How to create your SAAS products (using the website as the center)

"Customers disappear ... profits shrink" the problem of the world of SAAS that no one wants to meet.

Are you the one who is headache with this situation? Taking enormous marketing budgets to find new customers (Acquism). Customers have come and are happy. Soon ... In the end, they gradually disappeared quietly. At a little cheaper price Customers are ready to move the camp immediately. Loyalty (Loyalty) that used to have It's so fragile. You feel like adding water to the tank that is leaked all the time ... tired. But didn't see the sustainable growth once

These problems are not uncommon in the SAAS battlefield. The competition is fierce. But letting it happen repeatedly Equal to you, let your business gradually Continued to be eroded Until there may not be anything left

Prompt for Image: The concept of "Leaked water tank" with water (customers) flowing from the top But there are many holes that cause water to flow all the time Conveys a waste of effort to find new customers but cannot keep old customers

Why is the god feature? "Tie the heart". SAAS customers are not here?

Have you ever wondered why this problem happened? Despite our products have good features Have advanced technology Painful answer, but true is ... in the SAAS world today. "The features can be imitated" but "relationship" and "feelings are part" that cannot be imitated.

The root of the problem is that most of us focus on the wrong point. We are dedicated to all resources to create the best "product", but we may forget to create the best "experience" and "bond" for users. When customers think that your product is just a "tool" when encountering a similar but cheaper tool Or look newer They have no reason to be with you. This is the most dangerous weakness of doing SAAS business in this era.

Prompt for Image: Comparison images between "The blueprint of the feature" that is easily imitated with the "group of people who are talking and helping each other happily", which cannot be imitated.

If allowing the web to be just "Online brochure" What will happen?

Letting the "customer" situation continue Without creating any relationships The consequences were more serious than expected. And it will be reflected in these interesting numbers:

• High Rate: Customer's termination rate is always high. Make your MRR Growth slow like a turtle crawling. Or maybe even negative
• The cost of finding new customers (CAC) that is increasingly expensive: when old customers do not help. (Word-OF-MOUTH). You have to rely on the purchase of advertisements that are more expensive to find new customers to replace those who leave.
• The price of the price never ends: When nothing is different. You will be pulled into the war of the price to compete with competitors. In the end, it will undermine your own profit and value.
• Real in -depth data (Insight): You don't know what customers really want. What are the problems they encounter? Causing the development of products in the future to be "guessing random" which is at risk of losing money and time in vain

In the end, there is no Community is like creating a beautiful castle but without a preventive wall.

Prompt for Image: The graph shows the "Churn Rate" that rises while the "MRR Growth" graph is plummeted with the silver icon that is flying away. Conveys a tangible business impact

The solution is not a "new feature" but "Community" that uses the website as the center.

Sustainable survival and "fortress" that competitors cannot imitate. Is to change from being just "Software service provider" to be the "center of people who are interested together" or "Creating Community". And the heart of the community in the digital age is "Your own website"

Having a strong community in your own area Like creating "Magnetic field" that attracts and maintains customers with more driving force than just the product. You can start from these elements on your website:

• Forum or Discusion Board: Create space for users to come and talk, ask questions, share techniques. Or help each other It is a change of 1-per-1 support to a powerful and powerful MANY-TO-TO-TO-Man.
• Knowledge Base or Digital Garden: Not just a dry FAQ face, but it is a creation of a live knowledge. That users can come to learn, search, and even help create content Try to study the concept of Digital Garden to create a unique knowledge.
• Special EVENT and Webinar: The website is the main way to announce and organize online activities, such as workshop, using advanced features or Live Q & A with the developer team. To create a special and bound feeling
• Showcase / User-Generated Content: Give users the opportunity to bring the work from your products to show. This is the best Social Proof and is also an inspiration for other users. Would like to use your products to be better
• Special member system and content system (Memberships): Create space for "Super Fans" or customers who pay at a high price. To access content, features, or premium support Which you can learn How to create a member system on the Webflow to start.

The combination of these strategies together will change your website from just "storefront" into a "house" that customers want to spend as well. And when they feel part of this house Moving out is not easy anymore.

Prompt for Image: Beautiful infographic that shows the "website" as the center. And have various fields Separated into forum, Knowledge Base, Webinar, Showcase and Membership, with lines linking people together.

Figma: When the Community is the real "product"

If talking about SAAS, which uses the Community as the main weapon to become a giant name of "Figma". Must be upstart. Figma doesn't see himself as just "Design tools", but they have created "Ecosystem" that designers all over the world are indispensable.

Before having a strong Community: Figma is like a general online design tool. That has to compete with large competitors like Sketch or Adobe XD

The mission of building the kingdom: Figma launches "Figma Community" on their own website. It is an open space where anyone can share the design file, templates, plugins, and UI Kits that they created.

Game change results:

• Network Effect enormous: The more people share the goods More attracting other designers Only more use And when entering They became part of the people who created and shared things as an endless circuit.
• Reduce the starting time: new designers do not have to start from the center anymore. They can find a beautiful template from the Community to further expand immediately, which helps to improve the experience (Onboarding).
• Create a strong defender: competitors may imitate Figma's features, but they cannot copy. "Millions of resources" and "relationships" of people in the Community that have been created for many years.

Figma has proven that investing in the Community is not just "cost" but is creating "Assets that cannot be assessed" and is an important strategy for Startup saas website to grow sustainably.

Prompt for Image: The Screenshot of the Figma Community page is full of interesting template and plugin. Along with the statistics that show the growth of users or the number of resources that are shared

Want to create a community? Easy to start From today (Action Plan)

Read here You probably see the power of the Community, but may still be wondering. "So how do I start?" Don't worry. You don't have to create everything perfectly from the first day. This is a plan that you can do immediately:

1. Find your "Why" to meet: ask yourself first, "What will we create a Community for?" To reduce the case support? To receive feedback? Or to build relationships? Having a clear goal will help you design activities and measure more easily.
2. Starting from a small "house": You don't have to write all forum code. Currently, there are good tools like Circle.so or other platforms. That can be connected to your website beautifully and quickly
3. Invite the "Member Member" (Founding Members): Starting from the loved customers who love and loyal to your products the most. Invite them to be the first group Give special privileges And seriously listen to their opinions This group of people will be the key to sparking your Community.
4. You have to be a "light" first: In the beginning, do not expect everyone to talk to each other. Your team must be the person who starts to post, asking interesting questions, sharing tips. Or organize small activities To stimulate the conversation
5. Make it a "part of the product": Integrated Community with the experience of your product, such as having a "question in the Community" question on the Help page, or the latest conversation "from Forum to be displayed in the Dashboard of the user.

Remember that creating a community is "planting trees", not "building a building". It takes time and attention. But when this tree grows It will give the shade and blossoming, allowing you to harvest endlessly.

Prompt for Image: A small group of people Sitting on the fire together at night Conveys a warm and gradual community. With the team being a spark

Questions that SAAS people often doubt about creating Community.

Investment decisions with Community often come with questions and concerns. I have compiled the most common questions to answer here.

Q1: Do you have to use the Community Manager?
A: In the beginning, it is not necessary. Founder or the Product/Marketing team. You can divide the time to take care, but when your Community grows at one point (such as having thousands of members and having activities all the time), having a particular community manager is a very worthwhile investment. Because he will act as a bridge between customers and the company effectively

Q2: How to measure the return (ROI) of the Community?
A: You can measure both quality and quantity. For example:

• Reduced by Support Tickets: When customers can help each other The case sent to the support team will be less.
• Decreased churn rate: Compare the termination rate between members of the Community and general customers.
• Number of feedback and ideas. Products: Count the number of good ideas from the Community, which reduces the research time.
• Conversion Rate from Community: Follow whether someone is applying for your product directly from reading in the Community or not.

Q3: If there is no one to talk to, what to do?
A: This is the top fear! The solution is "Do not wait" for people to talk, but "create" the dialogue. Your team must be active. In the beginning, asking questions, releasing content, inviting to talk, or even AMA (ASK Me Anything) and the Founder, the study from experts like CMX Hub: The Community MBA will give a good strategy to stimulate participation.

Q4: Community should be on Facebook Group or on our own website?
A: Facebook Group may easily start. But you will encounter long -term problems, namely "Data belongs to the platform" is not yours, difficult to control, and not fully creating brands. Having a Community on your own website allows you to control the user experience, and create a complete Brand Equity. It is creating Truly your own "digital assets"

Prompt for Image: The cartoon characters are standing on the two -way junction. One way points to the Facebook Group logo that looks chaotic, pointing to the company's logo, the company that looks orderly and professional.

It's time to create the strongest "fortress" for your saas business.

We have already seen that The competition with the features and the price is a game that will never end and will only make you tired. Creating a strong Community, with a center website. Is the answer to creating an advantage that "Can't imitate" it is a change of customers from "users" to become "supporters" and "part of the brand".

The Community will give in -depth information that cannot be evaluated, reducing the termination rate, creating powerful marketing. And most importantly, it creates a "meaning" for your product rather than being just another software in the market.

Don't let your website be just online brochures that are waiting for people to close anymore. But turn it into a "center" that is lively as a "home" that your customers want to come back every day. It's time to invest in the most sustainable assets, that is "people" who love what you created.

Is your SAAS business ready to have a strong Community? Start creating your competitors from today! If you need an expert who understands both the website development and the creation of SAAS's growth strategy, consult the Vision X Brain team. We are ready to help you create more websites than just websites. But it is the home of the Community that will drive your business to grow sustainably

Prompt for Image: Powerful picture Is your saas product image, located in the heart of a strong castle With a city wall built from "Community" (Community) is protecting the castle from the shadow of the outside competitors.

‍