Create "Lead Magnet" for the B2B business. How to allow people to exchange emails (with 10 ideas)

Real problems in life: Why Lead Magnet that we intend to do Even if no one wants?

The B2B marketing team or business owners have ever encountered this situation? We spent several weeks Dedicated to physical strength, creating e-book, Whitepaper or Checklist, who thinks "the coolest" is intended to be "Lead Magnet" or a magnet to attract target customers. But the result was terrifying ... Little download is not as tiring. In addition, the email obtained is not of quality. When sent to the sales team Can only shake his head because they can't really contact Or can be contacted, found that it is a group that is not our target customers at all Feeling like a large party But there are no important guests attending the event ... It's both tired and discouraged, right?

Prompt for illustrations: The graphics image compares 2 marketers, one is stressed in front of the E-Book that has no load. With the other person who smiled happily with the list of high quality Lead that flowed in

Why does that problem occur: "free item" that no one wants

The main reason that our Lead Magnet becomes "Free items that are ignored" are not because it is not good, but because it is "not at the point" and "not worth enough" in the eyes of the B2B target group that day by day is less and more intelligent. The most common problem is:

• Too Broad: "Complete digital marketing manual" may sound good, but it's too wide for the CMO of the technology company that is penetrating the market. He needs a specific solution. Not general knowledge that can be found in Google
• Not urgent: our Lead Magnet may be "Nice-to-Know" (know well) but not "Must-Know" (must know now). B2B customers will exchange their valuable contact information with what helps to solve the problem. "The burning of feathers" is only in front.
• Low percent The content that looks like the old article together. Or an attractive topic Makes the customer feel that "This free item is probably nothing." So I didn't see enough to exchange.
• Wrong at the wrong time (Wrong Stage, Wrong Time): The Case Study that focuses on closing sales for people who just know our brand for the first time. May be too fast They are still in the period of information. Understanding that the B2B marketing is necessary to have the right content during every customer's journey. Is the heart

Prompt for illustrations: Easy diary images Show the gap between "Lead Magnet in general" and "B2B's urgent problems"

If left, how will it affect: more than just wasting time and budget.

Having an ineffective Lead Magnet is not just a waste of resources. But it affects the business widely and more painful than expected:

• The cost of finding a higher ball (HIGHER CAC): When the Lead Magnet does not work, we have to go to the budget with the more expensive advertisements to get a Lead, which is usually lower than the Lead that comes from content.
• Empty Sales Pipeline: The sales team does not have a list of quality aimed at the work. Resulting in a decrease in creating new sales, resulting in direct impact on the company's revenue
• Lost the opportunity for competitors: while we were still in place Competitors who understand the creation of valuable Lead Magnet are quietly attracting the same group of customers as us. They are always creating relationships and reliability.
• Lose reliability: Release of non -quality items. May make the image of the brand look unprofessional And when it's time for us to have really good things Customers may not trust us anymore.

Prompt for illustrations: The dry water pipe (Sales Pipeline) that has a slight drop of water flowing out. And there was a team of sales waiting hopelessly at the end of the pipe

Is there any solution? And where to start: create "magnet", not just "giveaway"

The solution is to change the way of thinking from "free giveaway" into "building high-value assets" that can actually solve the problem of the target customers. The main principle is that your Lead Magnet must have these 4 qualities.

1. Can solve the problem in real and specific problems (Ultra-Specific Solution): One solution But can be solved deeply and at the point, such as instead of "E-Book to teach SEO" to change to "Checklist, check on-Page SEO 15 items for the B2B Saas website"
2. Can be used immediately (Actionable): Customers must feel that they can download and can do it to create a small change immediately, not knowledge that must be interpreted.
3. Providing instant value (Instant gratiification): Customers should receive value from it within 5-10 minutes to read, such as Template, Checklist or various calculations.
4. So high that it feels like it should be to pay (High Percetived Value): Both content and design must look premium until the customer feels that "Is this really good for free?"

And here are 10 Lead Magnet ideas for B2B businesses created from the above principles. And proven to be effective:

• 1. Templates & Checklists: Marketing Templates, Checklist Prepare before shooting, or email script for the sales team. Is something that helps save time and reduce errors enormous
• 2. Industry Report / Whitepaper Special Payment: Report of the B2B marketing trends in Thailand last year or Whitepaper that analyzes in -depth problems in the customer's industry.
• 3. Case Studies in -depth edition: Not just saying what to do. But must show the Before & After and clear work procedures In order for other customers to see their own success
• 4. On-demand Webinar or Video Training: A complex tools or Webinar, which provides knowledge on topics that customers are really interested in.
• 5. Free tools (Free tools): ROI calculator, news topics, or basic website grade assessment tools These things are very high.
• 6. Resource Library / Toolkit: Collect one of the best sources of information in one matter, such as "20 free tools for B2B Marketer".
• 7. Email Course: Divide the complex content into a short lesson. Sent by email every day for 5-7 days is a way to build a great relationship.
• 8. Gated Video Content: Expertise Video Or the video behind the success that cannot be found anywhere Must be exchanged with email only
• 9. Survey Results & Data: Internal data that you have into an interesting and useful in -depth information for the industry.
• 10. Gated Proposal/Quote: For the service business Letting customers fill out the information to "Receive a preliminary quotation immediately" is a powerful Lead Magnet and selecting serious customers.

The creation of these Lead Magnet requires understanding in The construction of the Content Hub, which is truly answers the B2B customers and is supplemented by reliable information from leading knowledge sources such as the Content Marketing Institute

Prompt for illustrations: Beautiful infographic conclusions. 10 Lead Magnet ideas with each icon.

Examples from the real thing that used to be successful: Change the only checklist into a Lead production machine.

Imagine the B2B software company named "DataFlow" which provides data moving services between the system. The team decided to change all new strategies.

Original problem: "Data management manual" is too wide. Everyone says this. Did not solve the problem for anyone special

How to solve: DataFlow team talked to the sales and found that most customers tend to stick to the same problems. When moving information from the system A to B, they created a new Lead Magnet called "The Ultimate Checklist: 25 items that should not be missed before moving information from the system to B (100%lost data)".

Results: It is a game turning the game! The downloads rise more than 500% because it is "specific" and "immediately solve the problem", but more importantly, "Lead" quality has improved. People who download this checklist are people who are actually planning to move information. DataFlow's sales team can easily open the conversation with the sentence that "Do you see that you are moving information from A to B? Which problem is in our checklist?" The sales cycle is shorter and more effective. This is the power of changing "giveaway" to a "problem solving tool".

Prompt for illustrations: Dataflow comparison images before using the checklist. There is a Lead touches after using the high quality Lead LEAD graph.

If wanting to follow, what to do? (Can be used immediately): 5 steps to create a Lead Magnet that B2B customers have to request

Ready to create a Lead Magnet that has produced results yet? Can follow these 5 steps:

1. Step 1 - Talk to the front line (Talk to the Front Line): Go to talk to the "sales team" and the "customer service team". Ask them, what is the most often the customer's question? "" What problems that make customers decide to buy? "
2. Step 2 - Choose the most "pain" problem (Pick The Most Painful Problem): From all the list of problems Choose only "one problem" that is urgent and your main target group is facing.
3. Step 3 - Choose the right form: go back to look at the top 10 ideas and select the most suitable forms to present the solution. For example, if the problem is the complexity, use "Checklist".
4. Step 4 - Craft with (Craft with Excellence): Dedicated to creating the most valuable content. Don't vest! And invest in design to look as a reliable professional Make it a best content of you to have a well -designed organization website. Will help make your landing page more reliable
5. Step 5 - Create a sharp and clear landing page (Build a Clear Landing Page): Use powerful topics. Bullet Points use the shortest form and clear call-to-to-chan), such as "free checklist".

When doing this 5 steps The next step is to promote and start harvesting the quality Lead!

Prompt for illustrations: Checklist or Flowchart. Summary of 5 steps to create a Lead Magnet from finding information to the creation of landing pages.

Questions that people tend to wonder And the answers that are cleared

Q1: How long does it take to create a good Lead Magnet?
A: Not depending on the length. But depending on the "value". Checklist 1 page is useful. It may take less time to create, but it works better than the E-Book 50 pages. The content is not straight. Focus on solving problems as sharp as possible In general, it may take 1-2 weeks from research to design.

Q2: What is better between E-Book and Checklist? For B2B?
A: For B2B, the recipient has a little time. "Checklist" or "Template" is usually better. Because it gives value faster and can be used immediately. "E-Book" or "Whitepaper" is suitable for the target group that is in-depth consideration and wants to build high levels of reliability.

Q3: How to measure the success of Lead Magnet?
A: Look at 2 main indicators. 1) Conversion Rate of the Landing Page page (There are people downloading how many percent from people who come to see) and 2) Lead-to-SQL (SALES Qualified Lead) Rate or the LEAD ratio. The second number is the most important.

Q4: After someone downloaded, what should I do next?
A: This is a very important step. You must have a "Lead Nurturing" or immediately nurture customers. May be a welcome email, recommend relevant content Or have the sales team contact appropriately. Use the Automation system to help at this stage. Will make everything smooth and most effective Conversational Marketing is another interesting strategy for connection.

Prompt for illustrations: Question mark icon With a clear answer that is clear, clean and easy to understand

Summary to be easy to understand + want to try to do

Creating a Lead Magnet for the effective B2B business is not a lot of free items. But is changing the view to be "Problem solutions" for our target customers truly Its heart is "Specifically" and "the value that is instantly" Lead Magnet is the best thing that makes the B2B customers that are very busy. Have to stop thinking and say to yourself that "This is what I have been looking for for a long time!"

Today, you have learned the reason that most Lead Magnet has failed. The consequence And saw both the principles and 10 ideas that were actually used With a clear creation process The ball is now on your field.

Don't wait! Try to choose 1 idea that you think "yes" is the most for your customers. Then began to create Your first "most powerful customer attraction" from today! Stop wasting time with the giveaway that no one wants. Then come to create assets that produce quality Lead for you 24 hours.

Need a professional team to help you place a strategy and create a powerful Lead Magnet with Automation for customer care, right? Consult a specialist from Vision X Brain for free! We are ready to change your website and content into high quality Lead.

Prompt for illustrations: B2B marketer images are pressing the "launch" button in a rocket with a sign written "High-Value Lead Magnet" and the rocket is soaring into the sky.

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