Compare: Webp, AVIF, JPEG XL - Format, modern images for more faster websites

Website developers, online business owners, or anyone who wants the website "Download fast, do it" like a turbo! Have you ever felt "frustrated"? When opening the website and have to wait "Picture loaded as a nation"? Or have you ever wondered why the competition website "is faster", our website That has a lot of pictures as well? These problems are not on your internet alone! But the "key" that will make your website "lightly dizzy" and "load quickly". It is hidden in the "Format Picture" that you choose to use!

In the modern digital world at the "speed" is the "key" of everything, such as SEO, User Experience (UX), or even conversion rate. The use of old images like JPEG or PNG may make your website "delay" and "loss". Unfortunately! Fortunately, we now have "Next-Gen Image Formats" or "Format modern images" that are designed to solve this problem specifically! They can compress the image file to be smaller. "Enormous", with the "quality still clear", not different from the original Make your website download faster like "feel" immediately!

This article I will take you to "in -depth" and "compare" Format Star images of the era like ** Webp, AVIF, and JPEG XL ** "Punch punch"! We will see that each format has "advantages and disadvantages" how, "suitable for work", and most importantly "Which Format should be chosen the best" to make your website "extreme" on both Desktop and Mobile with techniques and advice that you can take. "Adjust immediately" to upgrade your website to be superior to competitors. If ready ... Let's see that this modern picture will "Change your life", how are your websites!

The real problem in life: "Slow web ... because of a lot of pictures" Why did you lose a lot of opportunities?

Have you ever been to our website? "Wait for the load for too long" until finally "press off" before seeing our products or services completely? Or sometimes Google is "complaining" that our website "slow download" makes "ranking" in the search results? The problem "Slow Web" is not just an annoying thing, but it is the "killing of opportunities". Truly business! [cite_start] Think about it ... [Cite: 138]

[cite_start]
• ** Customers "can't wait." **: From statistics, found that Most users will wait for the website to load for no more than 3 seconds. If more than that, they tend to "press off" and go to another website immediately. That means every The second that your website is slower, you are "losing customers" indefinitely. [Cite: 138]
[cite_start]
• ** SEO "is discounted." **: Google gives importance to "Speed of the website" very much, especially in the era when Core Web Vitals became an important factor in the ranking [Cite: 136] [cite_start]. [Cite: 136]
• ** Conversion Rate "Low Low Clay" **: Imagine customers going to press to order products. But the product picture does not load Or the keypad is missing because the website is slow ... in the end, he "leave the basket" and buy somewhere else! [cite_start] Speed directly with your sales and conversion [Cite: 138, 147]. Try reading more about How to speed up your Shopify store here.

These problems tend to have a source from "The image file size that is too big", which is an important factor that makes the "slow" website and "heavy" like carrying a full back rock!

Photos: "The user image is looking at the computer screen that shows the website slowly. With a large sand watch icon And frustrated face "or" The graph that shows the conversion rate decreased while loading more websites. "

Why did that problem occur: "Format old pictures ... Why not enough in this era?"

And why is the picture on our website as a "actor"? Even though we have already used the file compression program? [Cite_START] The main reason is "Format" traditional format that we have been using for a long time like JPEG and PNG. "It does not answer" the use on modern websites anymore. [CITE: 138]

• ** JPEG: Good for photos ... but not compressed! ** JPEG (Joint Photography Experts Group) is a great format for compressing a complex photo. Because it can reduce the file size well by using "Cut the data" that the eyes are not visible (Lossy Compression), but the problem is The more compressed The quality of the image will be "reduced" more and more. Until the picture is broken or jelly And the important thing is it "Do not support transparent images" and "not suitable for images that have clear characters or graphics".
• ** PNG: Good quality ... but big files! ** PNG (Portable Network Graphics) opposite to JPEG. It uses compression. "Lossless Compression) makes the" clear "and" quality "images at all, plus the" transparent images "perfectly. Therefore suitable for graphics, logos, or images that are very transparent, but the "big disadvantage" of PNG is "very large file size".
• ** The era of change ... The picture must be adjusted! ** The modern website is full of high quality images, video graphics and animation that are increasingly complex. The old format is "not" because it is not able to compress the file to be small enough to support the current speed of speed. Causing problems "Resources that blockage blocks" or Render-Blocking Resources on your website, try to read how to fix the Render-Blocking Resources to add more

This is the "vulnerability" at Format, a modern photo of Webp, AVIF, and JPEG XL. "Leak" for your website "Light" and "fast" as never before.

Photos: "Comparison of JPEG and PNG images that show large file size and Webp/AVIF/JPEG XL images that show small and good quality file size" or "showing the work of the computer that loads heavy and stuck."

If left, how will it affect: "Slow website ... broken business"

Ignoring the problem "Slow download website" because using formal images that are not effective It's not just a small matter, but it is the "time bomb" to "destroy" your business opportunities in the long run. If you still let your website "turtle crawling" stay like this, the consequences will "Serious" than you think:

• ** "Customers lost ... shrinking sales" **: As I said, customers don't have time to sit and wait! [cite_start] If your website is slow He will close to the competitor immediately. And when customers disappear Your sales are "falling" as well. [CITE: 138]
[cite_start]
• ** "Google does not love ... not ranked" **: Google is more important to "Page Speed" than ever. Especially after Core Web Vitals became an important factor in the ranking of [Cite: 136]. If your website is still loaded slowly, Google will see that your website. "Do not give a good experience" to users and will "reduce the rank" on the search results (Serp) continuously, making customers find you!
• ** "Advertising fees are more expensive ... but not effective." **: Think about that you pay advertising fees so that people click to enter the website. But once he entered, the website returned late The customer closed before the conversion that you "Pay the money" to be useful! The ROI value from your advertisement will be "lower".
• ** "Damage brand image" **: Slow download websites reflect "non -professional" and "ignorance" of your brand. Customers will see that you are not modern. Unreliable and may be "not brave". Doing transactions with you in the future.
• ** "The competitors are not able to see dust." **: While you are still worried about old pictures. Your competitors may adjust to use Next-Gen Image Formats. Make their website "get advantages", both speed and SEO. Customers will pour all the competitors!

This is the reason why "upgrade" images on your website to be Next-Gen Format is not just a "option" but a "necessary thing to do" now "for the survival and growth of your business in the long run!

Prompt Image: "Images showing a failed business Or customers who are escaping from the download website "

Is there any solution? And where to start: "Open the door to Next-Gen Image Formats"

The good news is the "slow website because of the big picture" can be resolved by "Switch to Next-Gen Image Formats"! It's not as difficult as you think. And the result is "worthwhile", more than investing a lot Let's see what methods we have. And where should it start?

Prompt Image: "Image showing symbols of Webp, AVIF, JPEG XL with arrow pointing to the website that loaded faster"

Get to know the 3 military commander Next-Gen Image Formats that will save your website:

• 1. Webp: "The master compression" that Google created especially for the web![cite_start] Webp (pronounced "Web-P") is Format. The picture developed by Google since 2010 to be a "new standard" for the image on the web, especially [cite: 234]. [Cite: 234] It supports both Lossy and Lossless compression, including animation and transparent images. (Transparency) too
  • **strength:**
    [cite_start]
    • File size is clearly smaller than JPEG/PNG. [Cite: 234]
    • Supports Lossy, Lossless, Transparency, Animation
    • Fully supported by Google, making most of the browser well support (except some old SAFARI)
  • **weakness:**
    • Quality may be slightly dropped compared to the AVIF or JPEG XL in the maximum compression.
    • Old browser May not support 100% (but most currently supported)
  • ** Suitable for: ** Almost all types of images on the website Whether photos, banners, logos, or graphics
• 2. Avif: "Rising Stars" high quality, tiny files![Cite_START] AVIF (AV1 Image File Format) is a format that is quite new than the WebP developed by Alliance for Open Media (Aomedia), including Google, Netflix, Microsoft, and many more. The strength of AVIF is the ability to record "above the" smaller file ". Webp up to 15%"with excellent quality [CITE: 234] and also supports advanced features such as HDR (High Dynamic Range) and Wide Color Gamut.
  • **strength:**
    [cite_start]
    • The smallest file size compared to Webp and JPEG XL (in many cases) [Cite: 234]
    • Excellent image quality Even though it is very compressed
    • Supports HDR and Wide Color Gamut
  • **weakness:**
    [cite_start]
    • Still newer than the webp, the support of the browser and the tool is not yet comprehensive. (But growing very fast) [Cite: 234]
    • The file conversion may take longer. And eat more resources
  • ** Suitable for: ** High quality photos, many detailed images, websites that require maximum sharpness and best compression.
• 3. JPEG XL: "Dark Horse" that may change the game![Cite_START] JPEG XL (or JXL) is a format that is quite new and is watched by Joint Photography Experts Group (JPEG). The highlight of the JPEG XL is the ability to compress. (Nearby or better than AVIF in some cases) and most importantly, it can "convert" the original JPEG file into JPEG XL by "Losslessly Recompress Jpeg, which is a very interesting properties for the website that has a lot of JPEG images. [Cite: 234]
  • **strength:**
    • Compress the file well, both Lossy and Lossless.
    • Can be converted from the original JPEG to JPEG XL without losing quality
    • Supports Animation, Transparency, HDR
    • Is a universal format that is expected to be used in a variety of applications
  • **weakness:**
    • Still in the beginning The support of browser and tools are also very limited. (Not yet the main standard in the browser)
    • The future is not as certain as webp and AVIF (Google used to stop supporting in Chromium, but there was a call to maintain).
  • ** Suitable for: ** The website that wants to convert the original JPEG image to a smaller size without losing quality. And ready to take the risk of future browser support

Where should I start ?: Recommend the webp first!

If you just start and want to see the results as soon as possible, I recommend "Start with the webp first."! [cite_start] The reason is that the WebP has the support from most browsers (especially Chrome and EDGE). Today, [Cite: 234] and can reduce a lot of file size compared to your original JPEG/PNG.

• ** First step: Convert your current image to Webp ** You can use free online tools (such as SQUOOSH.App, Tinypng) or offline programs (such as Photoshop, GIMP with plugs) to convert your current image file into a webp and adjust the size to suit the website.
• ** Step two: Use the code to support every browser ** although the webp is good. But there are still some old browser or SAFARI, which may not support 100%. Therefore, "Best Practice" is the use of Element in HTML so that the browser chooses the best download format.
  
  
  
  
• The code above means: "Try to download the AVIF first. If not, load the webp. If not yet, then load the normal JPEG." This method will ensure that your picture will be displayed to all users. And can download as fast as their browser supports
• ** Step third: Consider the AVIF and JPEG XL in the long run ** When you can use the Webp flexibly and then consider the AVIF and JPEG XL in the future, especially AVIF with high potential to compress better than the more studies about Next -Gen Image Formats from Google Web.Dev.

Starting from the WebP is a safe bet and a great return on speed. After that gradually Consider upgrade to AVIF or JPEG XL as appropriate and the support of the browser developed in the future.

PROMPT Image: "The image of the image file conversion process from JPEG/PNG to WebP using various tools and images of HTML code.<picture> With pictures displayed on a variety of devices. "

Examples from the real thing that used to be achieved: "E-Commerce website that turns life with a modern picture"

In order to clearly see the "investment" with Next-Gen Image Formats "how to create real results". I would like to give an example from the direct experience of "E-Commerce stores selling handmade jewelry", one of the shops that have encountered "slow websites" until sales dropped.

• ** Before improving: the website is beautiful ... but loading slowly until the customer escaped! ** The original website of this shop uses a very high resolution product image and is all format JPEG/PNG (with at least 5 products of each product), each page has a combined file size of about 5-7 mb, which is considered "very big"! Most customers who visit via mobile tend to "Can't wait to load" or "the picture does not rise", making the Conversion Rate at the "surprising" level is only 0.8%!
• ** Mission: Reduce the size of the picture ... increase the speed ... Sale! "** Our team has entered" surgery ", starting with" plot "all existing products (over 3,000 pictures!) To format ** Webp ** and ** AVIF ** with" adjustable "suitable for display on various devices and IMPLENT<picture> For the browser to select the most suitable format In addition, the Lazy Loading technique is also used to allow the image to be loaded only when the user scroll down.
• ** Results: "Speed ... sales!" ** After only 1 month updated "Above expectations" very much! ** Page Load Time, the average website "decreased by more than 60%" ** (from 4.5 seconds to only 1.8 seconds)! And the most "peak" is ** conversion rate of the store "rise from 0.8% to 2.5% or almost 3 times!" ** That means that from 1,000 visitors now have more customers from 8 people to 25 people in the same amount! And of course ** "The total sales of the shop also grew up with leaps." **

This is a clear example that "cares" with small things like Format. The picture can create a "great result" for your business. Overall website speed improvement and the use of E-Commerce Optimization Audit is another way to help your business grow sustainably.

Prompt Image: "Picture of the E-Commerce website that shows reduced load time and a rising sales graph after improving the image with Next-Gen Formats".

If wanting to follow, what to do? (Can be used immediately): "The turbo manual for your website"

Okay! At this point, you probably "impatient" would like to apply these techniques on your website, right? I have prepared a simple "Checklist" that you can follow "immediately" to make your website "light" and "faster" with Next-Gen Image Formats.

• ** 1. Audit pictures on your website **:
  • Use tools like Google Pagespeed Insights or GTMETRIX to "scan" your website. And see that there are too large images that should be improved
  • Write down the list of images that the system recommends to change to Webp or AVIF.
• ** 2. Choose Format to be used (start with Webp) **:
  [cite_start]
  • For general pictures and photos Start with the webp first because it has the best support today [Cite: 234]
  • If it is a graphic image, the logo, or images that require the maximum sharpness and the smallest file size, consider the AVIF in parallel with the webp.
  • JPEG XL to keep and consider in the future.
• ** 3. Transform your picture **:
  • ** Using online tools: ** SQUOOSH.App is a great free tool from Google that allows you to easily compress and convert images into Webp and AVIF. As well as comparing the quality and file size before-back
  • ** Use the program: ** Popular image editing programs like Photoshop, GIMP, or Affinity Photo also have a plug -in or the Export function as a webp.
  • ** Use CMS Plugin (for WordPress): ** If you use WordPress, there are many plugins that help to automatically change the images as Next-Gen Format, such as Imagify, Shortpixel, or Webp Express.
• ** 4. Implement Code<picture> (Very important!) **:
  • When you have pictures in many format (such as .avif, .webp, .jpg) use Element.<picture> In the HTML to let the browser select the most suitable format for each user.
  • Example code:
    
    
    
    
  • Don't forget to put Loading = "Lazy" to enable Lazy Loading, which will help the image load only when the user scroll down. Causing the webpage to download faster
• ** 5. Check and test repeat **:
  • After renovating, go back to use Google Pagespeed Insights or GTMETRIX again to see how much your website's speed scores are better and there are "opportunities" to improve.
  • Test the display on various devices and browsers (Chrome, Firefox, SAFARI on Desktop and Mobile) to ensure that the images are displayed correctly in all environments. And learn more about Adjust the image for Visual Search Optimization for the most benefit.

Following this checklist will help you "add the turbo" to your website with modern images. And give the best experience to your user!

Prompt Image: "Checklist images with correct marks in each item with icons related to optimize pictures and Page Speed"

Questions that people tend to wonder And the answers to clear: "Unlock all the doubts. Next-Gen Image Formats"

I gather popular questions that often occur when talking about Next-Gen Image Formats with answers that are easy to understand!

• Q1: Do I need to use all Next-Gen Image Formats?
• A: No need to use it all at one time! [cite_start] You can start with a webp, which has excellent support and provides very good compression results. [Cite: 234], then consider the AVIF for images that require maximum compression or JPEG XL.
• Q2: Using Next-Gen Image Formats will affect my SEO?
• A: The opposite! [cite_start] The use of Next-Gen Image Formats will "help improve your SEO" very much. Because it helps the website to download faster Which is an important factor that Google uses in the website web vitals [cite: 136]. Faster websites also help reduce bounce rate and increase the user enginement, which all benefits SEO.
• Q3: If the old browser doesn't support, what should I do?
• [cite_start]
• A: This is the reason we recommend using Element. yes! [Cite: 234] You can determine Many for different format and wearing The final tag is the original format such as JPEG/PNG as a "Fallback". The browser will choose to download the format that supports from top to bottom. Makes it possible that the picture will be displayed to all users Regardless of the version of the browser
• Q4: Is there any tool for converting a lot?A: There are many tools:
  • ** Online: ** SQUOOSH.App (free from Google), Convertio (supports many format)
  • ** Desktop Software: ** XNCONVERT (free, support Batch Conversion), Imageoptim (for mac, compress the image to be smaller)
  • ** CMS Plugins (for WordPress): ** Imagify, Shortpixel, Webp Express (will automatically convert and serve images)
• Q5: How does JPEG XL have? Should I start using it?
• [cite_start]
• A: JPEG XL is still in the beginning and the future is not as certain as webp and AVIF [Cite: 234] [Cite_Start], despite the advantages of LOSSLESSLY RECOMPRESS JPEG, but the support of the browser is very limited. [Cite: 234] If you need stability and results, this is a WBP and AVIF. But if you are a developer who likes to experiment and ready to take risks You can study and try the JPEG XL. You can check the support status of various browsers at Can I use ...

Hope that these questions-these answers will help loosen the doubts and make you confident in using Next-Gen Image Formats to use with your website!

Prompt Image: "Q&A BUBBLE showing questions and answers about Webp, AVIF, JPEG XL with various tools icons"

Summary to be easy to understand + want to try to do: "It's time to change the website to be a quick website!"

How are you? [Cite_START] Now you probably understand why format, old formats like JPEG and PNG to "not enough" for modern websites and why "Next-Gen Image Formats" like ** Webp, AVIF, and JPEG XL ** to be "important" that will help your website "faster" and "Cite: 234]. "Speed" is not just a technical matter, but it is the "heart" of User Experience, SEO, and your conversion rate!

In conclusion,:

[cite_start]
• ** Webp: ** is the best option for starting. Because compressed well and supported by most browers [Cite: 234]
[cite_start]
• ** AVIF: ** is the best recorded format now. And excellent quality But support must continue to develop [Cite: 234]
[cite_start]
• ** JPEG XL: ** is a Format that should be watched in the future. Especially the JPEG conversion properties without losing quality [Cite: 234]
[cite_start]
• **code<picture> : ** Is a hero that will help your website show the image appropriately for every browser [Cite: 234].

Don't wait again! It's time to "act" and "change". The images on your website into these modern Format! Let's start with your audit images, convert to Webp, and use the code.<picture> Then gradually consider the AVIF and JPEG XL in the future. You will see the "amazing" change in the speed of the website. And of course it will definitely benefit the "sales" and "growth" of your business for sure!

** If you feel that improving images and optimize the website is "too complicated" or "No time" enough to manage by yourself **
Click here to consult an expert in Vision x Brain's E-Commerce Optimization Audit. Free! ** We are ready to help "analyze" and "improve" your website. "Fast, overtaking competitors" with Next-Gen Image Formats and other advanced SEO techniques for your website. "Creating sales" the highest! Do not let the opportunity to slip away because of the "slow website"!

PROMPT Image: "Summary image showing Webp, AVIF, JPEG XL floating above the hand that is clicking the 'Optimize Now' button with a graph that rises behind"

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