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Solve the problem of "Keyword Cannibalization" to unlock the SEO potential of your website.

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Many pages vie for each other ... Why don't SEO rank? This is a problem called "Keyword Cannibalization".

Have you ever felt like this? You are dedicated to creating many good quality content for the keywords make money that you mean to write an article A, create a page B, Landing Page C ... All in order to possess the number 1 on Google, but the results are not as dreamed. Your rank is still calm in front of the 2nd or worse. The swing is up and down like a roller coaster. Today, A in front of the rank tomorrow, page B replaces both and then disappearing both ... If you are encountering a situation "The more you do ... the more busy" like this, there is a high chance that you are facing an ingenious enemy hidden on your own website. It is a problem called "Keyword Cannibalization" or "on various pages. On the same website Compete for each other. "

Prompt for illustrations: graphics, showing 3-4 pages from the same domain Is drawing the number 1 Google prize shield, causing all Conveying the competition among themselves until no one wins

Why does our website "eat ourselves"? Open the cause of Keyword Cannibalization

This problem is not caused by bad intentions. But often caused by "good intentions" that lack systematic planning Over time We tend to create more content. Until sometimes the topic began to repeat each other without knowing the main reason that caused Keyword Cannibalization, including:

  • Creating articles in similar topics: For example, you may have articles. "How to buy running shoes" and another article is "Techniques for choosing running shoes for beginners", both articles are trying to answer the same question for keywords. "Choose running shoes"
  • The structure of the website that is not organized: lack of planning, which page should be "Pillar Page" and which page should be a "sub -page" (Cluster Content), making every page the same important in the eyes of Google.
  • On-Page SEO is no different: using Meta Title, H1, and the content that focuses on the same keyword in many pages, causing Google to be confused about which page to choose to rank well.
  • Strategy that focuses more than quality: Accelerating the production of content without checking whether the topic is the same as the old or not.
    • The ranking that is not stable and lower than it should be: instead of Google will combine all the power to one page so that the top 3 has to spread the energy to many pages, so there is no strong face to reach the stars.
    • Lost the opportunity to get a powerful backlink: replace the link from the outside website to point to one main page to create Authority. Which is duplicate, causing the power of Backlink to be diluted
    • Reduce conversion rate: Often the page should not be ranked (such as general blog articles), come back to compete for the product page of (Product Page). When customers come to find information that does not match the intention of buying He is ready to press off immediately. This is the reason The E-Commerce website inspection and improvement is necessary.
    • Wasting Crawl Budget: Google has a quota to collect data on our website (Crawl Budget). Responsibility is a lot of duplicate duties, causing Google to waste time on duty. And may make our duties rebuilt or really important.
    • Send a bad signal to Google: It indicates that your website has Information architecture That is not good, not organized Which affects long -term reliability
      1. Consulidate & Merge: This is the best and most effective way. Is to bring the best content from duplicate duties Come together in one page to become "The best article" or "Pillar Page" is the perfect, then 301 Redirect from the unused page to the "real" page. This will help combine all Link Equity and Authority.
      2. Cut (Remove & Redirect): If the examination is found that some pages have very low quality content, no traffic or without backlink. To get rid of the duties as garbage from the system
      3. Adjustable (Re-toptimize): in the event that you need to keep every page Each page is useful in different angles. You can "reduce the importance" of the duties, not the main page. By adjusting the On-Page SEO of those pages to focus on "Long-Tail Keyword" which is more specific instead. To avoid competing directly with the main keywords
      4. Tell the real one (Canonicalize): use Canonical Tag (`REL =" Canonical "` `) in duplicate duties. To point out to tell Google, "This page is just an accent. content deleted, such as the product page with a slightly different color or size. Is part of this method as well

      1. Find the suspect: Go to the Google Search Console to Performance> Queries and find your keyword. Click to see the "Pages" tab to see which URL is ranked for that keyword.
      2. Confirm by yourself: Take that keyword to search on Google with commands `site: yourdomain.com "Keyword" `` to see the list of all URL that Google thinks involved.
      3. Value: Open every URL that is considered as evaluated with questions: Does this page have a traffic? Is there a backlink? What is the quality of the content? How well is the User Inten?
      4. Choose the killing strategy: From the data in Article 3, decide the most appropriate management method (including the draft, cut off, adjust, or tell the real one) for each URL.
      5. Practice: Start the content process, set 301 Redirect, edit on-page SEO or put the Canonical Tag as planned.
      6. Organize the new Internal Link army: Check and edit the entire website link to the "main page" that you choose only one page.
      7. Report the news to Google: Go to the Google Search Console and use the URL Inspection to "Request Indexing" for your duties. You just updated (the main page) and your duties.
      8. Follow results: Watch the information on the Google Search Console and other measurement tools in another Vài ahead. You will start to see the change in a better direction! If the problem is complicated, the SEO LOG FILE Analysis may help to see the deeper image of how Googlebot interacts with your website.
    • Prompt for illustrations: SEO ranking graph images that have been rising But now shaking and plummeted With a broken link icon And a stroller icon that is discarded
    • 4 main methods for stopping Keyword Cannibalization (And where should I start)
    • The good news is this problem can be resolved! And when correcting your SEO rank is ready to rise immediately The key is to "organize" and "tell Google clearly which page is the commander", starting from the inspection of the problem first. Which can be done easily by searching on Google with commands `site: yourdomain.com "Keyword target" `` Once found a duty to compete Choose to solve the problem 1 in 4 methods:
    • For in -depth information and additional techniques You can study from world -class information sources such as Backlinko and Ahrefs blog .
    • Prompt for illustrations: Infographic shows 4 icons instead of 4 solutions. Problems: 1. 2 magnetic icon icon. (Consolidate), 2. Trash icon (Remove), 3. (Re-toptimize), 4. Icon tag tagging to the captain shield. (Canonicalize)
    • Examples from the real thing: when online stores unlock the sales by solving Cannibalization
    • Imagine There is a online store for sale. "Cold Brew". They have category products, articles "5 reasons to drink Cold brew", and another article is "Review of the Cold BRW coffee maker." All three pages are trying to rank for keywords. "Cold Brew Coffee Machine" The result is their rank. Circling at 9-15 has never been on one page.
    • Mission: The team decided to overhaul. They choose to use the "consolidate" strategy by bringing the content "5 reasons to drink" and "the best reviews" included on the category page, making the Category face into the Ultimate Guide that provides complete information in one place. Both providing knowledge and selling things in itself Then delete the old and 301 Redirect to this Category, as well as adjusting all the Internal Link to point here.
    • Results: Just 1 month after Google came to collect new data pages. "Their COLD BRW" coffee machines rushed from 12 to the 3rd! Traffic that increased by 250%, and most importantly, the conversion rate increased significantly. Because customers find the desired information and can decide to buy on one page. This is the power of organizing and creating correct Topic Clusters and Pillar Pages.
    • Prompt for illustrations: The Before & After screen. The search results on the left (before) show 3 URL from the same website. Ranked 9, 12, 15, right (After) showing 1 URL from the same website, ranked 3rdly.
    • Checklist ready to go! Take a keyword cannibalization By yourself
    • It's your eyes! Try using this simple checklist to start "sweep" your website and release the hidden potential:
    • Prompt for illustrations: Checklist images that have a cheap box With each component icon, such as an enlarged glasses, eyes, scales, hammer images, link chains, and rising graphs
    • Questions that people tend to wonder about Keyword Cannibalization
    • I have compiled a question that was often found. Regarding this problem, come to clear it.
    • Question: Keyword Cannibalization Is it always bad?
      Answer: Mostly (95%) is yes, because it creates confusion and dilute the SEO power, but there are some cases that are acceptable, such as the intention of the product page. (Transactional Inten and Informational Intent are ranked near. Together for wide keywords But even then You should have a clear main page for each intent and use the Internal Link to signal correctly.
    • Q: Solving this problem will lose the traffic from the deleted or Redirect page?
      Answer: No, if you do 301 Redirect correctly, the power of the old face (Link Equity) and Traffic will be completely forward to the new page in the long run. Your total will even increase. Because your main page will have a better and stable rank.
    • Question: How long does it take to see results after fixing?
      Answer: Depending on the frequency that Google entered your website. Generally For websites that are consistent updated You may start to see the changes of the rankings within 2-4 weeks and will see more clearly in 2-3 months.
    • Q: If not expert in technical, will do 301 Redirect or use the Canonical Tag?
      Answer: If you use CMS like WordPress, there will be a plug -in (such as Rank Math, Yoast SEO) that allows 301 Redirect and canonical tags are much easier, but if you are not confident. Administration of experts or using Website Renovation is a safe choice and helps you to be confident that everything is 100% correctly.
    • Prompt for illustrations: Image image icon, a large question mark (?) And have clear answers (lamp, correct mark) surrounded
    • It's time to unlock the true SEO potential of your website.
    • At this point, I believe that you probably understand that Keyword Cannibalization It's not just a small technical problem, but it is a "chain" that has always been the growth of your website. Having many content in the same story does not help you to look at the Google's eye, but it makes you look like a fickle that cannot be clearly indicated that "Which page is the best answer"
    • The heart of this problem is "Decisions" and "Organizing". Dare to combine the scattered content to be one. Dare to cut off the dutyless and clearly tell Google, which page is your "general" when you create the only one page for each keyword. You are paving the way. Google gives you the highest award for you.
    • Do not let your content efforts be wasted because they eat each other anymore. Let's start today with the easiest step: use commands `site: yourdomain.com "Your important keyword" and see what is hidden. Maybe you find a SEO treasure that is waiting for you to unlock!
    • If you check and find that the website structure is too complicated to be fixed by yourself. Or need experts to help place strategies and improve the website to the best rank. Consult the Vision X Brain team. Today, we are ready to help you solve complex problems to become easy.
    • Prompt for illustrations: Golden key images are stuck into the padlock that is attached to the SEO rocket that is preparing to rise into the sky. Conveys the unlocking potential

When these events occur, google will fall into a difficult seat. It cannot decide that "Which page is the best duty and worth No. 1" The result is Google, may choose to display the results switch back and forth. Or the worst is "Reduce the rankings of every page" because you see that your website is not clear and without any page that is really expert in that matter. Understanding Keyword Cannibalization What is it and how to fix it? Is the first step that is most important to solve this problem

Prompt for illustrations: Simple infographic images, showing Google Bot standing, scratching the head confused. Between the 3 doors that look exactly the same And there is a sign saying "The target keyword" is the same.

Let the "eat ourselves". Next will have more impact than you think.

Many people may think that "It's better than not ranked at all, isn't it?" But in reality Letting the Keyword Cannibalization continues. Slowly destroys your SEO potential. And this is an impact:

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