Why Energy & Utility must have a modern website.

"Old website = old image", a big problem that holds an unknown energy and utility business.

Imagine ... foreign investors are considering hundreds of millions in your company. He opened your website to find Investor Relations (Investor Relations), but found a design that looks like coming out of the 2000s, finding information is difficult, plus open on mobile. Everything was broken ... The question is, will he still "believe" in your company's vision and future?

This is not just about investors. Customers who want to check service information, trade partners looking for business opportunities Or even a new generation Who would like to come to work as well, use the "website" as the first door to get to know all your organizations In an age where digital true is the key Outdown websites are no different from having a dilapidated headquarters. It is reducing the "value" and "credibility" of your company every second.

[Prompt for illustrations: Split-Screen images clearly compare. The left side is the old energy business website that looks messy, packed data, can not be used on mobile phones. The right side is a new design website that looks clean, modern, and perfectly displayed on mobile phones. With the text emphasized that "First Impression is Digital"]

Why "the website that has never been updated" became the standard of many organizations in this group?

This problem has the origin. Not that organizations in the energy and utilities are not good at But because of the nature of the business that is different in the past, this group of business attaches importance to "PHYSICAL Assets" such as power plants, gas pipelines, or public utilities as the main website is therefore only seen as "Online brochure" or what "must have" in accordance with the rules only Not a strategic tool

The main factors that cause this problem are:

• Focus on infrastructure: The budget and most resources are throwing at the main operations and maintenance. Causing digital investment to be seen as a secondary issue
• Slow technology changes: B2G (BUSINESS-TO-Government) or large B2B in the past Do not rely on digital channels to generate direct income as the B2C business.
• Lack of understanding in Roi: Executives in the olden days may not see clear returns from investing in new websites. Different from investing in a power plant that calculates the return as money
• Complex corporate structure: The decision to improve the website may have to go through many departments. Causing the process to delay and lack unity

For this reason The website of many companies is therefore "frozen" in the past, becoming a digital memorial that is waiting for the day to be quiet.

[Prompt for illustrations: Infographic images show priority (Priority Pyramid) of the former energy business in the past, with the "Infrastructure & Operations" at the bottom and largest base and the "Digital Presence" is at the top and smallest].

Leave the old website ... may not just "look bad" but it is "invisible costs"

Having a outdated website is not just a matter of image anymore. But it causes negative effects that are tangible and "Cost of opportunities" enormous to your business:

• Investors lack confidence: in the eyes of investors Websites that are not professional and difficult to find information. Reflecting an organization that lacks attention in detail, not transparent and may not adapt to the world, which is an important "red flag" in investing decisions. Try reading more about The method that the website for investors can build confidence here.
• Lost the opportunity to get customers and good partners: B2B business that is looking for energy service providers Often evaluate the potential and professionalism from the website first Old websites may make you "fail the exam" since not even offering the price.
• The cost of customer service is higher: when customers find basic information (such as the method of payment, service space) on the web, they will call the call center instead, resulting in unnecessary service costs.
• Can't attract quality personnel: talented new generation (Talent) looking for modern and vision organizations The website is the first checkpoint that they use to judge. If the website is still old They may also think that the organization's culture and technology are probably old.
• Sustainability image (Sustainability) Dropped: Today, ESG (Environmental, Social, and Governance) is important. If you do a lot of good things but can not communicate it effectively through modern websites Outsiders have no way to recognize.

[Prompt for illustrations: Cartoon images showing various impacts: Investors shook their heads, customers walked away, telephone calls that are loud, non -stop, and talented people walking to apply for a job with a competitor with modern websites]

The solution is not just a "new website" but is "strategic digital assets".

Solving this problem is not just hiring anyone. "Design the web to be more beautiful" but it is "Information Architecture" and "user experience" (User Experience) all, with the problem that "We will use the website as a tool to meet the needs of stakeholders. How can all all groups)? "

What must start to do is:

1. Set goals and main users: clearly specify who is our website users, such as investors, corporate customers, home customers, those interested in working, and the media
2. Design User Journey for each group:
   • Investors: must access the annual report, stock price information, activity calendar, and information for shareholders easily and quickly.
   • Customers (B2B/B2C): Must see the service information, account management, online payment, and find information, contact the support department conveniently.
   • Job applicant: must see corporate culture, open position, and clear application procedures
3. Place the content structure that meets the problem: Organize all new information to present in a systematic presentation. The content strategy for the energy business website. It is extremely important.
4. Choose the right technology: the platform that is used to be highly flexible, safe, and easy to update by the internal team itself.
5. Emphasize the design for high value B2B: The design must build credibility. Communicate expertise And make the information complex and easy to understand Which is the heart of UX/UI for high value B2B business

Changing perspectives from "Web is a brochure" as a "web is the center of corporate communications" is the beginning of the true change.

[Prompt for illustrations: Infographic, beautiful diagram, showing Stakeholders 4 groups (Investor, Customer, Job Seeker, Public) and has lines that each group needs on the website such as Investor -> FINANCIAL Reports, Customer -> Bill Payment]

Examples from the real thing: when the "new website" unlocks "hidden value"

Take a look at the example of "Energy Companies in the distance (assumed)" that had experienced this problem. They are excellent energy service providers. But the company's old website makes the image look "old" and "difficult to access". Investors do not understand the true potential. And corporate customers are not reliable

Mission: The management team decided to overhaul. organization websites with goals to "Build confidence" and "convenience" for all parties

What to do:

• Specific to invest in investors (IR): Dashboard shows Real-Time stocks, easy-to-down reports. And automatic news notification system
• Develop online customer service systems (Self-Service Portal): Customers can check the balance, pay the bill, and see the history of 24 hours.
• Storytelling about sustainability: presenting ESG projects via Microsite with information, pictures, and interesting videos.
• Design Mobile-First: Allowing all functions to use perfectly on smartphones.

Results: Only 6 months after launching a new website The result is very impressive. The number of IR page admissions increased by 300%, the cost of the call center has decreased by 25% and the company has been contacted by the fund that focuses on investing in ESG significantly. This is a proof that energy business website is not "cost", but "investment" that can create real returns.

[Prompt for illustrations: The first look of the first page of the company, the company is fictional. The picture is boring. The After looks lively. With a great icon showing great results such as stock graphs rising, saving silver icons, and ESG logo]

Checklist 7 steps: Create a "modern" and "powerful energy business" website (can be used immediately).

Would like to raise your organization website level But don't know how to start? Try using the checklist 7. This step can be guided.

1. 1. Set up a working group ( Define To set goals together
2. 2. Make Persona & User Journey Mating: Analyze each group of users in detail, "Who is he?" "What does he want" and "How can he find that on the web?"
3. 3. Current content (Content Audit): Assess whether the information is still correct and needed or not. Anything that is old must throw away or write again.
4. 4. Design the web structure and wireframe: all website plans (Sitemap) and the Wireframe of each page to clearly see the use of the actual design.
5. 5. Choose the right tech stack (Choose The Right Tech Stack): Consider a safe, flexible and complicated platform for the organization in the long run.
6. 6. Develop and test (developed & test): Build a website and must test the use on all devices (Desktop, Tablet, Mobile) and every browser to ensure that there is no error.
7. 7. Planning and measurement (Launch & Maintain): After launch Must have a regular data update plan And use analytics to measure and find ways to improve

Having a modern website is a journey. Not a destination Good planning from the beginning will help this travel to be smooth and most worthwhile.

[Prompt for illustrations: Beautiful checklist images and easy to read, show all 7 steps with icons in each item]

Questions that energy web people tend to doubt (And the most clear answer)

Q1: Our business is B2B and B2G. The main thing is not to sell products directly. Is it necessary to have a beautiful modern website?
A: It is absolutely necessary! Because "people" who decide in the B2B and B2G organizations are "humans" that use the internet every day. They expect digital experiences that are no different from other websites. Modern and professional websites are the most powerful credibility tools for high -value negotiations. Both to investors, partners and government

Q2: How much is the investment of a new website?
A: I can't answer as a fixed number. Because it depends on the complexity of various functions such as the IR, portal system, or security system But the important thing is to change the perspective from "cost" to "investment" that provides returns through service cost reduction, creating business opportunities, and increasing brand value in the long run.

Q3: Between "complete information" and "beautiful design". What is more important?
A: Important both and cannot be separated. "Good information" in "bad design", no one wants to read and can't find it. On the other hand, "beautiful design", but "incomplete information" is not able to create trust. The goal is to use "Excellent design" to present "excellent information" to be most interesting and easy to understand.

Q4: How can we be confident that the important information of the company, such as financial data? Will be safe on the website?
A: This is the most important thing. Choosing a platform and partner in development with global safety standards are therefore necessary. Must have various measures such as data encryption (SSL), prevention of attacks, and management of access rights Which is a standard that professional service providers must have

[Prompt for illustrations: icon, a large large question mark And have a small icon That conveys the answers to each other around, such as the icon of people holding hands (B2B), ROI icon, ROI, scales (Design vs Data), and security icons]

Summary: It's time to change the "website" to be a "asset that works for you."

In a world where the competition is not only measured at the size of the infrastructure But also measured at "speed" and "efficiency" in communication, website, energy, and public utilities Modern is no longer an alternative, but "strategic need" for survival and growth.

Letting your digital home door deteriorate Equivalent, you are rejecting an enormous opportunity. Both from investors who are ready to believe, customers who want convenience, and quality personnel who want to join the future with you. The stillness is the risk. But doing it from today Is investment to create "Digital foundation" that is strong and sustainable to your organization.

Do not wait for your competitors to lead farther. It's time to unlock the ultimate potential of your organization through the first important door in the new world.

Need partners who understand the challenges of the energy industry and ready to create websites that meet business, technology, and communication? Consult a specialist in our website, web, energy and public utility, free!

[Prompt for illustrations: Powerful Hero Image image showing a picture of a power plant or wind turbine in the morning. With sunlight shining And there is a tablet screen that shows the new modern web page, placed in front Conveys a new beginning and a bright future]

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