Google Analytics 4 for E-Commerce: What important are you watching?

Invested in the E-Commerce website. There are a lot of shooting. But why is the sales not bang?

The owner of the E-Commerce business or the marketing team, many people are probably nodding in this problem, right? We have a beautiful website. There are products that are considered excellent. Not less marketing But when looking at the numbers and then having to hold the temples "Why are there so many people entering the web but don't buy?" "The advertising fee paid Is it really worth it? "Or" Where did the customers go on the way? "The feeling of driving at night without turning on the headlights. I don't know what the way ahead. Whenever you turn, or fall into the way, you don't know. This is the classic problem of doing business online by "Lack of in -depth information"

You may have installed Google Analytics 4 (GA4) according to the instructions. But when opened to see, only the graph and the numbers collapsed The program face is not as familiar as the old version. Causing the final to close it Then go back to the market according to the "instinct" as before. This is the beginning of the most terrifying financial disaster.

Prompt for illustrations: The owner of the E-Commerce shop is sitting in the temples in front of the computer that is full of graphs and the numbers of GA4, but it looks confused and stressful. There was a floating idea as a question mark (?)

Why open the GA4 and still "lost" as before?

This problem is not good from you. But caused by the big change of Google Analytics from the Universal Analytics (UA) that we are familiar with to Google Analytics 4 (GA4) that change all the ways of thinking and collecting new data. Causing many people to feel like "Learn completely" and this is the main reason that you still get lost.

1. Too much information until I don't know where to start: GA4 is designed to be very flexible and powerful. It collects all the information in the form of "Event", resulting in a lot of reports (Report) to choose from. But when no one points to "Report, which is important to E-Commerce", you will feel like being left in the middle of the ocean.

2. Installing an incomplete e-commerce tracking: many people just install the basic GA4 code and think that the end But for E-Commerce, it is necessary to have an additional settings called "E-Commerce Tracking" so that GA4 can store important data such as view_item, adding products to the basket. (Add_To_Cart), and Purchase If there is no information of this part The analysis will be meaningless immediately.

3. Do not understand new Metric. Important: GA4 comes with new metrics such as "Engaged Sessions" or "User Engagement" and canceling old Metric like "Bounce Rate" (although the meaning has changed). Therefore causing us to translate the result wrong and not see the hidden opportunities

Understanding the customer's travel route or User Journey Mating is the key to helping you to find out what information in GA4 to answer your business questions.

Prompt for illustrations: The graphics graphics compare the Universal Analytics (UA) screen that people are familiar with the Google Analytics 4 (GA4) screen that looks more complicated. With arrows pointing to various reports So many until looking at the eyes

If allowing "a random marketing" to continue ... What will happen?

Ignoring data from GA4 is no different from your "money pouring" every day without knowing it. The consequences are more intense than expected. And this is what is going to happen to your business.

1. Burning the advertising fee with an ineffective channel: You will never know which advertising campaign on Facebook, Google Ads, or Tiktok, which creates a "sales". You may see that one campaign creates a lot of traffic, but those people may never buy anything. Finally, you still spend money in the wrong place. And lose the opportunity to reach the real customer

2. Loss of customers to the "leak" of the website: You may have a good product page. But the payment page may be too complicated Causing customers to leave the basket to the middle of the road If you don't know where this "leak" is You will lose customers continuously. Like scooping water into a blister that will never be full

3. Wrong business decision: to release promotions, stock products, or new strategies development. Will become "risky" because it is not based on the actual information about what customers like Or what behavior Which leads to loss of both money and time

4. Competitors that use the information will overtake you easily: while you are "guessing your random". Your competitors are using GA4 to find their own weaknesses and strengths. They know where to invest, where to improve the webpage, and understand the customers is much better than you. In the end, this gap will be stretched so wide that you can't keep up.

Continuous improvement using data Also known as Conversion Rate Optimization (CRO) is something that successful businesses do regularly.

Prompt for illustrations: Infographic images showing the money that is blown away from various advertising channels (Facebook, Google) and there are pictures of products with leakage. Customers are walking away from the website to find competitors.

The solution is here! Open 4 major in GA4 that E-Commerce people have to watch.

The good news is that you don't have to watch every Report in GA4! Just focus on "Important report" only a few You will receive 80% in -depth information that is necessary for the decision. Starting A/B Testing for E-Commerce is based on these information. Where should I start? Starting from these 4 Reports

• 1. Monetization Reports (overview of income making): This is your main heart. It will say how much your business can make money. Which product sells the best And what is the average income per user? Makes you know immediately that "what to make money" for your business
• 2. User Acquits / Traffic Acquism (reporting channels): Report will answer the question that "Where did your customers come from?" They come from Google Search, Facebook Ads, or print the web name directly? The important thing is that it can be said which way to bring "Quality customers" that really generate income for you
• 3. Funnel Exploration (user survey report): This is the most powerful tool to find the "leak" of the website. You can create a funnel simulation of the customer. From entering the first page -> See products -> Pick it in a basket -> to pay successfully. And see if the customer "dropped" or "disappeared" in which step the most
• 4. Landing Page Report (the maximum duty report): Report will say which page is "The first door" that customers use to enter your website. When you know, you will be able to improve that page. To be better to create the first impression and lead the customer effectively

Deep understanding of these Reports Will be an important basis for collecting data called Zero-Party Data in the future to create better personal experience for customers.

Prompt for illustrations: Simple Dashboard images show widgets of 4 Reports (Montization, ACQUITITION, Funnel, Landing Page) with clear meaning icons. Easy to understand and orderly

Real example: Online coffee shops that increase sales 40% with only one Report

In order to see the image clearer I would like to give an example of a online coffee shop called "Specialty Beans" that has encountered a problem that "I don't know where to post an advertising budget between Facebook and Google Ads"

Problems encountered: Specialty Beans Marketing Team, saw that the campaign on Facebook got a lot of clicks (Traffic) into the website than Google Ads, so they almost decided to pour all the budgets on Facebook.

How to solve the problem with GA4: Before making a decision They have tried to see the report called "Traffic Acquisition" and adding a "Total Revenue" to enter the table.

Discover: They are very surprised! Although the traffic from Facebook is more true, but the Traffic from Google Ads has created a "revenue" up to 2 times! And has a "conversion rate" that is significantly higher Means that people from Google Ads are "quality customers" that are more ready to buy

Result: After seeing this information They then adjusted the strategy by "down the advertisement on Facebook" and then take that money. "Added to the campaign on Google Ads" that is effective instead of the result is within 2 months. The total sales of the Specialty Beans shop increased by 40%, with the same marketing budget! This is the power of decision making using data. Not feeling

Prompt for illustrations: Easy beforehand image on the left (before) is a graph on the traffic from Facebook, but the low -revenue (After) is a graph on the traffic from Google Ads not as high, but the Revenue is much higher. With 40% increased sales numbers

Want to follow? Simple checklist to see Report in GA4 (can be used immediately).

You don't have to wait! You can open your GA4 and follow this checklist at the same time:

✅ 1. Check out selling and selling products (Monetization report)

• Go to: Reports> Monetization> E-Commerce Purchases
• What do you have to see: Look for the "Item Name" schedule and arrange according to "ITEM Revenue" (income) or "Items Purchased" (amount purchased).
• Questions that you will get answers: "Which product is the hero of our shop?" "Which product should we stock more?"

✅ 2. Find a traffic acquIsition report.

• Go to: Reports> Acquisition> Traffic Acquisition
• What to see: Look at the column "Session Default Channel Group" compared to "Conversions" and "Total Revenue".
• Questions that you will get answers: "Which way (Organic Search, Paid Search, Social) that creates the most sales for us?" "Where should we go to focus on marketing?"

✅ 3. Find the point where customers escape (Funnel Exploration)

• To: Explore> Funnel Explration (This part must be built by yourself. But not difficult)
• What to set up: Create a simple step, such as Step 1: View_item, Step 2: Add_To_Cart, Step 3: Begin_Checkout, Step 4: Purchase
• Questions that you will get answers: "What are the steps most people stop buying?" "Why do people pick things up in the basket? But refusing to pay? "

✅ 4. Landing Page Report

• To: Reports> Engagement> Landing Page
• What to see: see which page (Landing Page) has the highest "users" and "sessions" and watch the Metric "Conversions" assembled.
• Questions that you will get the answer: "Which pages are the most people? But no sales? How can we improve it? "

If there is more questions Can be studied from Google Analytics Help , which is a source of official information.

Prompt for illustrations: Checklist images with icons of each Report (coin, magnifying glass, cone, webpage) with a short look. And easy to understand

Questions that people tend to wonder (And the most clear answer)

Q1: Information in GA4 does not match the backyard sales (such as Shopify, WooCommerce). What to do?

A: It's normal! Causes may be caused by AD-Blocker, Cookie Consent Setting, or Counting Differences. The importance is "Do not pay attention to the numbers that are slightly different, but look for 'trend' (Trend)". For example, if GA4 says that sales from Google Ads grow up to 30% this month, that is the in -depth information you should use. Even if the raw numbers may not be 100% match

Q2: Is it necessary to have any knowledge of programming to install e-commerce tracking?

A: Not always! Currently, platforms such as Shopify, WooCommerce, or using Google Tag Manager (GTM). There is a plugin or template that allows E-commerce tracking installation. But if not confident Advisor to experts in order to set correctly from the beginning. Will save time and make the data reliable in the long run

Q3: Watch GA4 every day? Or how often?

A: No need to watch every day! The viewing too often can cause us to be distracted with the little fluctuations, suggesting weekly (Weekly) to track the campaign efficiency. And see monthly (Monthly) to summarize the overall and plan the strategy in the next month is enough.

Q4: GA4 looks harder than Universal Analytics, right?

A: True in the beginning! Because the structure and method of thinking change But when you understand and familiar with it, you will find that GA4 is flexible and provides more powerful in -depth information. Especially the ability to analyze the behavior of across platforms (Website and applications), which is something that UA cannot do for more technical information. Can be read from Search Engine Journal: GA4 Guide .

Prompt for illustrations: People are asking questions. And there is a cheap tick mark. The green beside the answer is clear. Conveys the clearing of questions

It's time to change the "information" to "sales"!

At this point, I believe that Google Analytics 4 will not look scary for you anymore, right? The key is not to know all features, but "starting to question business" and use the correct Report "to find answers.

Stop doing a random marketing. Then turn to use the information as a compass to guide your business Let's start by opening all 4 important Reports that we talked about today. Set a small goal To improve at least 1 next week from the data you see Whether adjusting the LANDING PAGE page, or rocking advertising budgets in the right channel

Doing a little today Is to create a great advantage in the next day And is to change your e-commerce website into a true money making machine

If you feel that the setting or analysis of GA4 is still complicated And need experts to help inspect and provide in -depth advice to increase your store Click here to consult our e-commerce optimization expert! We are ready to help your business grow with sustainable information.

Prompt for illustrations: The hand image is changing the knob from the "instinct" to "data" and the sales graph rise to the background. Convey the changes that lead to better results

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