What is Headless Commerce? And what kind of e-commerce is suitable?

The E-Commerce website is sluggish ... the design is attached to the frame ... want to grow but can't continue? You may be encountering this problem.

For the E-Commerce business owner or marketing team Have you ever felt like this? Our website also has items for sale. There is a complete payment system. But when doing anything that "Advance" comes up a bit, everything is stuck ...

... would like to organize a new Flash Sale promotion to be excited But can only change Banner because it can't be resolved.

... when there is a big campaign A lot of people enter the website The web is so slow that it almost crashed. Customers press and not pass. Lost the opportunity unfortunately

... would like to show the product to show on new channels That is not just a website, such as on the application, a genius Kiosk cabinet, or even in the game But the current backyard system is not supported at all

If you are nodding with these problems Show that you are not alone. And this is a warning sign that the "traditional E-Commerce architecture" that you are using May be becoming a "cage" that limits the growth of your business without knowing it.

Prompt for illustrations: The picture shows the business owner holding the temples in front of the computer that shows their own e-commerce page, with a chain or a cage covering the screen. Convey the limitations of the original system

Why is the original E-Commerce website "attached to the ceiling" easily?

The main cause of these problems Comes from a structure called "Monolithic Architecture" or architecture "One stone pillar", which is the heart of the E-Commerce platform in the beginning.

Imagine that the traditional E-Commerce website is like "Prefabricated house" that was completed from the factory by ...

• The front of the house (Fronntd): is everything that the customer can see and touch, such as the web design, keypad, product picture, various page structures.
• The backyard (Backend): all "engine room" such as stock management systems, command processing systems, member systems, management

In ready -made houses or monolithic architecture, both the "front of the house" and "backyard" are tightly attached to one piece. To smash or extend the front of the house (such as changing designs) can easily affect the structure and pipe system of the engine room. This structure is designed for "easy" in the age of online sales, only on "website", but it is not created for the new world that customers interact with the brands through a variety of channels.

Prompt for illustrations: Easy Infographic images. Compare the traditional E-Commerce (MONOLITHIC), a single-square block with a Fronntd and Backend label attached to the images of Headless Commerce, which is a FRONTEND and Backer blog, separated and has a connecting API in the middle.

If letting the "head stuck" stay with the back of the house What will happen?

E-Commerce system that lacks flexibility in the long run It's not just about "uncomfortable" but it directly affects your brand's business numbers and the future.

• Lost the competitive opportunities: while you are spinning with a slow web solution. Your competitors that use more modern technology May be creating more superior customer experiences and vie for your customers in front of the eyes.
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• Bad User Experience: Websites that are loaded for just 1-2 seconds can increase the rate of pressure (Bounce Rate), enormous, outdated design, not flexible, causing customers to become frustrated and not back again. Brand Loyalty will also be reduced.
• Enormous development costs: trying to "force" to modify the old system to do things that are not designed. Usually followed by an escalating cost and takes longer than expected. Like fixing the old house that has disappeared continuously Never end
• Innovation is stable: the marketing team wants to try new campaigns. But can't do it because of technical limitations The development team did not dare to upgrade the system because of fear of affecting the front of the house. Causing the organization to move slowly And miss the opportunity to create new things That will come to answer the customer's needs better

Ignoring these limitations It's no different from trying to run in the Formula One field by car. Soon, you will definitely be left behind.

Prompt for illustrations: The graph that shows 2 graph lines, one of the company that uses the original system (gradually plummeting) and the other line belongs to the company. (Rising higher) with a "business opportunity" and "customer satisfaction"

The solution is "cutting off the head" from the body: Meet Headless Commerce.

The solution of this problem is a powerful and powerful concept of the e-commerce industry, that is Headless Commerce .

If the original e-commerce is "ready-made house" ... Headless Commerce is the "separation" between the "house" (Fronttendd) from the "Backend", with the "neck" or the API (Application Programming Interface).

• Bagnd (The "Body"): Still a powerful E-Commerce management system such as Shopify Plus or BigCommerce, responsible for managing products, orders, payment and all customers' information.
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• Frontend (The "Head"): This is the part that has been "cut" and "release" free. You can use any best technology to create a face and experience for customers. Whether creating a website that is extremely fast with modern framework Or the use of highly flexible platforms like Webflow

With this architecture, the Fronntd team (designer, marketers) can create unlimited customer experience. Without having to worry about affecting the backyard system At the same time, the Backer team can take care of the "engine room" to be the most stable.

And where should it start?

The best starting point is to go back to review the problems found in the first topic. Whether it has sufficient pain for your business? The change to Headless is an important investment that requires both the budget and a team that is talented, so you must be confident that the results are really worth the change. For additional insights You can study directly from market leaders such as BigCommerce and Shopify .

Prompt for illustrations: Infographic shows Headless Commerce architecture, with BODEND (Body) in the middle, and a variety of API expanded to connect with Frontentd (Heads) such as Website, Mobile App, Smartwatch, Voice Assistant, Kiosk.

Example from the real thing: Nike dominates the game with Headless Commerce.

In order to see the most obvious image No one will show the power of Headless Commerce better than world -class brands like Nike .

Problems that have been encountered: Nike wants to create a unique shopping experience. Create a powerful story And has the speed of loading web pages that are superior to competitors Which the limitations of the traditional E-Commerce platform cannot meet this great problem

The exit: Nike decided to enter the Headless Commerce world. They created all their own Frontted or "Head", both the Nike.com website and the famous SNKRS application. These "heads" were created to provide users' experiences and highest speeds. Then connect via API to retrieve product information, stock, and member information from their powerful Backer.

Results: The result is a landslide success. Nike websites and apps are very high speed, able to create a campaign for launching the product design (Product Drops) flexible and exciting, and providing a consistent brand experience in all channels (Omnichannel Experience). These things directly have Nike to create online sales and abandoning competitors. This is a proof that the investment in Headless Commerce can truly change business games.

Prompt for illustrations: Montage images displayed in Nike SNKRS apps, Nike.com website, cutting -edge design. And there may be a picture of customers being happy to use To convey great experiences in all channels

If wanting to follow, how to start? (Checklist for wading)

The transition to Headless Commerce is a large project. But you can start planning with these 5 checklist.

1. Assess readiness and "Asses Readiness): Ask yourself and the team seriously that The limitations of the current system make your business "hurt" how much? (See problems from topics 1 and 3) You have a budget and human resource. (Whether the team in the company or the Elegery Partner) that is ready for this large project?
2. Choose the "engine" in the backyard (Choose Your Backend): Decide to choose the E-Commerce platform that will be your Backend or "Body", which must be a full version of API, such as BigCommerce Enterprise or Shopy PLUS.
3. Choose the technology to build "Choose your Fronntd Tech: What will you create a" head "or Fronntd? If you need the most efficiency May choose to use frameworks such as Next.JS, but if you want the flexibility that the marketing team can come to edit or create a new page itself, using a Visual Development platform like Webflow in the Headless format is an interesting option.
4. Plan The Migration: This is the most important step. Must plan carefully about how to move product information, customer information, and the history of the old system to the new system by affecting the business as little as possible. In this step, the E-Commerce repolding manual Will be very useful to you
5. Find an expert partner: The transition to Headless is highly complicated. The consultant or team of e-commerce system to help plan and do. Will help reduce the risk and make your project accomplished well

Prompt for illustrations: Checklist images with each icon, such as an enlarged glasses for "assessment", for "select Backend", computer screen for "select Frontendd", Calendar images for "plan", and hand -holding pictures for "Find a partner"

Questions that people tend to wonder (Clear all issues Về Headless Commerce)

Q1: Headless Commerce is more expensive than the original style?
A: True, the upfront cost may be higher because of the cost of developing the Fronntd that must be made in particular. But if looking in the long run For businesses that need scale and high complexity. Headless Commerce may "be more worthwhile" because they reduce costs, loss of opportunities and modification fees to fix the system that is fussy in the future.

Q2: Is it a small business or SME? Is it necessary to use Headless?
A: Not always. If your business is still able to grow and work well on the traditional E-Commerce platform (such as a normal Shopify plan with ready-made theme), there is still no need to change Headless, suitable for business that grows until "Ceiling". The limitations of the original system And need the ability at the Enterprise level, which the platform like Shopify Plus is designed to support this

Q3: Will the marketing team work more difficult? Because there is no finished face to fix?
A: The opposite! This is one of Headless's most advantages. If you choose the right Fronntd technology, such as using Webflow for Enterprise as a "head", the marketing team will be completely "released". Freely and quickly via the interface that is easy to use. Without having to wait for the development team anymore

Q4: Will SEO have a problem?
A: If done correctly Not only will not have a problem, but your SEO will even improve! Because the creation of Fronntd itself allows us to control and customize all components that can affect SEO 100%, especially about the speed of web vitals, which is a key factor in the current Google rankings.

Prompt for illustrations: Image icon, large question mark And have a box to answer each question around With small icons That conveys that question, such as price tag pictures, small/large buildings, marketing team pictures, SEO graphs

Summary: It's time for your business to "headless" to "lead"?

Summary to understand as easily as possible again:

• MONOLITHIC: Like a ready-made house that everything is in one piece, simple in the first, but difficult to modify in the long run.
• Headless Commerce: Like a Fronntd from the Backend, you are free to design "houses" that is beautiful and the most resident (customer).

Headless Commerce may not be a solution for every business. But for the brand that looks far away, pay attention to the number one customer experience, and need speed and flexibility in order to grow without limits in all channels ... Headless is the right answer.

Do not let the outdated technology become a "ceiling" that is invisible. Hinder your business growth Let's go back to assess your website and business goals again. Then asked myself ... Is it time? To release your brand's potential with the architecture ready for the future?

If you find that your business is crashing the ceiling And want a special partner to help you plan and move the system to Headless Commerce or want to create a powerful and flexible Fronntd with technology like Webflow. Our team is ready to consult to find the best solution for you.

Prompt for illustrations: The powerful Key Visual image is a picture of a runner out of Starting Block quickly by the body of translucent runners and see the digital data lines. Conveys speed, future, and technology

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