Hotjar - Understand deeper users with the easiest Heatmap & Analytics.

What is hotjar?

Hotjar is an all-in-one website user behavior analysis tool that allows you to understand that "What are the users doing on your website?" Through video recording (Session Recording), Heatmap, analytical form, and survey.

Hotjar is designed to be easy to use. Can be installed in a few clicks And is perfect for the UX/UI, Conversion Rate Optimization (CRO), Marketing, Product and Development, who want to develop websites based on user's real behavior data.

Hotjar's work method

Just you install Hotjar's script on the Hotjar website will start collecting user behavior immediately. Without affecting the web speed

Hotjar's main tool consists of:

1. Heatmaps - Show the point where users click to move the mouse or stop.
2. Recordings - Watch the actual acting video (anonymous)
3. Surveys & Feedback - Create a questionnaire Or allow users to express their opinions immediately
4. Funnels & Behavior Analytics - Analyze behavior at each step of conversion funnel.
5. User Attributes & Filters - Choose only the behavior of specific target groups, such as those who come from mobile / google ads.

Hotjar features

Details feature 🔥 Heatmaps display clicking the skill and user movement 🎥 Recordings Video Record Real Service Can see where the user is lost 📋 Surveys questionnaires on the website or show as a pop-up. Hubspot, Segment, etc. 🧠 AI Insights (Beta) helps to summarize outstanding behavior. And propose the renovation point

Who is hotjar suitable for?

• UX/UI Designer that needs to be based on real data Not just a hypothesis
• The marketing team that wants to know what users from Google Ads or Facebook do on the web.
• Developer who wants to understand what is "Bug UX" that makes people press wrong / lost.
• The product team who wants to try a new UX and see how the user responds.
• Business owner/Startup That wants to add a conversion rate without having to guess

Example of use case that can actually use hotjar

🎯 Adjust the Landing Page page to be higher

Use Heatmap + Recording. See where the user stops. Click on which button does not go to extend → CTA positions to be clearer.

🛒 Reduce the drop-off on the checkout page

Use Funnel Analysis + Session Recording to check where users are attached. Why not pay → fix UX to be smooth

💬 Adjust the form of membership application to be easy to use.

See where the user stops in the form → Cut the film is not necessary and add Help Text → Easier to apply.

📈 Add insight to the product team

Send feedback from users + videos to actual use to the Dev team to help solve the Flow → product better without having to guess.

Hotjar's strengths

Detailed features 🧠 Understand real behavior, not just numbers, but see "actual usage methods" 🖱 Easy to use. No need for installation skills. Just 1 script💡 is suitable for all UX / Dev / Marketing. Supporting mobile phones to see user behavior from all devices. 🚀 Supports Webflow, WordPress, Shopify, Saas, all websites.

Compatible with Webflow / Shopify / WordPress

• Hotjar can embed the script into Easily via Webflow Settings, Shopify App, or WordPress Plugin.
• No need to fix HTML directly.
• The data collected is anonymized, not violating privacy.
• GDPR Compliant + Safe

Compare hotjar with other tools.

Heatmapsession tool RecordingSurveyintegration Easy to use Hotjar ✅✅✅✅✅✅✅✅⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐view (A little more difficult to use) Smartlook✅✅✅✅✅⭐⭐⭐

Hotjar price

Plan is suitable for anyone. Approximate price. Basic. The main feature (Heatmap, Record) Free PLUS Small business $ 32 / month Business UX / Product team that is used regularly $ 80 / month. The organization / Startup team that focuses on CRO contacts sales department

Hotjar calculates the price according to "session per day" and the desired feature.

Can be used with other make / zapier / analytics?

Of course! Hotjar supports Integration such as:

• Send feedback from User to Google Sheets.
• Warning a new feedback to Slack
• Trigger Automation via Make / Zapier
• Including UX with GA4 / Segment / Hubspot

Professional use of hotjar

1. Don't just watch Heatmap - See Session Record too → You will see behavior that "Does not appear in numbers"
2. Set the survey at the point where the Drop-off → ask "What makes you not proceed?"
3. Connect with the UX/Dev team → Send the actual use video to the team to adjust the UX precisely.
4. Set goal / funnel and measure → use with Google Analytics to measure conversion behavior.

summarize

Hotjar is not just a data storage tool - but the "eye" that helps you see the behavior of users in real time.

Suitable for desired business:

• Updated UX
• Increase sales
• Drop-off
• Website development directly

If you have a traffic But the sales are not yet followed.
Try using Hotjar and you will know where you are "losing customers".

❓ FAQ - Common questions about Hotjar

Q: HOTJAR Personal Storage of users?

A: Not collecting personal data (PII) directly, unless you set the wrong value. The system is designed to GDPR-compliant

Q: Can you use it on Webflow?

A: get 100%. Just put the hotjar script into the Head Section of Project.

Q: Hotjar makes the web slower?

A: No, hotjar. Download SCRIPT type Async and Lightweight.

Q: Can you use it for free?

A: Okay! Have a free plan that can be used as a basic basic

🎯 Are you ready to understand your user "really"?

Do not let the Conversion Drop without knowing the reason
for Hotjar to be your UX/Cro.

💬 Free consultation! Put the hotjar system and see session + heatmap like a pro

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