AI impact on web design and Personalization in the future

Your website is still "say the same language as everyone"? Problems that marketers and web owners actually encounter

Have you ever felt that the website that we dedicated to both money and time was created? It doesn't work full of potential? We have beautiful designs. There are complete product information or services. But in the end, unable to "bind the heart", each user really came in and then went out to the conversion rate, not moving anywhere, and the important thing is We cannot create The true "relationship" with users.

This problem is like we have a beautiful storefront. But instead used the only salesman who spoke the same script as every customer Regardless of who the customer is from or wanting anything The result is the "hard" experience and "not private", making the customer feel that we do not really understand him, and finally choose to walk out of the shop to find competitors that "understand" more than him.

[Prompt for illustrations: Graphic images compare traditional websites. (One-Size-Fits -all) that shows the same content to all users. With modern websites that the content and layout have changed according to each user's profile Shows the difference of experience]

Why do most websites yet? "Litaless" and cannot adapt

The main reason why most websites are still like "Digital brochure" that lacks the ability to adapt Is the limitation of technology and traditional work processes To create different experiences for each group of users (Segmentation) or individual (Personalization) In the past, it was a "complicated" and "very high cost". Imagine:

• 100%human dependency: designers must create a layout on every page. Marketers must think of campaigns for each customer group. Everything must be done in a manual, which is both slow and unable to respond in real time.
• Unused enrener information: Today, we can collect many users' data. But to analyze that information and find Insight to change the 1: 1 web page, it is almost impossible with only manpower.
• The limitations of A/B Testing: Even A/B Testing will help us find the best version. But it is just a "winner" for most people, not "right" for each user. And the process still takes a long time

These factors make us stuck in the original frame, which is to create "the best experience for the average" but not "the best experience for you". In the era when consumers expect more and more privacy, this approach is not effective anymore.

[Prompt for illustrations: Human brain images that try to process the enormous amount of data that flow in, but can be done slowly, compare with the AI ​​brain that can analyze and organize data quickly and precisely].

If not adjusting today "Good website" may become a "forgotten website" next day.

Ai ignoring the trends of AI and Personalization, not just "stomping in" but it is "walking back" in the digital business battlefield where your competitors are running forward quickly. The consequences are more scary than expected:

• Lower conversion rate: When the user feels that your website "It's not about me." They will not have an incentive to click to buy any membership or fill in any form.
• Brand Loyalty decreased: Unity and non -personal experience. Makes customers feel less bound to the brand And ready to change your mind to a competitor that always provides better experiences
• Diminishing Roi: You may have to throw more money to get the same customer because your landing page is not able to change the traffic into conversion effectively.
• Loss of competitiveness: In the end, a business that can use AI to create a 1: 1 experience will become a winner who occupies the hearts of customers and market share. While the website that does not adjust will gradually become just a "pass" that no one remembers.

Investment for Improve the website (Website Renovation) to be ready for AI technology, so it's not cost. But is investment for survival and future growth

[Prompt for illustrations: 2 -lane road image is an old car that is stuck in a dense traffic. (Traditional websites). Another lane is a sports car of the future that runs on an open highway (the website that uses AI) to convey the differences in speed and efficiency].

The way to survive the future: When AI comes into a "brain" for your website

The solution of this problem is not as complicated as you think. It is the introduction of the most powerful technology in this era, such as "AI (Artificial Intelligence)" as part of the design and development of AI websites, will replace the designers, but will be a "intelligent assistant" that helps to enhance the work and unlock the potential that humans do not really happen.

Let's see if AI will come to change the web design game and Personalization How?:

• Generation Design: AI can learn from millions of websites to "creative" Layout, Banner, or even the colors that are suitable for your brand and target audience automatically. Helps to reduce the work of the designers and create endless new options.
• Hyper-Personalization 1: 1: This is the most important heart. AI can analyze the behavior of each user in real time and "modify" the content, recommended, or even text. Call-to -ction On the webpage to match the interest of that person immediately, creating a personal experience as having a private salesman to look after all the time. Look at the Personalization ideas for E-Commerce to see more images.
• Predictive Analytics & UX: AI can "predict" what users are going to do next. Or looking for something And modify the web page to "trap" and present what he wants before he can even find
• Automated A/B/N Testing: Instead of testing only A and B, AI, can test hundreds of thousands of elements at the same time (Multivarlate testing) and learn to improve the website always better.

Beginning to use AI, there is no need to overhaul all at once. But should start by understanding the customer information that we have and gradually use the AI ​​tools in the part that can see the most obvious effect first The experts from the Nielsen Norman Group confirmed that AI is about to become a basic tool for the UX in the future.

[Prompt for illustrations: Beautiful infographic images showing 4 main axis that AI came to help web designs: Generation Design, Hyper-Personalization, Predictive Analytics, and Automated Testing with easy-to-understand icons]

Examples from the real thing: when the general E-Commerce website becomes "Money Machinery" with AI

In order to see more clearly Think about the story of "Stylesphere" (fictional name) online fashion clothing brand that has experienced problems like most businesses.

The original problem: Stylesphere has a beautiful website on Shopify, but using a "sowing" marketing campaign. Everyone who enters the web will see the same promotion. Recommended products are just "The best selling" makes the Conversion Rate at 1.5% and most customers buy only once and then disappear.

How to fix with AI: They decided to invest in the platform. Personalization that uses AI to analyze users' data by AI will act:

1. Analyze the click behavior: see what kind of user is interested in what kind of product or what is the price range?
2. Dynamic's homepage change: As soon as the original customers return The first page will change! Banner will show a promotion that matches his style. Recommended products will become a new collection that he "should like"
3. Personalized Email Marketing: Send a new product email or alert the products that have been seen back to stock. The content and images in the email will be adjusted to each customer.

Amazing results: Within 6 months after using AI to help the Stylesphere's conversion rat, it is from 1.5% to 4.2%. Average value increased by 20% because the AI ​​is intelligently introduced products (Cross-Sell). And the important thing is Customer Retent to increase by 35%. This is the power of changing the normal website to "know" and "pamper each customer truly using Personalization strategy. Driven by data

[Prompt for illustrations: Line graph showing the leaps of the Conversion Rate and Customer Retent of the Stylesphere brand, with clear division between "before using AI" and "after using AI"]

If wanting to follow, how to start? Checklist 5 steps to the AI ​​era website

Applying AI to the website may sound a big deal, but actually we can start step by step. There is no need to do everything at the same time. Try using this 5 checklist as a guideline to start:

Step 1: Set a clear goal (Define Your Goal).
Before using any tools, must answer first that we want AI to help the most? For example, "want to add a conversion rate in the product page" or "want to reduce the rate of baskets" or "want to increase membership." The obvious goal will help us choose tools and measures more easily.

Step 2: Collect & Manage Data.
Information is the heart of AI. Starting from collecting user data from all channels (Website, Social Media, CRM) in the same place. And give importance to "Zero-Party Data" or the information that customers are willing to give, such as quiz or allowing customers to choose the style you like Which is high quality and transparent information

Step 3: Choose the right tool tools (Choose the rights).
Currently, there are many AI tools for Web Personalization, from the beginning to the Enterprise level. Try to study and choose tools that meet our targets and budgets. Some platforms can work with popular CMS such as WordPress, Shopify, or Webflow.

Step 4: Start with a pilot project (Start with a Pilot Project).
Don't just do it on the website! Try to choose to do in a small part that is easy to measure first, such as Personalized Product Recommendations in the product or Headline on Landing Page for traffic from different advertising campaigns. For example, improving the onboarding experience for saas customers is a good starting point.

Step 5: Measure the learning and expansion (Measure, Learn, Scale).
Follow the results of the pilot project closely. See if it has a target impact that we set or not? Learn from the information obtained and gradually expand the results of Personalization. To other parts of the website

[Prompt for illustrations: 5 -step checklist images in a beautiful infographic form Each step has a clear meaning icon (target, information, tools, rockets, graphs) to make it easy to understand and can be used immediately]

Questions that people tend to wonder about using AI in the web design.

So you are confident and see the image of using AI more clearly. I have compiled a common question. With the most clear answer

Q: AI will replace the website designer (Web Designer)?
Answer: It is not a "upgrade". AI will come to help with a boring job and requires a lot of data analysis, such as A/B Testing, or the creation of the basic layout, allowing the designer to focus on work that requires creative work, strategic and understanding of the brand identity, which is not a thing that is not that AI can do.

Question: Can a small business or SME use AI Personalization or for only large organizations?
Answer: Absolutely use! Currently, SAAS (Software-AS-AA-SERVICE) tools for AI Personalization. There are a lot of prices that are accessible and easy to use. No need to have a large Data Scientist team, like in the past, small businesses can start with a small package and gradually expand when growing up.

Question: Using AI with customer information Is there a risk of privacy?
Answer: It is a very important issue. Using AI must be done in parallel with respect for the privacy of data (Data Privacy). The utmost transparent with users, what information we keep and how to use it. And must strictly comply with personal data protection laws such as PDPA in Thailand or GDPR in Europe. Focusing on Zero-Party Data is another great solution.

Question: How much information does it have to start using AI effectively?
Answer: "Quality is more important than the quantity", despite not having much information. But if it is quality information and can actually reflect the needs of customers Can start. Many modern AI tools can start learning and find a pattern from a small amount of data. And will be even smarter when there is more information

[Prompt for illustrations: The cartoon characters are standing in hand with a friendly AI robot. Both looked at the computer screen that was showing excellent design. Is a symbol of working together]

Summary: It's time to wake up your website "live" with AI.

We arrive at the point where AI technology is no longer a matter of the future. But it has become an important tool to "Point out to death" the competitiveness of online business Creating a website that can "analyze and adapt" to each user is not just "choice" but "Survival"

Allowing your website to be just a "billboard" that only talks about yourself is equal to you are giving the opportunity to competitors. "Understand customers" more than to usurp the attention of your customers' pockets in the end, as ForRester predicted that the future of users is to adapt and truly

Don't wait for your website to become outdated. It's time to start studying and bringing AI power as part of your digital strategy. Start with a small step, learn and gradually grow to change your website from a calm asset. To become a powerful and powerful marketing machinery and sales for you.

If you are ready to upgrade your website to the next level And need experts who understand both AI technology and user experience (UX/UI) deeply. Consult the Vision X Brain team today to find the right solution for your business.

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