In -depth Mulilingual SEO for online sales websites Expanding customer base around the world

Real problems in life: sell well in Thailand but not to the world market.

You are the owner of online stores with good quality products, sales in the country are beautiful, but deep, do you feel that your business is "Ton"? You see a lot of opportunities in foreign markets. Whether customers from America, Europe or Japan that should fall in love with your products But can only look ... Because when a foreign traffic comes in He pressed to close in a few seconds. Or more painful is Try to shoot at foreign customers. But the result is "Lost free" because Conversion Rate is almost zero ... If you are facing this invisible wall You are not alone. And that wall is called "Language walls and SEO"

Prompt for illustrations: Thai E-Commerce business owners are looking at the price of sales in a fixed country. Then look at the world map that is full of opportunities But there is a clear wall Conveying invisible obstacles

Why did that problem occur: Google doesn't understand that you "Can speak many languages"

This problem is not because your product is not good, but born because "Search Engine like Google doesn't understand" that your website is ready to sell things to people around the world. The main reason is from:

• Language Barrier: Your website only has Thai. When foreign customers come in He could not read and pressed immediately. Creating a bad experience (Bad User Experience)
• Google's misunderstanding: When Googlebot came in to collect data and found only Thai content. It will immediately conclude that "This website only involves Thai people" and will not bring your website to show users in other countries to see.
• Missing Technical Signals: You do not install the so -called "HREFLANGAT", a code that acts like "Personal interpreter" tells Google, "This page is the English version of that page" or "This page for users in Japan"
• The content that is not "lacking" (Localization): Translation is never enough. "Localization" is to adjust the content to the local culture, such as showing the price of the country's currency, adjusting the temple units, or even the use of payment methods that they used to clutch. Which most websites are often overlooked

Prompt for illustrations: Easy Infographic images. Googlebot is scanning a website that has only Thai flags. Then get on the question mark when encountering users from other countries (American flag, Japan, Germany) that tried to come to see

If left, how will it result: lose the opportunity and be abandoned by competitors.

Ignoring the Mullingual SEO is the same as opening a shop in the center of the city that has passed millions, but you put the sign that "Accepting only Thai customers" the consequences are more intense than expected:

• Loss of enormous revenue: You are leaving the opportunity to access the E-Commerce market with a unfortunately worth millions of dollars.
• Business growth: Your business will be limited to only in the country, unable to scale up to the international level.
• The brand is seen as "No Pro": in the eyes of international customers and business partners. Your brand will look just a small local business. Lack of international credibility
• Competitors that adjust faster Will grab all the market: while you are still hesitant Competitors that started Multilingual SEO before entering the customer base and became known in the world market. Makes your competition in the future more difficult

If you want the business to grow sustainably The breakdown of this wall is not a "option" anymore, but is "what to do". Having a professional e-commerce website Is an important starting point for expanding the business to the world

Prompt for illustrations: 2 line graph images (your company) run and start to flatten, but the other (competitors) rise up quickly. With a background as a world map

Is there any solution? And where should it start: Multiilingual SEO strategy

The good news is that this problem can be resolved by strategic strategy. "Multingual SEO" systematically Not just translation But is to adjust the structure and signal to Google to understand that you are ready for the world market. This is the main axis that you have to focus. And should start this order

1. Choose the appropriate URL structure (URL Structure Strategy):
This is the most important foundation. Choosing the wrong structure may affect the long -term. There are 3 main options, but I recommend starting from type 2.

• CCTLDS (such as YourBrand.JP): The strongest signal for Google but the most expensive and expensive management. Suitable for large organizations
• Subdirectories (such as YourBrand.com/jp/): ** Recommended for most ** because it's easy to manage. And helps to combine all SEO power in one domain Make the website stronger
• Subdomains (such as jp.yourbrand.com): Google may be seen as a separate website, causing SEO power to spread.

2. Install hreflang tags correctly:
hreflang is a small code. That you have to put on the Head of the website to tell Google how each page is related, such as "This page is Japanese content. Which is equivalent to the English content. "This will help Google send users to the web page in the correct language. Read more about this from the Google Search Central, the most reliable information source.

3. Translate and adjust the content naturally (Translation Localization):
The key is "Do not use Google Translate" with important pages! You have to "Localize" content, which means:

• Translation by native speakers: to make the language graceful and correct in the context.
• Currency adjustment and measurement unit: show the price as USD, EUR, JPY and use finger/feet. Instead of centimeters/meter
• Payment method adjustment: add Paypal, Stripe or channels that people in that country are popular.
• Adjusting the content to culture: such as images, models/models, examples of usage, or holidays

4. Create a Local Signals:
Gogle is really confident that you are "identity" in that country, such as having a telephone number or local location (if possible), receiving backlink from the target web. Or having a review from customers in that country. Study in -depth techniques from AHREFS will help you see a wider picture.

If all of this looks too complicated Starting from placing Correct website structure Is the first step that is the most important

Prompt for illustrations: infographic summary 4 main steps: 1. URL structure icon, 2. Icon image <> (hreflang), 3. (Localization), 4. Local Trust icon

Examples from the real thing that used to be successful: "Siam Charm" case from the souvenir website to world -class brands.

In order to be clearer I would like to lift the resolution case based on the true story of the brand "Siam Charm" that sells Thai silver jewelry.

Problems: Siam Charm sells very well among tourists and online markets in Thailand. But the dream owner wants the brand to be known in the American and European markets. Which is a large market of silver jewelry But the original website that is in Thai and accepting baht only Did not reach that dream

How to solve problems (The Solution): They seriously decide to invest in Mulilingual SEO.

• Web structure adjustment: Use subdirectory structure / EN / for the European and American markets.
• Full Localization: Hire a native speaker to write a new product description in the style that Western people like, take pictures of the product with Western models, change the price to USD and EUR, and increase payment channels via credit cards and paypal.
• Install Technical SEO: Wear hreflang tags, all pages correctly and create a Sitemap for the English version. Send to Google.
• Create Backlink: Start Content Marketing by collaborating with Blogger in America to get back the quality backlink.

Amazing results: Within 8 months, Siam Charm's website began to rank in Keyword about "Handmade Silver Jewelry from Thailand" on Google.com. Foreign sales gradually grew up to 60% of the total revenue! From online stores in Thailand Become a world -class export brand that is proud

Prompt for illustrations: The picture of the before the website is Thai. The price is the baht. After is the international design web. There are language/currency options. Show a picture of a foreigner wearing jewelry With higher sales graphs

If wanting to follow, what to do? (Can be used immediately): Checklist expanding the business to the world market.

It's your eyes! Try using this checklist to start immediately.

1. Analyze data: Go to Google Analytics> Audience> Geo> Location. That is the first market that you should focus.
2. Choose the URL structure (Decide URL Structure): For 90% of the e-commerce business, I recommend using Subdirectory (YourSSTORE.COM/EN/, YourStore.com/jp/) to start.
3. Prepare a prepare platform: check if your website platform (such as Shopify, Webflow) to support many languages ​​of web languages ​​or not. Understanding SEO for Shopify is important if you use this platform.
4. Start translation and Localize (Start Localization): Starting from the main page, the product category, and the best selling products first. You don't have to do it all at once.
5. Install HREFLANG (IMPLEMENT HREFLANG): Use tools or plug -in to help create and install hreflang tags to reduce errors.
6. Check and send Sitemap (Check & Submit): Create a separate sitemap.xml file for each language and then submit it on the Google Search Console.
7. Promote: When everything is ready Try to start promoting in the target market. May pass the content marketing or cooperate with Influencer in that country.

Learning how to make the web rank in Google is the basic knowledge that will help you understand SEO's overview better.

Prompt for illustrations: Beautiful and easy -to -understand images. There are icons for each item (magnifying glass, folder, computer, flag, code, map, rocket)

Questions that people tend to wonder And the answers that are cleared

Question: Can I use the whole Google Translate? Will save and fast.
Answer: Not very recommended! For important pages such as the product page or check page, the use of automatic translation tools will make the language look unnatural and may translate serious mistakes. Which immediately destroy the credibility of your brand Better to invest in professional translators, but you may use Google Translate to understand the overview of competitors.

Question: Between Subdomain (En.Store.com) and Subdirectory (Store.com/en). In conclusion, which one is better?
Answer: For SEO, Subdirectory (Store.com/en) is always better. Because it helps to gather all the "Link Authority" in one domain domain Make your domain stronger in the overall picture, while the subdomain may be seen as a completely separate website.

Question: Need to buy a new domain for all countries (such as .co.uk, .de, .jp)?
Answer: Not necessary for beginners. The use of domains in each country (CCTLD) is the strongest sign. But it has a high cost and is very complicated. Suitable for large multinational companies with clear business units. Starting with the subdirectory on your .com domain is the best and most effective.

Question: After doing Multingual SEO, how long have to wait to see results?
Answer: Like general SEO, it takes time. Usually, you will start to see a good change signal (such as Impression and Traffic from abroad) in 3-6 months and will see clear results in sales in 6-12 months or more. Consistency is the key.

Prompt for illustrations: Image icon, a large question mark (?) In the middle, the word "hreflang", "subdomain", "CCTLD", "Localization" surrounded with a short answer. Easy to understand

Summary for easy understanding + time to soar to the world market!

Expanding your e-commerce business to the world market is no longer a matter of dreams. But it is really possible with the correct Multingual SEO strategy. But it is in the "signal" that is correct and clear to Google to know and "create the best" experience for customers in each country.

Remember that 3 pillars are: Strong URL structure , accurate Hreflang Tags , and Localization that access customers. Not just translation Investment is effective today. Is to build a unlimited growth foundation for your business in the future The world market is waiting for a good product from you. Don't let the language wall block the opportunity anymore!

Ready to change your online sales website into a world class brand? Don't wait! Begin the first step that is the most important today. Consult a specialist for the right strategy specifically for your business!

Click here to consult an expert in Multingual E-Commerce Solutions for free! We are ready to help your brand soar to the world.

Prompt for illustrations: Powerful graphics The jet plane with your brand logo flying up from Thailand map. Soar up into the sky full of world maps Conveying rapid growth to the international market

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