9 checklist that must have on the industrial website (Industrial Website) to build credibility

The real problem in life

For business owners or marketing managers in industrial groups Have you ever felt like this? We have a standard factory. There is a modern machine. There is a quality team. But the company's website is like "The showroom without a salesperson" located quietly. New B2B customers can't find us from Google, a partner or supplier who wants to contact him. I'm not sure that we are a company that is "big" and "reliable". Finally, only the same group of customers. Or from telling Cannot expand the customer base as it should be

Old websites, incomplete information, or difficult to use on mobile Is becoming a "wall" that is invisible Which blocks enormous business opportunities in the digital age at the B2B E-Commerce is growing

‍

Why did that problem occur?

This problem is not caused by your products or services badly. But due to the fact that many industrial websites were created with misunderstanding By looking at it as just "Online catalog" or "digital business card" only, causing the lack of important elements used to create trust in the business world. Unfortunately, the main reason is often from:

• Lacking the viewpoint of the customer B2B: The buyer in the industrial sector does not decide from the "emotions" but use "reason" and "data" as the main. They are looking for tangible evidence such as production standards, Case Study, and technical data But most websites tend to lack these things
• Overlook the importance of Trust Signals: No standard certificate. (Certifications), no customer reviews, unclear contact information Or even the most fundamental issues such as SSL (https), making the website unsafe
• Outdated technology and design: Slow download websites, do not support mobile display, and have an old design Making the company's image look modern and lacking professional as well
• The content has never been updated: The web is finished and left. No movement news Or new knowledge articles Making the website look like "abandoned factory" in the online world

These are Important elements in building credibility That is often overlooked on the organization's website

‍

If left, how will it affect?

Letting the factory website which is "page" in the online world lacks credibility. Will affect the business more intense than you think It's not just a matter of image, but the "opportunity" and "income" that is lost every day:

• Missed a large customer (High-Value Leads): Purchase of big companies Or foreign partners tend to screen companies from the website first If your website looks unreliable You will be cut from the list immediately without the opportunity to bid.
• Disadvantages that look better: even if your factory has more potential But if the competitor's website looks more reliable and professional Customers tend to contact them first.
• Unable to attract quality personnel: The talented people who are looking for work tend to come to see the company's website to assess security and vision. Bad looking websites may make you miss quality personnel.
• Digital marketing is not effective: even if you spend a budget of online marketing But if the destination (website) cannot build trust for visitors Those budgets were also wasted.

This is the cost of the actual opportunity that occurs when we neglect. The most important "digital assets" of the organization

‍

Is there any solution? And where should it start?

The good news is that this problem can be resolved. And you can start immediately! The key is to change the view from making the web for "Mee" to the web for "good" and "reliable" in the eyes of B2B customers. Today I have "Industrial Website Checklist" 9, which will turn your factory website into a powerful marketing tools 24 hours a day.

This check list is like a green print to create or improve your website to meet the B2B target group directly, from the basic information that must be available. To advanced components that help create competition advantages According to the principle B2B website experts attaches importance.

1. Clear companies and reliable history (Clear Company Info & History)
2. Production Standards & Certifications
3. In-depth product/service details
4. Case Studies and Portfolio
5. Multiple & Clear Contact Channels
6. Website security (https/ssl)
7. Modern design and mobile phone (Modern & Mobile-Friendly Design)
8. Useful content and news of the organization (Helpful Content & News)
9. Information for investors and partners (Investor & Partner Relations)

Starting from checking your website with all 9 Czech list is the first step that is the most important thing to upgrade your online identity.

‍

Examples from the real thing that used to be successful

To clearly see the image I would like to give an example of the story of "Asia Machinery Parts Company Limited" (assumed name), a manufacturer of automotive parts that wants to expand the market.

• Pain Point: The original website of the company is almost 10 years old. Old design does not support mobile phones. There are only a few contact information and pictures. Causing when a foreign partner came to see Was unable to build confidence and quiet Never been contacted
• Solution: The company has decided to overhaul all the new websites using the Industrial Website Checklist as a guideline. "Production standards" that clearly show the ISO/TS 16949 certificate, create a "Case Studies" page that tells the success of the production of parts for domestic car brands, specifications of raw materials and production processes on the page, and all new websites to look modern and easy to use on hand .
• Results (Result): Only 6 months after launching a new website The company has been contacted by the procurement of German car companies directly through the form on the website. They are impressed with the standard information and the case study shown in detail. Leading to business negotiations and closing the deal of large lots of over tens of millions of baht This is the power of having a "work" website for us.

‍

If wanting to follow, what to do? (Can be used immediately)

It's time to change your website into a magnet to attract B2B customers. Quality! Try using this 9 checklist. "Health check", your factory website now. And start to improve immediately:

• [] 1. Company information and history: your 'page' about us only have a place with the phone number, right? Add history, vision, and mission to tell the story of the organization.
• [] 2. Standard and certificate: Do you have an ISO certificate or other standards? Bring the PDF file or the logo to display on the first page or create a specific page for this.
• [] 3. Product details/Service: In addition to the picture Have you added specific information (Technical specs), materials used, or application, the use?
• [] 4. Case Studies / Portfolio: Choose your most successful project. 1-2 projects to write short stories. How you can help solve the problem for customers
• [] 5 Contact: Is your contact information easy to find? Have all the telephone numbers, email, address with Google Maps map, and form for contacting?
• [] 6. Safety (https): Look at your URL, now the `` https: // `and have a picture of a green keys? If not, hurry to contact your web developer to install SSL immediately.
• [] 7. Design and Mobile-Friendly: Try to open your own website from mobile now. Is it difficult to read or zoom in to zoom out? If yes, then it is time to improve the design.
• [] 8. Content and news: The last time you update the news on the website? Try writing a short article. About the latest activities of the company Or trends in your industry
• [] 9. Information for partners/investors: if you want to attract large partners Try to create a specific page for providing business cooperation information. To show professionalism

Doing one by one will gradually turn your website into valuable digital assets. For the full guidelines Try to study more at Our premium industrial website manual

‍

Questions that people tend to wonder And the answers that are cleared

I have compiled a common question from industrial owners about website making. Come to answer clearly here

• Question: Is it all 9 items in the checklist?
  Answer: The goal should be set to the maximum. But if the resources are limited Start with the joints that affect the direct reliability and do as soon as possible first, such as Article 5 (Contact Channel), Article 6 (Safety https), and Article 2 (standard and certificate)
• Q: The factory website needs to be as beautiful as the B2C website?
  Answer: There is no need to design a noticeable design, but must "look professional", which means cleanliness, orderly, data layout, and most importantly, "Easy to use". Customers must find information that they want to meet quickly.
• Question: Blog or article for industrial websites How needed?
  Answer: In this era, "very necessary". It's not just writing articles. But is the creation of "EEAT" (Experience, Expertise, Authorittiveness, Trustworthiness) in the eyes of Google and customers. "Real experts" in that industry
• Q: If you want to penetrate the international market What do you have to prepare on the website?
  Answer: In addition to these 9 points, the most important thing is to make many websites. (Multingual Website), especially English And may have the language of the target countries such as Japan or China . Good to open the door to the world market

‍

Summary to be easy to understand + want to try to do

Website of industrial plants in the digital age It's not just a business card online anymore, but it is "salesman and public relations department that works for you 24 hours a day." It is an important tool to build credibility, attract quality B2B customers, and create competitive advantage.

Investment is effective to improve your website according to Industrial Website Checklist, not "cost", but "investment" that will generate returns in the form of business opportunities, quality trade partners, and sustainable company growth. Do not let your "page checkpoint" weak to miss the opportunity. Go unfortunately

It's time to change the website that used to be lonely. To become your strongest and most reliable business center! Start checking and improving today. For the future of your business growth

Need experts to check and plan your factory website to be equal to international standards, right? Consult the Vision X Brain team for free! We are ready to be a consultant and help enhance your website to create a true business results.

‍

‍