Create Style Guide for the website: Control brands under control, regardless of who works.

Website designer, business owner And all marketers! Have you ever encountered these problems ... The website that is beautifully designed Instead, there are some parts that don't look compatible, the logo is stretched, or even the text and the voice & tone are different in different directions? [cite_start] These problems are not just new with newbies. But it is frequent things in the organization or team that there are many people working Or always change the team. [Cite: 137, 138, 139]

Imagine that if the customer comes to find a website that "The face is not stable." Wait, like this, like that. The brand's reliability immediately decreased. More than that It also slows down the process. Because the team has to sit and debate that "Which is the correct standard?" Or "What color should we use in this button?" These things are "World Problems" that makes both design and marketing work "stumble" is not gesture, right?

But don't worry! Today I will take you to know the "secret weapons" that will help "unlock". These problems are ** "Website Style Guide" ** or "Website style manual"! [cite_start] It is a green print that will help your website design. "Same standard" from head to toe Regardless of who comes to catch the work, [Cite: 137, 138, 139] This article is not just the theory, but "the manual" can actually help you create your own style guide immediately. With examples and secrets from direct experience that proven that "Can control the brand under control" really!

Prompt for illustrations: "People are confused about watching the website with color and fonts that are not compatible, there are many types of logos in one page, and the other side showing the website that looks orderly. Have the same standard both the screen "

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Real problems in life: When the website is lacking "Porter brand" [Cite: 23, 24, 25]

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In the age of the website is "face" and "important channels" in communication with customers. What we tend to encounter and create a headache for both designers, marketing, and business owners often. Is these problems. [Cite: 137, 138, 139]

• "Swinging design ... like a person without principles!": Have you ever noticed that some of the websites look modern? But when going to another face, it looks old Or maybe Font changed to change on the same page? [cite_start] This is not just a beauty. But it makes customers confused and feel that your brand "Not professional" [Cite: 157]
• [cite_start] "The team does not match ... because there is no central standard!": Suppose that 3 designers work on the same website. If there is no clear style guide, one person may use this blue shade. Another person uses that shade. One person uses an icon like this. Another person uses other types. Finally, the work that came out is "messy", not one piece. [CITE: 145]
• "Solve and solve again ... can't end, not ending!": When there is no standard Time to edit or add new parts Enter the website Have to sit and decide again that "What kind of use?" [Cite_Start] Wasting time and losing money by using [CITE: 147, 148, 149, 151]
• "The brand looks unreliable ... because of lack of consistency!": Consistency (Consnence) is the heart of credibility. If your brand communicates in an inconsistent form Customers are difficult to remember and trust. Especially if it is a Corporate Website website that focuses on Branding as well.

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The classic problem that I often encounter is "The look of the website that looks beautiful But without a clear identity "which makes customers feel that "This website is friendly." I didn't feel a strong brand. [Cite: 157]

Prompt for illustrations: "A picture of a person sitting in the temples in front of a computer screen that shows a variety of design websites and inconsistent, has an arrow pointing to different elements."

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Why is that problem: when "understanding" does not match [Cite: 29, 30, 31, 32]

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The problem mentioned above does not happen because of anyone intended. In most cases it comes from the "gap" that is missing in the work, that is, "Central Standards that everyone holds together". [Cite: 145]

Let's see what is the main reason. That makes our website "lost" easily:

• Clear "blueprint" is like building a house without a plan. Each creator followed his own understanding. Finally, the house did not come out according to the concept. The website also. If there is no style guide, there is no "green print" that says what should be.
• [Cite_Start] "Interpret" brand is not the same: even after talking about the brand But when it's time to do Each person may interpret "The color of the brand" "Fonts used" or "written tone" is different. Which makes the work inconsistent at all [Cite: 145]
• The "circulating team": especially in large organizations Or projects that have freelance to help work When new people come in without Style Guide, they will take time to understand. And most will "guess" before causing mistakes easily This is different from working with Webflow Agency that often has a standard system.
• "No one owns" rules: many times that no one is directly responsible for determining and taking care of these standards. Causing no clear communication And there are no references for everyone to come back to see
• Overlooking the "small details". Important: Some people may think that the space, the use of paragraphs, or the size of the icon is a small matter, but these small things together "User experience" (UX) is good and consistent.

Prompt for illustrations: "Many of the team members are confusing. There is a White Board that is full of concepts that are not compatible. And have questions such as 'Can this font use?' Or 'This button color is OK?' Floating above the head "

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If left, how will it affect: the website will become "The ruins of the brand" [CITE: 35, 36, 37, 38]

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Ignoring the creation of Website Style Guide is not just a little effect, but it can "corroded" your business success as you can't expect. [Cite: 166, 167]

• "Negative credibility": Think about it. If your website looks vignette Wait a moment like Another font How will customers feel? [cite_start] He will see your brand "not paying attention" "without standards" and "unreliable" which will directly affect the purchase decision or use the service [CITE: 174]
• [cite_start] "Confused customers ... and then leave": Good websites should "guide" users to reach the goal smoothly, but if the layout is not consistent The button is in different places. The color changed. Customers will be confused, frustrated and finally press off the web page. That is a unfortunate conversion loss [Cite: 168]
• [cite_start] "Working efficiency": The team must waste time with non -standard work, debate about non -end, and duplicate work. Because there is no clear reference point These are "hidden costs" very high [Cite: 147].
• "Expenses escalate": When it is necessary to be adjusted frequently Or have to hire someone to fix the work that is not systematic The cost of developing and taking care of the website will inevitably rise.
• "The brand is weak ... not outstanding in the market": in the age of high competition Having a strong and memorable brand is important. But if your brand is not unique, consistent and consistent, you will "swallow" in the market that has many competitors easily. Especially if you are creating a Corporate Website that hopes for Branding and Sales. This is the heart.

Prompt for illustration: "Image of the website that looks broken There are scattered design parts and 'Lost Trust' or 'LOST TRUSTION' messages appear on the screen. "

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Is there any solution? And where to start: create a "compass" for your brand [Cite: 41, 42, 43, 44, 45, 46]

The solution of all the problems mentioned is "creating a comprehensive Website Style Guide". This is easy! It is to determine the "rules" or "standards" for all the elements of the website. To make everyone involved, whether designers, developers, or content writers Able to work consistent and most effective

And where should it start? Let's see a simple step. That you can apply immediately:

1. Determine the "main heart" of the brand (Brand Core)

• Vision & Mission: What is your goal? Why do you do this?
• Main value: What is your brand?
• Target group: Who are you communicating with? What kind of person are they?
• Brand identity: What makes you different from competitors?
• These will become the "foundation" of all Style Guide, because every design and communication must reflect these things. Understanding Brand Voice and Tone of the brand is an important part of this step.

2. Specify the "important elements" of the website.

What you need to be clearly determined in the Style Guide is as follows:

• [cite_start] Logo (Logo): Size, proportion, use on various backgrounds, free space, logo (Clear Space), Do's and Don (cite: 42, 44]
• [cite_start] Colors (Colors): Palette, the main color and secondary color (Primary and Secondary Colors), and specify the color code (Hex, RGB, CMYK) and appropriate use for each color, such as CTA, background color, font color [cite: 42, 44].
• [cite_start] Typography: specify the main font and secondary fonts used on the website for the topic (Headings H1-H6) and the content (Body Text) with the size, weight, and line height used in each part [Cite: 42, 44]
• Icon and images (ICONS & Imagery): Define the style of the icon (such as Flat, Line, Filled), source, and types of images used (such as real people, stock images, paintings) including the mood tone of the image.
• [cite_start] buttons (Buttons): The design of the button (color, shape, size), various status of the button (Normal, HOVER, ACTIVE, Disabled and CTA Copy [Cite: 42, 43, 44]
• [cite_start] Form (Forms): Design of information, submit button, and error/success [cite: 42, 44]
• [cite_start] Voice & tone (voice tone and communication tone): Specify what brand of your brand will talk to the customer with a tone (such as friendly, fun, knowledge). This is very important for writing content and messages on the website [Cite: 42, 44]
• Other elements: such as Layout (Grid System), using White Space, Animation, or the rules to use various components

3. Choose the right tool.

You can create a STYLE GUIDE in a simple PDF document or use specialized tools such as:

• FIGMA: Design Systems (External Link) : It is a popular tool for UI/UX design that has a feature to create and manage the Design System (which is part of the Style Guide).
• Invision: Design System Manager (External Link) : Another platform that allows the team to create, manage and disseminate Design System systematically.
• Webflow CMS (for certain elements): You can use the Webflow CMS to store and manage the style guide of repeated components on the website such as colors, fonts, or icons, so everyone can use it easier.

4. Communication and enforcement

Completed the Style Guide. Must make everyone in the team access and understand this completely, have training, recommend, and keep checking to ensure that everyone comply with the standards set.

Prompt for illustrations: "Many hand images are working on the same website project, with 'Website Style Guide' which is open in the middle of the table. It is like a blueprint that everyone is referenced and has a Figma and Invision logo beside. "

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Examples from the real thing that used to be successful: when "consistency" creates "confidence" [Cite: 49, 50, 51, 53]

In order to clearly see how the Website Style Guide is "powerful". I would like to give an example of a real case study (which I have the opportunity to work) of a technology company in a technology.

"Before Style Guide ... chaos to dominate the city": Previously, this company had grown fast. There are many development and design teams. Each team works in different directions. The result is that their websites and applications have a variety of "faces". Some parts use Arial fonts. Some use the roboto size is not equal. CTA buttons are many colors, many sizes that customers are confused that "What is the button to press?" The Conversion Rate never exceeds 1.5% and the new customers who come in often out of the website quickly. Because I feel that the website looks "Not systematic" and "not reliable"

"Mission ... creates standards for growth": The company decides to invest in creating "Website Style Guide" and "Design System". By specifying everything from Logo Usage, Color Palette, Typography System, Icongraphy, Button States to Voice & Tone for content. The team takes about 3 months to collect, analyze, and set these standards thoroughly. As well as testing with real users To ensure that all elements are easy to use and consistent

"Results ... completely flip the business game!": After announcing the complete Style Guide and adjusting the website and applications in accordance with the new standards. The result is "amazing"! Within 6 months:

• [cite_start] Conversion rate increased by more than 200%! From 1.5% to 4.5% because customers understand easier and more confident in use [Cite: 240]
• [Cite_Start] Boundce Rate decreased by 30%! The user is on the website longer. Because of smooth and consistent experience [Cite: 241]
• [Cite_Start] 40%decreased development time! The team can work faster. Because there are clear reference standards Do not waste time debating or resolving duplicate work [Cite: 241]
• The brand image is stronger: the brand looks more professional and more reliable. Makes it easier to attract new customers And the old customers come back to use the service repeatedly

This is a clear example that "investing" with Website Style Guide is not just a "beauty" but "investment" that creates "enormous returns for the business sustainably. And this is what our UX/UI design service is very important.

Prompt for illustrations: "The graph showing the Conversion Rate and the brand image that has increased significantly. With the BEFORE & After Style Guide Implementation line And have a reliable symbol "

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If wanting to follow, what to do? (Can be used immediately): Checklist created the "Problem" WebSite Style Guide "[Cite: 56, 57, 58, 59]

Ready to create your own Website Style Guide, right? This is the checklist that you can use immediately. Whether it is a small or large project I advise to open one file. And start adding information according to these topics!

1. Brand core essentials

• Logo:
  • Define the main version, secondary version (such as full logo, icon), and black and white version
  • Specify the minimum and maximum size that is allowed.
  • Specify the free space around the logo (Clear Space) to make the logo clear.
  • Contraindications to the use of the logo (such as not stretching, do not change color that is not a brand)
• Color Palette:
  • Define the main color of the brand (Primary Colors) with Hex, RGB, CMYK.
  • Define secondary colors for a variety of usage
  • Set color for buttons Call-TO-Action (CTA), colors for various status (such as Success, Warning, Error), and text colors
• Typography:
  • Specify the main fonts and reserve fonts used
  • Set fonts for Heading (H1, H2, H3, H4, H5, H6) with LINE Height and Letter Spacing.
  • Set the font size for Body Text, Caption, and various buttons.
  • Specify the use of fonts in each context (such as H1, only use with the topic)

2. The main UI (User Interface) element

• Buttons:
  • Primary Button, Secondary Button, and other buttons (such as Ghost Button, Link Button)
  • Specify color, size, shape, and various status (Normal, HOVER, Active, Disabled)
  • Determine the text on the button. (Capitalization, font size)
• Form (Forms):
  • The design of Input Fields (Text, Email, Number), Dropdowns, Checkboxes, Radio Buttons
  • Specify the color of the frame, the color of the text, Placeholder, and Error/Success status
  • Determine the form of Pot (such as the top, side, side)
• Icons:
  • Specify the main icon that is used (such as Font Awesome, Material ICONS or Custom Icons)
  • Determine the style of the icon (such as Line, Filled, Duotone) and the right size.
• Imagery:
  • Set the type of permission (Real photos, illustrations, stock photos)
  • Specify color tones, styles, and emotions of the image used.
  • Guidelines for using people (such as various races, showing real emotions)

3. Content & Communication)

• Voice & Tone:
  • Set the personality of the brand in communication (friendly, experts, comedy, inspiration)
  • Specify the specific vocabulary of the brand (Brand-Specific Terminology) that should be used or should not be used.
  • Set guidelines for using abbreviations, numbers, dates, and paragraph marks
• Writing topic and content:
  • Guidelines for writing Headline (short, firm, stimulating)
  • Writing Body Copy (short paragraph, easy to read, use Bullet Points)
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  • Using the Internal Link and External Link in the content [CITE: 12]

4. Structure and layout (layout & space)

• Grid System: Define the GRID system that is used to lay the elements on the webpage so that the layout is orderly and responsive.
• White Space: Determine the standard distance between various elements For the website to look airy and easy to read

When you have this checklist in your hand It will help you and your team work more directly. And this is what Corporate website development service Ours hold in the creation of quality work

Prompt for illustrations: "Correct checklist images are correct. There are icons about design and content beside each item with 'Your Website Style Guide Checklist'.

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Questions that people tend to wonder And clear answers: Solve the question of Website Style Guide [Cite: 62, 63, 64, 65, 66, 67, 68]

I have compiled a common question about creating Website Style Guide. To make you confident and ready to do immediately!

Q1: How detailed? Do you have to wear everything?

A: Depending on the size of the project and the number of people involved. For a small project Or a few teams May start by specifying only the most important parts such as logo, color, fonts, and Voice & Tone are enough. But if it is a large organization Or complex websites It should be detailed and covered in all UI/UX elements. The principle is "detailed enough to make everyone work consistently. Without having to guess "

Q2: If our brand is still not stable, how can we create a Website Style Guide?

A: If the brand is not really still Suggest to start by determining the "Brand Identity" or "brand identity" clearly, such as vision, mission, main value, personality of the brand. These will be the foundation for other elements in the Style Guide, or may start to create a "Minimum Viple Product (MVP)" style first and then gradually develop more when the brand is more clear.

Q3: How is the Website Style Guide different from Design System?

A: Website Style Guide is like a "manual" that collects rules and standards of various elements. Used on websites such as colors, fonts, logos, writing styles. Design System "is bigger and more complicated". It is a set of "Reusable Components" with "principles" "and" tools "that allow designers and developers to create large digital products, for example, one button in Design System. Will have a ready -to -use code There is a document saying how to use it. The Website Style Guide is part of the Design System, which is specifically discussed on the website.

Q4: After creating Style Guide, what do you have to do next?

A: The creation is just the beginning. The more important thing is "to use" and "maintenance".

• Communicate to everyone in the team. Understand: Organize meetings, training, or send documents to everyone involved.
• Apply to use: Check the current website and adjust to the Style Guide.
• Used as a reference tool: Every time there is a new design or development to seize Style Guide
• Review and update regularly: When the brand changes Or have new technology Should always review and update the Style Guide

Prompt for illustrations: "The picture of a person smiled confidently. With icons, questions and answers that float around and have a 'Website Style Guide' book on the table. "

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Summary to be easy to understand + want to try to do: "Can control the brand ... can control sales!" [Cite: 71, 72, 73, 74, 75, 76]

How are you? [cite_start] Hope that this article will make you see clearly that ** "Website Style Guide" is not just a complicated document, but it is "investment that will help your" brand "to be under control and lead to" business growth "sustainably ** [CITE: 279, 280]

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In an era where online business competitions are fierce Having a website that "Looks like a professional" "reliable" and "create a good experience" for users. It is important to make you stand out over the competitors [CITE: 281] and Website Style Guide is the key that will make these things really happen. Whether you just started creating a new website Or looking for a way to improve the existing website

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Remember that "Consistency" is "credibility" and "credibility" is "sales" [CITE: 281]. Don't wait. "Unlock the potential" of your brand online with strong Website Style Guide!

It's time to "do"!

Start by collecting relevant teams, set the scope of Style Guide you want, then gradually add details in each part according to the checklist that I give. If you are not sure how to start Or need experts to help take care of this

Want Vision X Brain to be "expert partner" to help you "create a Website Style Guide" that will help "control the brand under control" and "upgrade your business" to the next level? Click here! Consult our experts for free! No obligation! Or if wanting to get to know the UX/UI design service that creates sales and organization development services Ours more Can stop by to see more details! We are ready to help your website. "Create impressive results"!

Prompt for illustrations: "Logo brand images that look stable and orderly Along with the higher sales graph and the 'Build Your Brand, Boost Your Sales' message or 'Consistence Drives Success' "

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