, business owner) read and understand immediately By focusing on communication that "How can we help your business easier and more economical?"

Results: After releasing a new website that is driven by clear brands It appears that the Demo request is increased by 200% in 3 months! Customers who contact are quality customers and understand more about the product. The sales team works easier. And most importantly, Logisticsflow can create the image of "Easy accessible experts" successfully out of the competitors in the market.

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Want to follow, how to start? Checklist creates a powerful web website with brands.

Read here You probably want to improve your website, right? It's not difficult at all. Try to start from this simple checklist and apply to your organization immediately:

Phase 1: Find the Heart of the brand (Brand Discovery)

⬜ Answer 3 main questions: Who are we (Who are we We)? What do we do (What do we do)?
why is
important ? How will he have a habit? (Such as sincere, excited, expert, durable, or luxurious) ⬜ Target Audience: Who is your ideal customers? What do they need and pain?

Phase 2: Create an image that is visible and Identity Development

⬜ Create a brief version of the Brand Guideline: Logo schedule, main-colored sets-secondary, fonts for topics and content, and voice
in communication .

Phase 3: Convey to the website (Website Implementation)

⬜ Check all pages of the web: Pictures, text, press button (Call to Action) in line with Brand Guideline?
⬜ Create consistency (Consistency): Make sure that every page on the website provides feelings and experiences in the same direction.

Having a good checklist will help you not miss important elements. And if you want your website to be perfect UX/UI design advice is a great choice for your brand to live on a digital world.

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Questions that people tend to wonder (FAQ)

Question: Clear Branding before making a website. Do you need a lot of budget?
Answer: Not always necessary. The heart of Branding is not luxury, but "clarity" and "Clarity" (Clarity & Consistency). Use time to crystallize about the essence of the brand and determine a simple guidelines to be better than throwing an expensive website that has no clear direction.

Question: If there is already a website Can you adjust the Branding later?
Answer: You can definitely do it. And is something that should be done But must admit that it may be more difficult and use resources than planning in the first place Like renovating the whole house compared to the design of the house well from the beginning. Gradually adjust the content, images, and color tones in accordance with the newly specified brands. It's a good starting point.

Question: Between "good products" and "good brands". What is more important for the website?
Answer: It's a very good question. Both are important and supported. Like a engine with a car body A good product is a powerful engine, but "good brand" is a beautiful and reliable body. That will attract people to test drive at first sight Your website wants both in order to succeed.

Question: How can we measure the better Branding on the website?
Answer: You can measure the results from many indicators, such as Time on Page (when people on the web longer), Pages Per session (see many pages), Bounce Rate (the rate is reduced) and most importantly, Conversion Rate (contact rates, requests for quotation, significantly higher.

Summary: Your website is The most powerful "brand of the brand"

At this point, I hope you can see clearly that Branding is not just a "supplement" or "beautiful thing" for Corporate Website, but it is a "spine" that makes your website stand elegantly. Have a memorable identity And truly create trust in the online world that is full of noise

Investment is effective to create a brand clearly before the design. Is like placing a strong pile for your home It may take time and ideas in the first period. But the result is a stable structure that will extend to the creation of sustainable sales and loyalty in the long run. A website that is powered by a strong brand will change the status from "expenses" to become your most powerful "tool".

Don't let your website just be "Online Board" that is no longer lively. It's time to awaken it with the power of the brand. And watch the growth of the business that will follow as you may have never expected before!

If you are ready to change your Corporate Website into a powerful marketing tool. Which reflects the identity of the brand and can truly create business results Can consult our expert team today We are ready to help you create a website that is not just beautiful. But also selling things!

[Prompt for illustrations: Powerful graphics Showing pictures of people holding hands with robots (Conveying the integration between human and website technology) with the backdrop of a graph that rises. Conveying success]

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