What is The Fold? And is it still important for the web design year 2025?

Website designer Digital marketer Or even business owners who are creating websites Have you ever wondered if "The Fold" or the top part of the webpage that the user immediately saw without having to slide the screen? Is it still important to design the website in the year 2025? In the era of smart phones, the city and "Scroll" became a normal behavior of users. Many people may think that this idea is "old" or not necessary anymore. [Cite: 2]

But wait! If you are thinking like that You may be "Missing the golden opportunity" in attracting attention and changing the visitors into customers! Because even though the usage behavior has changed, the "nature" of the man who needs the most important information first Still not changing And that is the reason why "The Fold" is still a "sacred area" that must be especially paying attention!

This article will take you to delve into "The Fold". [Cite: 2] Why is it still important? Even in an age that people scroll the screen better And we will take advantage of this area How to produce "results"? With tips and examples that will help your website "spell the eyes" from the audience at first sight Whether you are a beginner or a pro Can be adapted immediately. If ready, let's see!

Real problems in life: Beautiful website, but people do not "click" or "Read more"

Have you ever dedicated the time and budget to create a beautiful website? Modern design using Webflow or gods. Creative until impressive But the result is not as expected? The traffic top is true, but people "close the window" quickly. Or worse is "Do not scroll down to see the content below." Although the important information or your Call to Action (CTA) button is hidden below!

This problem is not uncommon. It is a "symptom" that indicates that your website may not be "communicate" with users since the "first moment" that they come in! Think about it, "Golden second" that the user decided to stay or go. Where is it? The answer is "ABOVE THE FOLD" or the top of the screen.

Many people tend to focus on "Overall design" or "features" that are so striking that "Above the Fold" is "first door" that will decide whether the customer will "walk in" or "turn back" [Cite: 2] If this door is not interesting or not your true value. It is not surprising that people will leave quickly. This problem is related to the UX/UI design on the Webflow directly.

Prompt for illustrations: A Person Looking Confused and Frustrates at a Beautiful But Unengaging Website on A Laptop, with a thaough bubble Showing a Closing Browser Tab Icon.

Why is that problem: misunderstand "The Fold" in the digital age?

The source of the problem that the "beautiful but without conversion" is usually from "misunderstanding" or "overlook" the importance of the concept of "Above The Fold" in the present day. [Cite: 2] Going back to the early days. The internet "The Fold" is a clear dividing line like folding the newspaper [CITE: 2] The most important news must be. "Above the crease" for people to see immediately. [Cite: 2] But when it comes to the era of a variety of screens Whether it's a desktop, tablet or smartphone "dividing line", it starts to "fade".

But the point is "Human behavior" that needs "important information" or "stimuli" to say "here, there is something that I am interested". It doesn't disappear! [Cite: 2] Problems that are often encountered are as follows:

• ** "Important content" or "CTA" is not "ABOVE THE FOLD" **: Sometimes the website often offers "beautiful pictures" or "good graphics" but there is no clear message that "You are" "What can you help?" Or "What do you want me to do?" Causing the user to not know how to continue [Cite: 2]
• ** "Value Proposition" is not clear **: The website does not immediately say that "Why do I have to stay?" Or "What will I get from this website?" The user decided to close quickly.
• ** "Page speed" (Page Speed) Slow **: Even though it is well designed But if the website loads slowly The user does not have patience to wait to see the "Above the Fold" even!
• ** "Not Mobile-Friendly" **: Design that does not take into account a small screen. Make important elements Pushed down below Or showing a distortion on mobile Which is the main device that most people use to enter the web

Therefore, the problem is not that "The Fold is gone" but because we do not "apply" this concept to the behavior of the current users.

Prompt for illustrations: a dynamic infographic show The Evolution of "The Fold" from Newspaper to Multi-Device Screens, with Common Mistakes Like Like Slow Loading and Hidden CTAS HighLighted.

If left, how will it affect?: The sales shrink the name of the reputation.

Ignoring the importance of "ABOVE The Fold" in your website design It may lead to more "pain" results than you think. Not just "beauty" but directly affects Your "business results" ever:

• ** Conversion Rate, plummeted **: This is the most clear effect! If the user does not see the stimulus, click. Or do not understand what your website is useful from the beginning The chances that they will fill out the form of membership or buy products will be reduced. [Cite: 2] You will lose the opportunity to create sales and Lead. Unfortunately.
• ** Bondle rate is high. **: When the user comes in and doesn't find what they want. Or do not feel attractive, they will "press the back button" or "close the window" immediately, causing the high return rate, which Google thinks that your website "No benefit" or "do not answer" users [Cite: 2]
• ** SEO rank. **: Google gives great importance to "User Experience (UX)" and "Helpful Content". [Cite: 1, 136] If your website has a high rate and user on the page (Low Dwell Time), it is a signal to Google that your website. "Do not answer the problem", which may have a negative effect on your SEO rank [CITE: 1]
• ** Free advertising fees **: You may spend money on Google Ads, Facebook Ads to pull people into the web. But if your website cannot "change" those visitors into customers The money you paid is like "Melt the river"
• ** Damaged brand image **: Websites that are poorly designed, difficult to use or cannot communicate immediately. Will make your brand look unprofessional Unreliable And may make customers "Escape to competitors" that pay more attention to details

Corporate website design that focuses on creating brands and sales, it is also necessary to focus on this point. [Cite: 3, 4]

Prompt for illustrations: a stack of falling dominoes, with the first domino labeled "POOR ABOVE THE FOLD DESIGN" Leading to Subsequent Dominoes Labeled "Low Conversion Rate", "High Bounce Rate", "WASTED".

Is there any solution? And where should it start: an important element of "ABOVE THE FOLD" that is powerful

Fortunately, this problem has a solution. And you can start to do immediately By focusing on "ABOVE The Fold" like it is "the cover cover" that must be attracted to people wanting to open. Read more [Cite: 2] This is an important element you should put in this area:

• ** 1. Headline (H1) that "Sharp" **: This is the first thing that users will read (or scan). You must clearly tell "who are you"? "You can help" and "Who is your target audience?" Use language that stimulates your values ​​and immediately represents your value. [Cite: 2]
• ** 2. Sub-Headline that "expand" **: Use a short sentence to expand from Headline to give a little more detail. So that users understand the benefits or solutions you present
• ** 3. Call-to -ction (CTA) that "outstanding eye-catching" and "should click" **: CTA button is your "door to Conversion"! [Cite: 149, 151] Must use the color that contrasts with the background. Size large enough Clear text and stimulate action (such as "start free trial", "Download manual", "Consultant experts") and place in the most obvious position [Cite: 2]
• ** 4. Hero Image/Video that "Meaning" and "high quality" **: Images or videos in this section should "reflect" to your brand. Convey the problem that you help solve Or the benefits that customers will receive Not just beautiful pictures. [Cite: 2] Short video is a good way to attract attention.
• ** 5. Social Proof (if any) **: If possible, put "a little reliable" symbol, such as famous customers, number of users, reviews, reviews or safety symbols. Will help increase confidence to users at first sight [CITE: 150]

Remember that the goal is "Attracting attention" and "stimulate the survey" not to put everything into the mess. [Cite: 2] Understanding the Webflow webpage that can actually be sold and create a high conversion will help you to start in the right way.

Prompt for illustrations: A Blueprint or Wireframe of a Website's "Above the Fold" Section, Highlighting The Key Elements: Headline, Sub-Headline, Cta Button, Hero Image, and Optional Social Social.

Examples from the real thing that used to be successful: when "The Fold" transforms the sales

In order to clearly see the importance of "Above The Fold", how to create a tangible results. I would like to tell the story of a Software as a service that provides online project management services. Formerly, their website had a "beautiful" design, but in the "ABOVE The Fold", it focuses on complicated graphics and messages that describe too much features that the new user "is confused" what this product is and how to help them, the conversion rate is very low and most visitors do not scroll down to see the webpage.

The team decided to improve all the new "ABOVE The Fold" on the webflow using the concept that focuses on conversion:

• ** Change the new Headline **: From the original complex as "Manage your project to 3 times easier with [product name]" which is clear and instantly tells the benefits.
• ** Add a tight sub-headline **: "Complete tools for modern teams. That helps the work to not stumble and the result is beyond the target "
• ** Move the CTA clearly **: The "button starts to try for free" is changed to stand out. Larger And placed in the middle of "ABOVE THE FOLD" that is clearly visible
• ** Adjust Hero Section **: Instead of a complicated graphic They use the screenshot (Screenshot) that shows the UI of the real program. Along with the illustration of users who are smiling happily Makes it possible to see the actual use

The result after only 1 month renovation is: ** Conversion Rate has risen by more than 250%** From the original Lead, now there are more than enormous trial applicants! In addition, the Bounce Rate also decreased significantly. And users spend more time on the webpage. [Cite: 2] This is the power of "ABOVE The Fold" that is truly designed to understand users. The Pricing Page design must also give importance to the Best Practices of Saas Pricing Page as well.

Prompt for illustrations: a split image showing a "before" and "AFTER" Comparison of A Saas Website's "Above The Fold" Southing The Improvements and a Graph Showing A Signing A CONIFICANT INATERENE ROTERSION RATE.

If wanting to follow, what to do? (Can be used immediately): Checklist "The Fold" to bang!

Okay! After seeing the importance and example of success It's time for you to apply this idea to your own Webflow website! This is a simple checklist that you can follow immediately:

1. ** Check your Headline (H1) **:
   • Is it clear that "Who are you?" "What do you do?" And "Who can you help?" In the first 3-5 seconds that people see?
   • Does it encourage people to continue to know?
2. ** Assess SUB-Headline **:
   • Is it a headline and expanding your value well enough?
   • Is it a tight and easy sentence?
3. ** Analysis of your Call-TO-AATION (CTA) **:
   • Your CTA button is "outstanding" enough to notice immediately?
   • Is the color and position appropriate yet?
   • The message on the "stimulation" button for people really want to click or just "Click here"?
4. ** See Hero Image/Video **:
   • How well "or" value "substance video" or "problem solving"?
   • Is it high quality and fast loading?
5. ** Consider Social Proof (if any) **:
   • You can put customer logo, review scores, or small success numbers. That helps to increase credibility in this part?
6. ** Tested on a variety of devices (Mobile-First) **:
   • Open your website on mobile, tablet, and various computers screens, and see if "ABOVE The Fold" is still displayed well and communicate clearly as before? [Cite: 2]
   • Check that important elements are not cut. Or have to move the screen to see
7. ** Check the download speed **:
   • Use Google Pagespeed Insights to check the speed of the first page [CITE: 234].

Remember that "The Fold" is not dead, but it is "adjusting" and "challenge". Let us think more about how to use this valuable space to maximize the benefits. [Cite: 2] The design of a website that understands Psychology for conversion on the Landing Page will help you go further.

Prompt for illustrations: A Person with a Checklist and A Tablet, Activly Checking Elements on A Website's "Above the Fold" Section, Looking Confident and Focused.

Questions that people tend to wonder And the answers that are cleared

So you are confident with the concept of "ABOVE The Fold". I have compiled a common question with a clear answer:

Q1: And where is the "The Fold"? When the screen has many sizes?

A: The word "The Fold" in this era is not a fixed line like before. [Cite: 2] But it is the "approximate area" that most users see when entering the first webpage. Without having to slide the screen For the desktop may be wider. But for mobile phones, it is much narrower. [Cite: 2] So good design should "Mobile-First Design" for all important elements. "ABOVE The Fold" of the smallest screen. [Cite: 220] and then expand the design to the larger screen.

Q2: If my content is a lot How can you stuff everything? "Above the Fold"?

A: You don't need "Stuff everything"! [Cite: 2] The goal of "Above the Fold" is "attracting attention" and "stimulate the curiosity", not all information. [Cite: 2] Put only "Core Message" and "CTA main" to tell users that "What's here for you?" And "What should you do next?" [Cite: 2] As for the subtleties or additional information Can be arranged to flow down to the bottom using a good visual hierachy to guide the eyes [Cite: 188]

Q3: People are already familiar with scroll. "The Fold" is still really important?

A: Very important! [Cite: 2] Although people are familiar with scroll, the Nielsen Norman Group's study found that the users still spend most of the time to "scan" and "decide" in the "Above The Fold" area before starting to scroll the [CITE: 2] and most importantly "What you show Above The Fold" that will decide that they will "Continue to postpone" or "Close the face." [Cite: 2] So "The Fold" is like "Receptionist" that will create the first impression and encourage visitors to continue to stay.

Prompt for illustrations: A "Q&A" Infographic Design with Speech Bubbles and ICONS REPRESTING Different Screen Sizes (Desktop, Mobile), Illustratting The Concept of "The Fold" The Fold "

Summary to be easy to understand + want to try to do: The Fold is your "golden opportunity"!

Finally, what I want you to remember is "The Fold", not just the area on the webpage, but it is "golden opportunity" in creating the first impression and a "spark" allowing your website visitors to become customers in the end. [Cite: 2] In the digital world with overwhelming information. And people have a shorter attention (attension span) that you can "Valuable communication" and "stimulate actions" from the "first moment" that they see your page is "key" to success. [Cite: 2]

Don't let your Webflow website. "Beautiful, but the kisses are not fragrant." It's time to "do"! Try using the checklist that I gave in this article. Check the "Above The Fold" of your website. "Update" to be as powerful as possible, whether it is a sharp headline, CTA that cannot be resistant, or images that mean [CITE: 2].

"Don't wait! Opportunities for increasing Conversion Rate and enhance your business. Start at the 'Above The Fold' of your website! "

If you need more advice Or want the expert to help "turn" "ABOVE THE FOLD" and UX/UI on your Webflow website "sell well until you have to sing wow!" Click here to consult our UX/UI experts! Or interested in the Landing Page design service that creates high conversion. We are ready to help your website to be "Machinery making" truly!

Prompt for illustrations: A Person Confidently Pointing Towards a Glowing "ABOVE THE FOLD" Section on A Large Screen, with Various Positive Metrics (Conversion Rate) Display Around IT, Symbol (Symbolization.

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