Agile for Marketing: Apply Scrum/Kanban with the website.

Real problems in life: Why is the marketing team with the web team talking to each other in different languages?

Have you ever? The marketing team planned a cool campaign in the head. But when sending the brief to the team to make the web ... return to the website that is not satisfied Solve it to the point of Deadline. Finally, the campaign that should be bang is unfortunately. Or the new feature development website But the marketing team doesn't know how to promote Because I don't understand what it has been done for This chaotic circuit does not cause the "head to pain", but it is the "cost" that your business has to pay. Both in terms of time, budget, and the opportunity lost in the competition

Feeling like everyone is rowing in different directions. The work that came out was delayed. Not consistent and there is a "drama" between the team to keep headache. This is a classic problem that occurs when the marketing team and the website development team works like someone. Lack of systematic and flexible processes to deal with the digital world that changes all the time.

Prompt for illustrations: The picture of the team on both sides (marketing vs. டெவல per) is standing back with a brick wall in the middle. On the wall there was an arrow in different directions. Conveys inconsistent work With a serious and confused expression

Why is that problem: the trap of "Waterfall", the old work model

The root of all the chaos Usually comes from the traditional work method called "Waterfall" or "waterfall model". Imagine following: The marketing team takes months. Plan everything until 100% complete and throw the documents of the plan to cross the wall to the web development team. After that, the web team took several months to keep following that plan. With almost no communication Until the work is complete

This model may have been effective in the olden days, but it was "not working" in the world of modern markets that everything must be fast and ready to change. Because of what?

• Not flexible: Changes in the middle of the way is almost impossible or very difficult. Causing to adapt according to the market situation or competitors in time
• FEEDBACK LOOP slow: Before seeing the actual work is the ending of the project. If anything goes wrong, you have to go back and fix it. Which wasted both time and budget
• Silos (Silos): Each team does their own work. No exchange of ideas or understanding each other Resulting in the results that are not linked to one
• High risk: Dedicated with the only plan that was placed at first without testing the market first. There is a very high chance that the final result will not really answer the customer.

Stuck in Waterfall's trap is like trying to drive Formula One with a paper map that has been drawn since yesterday. Regardless, there is no way to follow the game.

Prompt for illustrations: simple infographic images, displaying the Waterfall model, which is a straight -point arrow, directly from Planning> Design> Developed> Testing> La Unch with a symbol. "Do not turn back" or "dead end" to convey the flexibility.

If left, how will it affect?: The invisible cost of ineffective work.

Letting the marketing team and the web team continue to work together It's not just about the irritability of work. But it is slowly eating your business With more serious effects than expected:

• The budget escalating: The correction of the wrong job at the end of the project has a higher cost than a small adjustment. On the way, your money will "melt" with the edit that should not occur.
• Lost business opportunities: while you are busy with solving internal problems Your competitors may release a new campaign or feature to cut the face. The major rhythm in the market may mean the loss of market share permanently.
• Burnout: Working in a tense environment, failed communication, and solving problems Is an important reason for talented people In the team's discouragement and may finally decide to resign Having to find new people and new training is a huge cost.
• Product/Service does not meet the customer's needs: when the team works without referring to the Feedback of the real users regularly. The result is often something that "The team thinks good" but not what "Customers want", which leads to sales that do not meet the target.
• Lose reliability: Release the delayed campaign or a website that has frequent problems. Inevitably affects the image and reliability of the brand's brand directly The recovery of reputation is many times more difficult than new creation.

These are "Invisible debt" that increases every day that you still work with traditional processes.

Prompt for illustrations: The "cost" and "risk graph" and "risk" that are rising over time, while the "team's satisfaction" and "the speed of delivery"

Is there any solution? And where should it start: would like to recommend "Agile", the philosophy of the new team

The solution of this vicious problem is to change the "thinking" and "work process" to use the philosophy called "Agile" (Agile) . AGILE is not just a program or tool, but it is "Mindset" that emphasizes the flexibility, working together, is more important to the process than the process. And rapid response to changes

AGILE's heart is "Soi", a large project. To be a small piece of work that can be managed and delivered regularly in a short period of time Allowing the team to receive feedback and quickly improve, with 2 frameworks that are commonly used with the marketing team and the web team:

1. SCRUM (Script): Suitable for projects with clear and complex goals, such as launching a new website. Or the big marketing campaign. Scrum will work around, called "Sprint" (usually 1-4 weeks). In each Sprint, the team will set the goal of what to finish. And review the work to always improve in the SPRINT. Having a clear Discovery step will help the first SPRINT planning more efficient.
2. Kanban (Kam Bang): Suitable for a team that has to handle the work that is continuously coming. And have different priorities such as content teams, social media teams, or the KANBAN website uses "board" that can see the overall picture of the entire event. By dividing the status into a simple column, such as "to Do" (must do), "in progress" (doing), and "Done" (finished). The heart of Kanban is the amount of work in progress (WIP) so that the team focuses and deliver the work faster.

And where to start?

Starting from "Talk on the team" for everyone to understand the problem and see the same target image. Then try to select Framework that is most suitable for your team's work. May start with Kanban first because it is easier to start and then gradually adapt to the context of your team. No need to follow 100% of the rules from the first day. For additional insights Great data sources like Atlassian: Agile Marketing and Scrum.org are a good starting point for studying.

Prompt for illustrations: Comparison of the BEFORE-AFTER. The left is a complex and a direct way. On the right is a picture of the AGILE model that is a circuit (LOOP) showing repeated work (Iternative) that has the word Plan> Execute> Learn> Repeat with a photo icon.

Examples from the real thing that used to be successful: When the content marketing team turned to use Kanban

In order to be clearer Think about the story of "Digital Marketing Team" of E-Commerce This team is responsible for producing a variety of content. Including blog articles, social media posts, and short videos

The condition before using Agile: Everyone in the team sank with Spreadsheet full of work list. The manager must keep asking for the progress of each person all the time. Urgent work inserted every day until the original plan was broken. The writer has finished writing the article and then have to wait for the illustration. Which sometimes waits for a week Everything looks slow and chaotic.

The mission of turning the team with Kanban: They decided to try using Kanban by creating a simple board on Trello. Divided into columns: Backlog (all ideas), to do this week), Writing (writing), Designing , Review (waiting for checking), and Done ! There will be no more than 2 works at the same time to prevent the bottleneck problem in the graphics.

Amazing results:

• Overall: Everyone in the team can see the status of every job immediately. Do not have to ask each other back and forth.
• Reduce bottlenecks: When you see that the work is in which column The team was able to help or adjust the priorities immediately.
• Delivering faster work: The average time of the production of 1 item decreased by almost 40% because the process flows up.
• The team is happier: everyone feels more owner and less stress. Because there are clear and fair processes

This is the power of using Agile to use that changed the team that used to "be chaotic" into a "smooth" team and is incredibly effective.

Prompt for illustrations: Kanban board image (may be Trello or Physical Whiteboard) full of post -it note, which are arranged in order in the To Do, in Progress, Done column.

If wanting to follow, what to do? (Can be used immediately): 5 simple steps, start Agile with your team.

Reading to this point, I would like to try to use it with my own team, right? You don't have to worry about being complicated. Try to start from this 5 simple steps.

1. Talk in the team (Team Alignment): Call the marketing team meeting and the web development team. Point out the problems that we are encountering together (such as slow work, not at the brief) and propose an agile concept as a solution to help us work together better. Creating understanding and confidence from the beginning is the most important thing. Which is consistent with Good communication practices
2. Choose the right framework (Pick Your Framework):
   • If your team is mainly doing big projects (such as making a new website, 3 months campaign): Try starting at scrum
   • If your team has a small job Continue (such as making content, web care): Kanban is the right answer and very easy to start.
3. Create your board (Set Up The Board): No luxury tools! Start with Whiteboard and Post -it, or use free tools such as Trello, Asana, or NATION. Create a basic column: to do, in progress, done and gradually adjust to the suitability of the team.
4. Break Down Tasks: Practice bringing big requests such as "promotion 7.7" to be a clear sub -work, such as "Banner design for Facebook", "Write Copy for Ads", "Set the Landing Page". The more easier to manage, the use of the Moscow principle to prioritize It is a very useful technique in this step.
5. Start and learn (Start & ITER): Don't wait for everything to be perfect! Start the first Sprint or start moving the first card on your Kanban board. Agile is learning and improving from actual action. Organize a short-range meeting (Daily Stand-up) to update the work. And review every week (Retrospective) to find a point that needs to be further improve

The heart is "Starting", just you and the team dare to trial and error and learn together. You have already traveled on the AGILE route.

Prompt for illustrations: Checklist or Step-By-Step Infographic, 5 steps (talk, select, create a board, work, launch) with an easy-to-understand icon in each step.

Questions that people tend to wonder And the answers that are cleared

Changes to use Agile always have questions and concerns. I have compiled a popular question to clear here.

Question: Just 2-3 small teams. Why do Agile?

Answer: The smaller the team, the easier to see the results! Kanban is suitable for a very small team. It helps everyone see all the pictures. Reduce duplication And make sure that they are focusing on the most important thing. Having a clear team structure, even if the little ones help the division of duties on the KanBan board more efficiently

Question: Creative work that is definitely evaluated. Can you really use Agile?

Answer: Absolutely and very good too! Agile does not focus at "Follow the exact line" but focus on "regular delivery" instead of assessing that "This logo design takes 3 days." We may set the goal in Sprint, "Send the first 3 logo for customers to see the feedback". It helps to reduce pressure and cause working with relevant parties faster.

Q: Is it necessary to use an expensive program or tool?

Answer: It is not necessary! You can start with Whiteboard and Post -it, which is a very classic and powerful way. Or use a free digital tools that have full functions such as Trello, Jira (free version), or Clickup. It's enough for starting. The important thing is "process" and "discipline", not "tools".

Prompt for illustrations: Image icon, large question mark And there are 3 small people standing around with Spech Bubble showing various questions Related to Agile

Summary to be easy to understand + want to try to do

We have traveled from the chaos of the old work (Waterfall) to the radiance and the system of agile philosophy. It can be seen that Agile is not a mechanical or complex. But it is a way to help break the wall between the marketing team and the web development team. Make everyone see the same goal Work together smoothly And ready to change to create the best results for the business always

The change to Agile is one of the most worthwhile investments for your team. It is an investment in "speed" "flexibility" and the most important is "The happiness of the team" which will directly affect the quality of the work and the company's performance.

Don't wait for the same problems. Come to undermine the potential of your team anymore It's time to step out of chaos and begin to create effective and sustainable work culture with Agile today!

If you feel that the improvement of the website or the work process of the team is a big deal and require experts to help our Website Renovation service, not just a web makeup. But we also help to lay the foundation of effective working together for your team. Try to consult us!

Prompt for illustrations: Various team pictures (marketing, dewlope) standing around and coordinating in the middle. Is a symbol of cooperation Everyone is full of smiles and determination. The background is a graph that rises.

‍